http://strategicclientretention.com Client acquisition and retention for local businesses Fri, 30 Apr 2010 17:37:52 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://strategicclientretention.com/2010/04/keep-your-customers-from-straying/ http://strategicclientretention.com/2010/04/keep-your-customers-from-straying/#comments Fri, 30 Apr 2010 17:37:52 +0000 http://strategicclientretention.com/?p=82 During uncertain economic times, people are cautious where they spend their money. When they do decide to open their checkbooks, you want to be their first choice. Therefore, it’s important your current customers choose to stay with you. Even if your business is doing well, your customers can leave as quickly as they came. There’s more [...]]]> http://strategicclientretention.com/2010/04/keep-your-customers-from-straying/feed/ 0 http://strategicclientretention.com/2009/08/online-reputation-management/ http://strategicclientretention.com/2009/08/online-reputation-management/#comments Tue, 04 Aug 2009 07:56:13 +0000 http://strategicclientretention.com/?p=34 Something many small business owners don’t think about, especially if they don’t conduct business on the Internet, is their online reputation. Disgruntled customers, former employees, unscrupulous competitors have an easy, practically free, way of spreading untruthful, fraudulent information. This is not the way you want to be found online. One way of monitoring what’s being said [...]]]> http://strategicclientretention.com/2009/08/online-reputation-management/feed/ 0 http://strategicclientretention.com/2009/07/local_business_listings/ http://strategicclientretention.com/2009/07/local_business_listings/#comments Thu, 16 Jul 2009 15:58:54 +0000 http://strategicclientretention.com/?p=33 If you’re in business, whether or not you have a website, it’s time to establish your personal and professional presence on the Internet. Getting your business listed in as many places as possible on the Internet allows people who are interested in you, your products and services, to easily find you. The once conventional means of [...]]]> http://strategicclientretention.com/2009/07/local_business_listings/feed/ 2 http://strategicclientretention.com/2008/12/the-world-is-going-out-of-business/ http://strategicclientretention.com/2008/12/the-world-is-going-out-of-business/#comments Mon, 15 Dec 2008 23:00:59 +0000 http://strategicclientretention.com/?p=32 It seems as if the world is going out of business (OOB). Investment firms, banks, automobile manufacturers, athletic associations, national retail chains, restaurants, airlines, car dealerships, jewelry stores, department stores, furniture stores, toy stores. Even governments, for crying out loud! Gone. Forever and ever. The good news is that there are lots of us [...]]]> http://strategicclientretention.com/2008/12/the-world-is-going-out-of-business/feed/ 0 http://strategicclientretention.com/2008/12/lovingly-nurture-your-prospects/ http://strategicclientretention.com/2008/12/lovingly-nurture-your-prospects/#comments Fri, 12 Dec 2008 18:03:46 +0000 http://strategicclientretention.com/?p=31 If more prospects were converted to clients, your cost per acquisition would improve and your profits would increase. It’s as simple as that. Here are some surprising statistics: 97% of salesmen make no attempt to sell the prospect after the third attempt. It is also a [...]]]> http://strategicclientretention.com/2008/12/lovingly-nurture-your-prospects/feed/ 0 http://strategicclientretention.com/2008/12/ten-tips-for-long-term-client-retention/ http://strategicclientretention.com/2008/12/ten-tips-for-long-term-client-retention/#comments Sun, 07 Dec 2008 18:45:48 +0000 http://strategicclientretention.com/?p=19 Attracting and retaining clients is essential to the success of any business. Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional products and services from you. Here are 10 solid strategies for retaining your long-term customers and making sure your new customers stick [...]]]> http://strategicclientretention.com/2008/12/ten-tips-for-long-term-client-retention/feed/ 1 http://strategicclientretention.com/2008/11/rich-schefren/ http://strategicclientretention.com/2008/11/rich-schefren/#comments Thu, 06 Nov 2008 20:54:25 +0000 http://strategicclientretention.com/?p=28 For the past month I’ve had the privilege of participating in Rich Schefren’s Guided Profit System program. For those of you who don’t know who Rich Schefren is, it is my pleasure to be able to introduce you. But before doing that, I want to tell you that the first time I heard Rich speak [...]]]> http://strategicclientretention.com/2008/11/rich-schefren/feed/ 2 http://strategicclientretention.com/2008/11/atmyage/ http://strategicclientretention.com/2008/11/atmyage/#comments Wed, 05 Nov 2008 22:20:07 +0000 http://strategicclientretention.com/?p=27 When I went to vote yesterday I found that I was not a registered voter. This came as quite a shock because I’ve been registered to vote since I was 18. I’m now 55. I moved to another part of the state about a year and a half ago. I registered to vote at my new [...]]]> http://strategicclientretention.com/2008/11/atmyage/feed/ 0 http://strategicclientretention.com/2008/10/your-business-hidden-assets/ http://strategicclientretention.com/2008/10/your-business-hidden-assets/#comments Fri, 31 Oct 2008 21:31:18 +0000 http://strategicclientretention.com/?p=25 All businesses have hidden assets. Hidden assets are the aspects of a business that would benefit the bottom line, but they haven’t been optimized. This series of articles will highlight some of the hidden assets that can be found in almost all businesses. The first hidden asset to discover is your unique sales proposition (USP, also [...]]]> http://strategicclientretention.com/2008/10/your-business-hidden-assets/feed/ 0 http://strategicclientretention.com/2008/08/marketing-to-the-affluent/ http://strategicclientretention.com/2008/08/marketing-to-the-affluent/#comments Wed, 20 Aug 2008 01:09:23 +0000 http://strategicclientretention.com/?p=24 Today I received Direct magazine for August. The cover article is titled “Mad Money… The wealthy are still spending on luxury goods and services”. Does Dan Kennedy have his finger on the pulse of the economy, or what? (see yesterday’s post for more info on Dan’s take). Click on the link to Direct magazine, then [...]]]> http://strategicclientretention.com/2008/08/marketing-to-the-affluent/feed/ 0