Steps to the Top

Video Marketing and Optimization Resources

noreply@blogger.com (Hasan Shirazi) — Mon, 29 Mar 2010 10:49:00 +0000

These resources will help you in promoting your videos online through the help of RSS/MRSS feeds. You must be curious about how to use it and where to submit the feed’s link so here it goes: • Blinkx - www.blinkx.com RSS Upload RSS Instructions • Yahoo Video - http://video.search.yahoo.com/ Submit Video MRSS • Grind TV - http://www.grindtv.com/ Submit Video RSS 2.0 •...

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Video - Search Engine Optimization (Tool 9)

noreply@blogger.com (Hasan Shirazi) — Thu, 25 Mar 2010 12:45:00 +0000

Video Optimization One of the utmost benefits of video search traffic is that it’s free, it’s viral and it can still be easily controlled for certain groups of phrases. Generally speaking the video search engines can’t look inside the video to identify what the video is all about for which they rely on other factors such as meta files (title, description, tags) and anchor text / hyper links in...

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Mobile Marketing (Tool 8)

noreply@blogger.com (Hasan Shirazi) — Fri, 19 Mar 2010 09:38:00 +0000

What do you take with you when you leave your home? According to a research by Morgan Stanley, the answers received were wallet, keys and mobile phone. 91% of mobile phone owners keep their phone within one meter, 24 hours a day. Based on a survey, it is a tool, which keep you in contact with anyone – anywhere, marketers uses this platform of communication for sending simple marketing...

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Social Media (Tool 7)

noreply@blogger.com (Hasan Shirazi) — Sat, 07 Nov 2009 10:29:00 +0000

Cluster of new sort of online media, which shares the following characteristics, is known as social media: PARTICIPATION: users are encouraged to contribute and share feedback, which hazes the line between the concept of media and audience. OPENNESS: most of the social media services are set to openness with a freedom of providing your feedback or conveying your message to everyone. Such...

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Online Advertising (Tool 6)

noreply@blogger.com (Hasan Shirazi) — Tue, 13 Oct 2009 10:48:00 +0000

The main purpose behind online advertising is parallel to the regular marketing methods that are to market messages, in such a way that it should attract customers. Similarly, there are different types of online advertising methods depending upon how the advertising is done. The most common and popular advertising methods followed online are: Pay Per Click Ads also known as PPC ads in...

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Search Engine Marketing aka SEM (Tool 5)

noreply@blogger.com (Hasan Shirazi) — Wed, 30 Sep 2009 07:17:00 +0000

In the previous tool of online marketing i.e. Search Engine Optimization, we learned that the process of optimizing a site is based on: Content:Image and media, widgets and tool, resource lists, testimonials, translations, comments, RSS feeds, articles, blogs and titles. Links:Directory submission, partners / suppliers, reciprocal links, press release, memberships, social media, advertising,...

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Search Engine Optimization aka SEO (Tool 4)

noreply@blogger.com (Hasan Shirazi) — Thu, 24 Sep 2009 08:26:00 +0000

The art of making a website friendly enough so that it ranks higher in Search Engine Result Pages is known as search engine optimization. It is considered more technical part of internet marketing, which is true. SEO requires some technical knowledge related to HTML, CSS etc. along with copy writing as most of the techniques used to promote site in the search engine deals with the text. The...

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Email Marketing (Tool 3)

noreply@blogger.com (Hasan Shirazi) — Fri, 28 Aug 2009 08:25:00 +0000

It is one of the most effective tool of direct marketing, which uses electronic mail for communicating commercial message to an audience. Every email sent to a current or potential customer could be considered as email marketing in its approach. The purpose behind sending email to the customers is to enhance the relationship between the merchant and customers, as well to gain the customer's...

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Article Marketing (Tool 2)

noreply@blogger.com (Hasan Shirazi) — Sun, 16 Aug 2009 14:32:00 +0000

I regret upon a delay as I've been very busy last few weeks but here is the tool 2 for online marketing. Online your potential success solely depends on traffic, if there is no traffic neither you can generate sales nor you can earn revenue through advertisements. Keep in mind people are always hungry for the information and here article marketing comes in, which helps you a lot in attracting...

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Top 10 Online Marketing Tools: Blog Marketing (Tool 1)

noreply@blogger.com (Hasan Shirazi) — Tue, 28 Jul 2009 13:27:00 +0000

Online Marketing is one of the farthest reaching, yet least expensive method of promoting your business. In fact, on few channels you don’t even have to pay a cent for your marketing and is effective because the opportunity for success is unlimited. Based on my learning and experience, I will be providing a series of articles based on tips, suggestions and examples for marketing your business...

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Why Business should be Marketed using New Media Tools?

noreply@blogger.com (Hasan Shirazi) — Mon, 13 Jul 2009 12:53:00 +0000

The term media refer to the channels through which companies reach to the customers in terms of advertising the products or services. Let’s have a quick look at the traditional media marketing, which was based on radio, television and print advertising, outdoor or media known as billboards and direct mailing. In actual fact the aim of traditional media is to make consumer recall the brand at the...

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How you can use Social Media for Online Business Branding?

noreply@blogger.com (Hasan Shirazi) — Fri, 10 Jul 2009 09:24:00 +0000

Today, online branding is a buzz word in the market. Online business branding requires the development of unique, strapping, and favorable associations in the minds of the people over the internet. Business having excellent website and a well designed logo has greater advantage to differentiate itself from competition and earn more profit in less marketing spending. However, online branding is...

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A Brief Guide to Personal Branding using Social Media

noreply@blogger.com (Hasan Shirazi) — Sat, 20 Jun 2009 09:58:00 +0000

Becoming a thought leader in an industry requires expert level knowledge and vision, accompanied with the ability to communicate and align with relevant people. Social media provides that platform and power to reach out to people online and create a powerful and long lasting personal brand. Personal branding is no different than product branding, but this time it’s you who needs to be...

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Introduction to Vodcasting / Video Blogging

noreply@blogger.com (Hasan Shirazi) — Sun, 07 Jun 2009 10:12:00 +0000

“The combination of video files posted to the internet with a method of updating the content quickly and combining the usability of blogs with video files is known as Video blog or Vodcasts” Zen (2005). Video blogs are not just the videos, which could be found widely on internet, but video blogs carry some of these features along, Meng (2005):Video blogs are downloadable files, A regular updated...

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How to Become a Podcaster a.k.a Audio Blogger

noreply@blogger.com (Hasan Shirazi) — Sat, 30 May 2009 15:17:00 +0000

Podcasts are also known as audio blogging. Meng (2005) defined pod casting as “the process of capturing an audio event, song, speech, or mix of sounds and then posting that digital sound object to a Web site or “blog” in a data structure called an RSS (Real Simple Syndication) envelope (or feed)”. Many of the marketers, trainers and consultants are now a days using podcasts for providing...

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Contemporary Social Media Marketing Tips for Small Businesses

noreply@blogger.com (Hasan Shirazi) — Sat, 23 May 2009 13:01:00 +0000

Technology has blessed small businesses to market themselves online in very effective manner through social networking to blogs to search engine optimization and plenty of new and useful marketing tactics. Most probably these new ways to market small business online will not be effective for every business but if you know the options available to you it can help putting your business on the...

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A Brief Introduction to Blogging

noreply@blogger.com (Hasan Shirazi) — Fri, 22 May 2009 09:43:00 +0000

Most of us are obliviously familiar with blog, podcasts vodcasts but still there are a lot of people who are not familiar with these terms. I would like to give a brief introduction about these terms to my readers before I get started with the ways of getting benifits out of it as a marketer or an entrepreneur. According to Meeker, Pitz and Fitzgerald (2006), ‘the word “blog” is an...

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What's New Media?

noreply@blogger.com (Hasan Shirazi) — Sat, 16 May 2009 08:49:00 +0000

New media is an abstract concept with a general meaning. According to Martin Lister (2003), new media is defined as media established with a sense of interactive communication, whereas the conventional media refers to established institutions and organizations such as the press, broadcasting, publishing, and so forth. In late 1980s when the media and communications looked quiet, different the...

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