Strategy Stew

How can Digital Marketing Help Your Small Business

2013-05-20T22:26:37Z

The old ways of digging out the phone book to find small businesses in your area are being phased out. The new king in the small business marketing game is digital marketing. Whether you’re a running an auto body shop or pizzeria, a paint store or restaurant, if you want your business to thrive in [...]

Making Business Email Work For You Safely And Effectively

2013-04-15T11:20:39Z

This is an excerpt from the third edition of Words@Work: A Business Writing Handbook For The Internet Savvy. E-mail is so common and useful in business that it is bears a detailed examination. Here are a few helpful E-mail Do’s and Don’ts. Style still counts. Treat all your business email as communication from you to another [...]

Everyday Ways to Promote Your Business

2013-03-29T11:53:09Z

If you are a business owner, you are going to want to try out different ways to promote your business. Promotion for your business is a necessity because it will allow you to get the exposure that you need to have the utmost success. If you did not promote for your business, most people would [...]

Types of Promotional Products for Your Startup

2013-03-29T11:51:28Z

If you are currently working on putting together a new startup company, you are going to have to take the initiative to advertise and market the business in a promotional effort. The purpose of marketing would ultimately be to help build your business from the ground up, allowing you to gain exposure and new potential [...]

2013 Advertising Trends

2013-01-22T22:16:56Z

Ten years ago, advertising was pretty straightforward. You could buy ads on television, the radio or in the newspaper. If you wanted to get really fancy you could also do direct mail. Today, though, there are a lot more options that are available to you. So how do the ad agencies keep up with the [...]

5 Ways to Create Better Content

2013-01-10T12:41:38Z

Looking for ways to create better content for the web? Want to write concise and powerful articles that get response? Need to create quality blog posts that don’t get ignored? If yes, then go through the following five tips on writing top notch web content: #1: Focus on Relevance Whether you’re creating content for your [...]

How Your Small Business Can Compete With Giants

2012-12-06T19:03:42Z

It’s hard for any small business to get the leg up on their bigger competitors. It is a sad but simple fact that people know the big companies exist and are often unaware of the existence of many smaller companies. The huge marketing campaigns larger companies can afford to create doesn’t help either. The only [...]

Inexpensive Solutions for Marketing

2012-12-04T13:13:00Z

With the consumer world turning to the internet for just about everything, it’s important for companies, both large and small, to maintain a web presence. Understanding how to create a website is the first step, but you will also need to maintain your website, build a blog and use a few other marketing methods to [...]

Ads Just For You

2012-11-30T11:07:06Z

Online advertising, especially targeted ads, has evolved over the years. It all started with banner adverts. Websites with a lot of traffic were paid a good sum by advertisers based on the CPI model. This led to the creation of ad networks. The ad networks started to face problems. Advertisers were clueless about the exact [...]

Moving First – Take Advantage With Your SEO

2012-11-15T10:58:02Z

As we all know, making the first move in business has its advantages. What not everyone realizes is just how effectively you can leverage this situation in terms of SEO. I’ve been doing SEO for years and I also own an online pool store, so when I got wind of a particular big opportunity, [...]