steveseager.com

Christian Bluemelhuber New Brand Marketing & Communication Model: ‘Porn, Style, and Series’

Steve Seager — Wed, 22 May 2013 13:47:28 +0000

While at EuroComm this year I grabbed 5 minutes with one of our most provocative speakers, Christian Bluemelhuber, Professor for Communication at the University of Arts in Berlin. In the quick interview below I asked him about his presentation on his wonderfully different marketing and communication model for brands. Although I haven’t yet had a [...]

10 Essential Content Marketing Questions and Answers

Steve Seager — Thu, 14 Mar 2013 15:22:53 +0000

Is content marketing finally coming of age? Despite the backlash, I’d argue it is. From what I’ve seen to date, our backlashers (ahem) are asking the wrong questions – and definitely not focused on making their content great. If you’re serious about your content marketing you need to be able to answer the essential questions management [...]

The Anatomy of Great Content

Steve Seager — Mon, 11 Feb 2013 12:58:23 +0000

Down below is a free PDF download of The Anatomy of Great Content – a content marketing model for both B2B marketers and strategic communicators. It explains what makes for successful content in social. Sure it sounds obvious, but there’s two words in content marketing. Over the past couple of years consulting I’ve noticed that [...]

Social Business Design and Shepherd’s Syndrome … What if?

Steve Seager — Thu, 15 Nov 2012 11:07:05 +0000

For the majority of businesses, social media is nothing more than a handy bolt-on to their marketing and PR. Others, however, use social media as an opportunity to learn first-hand about the benefits of social business design. In a nutshell, social business design means bringing corporate and business strategy and operations up to date with 2.0 [...]

IABC Europe & Middle East Leadership Institute 2012: Network, Share & Learn

Steve Seager — Fri, 26 Oct 2012 11:26:37 +0000

I’ve just returned from Paris from this year’s IABCEME Leadership Institute – a fabulous event where regional IABC (International Association of Business Communicators) board members meet up to hear from a keynote speaker, network, share experiences and hear the latest marketing and communication best practices. I’m currently director of comms on the European/Middle East region [...]

Marketing and Publicity 2.0 for Architects: Getting Started

Steve Seager — Mon, 15 Oct 2012 14:02:54 +0000

No matter which industry we are in, the core principles of marketing and publicity 2.0 remain the same: Content is the currency of the social web. And you are what you publish. Content both positions you competitively and helps communicate your value proposition. The better your content, the better your results. It’s at the heart [...]

Inside Seth’s second circle of marketing: Tribe, Community and Story

Steve Seager — Wed, 15 Aug 2012 13:13:37 +0000

Even the good guys are guilty of blinding us with marketing 2.0 buzzwords. It’s enough to make a grown strategic communicator cry. ‘Tribes’ just sounds way more hip than ‘influencers’. ‘Worldview’ is much more groovy (man) than ‘issues or needs’. Seth Godin’s circles of marketing is a case in point. Seth Godin’s circles of marketing [...]

European communication monitor 2012

Steve Seager — Thu, 05 Jul 2012 17:53:30 +0000

The European Communication Monitor 2012, the largest trans-national strategic communication survey, has just been published. And it’s not fluffy. It’s an academic study that surveys more than 2,000 professionals from more than 40 countries to find out what we professionals believe are our biggest strategic communication challenges today. I haven’t had time to read or synthesise the [...]

The truly strategic marketing communication campaign

Steve Seager — Mon, 02 Jul 2012 14:31:07 +0000

As strategic marketing and communication specialists we often claim our role is essential to the long-term strategic viability of our businesses. And I agree. In fact, thanks to the rise of the social web, I believe that strategic communications can actually be your company’s competitive advantage. Yet most of what we practice on a daily basis [...]

How long should a blog post be?

Steve Seager — Wed, 16 May 2012 15:54:38 +0000

One of the most common tactical communications questions I’m asked is, “How long should a blog post be?” I recently mailed a client with this answer: It’s really all about clarity and value to your target audience – not length. However, as a general rule of thumb there are three types of posts: 1. Short [...]