Stream Creative Blog

HubSpot UNBOUND 2026: The Biggest Announcements and What They Mean for B2B Marketing and Sales

Laurie Arendt — Tue, 06 Oct 2026 14:04:01 GMT

With the announcements at UNBOUND 2026, AI is clearly moving into a much bigger role within HubSpot.

Loop Marketing for Manufacturers: Turning Technical Proof into Pipeline

Laurie Arendt — Tue, 22 Sep 2026 14:01:59 GMT

Manufacturing marketing has never played by the same rules as the rest of B2B. The structure of a single deal can require the input of several customer representatives, a long, multi-layered sales cycle, and marketing efforts that must support buyers across multiple stages and touchpoints.

HubSpot's Loop Marketing Framework: How to Win in the AI Search Era

Laurie Arendt — Tue, 15 Sep 2026 14:29:45 GMT

If you’ve been watching your traffic dashboards trend red over the past year, you’re not alone, and you’re not doing anything wrong. The internet that marketers built their playbooks on has fundamentally changed, and the old rules don’t apply anymore.

40 AI Tools for Your Marketing Tech Stack

Laurie Arendt — Tue, 21 Jul 2026 11:00:01 GMT

Artificial intelligence is fast, but Mike Kaput, Chief Content Officer at SmarterX and co-host of The Artificial Intelligence Show, set his own speed record at Stream Creative’s recent marketing conference.

Vibe Coding: Building Micro-apps for Hyper-Personal Marketing

Laurie Arendt — Mon, 13 Jul 2026 17:00:56 GMT

For the average person, coding and programming have always felt quite out of reach. Coding can be intimidating, and used to require advanced knowledge to attempt successfully.

What If Your Team Is Solving the Wrong Problem? Design Thinking Might Be the Missing Piece

maryjo@streamcreative.com (Mary Jo Preston) — Wed, 08 Jul 2026 20:00:19 GMT

There’s a moment every leader knows all too well.

What Marketers Can Learn from A People-First Social Strategy

stephanie@streamcreative.com (Stephanie Rothe) — Thu, 04 Jun 2026 14:37:03 GMT

From LinkedIn anxiety to perfectionism and content burnout, Shaily Hakimian-Armstrong, owner of Your Social Media Sherpa, touched on many of the challenges marketers quietly struggle with every day at Experience Inbound 2026. But instead of offering another list of hacks or trends, she shared a more human approach to social media. One centered around authenticity, relationships, and making content feel a whole lot less intimidating.

20 Years In: The Story Behind Stream Creative

janice@streamcreative.com (Janice Dombrowski) — Mon, 01 Jun 2026 18:18:34 GMT

Stream Creative doesn't feel like an agency that was built. It feels like one that grew out of friendships, a shared curiosity, and a refusal to run an agency the way everyone else did.

How to Use LinkedIn for Marketing: Articles, Newsletters, and What Works for Manufacturers

janice@streamcreative.com (Janice Dombrowski) — Tue, 12 May 2026 18:38:17 GMT

Are you still treating LinkedIn as purely a social channel? If so, you’re missing out.

How to Use YouTube’s Inspiration Tab for Smarter Video Brainstorming

stephanie@streamcreative.com (Stephanie Rothe) — Mon, 06 Oct 2025 19:45:00 GMT

If you’ve ever stared at a blank content calendar wondering what video to make next, YouTube’s Inspiration Tab in YouTube Studio might be exactly what you need. Available only on desktop and in all global markets, this feature is designed to spark ideas and help creators kickstart the video planning process.