Sticky Branding https://stickybranding.com/ Sticky Branding will help you build your business and brand with actionable tools, books, and services. Thu, 02 May 2024 04:08:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://stickybranding.com/wp-content/uploads/2019/04/Bee-100x97.png Sticky Branding https://stickybranding.com/ 32 32 Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients https://stickybranding.com/how-to-evaluate-a-brand-name-7-important-questions/ Fri, 05 Aug 2022 09:00:49 +0000 https://stickybranding.com/?p=8166 Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it's such an important decision. Here are 7 questions to evaluate if you've got a great brand name.

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]]> 62% of Companies Increased Prices https://stickybranding.com/62-of-companies-increased-prices/ Tue, 26 Jul 2022 09:00:28 +0000 https://stickybranding.com/?p=19225 62% of companies implemented price hikes to combat inflation in the past 12 months. Avoiding price increases now can be riskier than implementing them when it’s too late. Here is why you should increase your prices in 2022.

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]]> Is Sales and Marketing Changed Forever? Remote Sales and Virtual Teams https://stickybranding.com/is-sales-and-marketing-changed-forever/ Sat, 02 Jul 2022 09:00:53 +0000 https://stickybranding.com/?p=16445 The sales industry saw one of the biggest shifts due to the travel ban and lockdown imposed by the COVID-19 pandemic

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]]> Brand Naming Process: How to Name A Business or Product https://stickybranding.com/brand-naming-process-how-to-make-a-brand-name-resonate/ Sun, 19 Jun 2022 09:00:15 +0000 https://stickybranding.com/?p=6597 An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.

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]]> How to Prepare Your Business for a Recession https://stickybranding.com/how-to-prepare-your-business-for-a-recession/ Tue, 07 Jun 2022 09:00:45 +0000 https://stickybranding.com/?p=19029 Elon Musk has a “super bad feeling” about the economy, and he's not alone. I ran a poll on LinkedIn asking, "Is the economy headed for a recession?" 79% of respondents said yes. Here is timely advice on how to drive sales in a downturn.

You're reading How to Prepare Your Business for a Recession by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

]]> Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear https://stickybranding.com/building-a-community-led-brand-interview-with-allan-perrottet-co-founder-of-t-bo-menswear/ Tue, 29 Mar 2022 09:00:51 +0000 https://stickybranding.com/?p=18536 T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The secret is community. T-Bô is the first community-led menswear brand. Allan Perrottet, co-founder, comes on the Sticky Branding Podcast to share how.

You're reading Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

]]> Increase Sales with “New Normal” and “Take Me Back” Marketing https://stickybranding.com/new-normal-vs-take-me-back-marketing/ Fri, 18 Mar 2022 09:00:05 +0000 https://stickybranding.com/?p=16887 Brands that can demonstrate that we’re here, we’re with you, we’re all in this together have the advantage. “New Normal” means truly embracing what’s new and having a conversations that matter with your market.

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]]> Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing https://stickybranding.com/move-faster-than-your-competitors-interview-with-chris-white-ceo-of-fruitland-manufacturing/ Tue, 15 Mar 2022 09:00:58 +0000 https://stickybranding.com/?p=18525 When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland’s sales and marketing budget. This was a bold move, because Chris had only purchased the company just 10 weeks earlier. Tune into this story of grit, innovation, leadership, and transitioning from a crisis to a comeback.

You're reading Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

]]> The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith https://stickybranding.com/the-ice-cream-brand-youve-tried-but-didnt-know-interview-with-ian-scates-president-of-central-smith/ Tue, 01 Mar 2022 10:00:33 +0000 https://stickybranding.com/?p=18523 Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they’ve positioned their business as the #1 co-packer of frozen desserts.

You're reading The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

]]> The Art of Strategy Execution — ft Sarah Young https://stickybranding.com/strategy-without-action-is-just-dreaming-with-jeremy-miller-and-sarah-young/ Tue, 15 Feb 2022 10:00:44 +0000 https://stickybranding.com/?p=18521 Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky Branding Podcast. Jeremy says, “Strategy without action is just dreaming.” The companies that have the most iconic brands are the best at strategy execution. But this is a process.

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