Internet Lead Generation Tips from SEM Freak

Problems with Google Places phonelookup function

Geoff — Wed, 20 Jul 2011 19:09:17 +0000

Google Places is an excellent opportunity to get your business on page one for location based searches but when trying to sign up their business many users are finding it impossible to get past the first page as Google has a bug in its phonelookup function.

Problems with Google Places phonelookup function by SEM Freak

Is there a lead generation value to Social Media?

Geoff — Thu, 17 Mar 2011 20:29:23 +0000

Social Media channels are traditionally seen as having value in terms of customer engagement rather than a bottom line contribution in terms of helping with the lead generation aspects to a site. By segmenting traffic this post attempts to challenge conventional assumptions.

Is there a lead generation value to Social Media? by SEM Freak

How to create or edit business listings on Google

Geoff — Tue, 22 Feb 2011 20:54:53 +0000

This is a quick guide on how to optimise your Google business listing so as to be prominent in the search result when users have a location based search intent. It starts with the basics of how to set up a fully optimised listing (or to claim your existing listing) and moves on to addressing how to promote that listing by using local citations and encouraging customer feedback.

How to create or edit business listings on Google by SEM Freak

Adwords Advice – Laying the foundation before starting a Pay Per Click Campaign

Geoff — Mon, 31 Jan 2011 22:23:32 +0000

Managing a PPC campaign means you need to understand the sales process for your business so you have the correct calls to action on your site. The next step is to set up tracking so you are able to see what works and what doesn’t otherwise you are likely to waste a lot of money on untargeted keywords.

Adwords Advice – Laying the foundation before starting a Pay Per Click Campaign by SEM Freak

Brand search queries – to pay or not to pay?

Geoff — Mon, 27 Sep 2010 21:01:36 +0000

With PPC advertising, it is common practice to run a campaign which contains keywords relating to your brand name – not branded products but your actual company or brand name. This is a contentious issue as many companies feel Google is profiteering but on the other hand they can’t afford to lose a sale on that final brand search.

Brand search queries – to pay or not to pay? by SEM Freak