http://www.stevemillsdesign.com The Fine Art of Business. http://www.stevemillsdesign.com Q: I found the perfect image on the internet, but when I downloaded and printed it, it came out all blurry and pixilated. Why? A:When images are prepared for the internet, they are saved at a much lower resolution than those that are prepared for print. In order to make an image viewable on your monitor, the resolution of the photo is best set at 72ppi (pixels per inch*). Since higher resolution photos take a longer time to load, setting a photo at 72ppi not only retains the quality, but allows it to load much quicker. To attain the same quality as the image on the screen, the resolution must be set to 300dpi (dots per inch*). For even larger images, like the ones you see on the side of a bus, the resolution is set at 1200dpi. The image you saved from the internet may look good on your screen, but the resolution is too low to maintain the same quality when printed. For a higher quality image, look for a ‘print ready’ version of the photo. *Pixels Per Inch (screen resolution) are identical to Dots Per Inch (print resolution)

]]> Tues,21 Dec 2010 16:00:00 EST http://www.stevemillsdesign.com Q: Ever wonder why printed colours don’t look exactly the same as what you see on your computer’s monitor? A: Human eyes perceive colour through light and the colour we see depends on how that light is used. The viewer sees colour projected from their monitor through light, giving it its vibrancy. In print, light reflects off the paper and back to the viewer. Paper and ink can also absorb light, further reducing the colour’s vibrancy.

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