Most things can be bandaged and fixed with a roll of good old duct tape.

A typical Chinese “Welcome” door mat in the picture below and a branded interpretation by frog design in their Jing’An district Shanghai studio in the picture above.

Zàijiàn China, until next time.

What objects and surfaces are suitable for branding? How about your private/corporate brand?

Which kind of interaction and experience can or should be branded?

Now factor in time, context and advertising. Branded new world.

Change happens.

I recently had the chance to speak at Helsana about Process, People, Politics, Projects & Places.

These are interesting times. The customer experience lingo is on the rise in a myriad of industries.

Practice what you preach and keep shipping!

Kudos to Daniel for the invitation. Cheers to the audience – you get to shape the future.

Roman solved the self-knotting-headphone-cable-problem.

Yes, I am using it wrongly … a little counter-intuitive at first :)

You sometimes go to (underground) hacker spaces and instead of in cubicles you work in hip co-working spaces?

Well, guess what, there’s a new kid on the block and it’s making friends really, really fast.

Enter FabLabs.

FabLabs are all about making (physical) stuff. With 3D-printers, laser cutters, CNC machines, soldering sets and Arduino main-boards you have all the tools at hand to create a myriad of ideas (as long as you respect the fab charter).

The idea of rapid prototyping isn’t new and FabLabs have been around for some while, but the rise of affordable and easy to handle tools will change the rules of the game and up the ante. The near future vision depicts scenarios beyond the current state of FabLab subculture: a decentralization of production capabilities and a grass-root innovation culture.

Something I wrote a few years ago:

In the end, the question isn’t whether things are going to change, it’s about how they will change and to what extent every single one of us is going to contribute. Take your chances.

In Lucerne I caught a glimpse of the future. How am I, are you, are we and our companies/clients going to contribute?

Let’s figure this out.

A shout-out to the crew on the ground for the extensive hands-on experience: Roman, Martina & Patrick.

You get to shape the future.

Photojournalist setup: Fullframe + Wide Angle Zoom accompanied by APS-C + Tele Zoom.

Also: Tools of the Trade I.

Since you asked: no, those are not mine.

Power and wifi are the water of todays digital nomads.

Textures and color palettes in Suzhou, China.

With “advertising” most of you will associate familiar means, mediums and contexts that have been around for some while. Stuff like magazines, TV commercials and billboards.

Pay attention. The density of advertising increases. Our world out there is getting plastered with more and more ads that you just. can’t. ignore.

Creative minds of marketeers unleash new campaigns that are increasingly closing in on the very last white spaces that exist in our public and private lives.

Gazing at the baggage pickup and scanning all the luggage passing by used to be a relief after twelve hours cramped in economy class. It helped to tune out the mass advertising on screens and wall installations at the Munich airport.

No more.

The picture above shows the newest weapon in the arsenal of airport advertising. Yet another revenue stream. Score!

Isn’t it a pity that we as Researchers, Service- and Experience Designers help to expose those opportunities for advertising by analyzing and observing customer journeys?

There are far worse examples and rest assured that more dark patterns are on their way.

Where is our code of conduct? Are we responsible for how our insights are applied?

We should be prepared.