7 Reasons Why You Need Social Media for Your Business

Posted by Trisha Chua | Jan 8, 2015 1:00:00 PM

Part of the nature of social media is constant innovation – innovation that keeps us hooked on the various social media platforms all over the internet. Thus, it comes as no surprise that businesses and marketers are taking social media more seriously now; in fact, they’ve found ways to incorporate them into their marketing strategies. Here are 7 reasons why.

Looking Back at 2014: 5 Internet Marketing Trends & Updates

Posted by Czarina Año | Dec 25, 2014 1:00:00 PM

With 2015 just around the corner, it’s high time to look back on the Internet Marketing trends and updates that shaped the year. And consider how these will work towards your next strategy.

 1. The Year of Parallax Scrolling.

Of Poetry, Problem-Solving and Digital Marketing

Posted by Xenia-Chloe Villanueva | Dec 18, 2014 1:00:00 PM

What goes on in a digital marketing specialist’s day? Helping businesses attract more leads and customers, setting inbound marketing strategies and more.

Nearly seven years after majoring in poetry, I find myself looking at Excel sheets and creating SmartArt versions of the digital marketing cycle, applying inbound marketing strategies that are attractive, delightful and non-instrusive. The journey has been long and, in retrospect, makes a lot of sense.

5 Qualities You Should Look for in an Outsourcing Partner

Posted by Ivy D. Polea | Dec 11, 2014 1:00:00 PM

As an SME, you and your in-house staff already have a lot on your plate – and have decided that you could do without the day-to-day back office tasks. By outsourcing certain processes, you get to channel your energy and resources into generating more income, while saving more due to lower operational and labor cost. The next logical thing to do is to choose the outsourcing partner that’s perfect for you and your company's needs.

The word “perfect” can be relative, as this can vary depending on the context or situation. In the context of outsourcing creative processes, the perfect outsourcing partner can be defined by these qualities:

Growth and More Perks of a HubSpot Inbound Marketing Certification

Posted by Xenia-Chloe Villanueva | Dec 4, 2014 1:00:00 PM

It has been six years since the 2008 financial crisis, and yet companies are still plagued with what has forced business schools across the world to rethink their curriculums: a focus on mere competence with little to no concern for delighting customers and employees, reducing one’s carbon footprint or building local communities.

It’s a notion that we at StraightArrow have worked to do away with it (and have helped other companies unlearn) through our inbound marketing training and certification from HubSpot.

The Everyday Life of a Social Media Community Manager

Posted by Andrew Ike B. Waga | Nov 27, 2014 1:00:00 PM

“Ohh… so you’re basically paid to be on Facebook all day?” This comment pops up like clockwork, without fail, every single time someone asks about my job as a social media community manager. It may seem undermining but really, I wouldn’t contest such a notion - it’s actually one of the perks of the job!

Aspiring social media specialists might be wondering: what do we do, exactly? By definition, we are keen on keeping social media profiles and all information on those platforms current, entertaining, and engaging for clients. Yes, by definition, we are (supposedly) fun people! We love our job, and to give you a clue why, here’s a breakdown of what we do on a typical Friday.