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		<title>Project Failure &#8211; Edinburgh Tram Project</title>
		<link>https://strategicppm.wordpress.com/2018/04/25/project-failure-edinburgh-tram-project/</link>
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		<dc:creator><![CDATA[simonwmoore]]></dc:creator>
		<pubDate>Wed, 25 Apr 2018 17:47:02 +0000</pubDate>
				<category><![CDATA[project failure]]></category>
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		<guid isPermaLink="false">http://strategicppm.wordpress.com/?p=1822</guid>

					<description><![CDATA[Edinburgh Castle The Edinburgh Tram Project exceeded budget by 52% and is the subject of an enquiry.  The issues with the project appeared to occur for two major reasons. Optimism Bias The project was born out of the political desire &#8230; <a href="https://strategicppm.wordpress.com/2018/04/25/project-failure-edinburgh-tram-project/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
										<content:encoded><![CDATA[<p><img data-attachment-id="1823" data-permalink="https://strategicppm.wordpress.com/2018/04/25/project-failure-edinburgh-tram-project/nicola-gadler-568389-unsplash/" data-orig-file="https://strategicppm.wordpress.com/wp-content/uploads/2018/04/nicola-gadler-568389-unsplash.jpg" data-orig-size="6000,4000" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="nicola-gadler-568389-unsplash" data-image-description="" data-image-caption="" data-medium-file="https://strategicppm.wordpress.com/wp-content/uploads/2018/04/nicola-gadler-568389-unsplash.jpg?w=300" data-large-file="https://strategicppm.wordpress.com/wp-content/uploads/2018/04/nicola-gadler-568389-unsplash.jpg?w=500" class="alignnone size-full wp-image-1823" src="https://strategicppm.wordpress.com/wp-content/uploads/2018/04/nicola-gadler-568389-unsplash.jpg?w=500" alt="nicola-gadler-568389-unsplash.jpg"   srcset="https://strategicppm.wordpress.com/wp-content/uploads/2018/04/nicola-gadler-568389-unsplash.jpg 6000w, https://strategicppm.wordpress.com/wp-content/uploads/2018/04/nicola-gadler-568389-unsplash.jpg?w=150&amp;h=100 150w, https://strategicppm.wordpress.com/wp-content/uploads/2018/04/nicola-gadler-568389-unsplash.jpg?w=300&amp;h=200 300w, https://strategicppm.wordpress.com/wp-content/uploads/2018/04/nicola-gadler-568389-unsplash.jpg?w=768&amp;h=512 768w, https://strategicppm.wordpress.com/wp-content/uploads/2018/04/nicola-gadler-568389-unsplash.jpg?w=1024&amp;h=683 1024w, https://strategicppm.wordpress.com/wp-content/uploads/2018/04/nicola-gadler-568389-unsplash.jpg?w=1440&amp;h=960 1440w" sizes="(max-width: 6000px) 100vw, 6000px" /></p>
<h6>Edinburgh Castle</h6>
<p>The Edinburgh Tram Project exceeded budget by 52% and is the subject of an <a href="http://www.edinburghtraminquiry.org">enquiry</a>.  The issues with the project appeared to occur for two major reasons.</p>
<p><strong>Optimism Bias</strong></p>
<p>The project was born out of the political desire for Edinburgh to have a light rail system. However, reviewing past project it is quite normal for these sort of projects to come in over budget and extremely rare for them to come in under budget. Furthermore, increases over budget can be very large, often up to 80% over budget, whereas any cost savings are likely to be 10% or less. Seen in this light, the cost overruns on the Edinburgh Tram Project were not that unusual.</p>
<p>One way to avoid optimism bias is to first perform and estimate and then look at cost overruns on similar projects. For example, if you estimate a cost at 10 million, but past similar projects have seen cost overruns of 50%, then a better estimate for your project might be 15 million. This is becoming more normal practise in well-managed construction projects, but still, there&#8217;s a temptation to skew the set of other projects that you look at for comparison. This can reduce the uplift to costs, but may create a less accurate picture of how things will turn out.</p>
<p><strong>Poor Governance</strong></p>
<p>It appears that the management of project communications may have been poor. Stakeholders did not receive timely and accurate information and different agencies had different levels of commitment to the project. These frictions hurt the project. Once it was off course, then that information was not broadly shared, which then made problems hard to correct. In addition, different stakeholders working at different purposes did not help the project. It appears Edinburgh politicians were strongly in favour of the project, whereas national politicians were not.</p>
<p><strong>Conclusion</strong></p>
<p>In the grand scheme of things, the cost overruns of the Edinburgh Tram Project should not be viewed as a disaster, the outcome is similar to many other trophy projects run by governments and some cost overruns are likely with these projects based on history. However, problems in communication and lack of stakeholder alignment were an obvious issue that should have been relatively easy to correct.</p>
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		<title>Book Review &#8211; 18 Minutes</title>
		<link>https://strategicppm.wordpress.com/2013/09/10/book-review-18-minutes/</link>
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		<dc:creator><![CDATA[swmoore]]></dc:creator>
		<pubDate>Tue, 10 Sep 2013 11:15:28 +0000</pubDate>
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		<guid isPermaLink="false">http://strategicppm.wordpress.com/?p=1818</guid>

					<description><![CDATA[The world already has no shortage time management books, but 18 Minutes from HBR columnist Peter Bregman offers a concise and personalized account of becoming more productive. The book makes a strong connection between being productive and achieving the things that &#8230; <a href="https://strategicppm.wordpress.com/2013/09/10/book-review-18-minutes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
										<content:encoded><![CDATA[<p>The world already has no shortage time management books, but <a href="0px !important;&quot; /&gt;">18 Minutes</a> from HBR columnist Peter Bregman offers a concise and personalized account of becoming more productive. The book makes a strong connection between being productive and achieving the things that you want to achieve. Sometimes, time management books don&#8217;t make that important connection and you end up learning how to rifle through email efficiently, but not ending up achieving what you want to get done for the day, the month or the year. The personalized examples that the author works in also lend the book a credible human angle. The book is also pretty quick read (4-6 hours or so), so you&#8217;ll likely find some useful tips without it taking to much of your time. For me, the key insights were the reminder on how inefficient multitasking is, and how it&#8217;s equivalent to being drunk or on drugs so if you devote yourself to a single task at a time, you may feel slower but do a lot better at whatever you&#8217;re trying to accomplish and get it done faster with higher quality. Secondly, the importance of not being reactive to just what&#8217;s in your inbox but making sure you get out of email and think about what&#8217;s important for the day or for the year. It can be hard to make time for this, but it&#8217;s critically important to make that connection.</p>
<p>The title comes from the amount of time Peter&#8217;s process will take each day if you follow it, though to me, the book worked better as a list of interesting ideas, than a single plan to adhere to, and I think that&#8217;s ultimately the author&#8217;s thinking too.</p>
<p><a href="https://strategicppm.wordpress.com/wp-content/uploads/2013/08/6a00d83461eb3469e20168e7ec31f7970c-800wi.jpg"><img data-attachment-id="1819" data-permalink="https://strategicppm.wordpress.com/2013/09/10/book-review-18-minutes/6a00d83461eb3469e20168e7ec31f7970c-800wi/" data-orig-file="https://strategicppm.wordpress.com/wp-content/uploads/2013/08/6a00d83461eb3469e20168e7ec31f7970c-800wi.jpg" data-orig-size="341,512" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="6a00d83461eb3469e20168e7ec31f7970c-800wi" data-image-description="" data-image-caption="" data-medium-file="https://strategicppm.wordpress.com/wp-content/uploads/2013/08/6a00d83461eb3469e20168e7ec31f7970c-800wi.jpg?w=200" data-large-file="https://strategicppm.wordpress.com/wp-content/uploads/2013/08/6a00d83461eb3469e20168e7ec31f7970c-800wi.jpg?w=341" class="alignnone size-medium wp-image-1819" alt="6a00d83461eb3469e20168e7ec31f7970c-800wi" src="https://strategicppm.wordpress.com/wp-content/uploads/2013/08/6a00d83461eb3469e20168e7ec31f7970c-800wi.jpg?w=199&#038;h=300" width="199" height="300" srcset="https://strategicppm.wordpress.com/wp-content/uploads/2013/08/6a00d83461eb3469e20168e7ec31f7970c-800wi.jpg?w=199 199w, https://strategicppm.wordpress.com/wp-content/uploads/2013/08/6a00d83461eb3469e20168e7ec31f7970c-800wi.jpg?w=100 100w, https://strategicppm.wordpress.com/wp-content/uploads/2013/08/6a00d83461eb3469e20168e7ec31f7970c-800wi.jpg 341w" sizes="(max-width: 199px) 100vw, 199px" /></a></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">1818</post-id>
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		<title>Project Management By Robots</title>
		<link>https://strategicppm.wordpress.com/2013/03/05/project-management-by-robots/</link>
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		<dc:creator><![CDATA[swmoore]]></dc:creator>
		<pubDate>Tue, 05 Mar 2013 13:06:04 +0000</pubDate>
				<category><![CDATA[innovation]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[project management by robots]]></category>
		<guid isPermaLink="false">http://strategicppm.wordpress.com/?p=1747</guid>

					<description><![CDATA[Scott Adams, the author of the Dilbert cartoons blogged about The Future of Middle Management predicting that robots will make good project managers, in fact, he predicts robots to this task will happen faster than to other professions. &#8221; Put a &#8230; <a href="https://strategicppm.wordpress.com/2013/03/05/project-management-by-robots/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
										<content:encoded><![CDATA[<p><span style="color:#888888;"><span style="color:#000000;">Scott Adams, the author of the Dilbert cartoons blogged about</span> <span style="color:#888888;"><a title="the future of middle management" href="http://dilbert.com/blog/entry/the_future_of_middle_management/" target="_blank">The Future of Middle Management</a> <span style="color:#000000;">predicting that robots will make good project managers, in fact, he predicts robots to this task will happen faster than to other professions</span></span><span style="color:#000000;">.</span></span></p>
<p><em>&#8221; Put a computer in a robot body and it can walk from cubicle to cubicle handing out assignments, checking on progress, and adjusting schedules and budgets on the fly. A robot could easily juggle the complexity of dozens of projects. It could be talking to you in your cubicle while simultaneously having a phone call with another employee and texting a third without you even knowing as it happens.&#8221; </em></p>
<p>I don&#8217;t think this is a reasonable prediction. So much of project management requires soft skills and judgement to understand how a project is going that reducing it to a simple input/output process that can be accelerated by a machine is misleading. It&#8217;s it&#8217;s likely you&#8217;d just achieve &#8216;garbage in &#8211; garbage out&#8217; at scale.</p>
<p><em>&#8220;The robots will be free of human bias and optimism, so I would expect them to do a better job of estimating budgets and timelines than humans.&#8221;</em></p>
<p>I totally agree with this, robots can make better decisions in certain contexts than humans (Nate Silver&#8217;s recent book Signal vs. Noise is good on this topic), and being free from bias and optimism is one advantage. However, without being too pessimistic, it&#8217;s likely that humans would tilt their inputs to the robot to get the biased outcome they want. In a sense, we estimate budgets and timelines with robots today, it&#8217;s called software, such as SAP, Excel or Microsoft Project. Not all robots have a human form, in fact, few do.</p>
<p><em id="__mceDel">I recommend, the post <a title="the future of middle management" href="http://dilbert.com/blog/entry/the_future_of_middle_management/" target="_blank">The Future of Middle Management</a> even if you disagree with it (as I do in most places) it makes you think. Thanks to <a href="http://marcgawley.com/">Marc Gawley</a> for spotting this article.</em></p>
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		<title>True Requirements</title>
		<link>https://strategicppm.wordpress.com/2012/10/22/true-requirements/</link>
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		<dc:creator><![CDATA[swmoore]]></dc:creator>
		<pubDate>Mon, 22 Oct 2012 13:20:34 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[100 points exercise]]></category>
		<category><![CDATA[requirements gathering]]></category>
		<category><![CDATA[stakeholder management]]></category>
		<guid isPermaLink="false">http://strategicppm.wordpress.com/?p=1734</guid>

					<description><![CDATA[Perhaps no task is more complex in project management than requirements gathering. The main challenges are with stakeholders asking for things they don&#8217;t need, and failing to ask for things that they do require. Prototyping or competitive benchmarking can both &#8230; <a href="https://strategicppm.wordpress.com/2012/10/22/true-requirements/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
										<content:encoded><![CDATA[<p>Perhaps no task is more complex in project management than requirements gathering. The main challenges are with stakeholders asking for things they don&#8217;t need, and failing to ask for things that they do require. Prototyping or competitive benchmarking can both help with this problem. However, in many cases neither option is available. Prototyping and works for projects where the production cost is low but if costs are higher prototyping may not be feasible. Competitive benchmarking is only possible if the competitors are present, for example if you are addressing a unique market or one that&#8217;s not particularly congested. So you are left with the problems that stakeholders may be  asking for they don&#8217;t need.</p>
<p><strong>The 100 points method</strong></p>
<p>&#8220;100 points&#8221; validation is a useful exercise, because it forces the stakeholders and to make exactly the same as those of that you have to make. This is how it works. Having collected all the requirements from stakeholders, we then ask them to allocate 100 points across all of the requirements. If, for example, one requirement is absolutely critical above all others then they might &#8216;spend&#8217; 100 points on that alone. If there are five requirements of equal value then they might &#8216;spend&#8217; 20 points across all five. The only constraints are that the points must sum to 100, and no score for any requirement can be less than 0. In this way you&#8217;re able and to get stakeholders to supply quantitative information on what they need to see from a project.</p>
<p>Unspoken requirements create a more formidable challenge. Speaking to a large number of stakeholders can reduce the risk of omission. Secondly, ethnographic observation, which involves watching people going about the tasks that the project will help address. This can help you spots areas that are important but may not be explicitly asked for in requirements for example if you might see a process which takes 30 minutes of people&#8217;s time each day and you know with the project you can help reduce the time spent on that. However it&#8217;s so commonplace in the thinking of the stakeholders that it is omitted from the project requirements. This just scratches the surface of a very thorny topic, but 100 point exercise and ethnographic observation can be useful tools for determining your next set of requirements.</p>
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		<title>The Perfect Game</title>
		<link>https://strategicppm.wordpress.com/2012/09/09/the-perfect-game/</link>
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		<dc:creator><![CDATA[swmoore]]></dc:creator>
		<pubDate>Sun, 09 Sep 2012 16:35:21 +0000</pubDate>
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					<description><![CDATA[Last month I was at a baseball game on a hot August afternoon. The pitcher was doing pretty well, but there had only been 22 perfect games in the history of American baseball (which is a little under 400,000 games). &#8230; <a href="https://strategicppm.wordpress.com/2012/09/09/the-perfect-game/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
										<content:encoded><![CDATA[<p>Last month I was at a baseball game on a hot August afternoon. The pitcher was doing pretty well, but there had only been 22 perfect games in the history of American baseball (which is a little under 400,000 games). So, being statistically minded, the odds of any baseball game being perfect game were about 1 in 20,000. According to a dubious <a href="http://www.casinomaze.com/gambling-fun/chances-are.html">probability site</a>, this is about the same probability as being murdered or becoming a professional athlete and 4x less likely than getting a hole in one at golf, now to be fair this isn&#8217;t a completely valid comparison since most people who watch baseball see more than one game, increasing the chance of seeing a perfect game. Nonetheless, as much as a perfect game looked on the cards, I could not get out of my head the complete statistical improbability of it happening.</p>
<p>Nonetheless, it did happen, 27 batters up, 27 down, the 23rd perfect game in baseball and the first in Mariners history.</p>
<p>Aside from being an electric experience, it was a good reminder that though statistics can give you a guide to what may happen after the event the odds are always 100% or 0%. </p>
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		<title>Read Better</title>
		<link>https://strategicppm.wordpress.com/2012/08/22/read-better/</link>
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		<dc:creator><![CDATA[swmoore]]></dc:creator>
		<pubDate>Wed, 22 Aug 2012 16:15:52 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
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					<description><![CDATA[We have all been taught to read and, a fairly involved process that culminates in the teenage years if not sooner. However, we then remain stuck with those reading habits . It&#8217;s worth taking time to think about what &#8220;advanced &#8230; <a href="https://strategicppm.wordpress.com/2012/08/22/read-better/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
										<content:encoded><![CDATA[<p>We have all been taught to read and, a fairly involved process that culminates in the teenage years if not sooner. However, we then remain stuck with those reading habits . It&#8217;s worth taking time to think about what &#8220;advanced reading&#8221; looks like. This post offers a few pointers on ways that might make your reading more effective. Reading does not have to involve going through an entire book cover to cover, although this is how we do it with fiction as we learn to read. With non-fiction it can be more efficient to dip into and out of a book based on the areas of greatest relevance to us. This is why, of course, all books have a content page. It&#8217;s unlikely that entire book in and all of its chapters are going to be exactly what we would want to read. However within any book there probably are some chapters really going to be relevant for us. So starting with the table of contents and picking out maybe two or three chapters out of the 10 or 15 in the book is likely to be in a more useful way to go about reading than just reading every book cover to cover. Ultimately that means you can read more material that is relevant to you across a number of books rather than feeling obligated to read each book entirely, and as a result you can either spend less time reading, or cover more books</p>
<p><a title="Wall of Books by Mr. T in DC, on Flickr" href="http://www.flickr.com/photos/mr_t_in_dc/5323104963/"><img loading="lazy" src="https://i0.wp.com/farm6.staticflickr.com/5289/5323104963_50c0b02711.jpg" alt="Wall of Books" width="356" height="500" /></a></p>
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		<title>The Risks of Risk Management</title>
		<link>https://strategicppm.wordpress.com/2012/06/12/the-risks-of-risk-management-4/</link>
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		<dc:creator><![CDATA[swmoore]]></dc:creator>
		<pubDate>Tue, 12 Jun 2012 14:58:26 +0000</pubDate>
				<category><![CDATA[risk management]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[automotive safety]]></category>
		<category><![CDATA[offsetting risk]]></category>
		<category><![CDATA[peltzman effect]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[sam peltzman]]></category>
		<guid isPermaLink="false">http://strategicppm.wordpress.com/?p=1718</guid>

					<description><![CDATA[What could be a more effective risk management practice than wearing a seat belt when driving? Surely that sort of improvement benefits everyone? Actually, economists have shown that it&#8217;s not that simple and there are lessons for project managers from this lesson &#8230; <a href="https://strategicppm.wordpress.com/2012/06/12/the-risks-of-risk-management-4/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
										<content:encoded><![CDATA[<p>What could be a more effective risk management practice than wearing a seat belt when driving? Surely that sort of improvement benefits everyone? Actually, economists have shown that it&#8217;s not that simple and there are lessons for project managers from this lesson too.</p>
<p>If you engage in risk management, as all project managers do, then be aware of the work of the Chicago economist Sam Peltzman.</p>
<p>What Peltzman <a href="http://en.wikipedia.org/wiki/Peltzman_effect">identified</a> is that behavior can change substantially in response to risk management policies. For example in the case of seat belts, people tend to drive faster and have more collisions when they use seat belts because of the sense of security it gives them. This is not to say that seat belts are ineffective, it seems that traffic safety overall (especially in terms of road deaths) has improved as a result of them, but not as much as you would have expected, because of this behavioral offset.</p>
<p>And more omniously, though drivers are safer from seat belts, cyclists and pedestrians are more at risk with seat belts because drivers tend to drive faster and those outside the car don&#8217;t have any offsetting protection.</p>
<p>Similar studies have shown the same phenomena in NASCAR racing, when safety improves drivers then notch up the risks they are willing to take, offsetting some of the benefit.</p>
<div style="width: 650px" class="wp-caption alignnone"><img loading="lazy" src="https://i0.wp.com/farm3.staticflickr.com/2046/2349599270_c437bd59d6_z_d.jpg" alt="" width="640" height="480" /><p class="wp-caption-text">photo credit: Roger Barker</p></div>
<p>So the question for the project manager is are your risk management policies changing behavior? This is not to say you shouldn&#8217;t bother with risk management, just as with seat belts the overall benefit is likely to be positive, but pay attention to how behavior is changing as a result of the changes you implement. Are people less cautious knowing there is a more robust monitoring process in place for their projects? Are team members less focused on escalating problems knowing that someone else is watching out for them?</p>
<p>The lessons from other areas such these unintended consequences may be more important than you may initially suspect.</p>
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		<title>VIDEO &#8211; The Danger of Trusting Experts</title>
		<link>https://strategicppm.wordpress.com/2012/05/16/video-the-danger-of-trusting-experts/</link>
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		<dc:creator><![CDATA[swmoore]]></dc:creator>
		<pubDate>Wed, 16 May 2012 11:30:36 +0000</pubDate>
				<category><![CDATA[risk management]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[dangers of trusting experts]]></category>
		<category><![CDATA[Norrena Hertz]]></category>
		<guid isPermaLink="false">http://strategicppm.wordpress.com/?p=1657</guid>

					<description><![CDATA[Interesting talk from Noreena Hertz on the dangers of trusting experts, and the implications for how our brains work and decision making. When I watch the video I think of the estimation processes for projects and how they are likely &#8230; <a href="https://strategicppm.wordpress.com/2012/05/16/video-the-danger-of-trusting-experts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
										<content:encoded><![CDATA[<p>Interesting talk from Noreena Hertz on the dangers of trusting experts, and the implications for how our brains work and decision making. When I watch the video I think of the estimation processes for projects and how they are likely subject to the same errors and biases.</p>
<iframe class="youtube-player" width="500" height="282" src="https://www.youtube.com/embed/WNTk29zXl4A?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
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		<post-id xmlns="com-wordpress:feed-additions:1">1657</post-id>
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		<title>What Project Managers Can Learn From Advertisers</title>
		<link>https://strategicppm.wordpress.com/2012/04/17/what-project-managers-can-learn-from-advertisers/</link>
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		<dc:creator><![CDATA[swmoore]]></dc:creator>
		<pubDate>Tue, 17 Apr 2012 14:01:00 +0000</pubDate>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[advertising projects]]></category>
		<category><![CDATA[cows analogy]]></category>
		<category><![CDATA[deborah morrison]]></category>
		<category><![CDATA[effective creative processes]]></category>
		<category><![CDATA[glenn griffin]]></category>
		<category><![CDATA[the creative process illustrated]]></category>
		<guid isPermaLink="false">http://strategicppm.wordpress.com/?p=1709</guid>

					<description><![CDATA[Advertising briefs are a specific type of project with three characteristics: 1. Extreme creativity. The goal with any advertising work is to come up with something sufficiently original to break through all the clutter. 2. Reliance on client management. It is &#8230; <a href="https://strategicppm.wordpress.com/2012/04/17/what-project-managers-can-learn-from-advertisers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" class="alignnone" src="https://i0.wp.com/farm1.staticflickr.com/93/220582589_27963aeb9b_z_d.jpg" alt="" width="480" height="640" /></p>
<p>Advertising briefs are a specific type of project with three characteristics:<br />
1. <strong>Extreme creativity</strong>. The goal with any advertising work is to come up with something sufficiently original to break through all the clutter.<br />
2.<strong> Reliance on client management.</strong> It is not enough to merely come up with a great ad, but to make sure the client believes in it too.<br />
3. <strong>Ongoing iteration. </strong>This reflects the creative process where the goal is to sift through ideas to find the highest quality solution before the deadline.</p>
<p><a href="http://www.amazon.com/gp/product/B005MWJ3VI/ref=as_li_ss_tl?ie=UTF8&amp;tag=stpp0b-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B005MWJ3VI">The Creative Process Illustrated</a> by Glenn Griffin and Deborah Morrison, interview leading advertising executives to learn more about their processes. From these interviews a few insights emerge. The best advertisers start by questioning the client&#8217;s brief, and working with the client as soon as possible.</p>
<p><a href="http://www.amazon.com/gp/product/B005MWJ3VI/ref=as_li_ss_il?ie=UTF8&amp;tag=stpp0b-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B005MWJ3VI"><img src="http://ws.assoc-amazon.com/widgets/q?_encoding=UTF8&amp;Format=_SL110_&amp;ASIN=B005MWJ3VI&amp;MarketPlace=US&amp;ID=AsinImage&amp;WS=1&amp;tag=stpp0b-20&amp;ServiceVersion=20070822" alt="" border="0" /></a><img loading="lazy" style="border:none!important;margin:0!important;" src="http://www.assoc-amazon.com/e/ir?t=stpp0b-20&amp;l=as2&amp;o=1&amp;a=B005MWJ3VI" alt="" width="1" height="1" border="0" /></p>
<p>&#8220;most creative briefs cannot lead to good advertising unless they are developed with input from creatives&#8221;</p>
<p>Then the process of creativity has two important aspects. The first is to collect a large number of ideas.</p>
<p>&#8220;It&#8217;s like the old story about cows that are let out of the barn. The ones that stop at the first grass they come to end up chewing bits of weeds and muddy tufts. The more adventurous cows who make it through the first (or second) pastures find the good, deep, tasty stuff. Just don&#8217;t go too far and become roadkill.&#8221;</p>
<p>The second is to consume more than you create. Nothing is ever really a bolt from the blue, it more likely combines existing ideas in a new way. The more content you consume, whether through books, blogs or museums, the more ideas you&#8217;ll be able to combine into original concepts.</p>
<p>As a project manager, examination of advertising projects is a healthy reminder on the importance of ongoing client engagement and that creativity comes from &#8216;combining&#8217; a large number of existing ideas and finessing the good ones, rather than any sort of truly unique gift.</p>
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		<title>Interesting Ideas For Managing Conflict</title>
		<link>https://strategicppm.wordpress.com/2012/03/21/interesting-ideas-for-managing-conflict/</link>
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		<dc:creator><![CDATA[swmoore]]></dc:creator>
		<pubDate>Wed, 21 Mar 2012 11:01:50 +0000</pubDate>
				<category><![CDATA[decision making]]></category>
		<category><![CDATA[jason fried]]></category>
		<guid isPermaLink="false">http://strategicppm.wordpress.com/?p=1554</guid>

					<description><![CDATA[From Jason Fried&#8217;s article in Inc some interesting suggestions on dealing with &#8220;conflict&#8221; or more generally situations where people can&#8217;t agree. Consider trading the decision. If it&#8217;s relatively small, consider saying &#8220;Ok you win this time, but I&#8217;ll take the next &#8230; <a href="https://strategicppm.wordpress.com/2012/03/21/interesting-ideas-for-managing-conflict/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
										<content:encoded><![CDATA[<p>From<a href="http://www.inc.com/magazine/20100701/managing-conflict.html"> Jason Fried&#8217;s article in Inc</a> some interesting suggestions on dealing with &#8220;conflict&#8221; or more generally situations where people can&#8217;t agree.</p>
<p>Consider <strong>trading</strong> the decision. If it&#8217;s relatively small, consider saying &#8220;Ok you win this time, but I&#8217;ll take the next decision.&#8221;</p>
<p>Determine <strong>who wants it more</strong>. Let the person with greater passion behind their view take the decision. This is the difference between counting votes and weighing them.</p>
<p>Clearly, for larger decisions these tactics risk worsening the outcome, but for smaller issues, these aren&#8217;t bad approaches to finding consensus quickly.</p>
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