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Thank you. https://www.strategy-business.com/rss?rssid=marketing_and_sales&gko=a09f9 https://pwc.to/3Rivwcm?rssid=marketing_and_sales Hear about the current impact of climate technology--and its emerging trends--in this special episode, recorded live at the COP28 climate change conference. Tue, 12 Dec 2023 00:00:00 -0600 https://pwc.to/3Rivwcm?rssid=marketing_and_sales https://www.strategy-business.com/article/The-Short-Life-of-Enlightened-Leadership-and-How-to-Extend-It?rssid=marketing_and_sales&gko=a4953 Idealistic values and socially admirable practices in business are often effective, but generally short-lived. They rarely survive through more than two successions of company leadership. To break this cycle and leave a legacy of an enlightened company, three factors are critical: carefully articulated business philosophies, well-designed alternative governance structures, and nontraditional forms of ownership. by James O'Toole Mon, 11 Feb 2019 00:00:00 -0600 https://www.strategy-business.com/article/The-Short-Life-of-Enlightened-Leadership-and-How-to-Extend-It?rssid=marketing_and_sales&gko=a4953 https://www.strategy-business.com/blog/ROX-Is-the-New-ROI-Prioritizing-Customer-Experience?rssid=marketing_and_sales&gko=54c13 Consumers have more power over your company's success or failure than ever before, and it's time for a new metric that captures the return on your investment in them. by John Maxwell Wed, 30 Jan 2019 00:00:00 -0600 https://www.strategy-business.com/blog/ROX-Is-the-New-ROI-Prioritizing-Customer-Experience?rssid=marketing_and_sales&gko=54c13 https://www.strategy-business.com/blog/E-Sports-Is-Beating-the-Competition?rssid=marketing_and_sales&gko=a7f97 E-sports has been rapidly evolving into a full-fledged sport. According to a PwC survey of sports leaders, global e-sports revenues are expected to grow 30 percent this year. In recent months, a slew of deals and investments between established media companies and marketers, on the one hand, and upstart e-sports entities, on the other, has given new impetus to the industry's growth. by Bob Woods Thu, 24 Jan 2019 00:00:00 -0600 https://www.strategy-business.com/blog/E-Sports-Is-Beating-the-Competition?rssid=marketing_and_sales&gko=a7f97 https://www.strategy-business.com/article/Digital-Native-Retailers-Are-Giving-Physical-Stores-a-Radical-Makeover?rssid=marketing_and_sales&gko=cc4e9 Online brands are opening brick-and-mortar shops and using technology and data-driven customer insights to transform the in-store experience. by Flavio Palaci, Ramy Sedra, and Anand Rao Fri, 18 Jan 2019 00:00:00 -0600 https://www.strategy-business.com/article/Digital-Native-Retailers-Are-Giving-Physical-Stores-a-Radical-Makeover?rssid=marketing_and_sales&gko=cc4e9 https://www.strategy-business.com/blog/The-Jolly-and-Folly-of-Holiday-Decor-for-Retailers?rssid=marketing_and_sales&gko=8a329 Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness. by Matt Palmquist Fri, 21 Dec 2018 00:00:00 -0600 https://www.strategy-business.com/blog/The-Jolly-and-Folly-of-Holiday-Decor-for-Retailers?rssid=marketing_and_sales&gko=8a329 https://www.strategy-business.com/article/Why-the-Digital-Era-Is-a-Boon-for-Pop-Culture?rssid=marketing_and_sales&gko=cc338 In his new book, Digital Renaissance, economist Joel Waldfogel argues that, contrary to the conventional wisdom, the digital era is ushering in a golden age for both producers and consumers of entertainment. by Daniel Akst Mon, 12 Nov 2018 00:00:00 -0600 https://www.strategy-business.com/article/Why-the-Digital-Era-Is-a-Boon-for-Pop-Culture?rssid=marketing_and_sales&gko=cc338 https://www.strategy-business.com/article/Best-Business-Books-2018-Marketing?rssid=marketing_and_sales&gko=061f7 This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Future -- and What to Do About It, Tien Tzuo argues that companies that pursue subscription models can gain valuable insights on customer behavior while providing a superior customer experience. In Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit, Joe Pulizzi and Robert Rose make the case that content marketing, in addition to being an effective marketing medium, can be a profit center. And in Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn provides a compelling how-to guide for leaders who want to align two powerful forces. See also Top Shelf Picks: Best Business Books 2018. by Catharine P. Taylor Mon, 05 Nov 2018 00:00:00 -0600 https://www.strategy-business.com/article/Best-Business-Books-2018-Marketing?rssid=marketing_and_sales&gko=061f7 https://www.strategy-business.com/article/The-Podcasting-Revenue-Boom-Has-Started?rssid=marketing_and_sales&gko=fc120 The podcasting revenue boom has started, and podcasting is poised to become a billion-dollar business. Advertisers are now following listeners to the new medium, as the PWC Global Entertainment & Media Outlook expects worldwide podcasting advertising revenues to grow at a 29 percent annual rate through 2022, when they'll total US$1.6 billion. by Bob Woods Thu, 18 Oct 2018 00:00:00 -0500 https://www.strategy-business.com/article/The-Podcasting-Revenue-Boom-Has-Started?rssid=marketing_and_sales&gko=fc120 https://www.strategy-business.com/article/The-Power-of-Price-Points?rssid=marketing_and_sales&gko=2e46e Once you understand how the airlines use "basic economy," you can begin to appreciate how customer segmentation can be beneficial to your business. by Thomas A. Stewart and Patricia O'Connell Wed, 17 Oct 2018 00:00:00 -0500 https://www.strategy-business.com/article/The-Power-of-Price-Points?rssid=marketing_and_sales&gko=2e46e https://www.strategy-business.com/blog/Special-Isnt-What-You-Think?rssid=marketing_and_sales&gko=620b5 What are the four hallmarks of a company that truly stands apart from the rest? by David Clarke Fri, 21 Sep 2018 00:00:00 -0500 https://www.strategy-business.com/blog/Special-Isnt-What-You-Think?rssid=marketing_and_sales&gko=620b5 https://www.strategy-business.com/blog/Artificial-Intelligence-Ratings-and-the-Small-Print?rssid=marketing_and_sales&gko=46c07 Can crowdsourcing and algorithms improve the customer experience when it comes to data privacy and terms of service? by Deborah Unger Mon, 17 Sep 2018 00:00:00 -0500 https://www.strategy-business.com/blog/Artificial-Intelligence-Ratings-and-the-Small-Print?rssid=marketing_and_sales&gko=46c07 https://www.strategy-business.com/article/Your-Companys-Purpose-Isnt-to-Save-the-World?rssid=marketing_and_sales&gko=2e61b Many companies confuse purpose programs with corporate responsibility. Here's how to craft an authentic and effective purpose statement. by Alan Siegel Wed, 05 Sep 2018 00:00:00 -0500 https://www.strategy-business.com/article/Your-Companys-Purpose-Isnt-to-Save-the-World?rssid=marketing_and_sales&gko=2e61b https://www.strategy-business.com/article/Forget-B2C-and-B2B-We-Need-B2I?rssid=marketing_and_sales&gko=12b5c In the fast-approaching world of tailored products and customer experience as competitive advantage, the old categories of business and consumer will be obsolete. Salesforce.com strategist Peter Schwartz argues that the lines between B2B and B2C are forever blurred, and now every company competes in the business-to-individual sphere, where the products and services it offers are tailored to every one of its customers. by Peter Schwartz Wed, 22 Aug 2018 00:00:00 -0500 https://www.strategy-business.com/article/Forget-B2C-and-B2B-We-Need-B2I?rssid=marketing_and_sales&gko=12b5c https://www.strategy-business.com/article/Gutenbergs-Revenge?rssid=marketing_and_sales&gko=07ea1 Why books are the only form of physical media whose sales are growing. by Bob Woods Thu, 09 Aug 2018 00:00:00 -0500 https://www.strategy-business.com/article/Gutenbergs-Revenge?rssid=marketing_and_sales&gko=07ea1 https://www.strategy-business.com/article/Why-You-Need-to-Keep-Your-Customers-Close?rssid=marketing_and_sales&gko=18ce1 Implementing a subscription model offers companies the opportunity to build a lasting relationship with customers -- and maintain a steady stream of revenue. But to reap the benefits of this model, executives will have to consider whether they are relying on the metrics that best predict the likelihood of customers' renewal, and whether their organization is set up to reveal and address the issues that may be driving customers away. by Dutta Satadip Mon, 09 Jul 2018 00:00:00 -0500 https://www.strategy-business.com/article/Why-You-Need-to-Keep-Your-Customers-Close?rssid=marketing_and_sales&gko=18ce1 https://www.strategy-business.com/article/Oath-CEO-Tim-Armstrong-Believes-in-the-Promise-of-the-Mobile-Consumer?rssid=marketing_and_sales&gko=1002d In a wide-ranging interview, Tim Armstrong, the CEO of Oath, which owns AOL, Yahoo, the Huffington Post, and other properties, discusses the future of digital advertising and marketing and the business case for a wireless giant like Verizon investing heavily in content. He explains why companies have to invest in the software behind the expanding range of consumer-technology interfaces, and why markets like Indonesia and Singapore have become the locus of global competition. by Christopher Vollmer and Daniel Gross Wed, 13 Jun 2018 00:00:00 -0500 https://www.strategy-business.com/article/Oath-CEO-Tim-Armstrong-Believes-in-the-Promise-of-the-Mobile-Consumer?rssid=marketing_and_sales&gko=1002d https://www.strategy-business.com/article/The-Revenue-Stream-Revolution-in-Entertainment-and-Media?rssid=marketing_and_sales&gko=5a291 Digitization has permanently reshaped the global entertainment and media (E&M) ecosystem. The most successful E&M companies have always benefited from multiple revenue streams. But today profitable growth may depend on having five, six, or even more revenue streams -- an often fluid portfolio of bets on areas outside core business and traditional product lines. Companies are succeeding in developing streams that tap into the commercial potential of their most engaged users. They are doing so by pursuing new modes of distribution, targeting ad products more effectively, driving e-commerce activity, building membership businesses, and branching out into new media and geographies. A group of common capabilities underpin the success of such efforts. Content and distribution expertise must be paired with capabilities in data analytics, in acquisition and retention mechanisms, in experience development, and in strategic revenue management. by Christopher Vollmer Mon, 07 May 2018 00:00:00 -0500 https://www.strategy-business.com/article/The-Revenue-Stream-Revolution-in-Entertainment-and-Media?rssid=marketing_and_sales&gko=5a291 https://www.strategy-business.com/article/Video-Gaming-Levels-Up-into-a-Sport?rssid=marketing_and_sales&gko=0b19c E-sports has emerged as a force on the entertainment and media landscape slowly -- and all at once. Over the past decade or so, innovations, the spread of broadband Internet, and changing consumer habits have spurred gaming to morph into a vibrant, viable, and sustainable industry. As a media business, e-sports has a compelling set of attributes. In an era of distraction and short attention spans, e-sports commands the focus of young people who are otherwise shifting away from established modes of media consumption. E-sports leagues are forming around professional franchises, teams, and players, aligning with brand-name video game titles such as League of Legends (LoL), as well as the NBA and FIFA, the international soccer federation. Expanding television and Internet viewership is leading to major media-rights deals, which are convincing more advertisers and sponsors to hop on the bandwagon. The demand for live events is spurring construction of dedicated e-sports venues. And, feeling e-sports nipping at their heels -- and not wanting to be left out -- traditional sports leagues, teams, owners, and athletes are investing in the industry. by Bob Woods Mon, 23 Apr 2018 00:00:00 -0500 https://www.strategy-business.com/article/Video-Gaming-Levels-Up-into-a-Sport?rssid=marketing_and_sales&gko=0b19c https://www.strategy-business.com/article/Closing-the-Gap-between-What-Consumers-Want-and-What-They-Get?rssid=marketing_and_sales&gko=c6878 A PwC survey reveals that people want more human touch in their shopping experiences, which means in this increasingly digital, automated world, brands need to learn how to make tech more personal. Industry experts offer some ideas to get companies thinking about how to close the gap between what consumers want and what they're getting. by Amy Emmert Wed, 11 Apr 2018 00:00:00 -0500 https://www.strategy-business.com/article/Closing-the-Gap-between-What-Consumers-Want-and-What-They-Get?rssid=marketing_and_sales&gko=c6878 https://www.strategy-business.com/blog/When-Cookie-Monster-Goes-on-a-Diet?rssid=marketing_and_sales&gko=4e861 Consumers' bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change. by Matt Palmquist Fri, 09 Mar 2018 00:00:00 -0600 https://www.strategy-business.com/blog/When-Cookie-Monster-Goes-on-a-Diet?rssid=marketing_and_sales&gko=4e861 https://www.strategy-business.com/blog/The-Legacy-of-IKEA-Founder-Ingvar-Kamprad?rssid=marketing_and_sales&gko=482d4 He understood that everything a company sells -- and everything its customers do -- should contribute to the experience. by Thomas A. Stewart and Patricia O'Connell Mon, 12 Feb 2018 00:00:00 -0600 https://www.strategy-business.com/blog/The-Legacy-of-IKEA-Founder-Ingvar-Kamprad?rssid=marketing_and_sales&gko=482d4 https://www.strategy-business.com/blog/Rewards-Cards-Test-the-Limits-of-Customer-Loyalty?rssid=marketing_and_sales&gko=17c17 How I liberated myself from points and why it matters to your company. by Eric J. McNulty Thu, 25 Jan 2018 00:00:00 -0600 https://www.strategy-business.com/blog/Rewards-Cards-Test-the-Limits-of-Customer-Loyalty?rssid=marketing_and_sales&gko=17c17 https://www.strategy-business.com/article/Can-Craft-Beer-Continue-to-Tap-into-Growth?rssid=marketing_and_sales&gko=90a36 After experiencing rapid growth for decades, the craft brewery industry is beginning to slow down. Amid saturation, the market is developing into a barbell shape, with smaller microbreweries and larger players on the periphery occupying stronger positions than midsized players at the center. Midsized brewers can pursue organic growth by develop new products or opening additional outlets. We expect deals -- mergers, acquisitions, and sales -- to become an appealing option for players in every segment of the market. by Akshat Dubey and Rakesh Mani Wed, 24 Jan 2018 00:00:00 -0600 https://www.strategy-business.com/article/Can-Craft-Beer-Continue-to-Tap-into-Growth?rssid=marketing_and_sales&gko=90a36 https://www.strategy-business.com/blog/A-Guide-to-This-Seasons-Consumers?rssid=marketing_and_sales&gko=daada In a complicated retail landscape, it is critical for retailers to understand what shoppers are thinking. by Michelle Gerdes Wed, 20 Dec 2017 00:00:00 -0600 https://www.strategy-business.com/blog/A-Guide-to-This-Seasons-Consumers?rssid=marketing_and_sales&gko=daada https://www.strategy-business.com/blog/Four-Rules-for-Courting-the-21st-Century-Customer?rssid=marketing_and_sales&gko=c1837 In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be. by Matt Palmquist Mon, 27 Nov 2017 00:00:00 -0600 https://www.strategy-business.com/blog/Four-Rules-for-Courting-the-21st-Century-Customer?rssid=marketing_and_sales&gko=c1837 https://www.strategy-business.com/article/Best-Business-Books-2017-Marketing?rssid=marketing_and_sales&gko=0ca53 Cathy Taylor reviews the best business books on marketing and sales of the year. Leading the pack is Superconsumers, by Eddie Yoon, a highly relatable book that describes how companies can thrive by identifying, catering to, and learning from their most committed and passionate customers. Joseph Turow's The Aisles Have Eyes takes a dim view of the potential uses of big data, analytics, and the Internet of Things to alter the way marketers relate to consumers. The main danger, as he sees it, is a world in which marketers discriminate among consumers on the basis of their resources, traits, and habits. And in Woo, Wow, and Win, Thomas Stewart and Patricia O'Connell describe how the discipline of service design can help companies figure out how to serve their customers more effectively. by Catharine P. Taylor Tue, 07 Nov 2017 00:00:00 -0600 https://www.strategy-business.com/article/Best-Business-Books-2017-Marketing?rssid=marketing_and_sales&gko=0ca53 https://www.strategy-business.com/blog/Movie-Theatres-Take-Steps-to-Disrupt-Themselves?rssid=marketing_and_sales&gko=afe28 To address slow growth, multiplexes are replacing humans with machines, and popcorn and soda with gourmet treats. by Daniel Gross Thu, 07 Sep 2017 00:00:00 -0500 https://www.strategy-business.com/blog/Movie-Theatres-Take-Steps-to-Disrupt-Themselves?rssid=marketing_and_sales&gko=afe28 https://www.strategy-business.com/blog/How-Amazon-Fuels-Deflation?rssid=marketing_and_sales&gko=00b01 While central banks puzzle about the lack of inflation, the e-commerce giant's swift move to slash prices at Whole Foods shows how business is keeping prices down. by Daniel Gross Wed, 30 Aug 2017 00:00:00 -0500 https://www.strategy-business.com/blog/How-Amazon-Fuels-Deflation?rssid=marketing_and_sales&gko=00b01