Stipple Blog

The “First Moment of Truth” For Publishers

Paul M — Thu, 03 May 2012 16:18:29 +0000

“According to Proctor & Gamble shoppers make up their mind about a product in three to seven seconds, just the time it takes to note a product on a store shelf. This time lapse is called (by P&G) “first moment of truth” and it’s considered the most important marketing opportunity for a brand.” (quote from Adverblog) [...]

A New Stipple Is On Its Way!

Nitin — Fri, 27 Apr 2012 22:08:53 +0000

Over the past 15 months, we’ve learned a lot about the image ecosystem and the specific needs of photographers, advertisers, publishers and web users. Our goal in 2010 was the same as it is today — to enable our customers to tell powerful stories through images and ensure those stories travel with the images as [...]

Content Marketing: Hitting the Ground Running Using Images.

Nitin — Mon, 23 Apr 2012 14:58:50 +0000

Image courtesy of Altimeter Group As the role of brands online continues to grow, we are beginning to see more brands assume the role of a publisher rather than as an advertiser. Joe Pulizzi coined the term “content marketing” in which brands create the media where product is only relevant rather than simply buying ad [...]

Stipple Selected As “Most Innovative” Startup at Ad:Tech SF 2012

Nitin — Thu, 05 Apr 2012 03:30:14 +0000

It’s cool to be selected as one of the finalists in the Ad:Tech SF 2012 Startup Series, but it’s even cooler to be awarded the top prize! Today, in front of a panel of judges and a packed crowd, Stipple was awarded as the winner as the most innovative startup in the data and targeting category. [...]

From Stipple Dots to Stippling Art

davin — Mon, 02 Apr 2012 14:49:31 +0000

The creative art of stippling (not to be confused with the notion of putting Stipple dots on an image), where one creates a pattern of dots on a canvas, is something I remember being introduced to in art class while a high school student. Describing the art theory behind it must be very difficult without [...]

Using Images to Analyze User Behavior

scott_sc — Fri, 30 Mar 2012 17:40:40 +0000

What does a perfect online user experience look like? It’s a world where the user not only wants to engage with the website, but actually does engage 100% of the time. In order to optimize this online environment to perfection, developers must rely on analytical tools that monitor interactions between users and content. While many [...]

#StoryChat – A Storytelling Tweetchat from Stipple

Nitin — Wed, 28 Mar 2012 22:25:18 +0000

Stories play an important role in the communication of ideas, memories, and emotions. The role of storytelling in society is as important as ever in the digital era. Whether you are a nonprofit, retailer, manufacturer, brand, journalist, or publisher; technology allows for stories to be told in revolutionary new ways that were never possible before. [...]

3 Key Indicators of Engaging Content

Nitin — Mon, 26 Mar 2012 14:58:51 +0000

For years, having a video go ‘viral’ has been the holy grail of Internet marketers and brand managers. It’s easy to see why. Imagine your video, and by extension your product or service getting millions of views – all for free. Thousands of people passing your video around the web and doing the hard work [...]

Turn Pictures into Dollars: Stipple in the TCTV Studio

Nitin — Thu, 22 Mar 2012 22:38:58 +0000

Stipple CEO Rey Flemings sat down with TechCrunch TV host and columnist Semil Shah to talk about the growing interest in image based businesses and the vision behind Stipple. The discussion was also how the Stipple solution differs from other players in the market. The Stipple team thanks TechCrunch TV and Semil for the opportunity [...]

Answering The Question of Content: Knowing What You See

nellie — Thu, 22 Mar 2012 22:24:08 +0000

Often you admire a photo set and wonder about its contents, apart from the commentary above or below it. Not always will you get the amount of information you desire. An instant thought that passes through your mind: I would like to know more about what I am looking at. Questions that come to mind: Where were these photos [...]