Strategic Fox

You don't KNOW me!?: CRM & Personalization

2011-07-22T23:08:00.000-04:00

Effective CRM of the future will focus on psychographic customer profiles in addition to traditional demographic profiles. Beyond the basic principles that determine how profitable a relationship with a customer will develop, successful businesses should seek to know WHO their customers are and WHAT motivates them as accurately as possible. Why? Understanding the belief systems and

Effective CRM

2011-06-22T18:20:00.001-04:00

Most CRM professionals cast out huge nets to contact their database. Fishing in a large anonymous pool and catching what they can by working the law of averages. They work hard but not smart. Most databases are too large to do anything but work off volume, they say. But are they? Here is where ROI analysis comes into play. Ex: You send the same message to 500 of your clients via email and DM. You

My first Android post

2011-06-15T04:53:00.001-04:00

It's funny how technology evolves so quickly and many people make a living talking about tech trends, but few talk about the emerging skills that follow those trends. Now, i've had a smartphone for a while now, but I have resisted the urge to blog from it simply because my swyping skills are no match for my 90wpm typing skills. Why use a platform that takes twice as long to get the job done, I

How to Name a Company: 5 Quick Tips

2010-10-13T16:12:00.001-04:00

These 5 tips will get you started in the right direction towards a distinctive company name. Image by Francesco Marino 1. Write down your companies core values. For example, are you traditional, groundbreaking, modern, cool, or sophisticated? This will set the tone for your name. 2. Write down the problems your company will solve. For example, are you producing sturdier office furniture,

Pet Peeve of the Week: Office Politics

2010-10-09T01:35:00.000-04:00

Playing into the game of office politics will eventually kill your company. Period. Image by Francesco MarinoIt is sometimes said, "It's not what you know, but who you know that matters." Unfortunately, it's true. In offices around the country, people are getting promoted based on politics and not potential. It's an epidemic of epic proportions. It devalues hard work and outstanding results

PyperPaul + Kenney, Inc.: A Bad Romance with the 'Cool Kids' of Advertising.

2010-10-05T23:37:00.002-04:00

What is it about this hot, young ad shop that makes it so desirable? Image by Jscreationzs PyperPaul+ Kenney, Incorporated has only been in business for six years, yet they have finished just under the top shops in the national ADDYs for two years now. How is it that a Tampa shop can give the big boys a run for their money? I've been trying for years to pinpoint the source of their je ne

Brazen Careerist v2.0: A Love Affair

2009-12-11T01:15:00.001-05:00

I love Brazen Careerist, but I think I could love it more, if.... Tonight, my network (The Modern Strategist) had a video conference to discuss the best ways to improve, market and advertise Brazen Careerist in 2010. Here's what we came up with and why: Be clear about Brazen's unique features and niche. Suggested tagline: "Brazen Careerist- Social Media Networking for Young, Ambitious

Crickets!

2009-12-03T19:00:00.000-05:00

So, I have been away from the computer for about a month now. Life has been insane. I got a new job as a Casino Host at the Hard Rock in Tampa, and I've been house shopping for weeks. Now that things are slower, I can be getting back to normal. I just wanted to apologize to my readers for the hiatus. -Amanda Fox

Ask the Strategic Fox

2009-09-21T17:44:00.000-04:00

Got a specific marketing or advertising problem? Need a customized strategy? Can't afford to pay for it? Post your questions here. All on-topic questions will be answered with a video or blog post! I'll tell you what I think you should do and how to do it without wasting money. Think of it as a free consultation. No commute and no strings attached.

Things I Adore: Part 5

2009-09-21T16:55:00.000-04:00

Natural Photographs I read another blog article about Elles' use of untouched and make-up free photographs in a recent issue. How fantastic! Too often, we forget that the models and actors/actresses in magazines don't really look that smooth and blemish-free. They have moles, warts and pimples just like you and me. While it's important to put your best foot forward; do you need a new face

Things I Adore: Part 4

2009-09-15T19:10:00.003-04:00

Color! Why You Need It In Advertising and Marketing. Made you look. Color has a way of catching the eye. It's undeniable. I could link hundreds of resources that point to that fact, but you know it's true. That's why color costs extra. It's special. It makes your message special. It shows that you love your product enough to be bold. Recently I created a quick flyer for one of my clients.

The Group Administrators' Lament

2009-09-06T18:34:00.005-04:00

Forlorn! the very act is living hellTo toll for hours for thee by my sole self!New! the fancy cannot post so wellAs we are told to do, digital shelf.New! new! thy informative anthem fadesPast the near forums, over the data stream,Up the server-side; and now ’tis archived deepIn the fray, a search-bot wades:Was it a calling, or a pipe-smokers dream?Gone is that drive:—Do I drift to sleep? -

Experiment: Webcam vs. Personal Brand

2009-08-30T15:36:00.000-04:00

Will streaming every moment of my online day negatively impact my personal brand? My experiment into the effects of live footage on personal branding. This all started as a joke. Then the joke got serious. Folks on Brazen Careerist were talking about 'showing the best possible' personal brand on social media. I postulated that too much deviation from ones' real self would have negative effects

Big Shot Blogger

2009-08-27T12:52:00.000-04:00

Top-Shelf Personal Blogging Tips A guest post by John Moore Amanda, I wanted to start off by thanking you for the invitation to write a post for Strategic Fox. I enjoy having the opportunity to engage people anywhere, anytime, and it was a pleasure writing this piece. When it comes to the blogging process, I must remind you that there is no right approach. However, if your goal is to

Things I Adore: Part 3

2009-08-25T18:11:00.001-04:00

Blogs of Note: Great blogs and how you can have one. As the owner of a freshly-launched personal blog, I am vastly interested in top web publishers and their methods. According to Technorati, the following is an accurate list of the five most popular blogs to date: 1. Boing Boing : A brain-child of Mark Frauenfelder and his wife Carla, Boing Boing started off as a magazine before it became a

Things I Adore: Part 2

2009-08-21T22:28:00.013-04:00

"Where's Waldo" Advertising: Eye-catching ads and how to make them. Every day I drive, flip and surf past hundreds of advertisements and I know I'm not the only one. They are everywhere; on my TV, in my mail, and along my commute. Most of the time, I don't even realize they're there. After a while, the modern mind just tunes them out. But what about the rogue ad that catches my eye? Usually

Faux Online Experts

2009-08-17T22:23:00.001-04:00

Blogging Should Require a License The information age is thriving, but are we really learning anything of value? I am not an expert. To be an expert, I figure one has to be immersed in a field for many years. While I may not have decades of work experience, I am schooled enough to easily determine whether a resource is credible. The blog post titled "17 Strategies to Killer Ads" has been

Things I Adore: Part 1

2009-08-17T20:47:00.002-04:00

To hit the ground running on "Things I Adore," we'll begin with hoax marketing. What is hoax marketing? It's where marketers cause a stir over a perceived threat that turns out to be a product launch. Now, before anyone gets alarmed... there are ways to do this right. Be cautious though. 'Hoax' the wrong people and it can cause a lot of problems. A good case study is the Mobile Phone Virus

Things I Loathe: Part 5

2009-08-11T01:11:00.002-04:00

*Cue the dramatic music* This is the last segment of "Things I Loathe." Peek in later this week for the first of my "Things I Adore" series. Tonight I will be blogging about Agency Slogans. You see them at almost every advertising agency, and some of them are just plain horrible. In this post I will review a few and tell you why I think they are missing the mark. Blueliner- "Acting outside

Things I Loathe: Part 4

2009-08-06T19:12:00.003-04:00

This pseudo-rant series is quickly coming to a close. Only one more posting to go, so stay tuned for the last update to "Things I Loathe." Originally, I had intended to write about a totally different topic, but after reading Beyond Madison Avenue, I have decided to blog about 'puffery'. Fluff works its way into everything we; as members of the pr/ad/marketing machine, do. So, as a test of

Things I Loathe: Part 3

2009-08-05T23:01:00.002-04:00

Behold the third installment of "Things I Loathe." If you like what I have to say stay tuned for parts 4-5 and its natural counterpart: "Things I Adore." I will be limiting these posts to communication-related topics to keep myself from going off on too many tangents. I absolutely loathe bad photoshop jobs. Apparently I am not the only one, since I found a blog dedicated to seeking out the

Things I Loathe: Part 2

2009-08-04T14:56:00.002-04:00

Prep yourself for the next installment of "Things I Loathe." If you like what I have to say stay tuned for parts 3-5 and its natural counterpart: "Things I Adore." Keep in mind that I will be limiting these posts to communication-related topics. I was reading this blog about some of the worst websites the writer has seen. Now, individuals might have an excuse... they might not be

Things I Loathe: Part 1

2009-08-03T18:24:00.002-04:00

I've decided to start this blog with a segment that I have delicately named "Things I Loathe." If you like what I have to say stay tuned for parts 2-5 and its natural counterpart: "Things I Adore." Keep in mind that I will be limiting these posts to communication-related topics, as that is my field of expertise.* On to the topic at hand: I decided to embark on this blogging journey after

Welcome to My BlogFolio

2009-08-03T18:03:00.001-04:00

Before I graduated, my professor told me that within a few years everyone would have online resumes'. I believed him. So, since November of 2008, this blog has served as a simple online portfolio. Hiring managers loved it! Their only critique was that they didn't get a very in-depth sense of who I am. I realised that I was ONLY using Blogspot for something other than its intended purpose. I