tag:blogger.com,1999:blog-58737363902048751602024-09-11T12:24:40.631-04:00A blog about marketing and advertising strategy.Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.comBlogger28125tag:blogger.com,1999:blog-5873736390204875160.post-51370533269560972452012-05-04T14:26:00.002-04:002012-05-04T14:29:25.018-04:00

Selling is dead. Long live help! I've been doing a lot of reading on the subject and have come to the consensus that "no one likes salespeople."  If you just said, "Duh!" bear with me.  No one likes salespeople because of the implied confrontation.  You KNOW they want you to make a purchase.  The whole reason they are talking to you is BECAUSE they want you to make a purchase

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-62345450593477235152012-03-19T10:56:00.000-04:002012-03-19T10:56:42.976-04:00

While most of my experience with VIP customers is in the Casino Gaming sphere, below are some general needs -I believe- every industry should meet to stay competitive and properly reward loyalty amongst VIP clients. This is in no way an exhaustive list, bust a basic framework to get you thinking in the right direction. First; before applying these techniques, decide what level of business

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-48869673274635234862012-03-12T09:07:00.000-04:002012-03-12T09:07:22.616-04:00

Thinking of co-branding or forming a strategic partnership? Time to air out all the dirty laundry. Too often, companies don't do their due diligence when vetting potential partners.  It is much akin to early romantic relationships where; all a-flutter- with stars in their eyes, two people totally overlook each others flaws in the name of love.  Then; when the romance fades and life

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-89300986837547324642012-03-10T20:11:00.001-05:002012-03-10T20:12:38.446-05:00

Think about your favorite client or a regular at your business... What do you know about their preferences?  Do they always come for the same thing?  Shop for others?  Have they ever made a off-hand negative comment about their experience? Target market analysis is a very important part of market research.  These days it seems covert and impersonal when done by online

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-19751543102264845992011-07-22T23:08:00.000-04:002011-07-22T23:08:48.136-04:00

Effective CRM of the future will focus on psychographic customer profiles in addition to traditional demographic profiles.  Beyond the basic principles that determine how profitable a relationship with a customer will develop, successful businesses should seek to know WHO their customers are and WHAT motivates them as accurately as possible. Why?  Understanding the belief systems and

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com1tag:blogger.com,1999:blog-5873736390204875160.post-53721210375896238782011-06-22T18:20:00.001-04:002011-06-22T18:20:18.344-04:00

Most CRM professionals cast out huge nets to contact their database. Fishing in a large anonymous pool and catching what they can by working the law of averages. They work hard but not smart. Most databases are too large to do anything but work off volume, they say. But are they? Here is where ROI analysis comes into play. Ex: You send the same message to 500 of your clients via email and DM. You

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-34114428149119473102011-06-15T04:53:00.001-04:002011-06-15T05:08:08.902-04:00

It's funny how technology evolves so quickly and many people make a living talking about tech trends, but few talk about the emerging skills that follow those trends. Now, i've had a smartphone for a while now, but I have resisted the urge to blog from it simply because my swyping skills are no match for my 90wpm typing skills. Why use a platform that takes twice as long to get the job done, I

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-4661055726957145402010-10-13T16:12:00.001-04:002011-06-16T04:29:44.699-04:00

These 5 tips will get you started in the right direction towards a distinctive company name. Image by Francesco Marino 1. Write down your companies core values.  For example, are you traditional, groundbreaking, modern, cool, or sophisticated?  This will set the tone for your name. 2. Write down the problems your company will solve. For example, are you producing sturdier

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-4544041145549236452010-10-09T01:35:00.000-04:002010-10-09T01:35:22.807-04:00

Playing into the game of office politics will eventually kill your company. Period. Image by Francesco MarinoIt is sometimes said, "It's not what you know, but who you know that matters."  Unfortunately, it's true. In offices around the country, people are getting promoted based on politics and not potential.  It's an epidemic of epic proportions.  It devalues hard work and

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-67980104059932358972010-10-05T23:37:00.002-04:002010-10-05T23:52:38.208-04:00

What is it about this hot, young ad shop that makes it so desirable? Image by Jscreationzs PyperPaul+ Kenney, Incorporated has only been in business for six years, yet they have finished just under the top shops in the national ADDYs for two years now. How is it that a Tampa shop can give the big boys a run for their money? I've been trying for years to pinpoint the source of their je ne

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-79045721535149660562009-12-11T01:15:00.001-05:002009-12-11T01:15:53.821-05:00

I love Brazen Careerist, but I think I could love it more, if.... Tonight, my network (The Modern Strategist) had a video conference to discuss the best ways to improve, market and advertise Brazen Careerist in 2010. Here's what we came up with and why: Be clear about Brazen's unique features and niche.  Suggested tagline: "Brazen Careerist- Social Media Networking for Young, Ambitious

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com3tag:blogger.com,1999:blog-5873736390204875160.post-22173032404728938662009-12-03T19:00:00.000-05:002009-12-03T19:00:26.267-05:00

So, I have been away from the computer for about a month now.  Life has been insane.  I got a new job as a Casino Host at the Hard Rock in Tampa, and I've been house shopping for weeks.  Now that things are slower, I can be getting back to normal.  I just wanted to apologize to my readers for the hiatus. -Amanda Fox

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-6519002378977963922009-09-21T17:44:00.000-04:002009-09-21T17:44:56.100-04:00

Got a specific marketing or advertising problem?  Need a customized strategy? Can't afford to pay for it?  Post your questions here. All on-topic questions will be answered with a video or blog post!  I'll tell you what I think you should do and how to do it without wasting money.  Think of it as a free consultation.  No commute and no strings attached.

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-79853562343188409242009-09-21T16:55:00.000-04:002009-09-21T16:59:32.740-04:00

Natural Photographs I read another blog article about Elles' use of untouched and make-up free photographs in a recent issue.  How fantastic!  Too often, we forget that the models and actors/actresses in magazines don't really look that smooth and blemish-free.  They have moles, warts and pimples just like you and me. While it's important to put your best foot forward; do you

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-55977288754132716622009-09-15T19:10:00.003-04:002009-09-17T15:58:00.217-04:00

Color! Why You Need It In Advertising and Marketing. Made you look. Color has a way of catching the eye.  It's undeniable.  I could link hundreds of resources that point to that fact, but you know it's true.  That's why color costs extra. It's special.  It makes your message special.  It shows that you love your product enough to be bold. Recently I created a quick

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-25355630228841772982009-09-06T18:34:00.005-04:002009-09-17T15:58:57.252-04:00

Forlorn! the very act is living hellTo toll for hours for thee by my sole self!New! the fancy cannot post so wellAs we are told to do, digital shelf.New! new! thy informative anthem fadesPast the near forums, over the data stream,Up the server-side; and now ’tis archived deepIn the fray, a search-bot wades:Was it a calling, or a pipe-smokers dream?Gone is that drive:—Do I drift to sleep? 

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com2tag:blogger.com,1999:blog-5873736390204875160.post-91179128281514751452009-08-30T15:36:00.000-04:002009-08-30T15:38:16.037-04:00

Will streaming every moment of my online day negatively impact my personal brand? My experiment into the effects of live footage on personal branding. This all started as a joke.  Then the joke got serious. Folks on Brazen Careerist were talking about 'showing the best possible' personal brand on social media. I postulated that too much deviation from ones' real self would have negative

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com3tag:blogger.com,1999:blog-5873736390204875160.post-83424918829827878252009-08-27T12:52:00.000-04:002009-08-27T12:52:11.251-04:00

Top-Shelf Personal Blogging Tips A guest post by John Moore Amanda, I wanted to start off by thanking you for the invitation to write a post for Strategic Fox.  I enjoy having the opportunity to engage people anywhere, anytime, and it was a pleasure writing this piece.   When it comes to the blogging process, I must remind you that there is no right approach.  However, if

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com2tag:blogger.com,1999:blog-5873736390204875160.post-86645616755322657992009-08-25T18:11:00.001-04:002009-08-25T18:23:20.853-04:00

Blogs of Note: Great blogs and how you can have one. As the owner of a freshly-launched personal blog, I am vastly interested in top web publishers and their methods.  According to Technorati, the following is an accurate list of the five most popular blogs to date: 1. Boing Boing : A brain-child of Mark Frauenfelder and his wife Carla, Boing Boing started off as a magazine before it

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-34197045869128720102009-08-21T22:28:00.013-04:002009-08-25T02:03:36.582-04:00

"Where's Waldo" Advertising: Eye-catching ads and how to make them. Every day I drive, flip and surf past hundreds of advertisements and I know I'm not the only one. They are everywhere; on my TV, in my mail, and along my commute. Most of the time, I don't even realize they're there. After a while, the modern mind just tunes them out. But what about the rogue ad that catches my eye? Usually

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com2tag:blogger.com,1999:blog-5873736390204875160.post-86275401536773199382009-08-17T22:23:00.001-04:002009-08-22T21:43:09.101-04:00

Blogging Should Require a License The information age is thriving, but are we really learning anything of value? I am not an expert. To be an expert, I figure one has to be immersed in a field for many years. While I may not have decades of work experience, I am schooled enough to easily determine whether a resource is credible. The blog post titled "17 Strategies to Killer Ads" has been

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-15646077060314827142009-08-17T20:47:00.002-04:002009-08-22T21:43:09.102-04:00

To hit the ground running on "Things I Adore," we'll begin with hoax marketing. What is hoax marketing? It's where marketers cause a stir over a perceived threat that turns out to be a product launch. Now, before anyone gets alarmed... there are ways to do this right. Be cautious though. 'Hoax' the wrong people and it can cause a lot of problems. A good case study is the Mobile Phone Virus

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-56270462030481096202009-08-11T01:11:00.002-04:002009-08-22T21:43:09.103-04:00

*Cue the dramatic music* This is the last segment of "Things I Loathe." Peek in later this week for the first of my "Things I Adore" series. Tonight I will be blogging about Agency Slogans. You see them at almost every advertising agency, and some of them are just plain horrible. In this post I will review a few and tell you why I think they are missing the mark. Blueliner- "Acting outside

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-75002873583216662952009-08-06T19:12:00.003-04:002009-08-22T21:43:56.897-04:00

This pseudo-rant series is quickly coming to a close. Only one more posting to go, so stay tuned for the last update to "Things I Loathe." Originally, I had intended to write about a totally different topic, but after reading Beyond Madison Avenue, I have decided to blog about 'puffery'. Fluff works its way into everything we; as members of the pr/ad/marketing machine, do. So, as a test of

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0tag:blogger.com,1999:blog-5873736390204875160.post-2171342233862220022009-08-05T23:01:00.002-04:002009-08-22T21:44:56.374-04:00

Behold the third installment of "Things I Loathe." If you like what I have to say stay tuned for parts 4-5 and its natural counterpart: "Things I Adore." I will be limiting these posts to communication-related topics to keep myself from going off on too many tangents. I absolutely loathe bad photoshop jobs. Apparently I am not the only one, since I found a blog dedicated to seeking out the

Amanda Fox Rosowskihttp://www.blogger.com/profile/09296720028020434136noreply@blogger.com0