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	<title>steveseager.com</title>
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	<link>https://www.steveseager.com</link>
	<description>Helping leaders design and deliver stronger narratives.</description>
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		<title>Structured Messaging: Why The UK Government COVID-19 Communication Sucks And Dutch Corona Comms Rock</title>
		<link>https://www.steveseager.com/structured-messaging-why-the-uk-government-covid-19-communication-sucks-and-dutch-corona-comms-rock/</link>
					<comments>https://www.steveseager.com/structured-messaging-why-the-uk-government-covid-19-communication-sucks-and-dutch-corona-comms-rock/#respond</comments>
		
		<dc:creator><![CDATA[Steve Seager]]></dc:creator>
		<pubDate>Fri, 15 May 2020 13:38:55 +0000</pubDate>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Structure]]></category>
		<category><![CDATA[Logic]]></category>
		<category><![CDATA[#coronavirus]]></category>
		<category><![CDATA[#messaging]]></category>
		<category><![CDATA[#strategiccommunication]]></category>
		<guid isPermaLink="false">http://www.steveseager.com/?p=6649</guid>

					<description><![CDATA[Messaging is the single most important part of any communication strategy. Get that wrong and everything else falls apart like a house of cards. Currently, the Dutch and UK governments are showing two radically different approaches: one structured, one not. Let&#8217;s take a look. Download this article as a pdf (no email required). I&#8217;ll make no [...]]]></description>
		
					<wfw:commentRss>https://www.steveseager.com/structured-messaging-why-the-uk-government-covid-19-communication-sucks-and-dutch-corona-comms-rock/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
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		<title>Reading: The Zero-Sum Narratives of Trump and Farage and How to Beat Them</title>
		<link>https://www.steveseager.com/the-zero-sum-narratives-of-trump-of-farage-and-how-to-beat-them/</link>
					<comments>https://www.steveseager.com/the-zero-sum-narratives-of-trump-of-farage-and-how-to-beat-them/#respond</comments>
		
		<dc:creator><![CDATA[Steve Seager]]></dc:creator>
		<pubDate>Sat, 17 Nov 2018 09:09:42 +0000</pubDate>
				<category><![CDATA[Story]]></category>
		<category><![CDATA[Trump]]></category>
		<category><![CDATA[Brexit]]></category>
		<category><![CDATA[Narative]]></category>
		<guid isPermaLink="false">http://www.steveseager.com/?p=6421</guid>

					<description><![CDATA[&#160; Weapons of Choice (2016) “Were he around now, Foucault would likely remind us that history is a series of fictions — the most interesting thing about history being not what happened, but how people were brought to think what had happened.” After the farce of the Brexit referendum, the US presidential election, and the absurd fallouts of [...]]]></description>
		
					<wfw:commentRss>https://www.steveseager.com/the-zero-sum-narratives-of-trump-of-farage-and-how-to-beat-them/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
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		<title>Storytelling Tips from Obama’s Speechwriter, Unpacked</title>
		<link>https://www.steveseager.com/storytelling-tips-from-obamas-speechwriter-unpacked/</link>
					<comments>https://www.steveseager.com/storytelling-tips-from-obamas-speechwriter-unpacked/#comments</comments>
		
		<dc:creator><![CDATA[Steve Seager]]></dc:creator>
		<pubDate>Tue, 30 May 2017 13:18:51 +0000</pubDate>
				<category><![CDATA[Story]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Storyline]]></category>
		<category><![CDATA[Speechwriting]]></category>
		<guid isPermaLink="false">http://www.steveseager.com/?p=6009</guid>

					<description><![CDATA[In Five Rules of Storytelling, Jon Favreau, Obama’s former Director of Speechwriting, helps improve your speechwriting skills. But with some unpacking, Favreau&#8217;s advice can also help you become a more effective storyteller, regardless of your discipline. Check out this post on LinkedIn where it gathered over 30,000 views. Or download the Storytelling Tips from Obama’s [...]]]></description>
		
					<wfw:commentRss>https://www.steveseager.com/storytelling-tips-from-obamas-speechwriter-unpacked/feed/</wfw:commentRss>
			<slash:comments>7</slash:comments>
		
		
			</item>
		<item>
		<title>Five Communication Principles for Adaptive Content Design: Towards the Holy Grail</title>
		<link>https://www.steveseager.com/five-communication-principles-for-adaptive-content-design-towards-the-holy-grail/</link>
					<comments>https://www.steveseager.com/five-communication-principles-for-adaptive-content-design-towards-the-holy-grail/#comments</comments>
		
		<dc:creator><![CDATA[Steve Seager]]></dc:creator>
		<pubDate>Tue, 29 Sep 2015 08:33:19 +0000</pubDate>
				<category><![CDATA[Story]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Intelligent content]]></category>
		<category><![CDATA[Adaptive content]]></category>
		<category><![CDATA[Personalisation]]></category>
		<guid isPermaLink="false">http://www.steveseager.com/?p=5385</guid>

					<description><![CDATA[Five tried and tested communication principles to help digital communicators design adaptive content. In my follow-up post, I’ll share my Seven Building Blocks of adaptive content design. These should kick off thoughts about how agencies and in-house teams could make their digital content creation processes that much smarter. [Download Five Communication Principles for Adaptive Content Design [...]]]></description>
		
					<wfw:commentRss>https://www.steveseager.com/five-communication-principles-for-adaptive-content-design-towards-the-holy-grail/feed/</wfw:commentRss>
			<slash:comments>9</slash:comments>
		
		
			</item>
		<item>
		<title>Beyond the Hero’s Journey: Four innovative models for digital story design</title>
		<link>https://www.steveseager.com/heros-journey-four-innovative-narrative-models-digital-story-design/</link>
					<comments>https://www.steveseager.com/heros-journey-four-innovative-narrative-models-digital-story-design/#comments</comments>
		
		<dc:creator><![CDATA[Steve Seager]]></dc:creator>
		<pubDate>Wed, 08 Apr 2015 13:54:18 +0000</pubDate>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Narrative]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Hero's Journey]]></category>
		<category><![CDATA[Structure]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Content strategy]]></category>
		<guid isPermaLink="false">http://www.steveseager.com/?p=4474</guid>

					<description><![CDATA[Hero&#8217;s Journey image above excerpted from Action Philosophers! © Ryan Dunlavey and Fred Van Lente. All storytelling has inherent structures. But for the most part, communicators and creators employ just one.  It really is time to move beyond the Hero&#8217;s Journey. Here are four alternatives to get you in the mood. [DOWNLOAD this post for [...]]]></description>
		
					<wfw:commentRss>https://www.steveseager.com/heros-journey-four-innovative-narrative-models-digital-story-design/feed/</wfw:commentRss>
			<slash:comments>17</slash:comments>
		
		
			</item>
		<item>
		<title>Storylining: the best-kept secret of successful strategic communication</title>
		<link>https://www.steveseager.com/storylining-the-best-kept-secret-of-successful-strategic-communication/</link>
					<comments>https://www.steveseager.com/storylining-the-best-kept-secret-of-successful-strategic-communication/#comments</comments>
		
		<dc:creator><![CDATA[Steve Seager]]></dc:creator>
		<pubDate>Mon, 20 Oct 2014 11:20:12 +0000</pubDate>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Storytelling]]></category>
		<guid isPermaLink="false">http://www.steveseager.com/?p=3540</guid>

					<description><![CDATA[As a rule, every business discipline has tried and tested processes and techniques others can understand, learn, and even apply for themselves. These give credence to that discipline. Communication is often seen as an exception to the rule — its success determined by the art of storytelling. In reality, it’s not true. Welcome to GAME, a [...]]]></description>
		
					<wfw:commentRss>https://www.steveseager.com/storylining-the-best-kept-secret-of-successful-strategic-communication/feed/</wfw:commentRss>
			<slash:comments>12</slash:comments>
		
		
			</item>
		<item>
		<title>Why Great Stories are Important in Business: the Essential Truths</title>
		<link>https://www.steveseager.com/why-great-stories-are-important-in-business-the-essential-truths/</link>
					<comments>https://www.steveseager.com/why-great-stories-are-important-in-business-the-essential-truths/#comments</comments>
		
		<dc:creator><![CDATA[Steve Seager]]></dc:creator>
		<pubDate>Mon, 03 Jun 2013 21:07:07 +0000</pubDate>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Internal communications]]></category>
		<guid isPermaLink="false">http://www.steveseager.com/?p=2717</guid>

					<description><![CDATA[Despite all the hype on storytelling, articulating why stories are so important in business can still be tough. It helps to make the distinction between story and communication a little clearer. Down below is a write-up drawn from the introduction of a workshop on story and communication I recently gave &#8230; We can communicate in [...]]]></description>
		
					<wfw:commentRss>https://www.steveseager.com/why-great-stories-are-important-in-business-the-essential-truths/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Christian Bluemelhuber New Brand Marketing &#038; Communication Model: ‘Porn, Style, and Series’</title>
		<link>https://www.steveseager.com/christian-bluemelhuber-new-brand-marketing-communication-model-porn-style-and-series/</link>
					<comments>https://www.steveseager.com/christian-bluemelhuber-new-brand-marketing-communication-model-porn-style-and-series/#comments</comments>
		
		<dc:creator><![CDATA[Steve Seager]]></dc:creator>
		<pubDate>Wed, 22 May 2013 13:47:28 +0000</pubDate>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Web 3.0]]></category>
		<guid isPermaLink="false">http://www.steveseager.com/?p=2664</guid>

					<description><![CDATA[While at EuroComm this year I grabbed 5 minutes with one of our most provocative speakers, Christian Bluemelhuber, Professor for Communication at the University of Arts in Berlin. In the quick interview below I asked him about his presentation on his wonderfully different marketing and communication model for brands. Although I haven’t yet had a [...]]]></description>
		
					<wfw:commentRss>https://www.steveseager.com/christian-bluemelhuber-new-brand-marketing-communication-model-porn-style-and-series/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>10 Essential Content Marketing Questions and Answers</title>
		<link>https://www.steveseager.com/10-essential-content-marketing-questions-answers/</link>
					<comments>https://www.steveseager.com/10-essential-content-marketing-questions-answers/#respond</comments>
		
		<dc:creator><![CDATA[Steve Seager]]></dc:creator>
		<pubDate>Thu, 14 Mar 2013 15:22:53 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Content marketing]]></category>
		<guid isPermaLink="false">http://www.steveseager.com/?p=2443</guid>

					<description><![CDATA[Is content marketing finally coming of age? Despite the backlash, I&#8217;d argue it is. From what I&#8217;ve seen to date, our backlashers (ahem) are asking the wrong questions &#8211; and definitely not focused on making their content great. If you&#8217;re serious about your content marketing you need to be able to answer the essential questions management [...]]]></description>
		
					<wfw:commentRss>https://www.steveseager.com/10-essential-content-marketing-questions-answers/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The Anatomy of Great Content</title>
		<link>https://www.steveseager.com/the-anatomy-of-great-content/</link>
					<comments>https://www.steveseager.com/the-anatomy-of-great-content/#comments</comments>
		
		<dc:creator><![CDATA[Steve Seager]]></dc:creator>
		<pubDate>Mon, 11 Feb 2013 12:58:23 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Framework]]></category>
		<category><![CDATA[Model]]></category>
		<category><![CDATA[Anatomy of Great Content]]></category>
		<guid isPermaLink="false">http://www.steveseager.com/?p=2485</guid>

					<description><![CDATA[Down below is a free PDF download of The Anatomy of Great Content &#8211; a content marketing model for both marketers and strategic communicators. It explains what makes for successful content marketing content. It sounds obvious, but there&#8217;s two words in content marketing. Over the past couple of years consulting I&#8217;ve noticed that marketers tend to [...]]]></description>
		
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			<slash:comments>22</slash:comments>
		
		
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