https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comWed, 20 May 2026 04:45:53 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174915https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174915While cloud migration in streaming is often characterized as a primary technological, hardware-to-software shift, SVT (Swedish Television) Group Manager, Production Development Madelen Ottoson argues in this clip from Streaming Media Connect 2026 that the biggest transformation occurs on the operations end. What's more, she tells Eyevinn Technology Media Solution Specialist Magnus Svensson, some aspects of the workflow will always remain on-prem even as operations shift, and Live Sports LLC Executive Director Jef Kethley chimes in that the biggest challenges in transitioning to cloud stem from the orchestrational demands of building out new infrastructure regardless of the hardware/software, cloud/on-prem mix.Wed, 20 May 2026 06:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174888https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174888Lukas Navickas explains why advertiser retention in programmatic streaming is not a sales problem. It's an infrastructure problem in disguise.Tue, 19 May 2026 01:55:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174882https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174882The most important AI systems in sports may end up being the ones fans never see. Agentic AI is not flashy. Fans are unlikely to notice it directly. There will not be endless social posts about orchestration layers dynamically rerouting workflows or prioritizing distribution paths.Tue, 19 May 2026 01:40:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174880https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174880With the highlights-first orientation of Gen Z sports fans, serving up a slate of live game broadcasts isn't enough for regional sports networks (RSNs) to reach younger cord-cutters and cord-nevers, sign them up, and keep them engaged. This means thinking outside the broadcast box and deploying alternate strategies via clips, social, and other types of programming, as Space City Home Network GM Jim Colasanto and NESN CMO and CDO Ahmed Darwish explain in this discussion with ViewLift VP Global GTM Strategy Chance Mason in this clip from Streaming Media 2026.Tue, 19 May 2026 01:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174879https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174879Like all sports broadcasters, regional sports networks (RSNs) serve a mix of casual and die-hard fans and of necessity employ a number of distribution and monetization strategies to meet those fans where they are, ranging from vMPVDs to OTA, cable, and DTC. But RSNs also face unique challenges in their efforts to serve their affiliated teams' best interests and ensure that their game coverage and other programming reflects and reinforces the dedication of their teams' fan bases and also matches the consumption preferences and needs of viewers throughout the region, as Space City Home Network GM Jim Colasanto and NESN CMO and CDO Ahmed Darwish explain in this discussion with ViewLift VP Global GTM Strategy Chance Mason in this clip from Streaming Media 2026.Mon, 18 May 2026 09:00:54 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174842https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174842As AI continues to disrupt the industry, it's critical that we confront the issues it creates for digital advertising with honesty and integrity.Mon, 18 May 2026 09:00:20 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174843https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174843The next phase of CTV is not just about adding more demand. It's also about enabling that demand to find and transact on supply without friction.Fri, 15 May 2026 04:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174841https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174841Now that technology giants Google, Samsung, Meta, Apple and Qualcomm have all thrown their hats in the XR ring, media companies are starting to consider how and when they should leverage XR. This means it's time for video providers to look much more seriously at developing an XR strategy.Fri, 15 May 2026 04:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174840https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174840We are now seeing a groundswell of content coming from social platforms and podcasts that challenges everything about how legacy media has operated. The Web Summit conference that happened in Vancouver this week, which The Guardian dubbed "Glastonbury for geeks," served up a next-gen creator vibe in its Creative Summit typified by a panel titled "How Fandom is Transforming Entertainment" that explored how responsive fan communities are driving and defining content creation.Fri, 15 May 2026 12:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174839https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174839Streaming Media Connect May 2026 was all about delivering and monetizing sports streaming featured exclusive keynote fireside chats with Matt Graham of the Tennis Channel and Maria Malinowitsch of Verimatrix and a slate of expert panels packed with speakers from DAZN, Globo, Fubo, OneFootball, FloSports, NESN, IAB Tech Lab, Telestream, Zixi, BuyDRM, ViewLift, CacheFly, Servers.com, Tiledmedia, Norsk, and more. Check out a playlist with Streaming Media Connect sessions on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.Thu, 14 May 2026 09:00:32 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174808https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174808Traditional TV's audience story is far more stable than the narrative suggests. What changed isn't the value of the content or the audience. It's how advertisers could transact against it.Thu, 14 May 2026 09:00:15 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174810https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174810AI is not a trend. The underlying shift is real, permanent, and consequential. But brands that are racing to distribute themselves inside ChatGPT, Perplexity, and Gemini? That part rhymes with every trend cycle we've already lived through. The platform changes. The dependency doesn't.Thu, 14 May 2026 09:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174809https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174809Live World Cup inventory commands a premium for good reason. It delivers scale, emotion, and cultural visibility. But cultural relevance does not automatically equal performance. As CPMs climb and frequency compresses inside those high-demand windows, measurement becomes more complex and optimization more limited.Tue, 12 May 2026 02:15:05 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174776https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174776The impact of agentic AI is a shift from managing campaigns to defining how they should operate. It is an opportunity to refine how local campaigns are planned and executed, and to unlock new levels of precision, efficiency, and performance in the years ahead.Tue, 12 May 2026 01:15:51 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174771https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174771Before we measure what an ad achieved, shouldn't we first be able to confirm what the ad actually ran against?Tue, 12 May 2026 12:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174743https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174743What's your favorite streaming tool, tech, or service? What is the most important new innovation in the business in 2026? It's time to make your nominations for Streaming Media's 2026 Readers' Choice Awards, our annual industry awards program chosen by end users.Thu, 07 May 2026 12:30:41 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174706https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174706Major sporting events once revolved around a single screen, with broadcast schedules dictating when audiences tuned in and how campaigns were planned. The coming World Cup will deliver this same audience scale and campaign buzz, but viewing now unfolds across multiple screens and multiple connected devices within the same household, often at the same time.Thu, 07 May 2026 12:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174704https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174704How do you fill a 24/7 channel with compelling sports programming without breaking the bank? On Thursday, May 14, Chris Pfaff will moderate the?Streaming Media Connect panel "Alpha Channel: Programming and Monetizing Sports on FAST" alongside experts from Fubo, FloSports, FreeLiveSports, and TeleGraff Media. This panel explores creative scheduling and content mixes, licensing strategies, fresh angles on balancing mass appeal and niche differentiation, and tips for identifying and serving passionate communities of fans. Learn what turns on FAST sports channel viewers and keeps them tuning in.Thu, 07 May 2026 11:30:37 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174702https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174702Advertisers now work with a wide mix of signals, including contextual cues, viewing behaviour, and various forms of audience modelling layered across different systems. While this should, in theory, create a clearer picture, it often introduces the opposite. Signals begin to overlap, and in some cases contradict one another, which makes it harder to understand what is actually shaping performance.Thu, 07 May 2026 11:20:02 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174701https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174701There are now more actors attempting to steal content than there are protecting it, shifting the balance of power. Content protection can no longer be confined to a single point in the chain; it must extend across the entire workflow, from ingest through to playback.Mon, 04 May 2026 02:05:39 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174651https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174651Streaming Media has been tracking the trend of vertical microdramas (aka vertical dramas), as multiple companies gain traction in the space. The subject of this Q&A, Chera TV, is hoping its unique approach of being what it calls "the first artist-owned vertical streaming platform" can entice viewers to give it a try as it introduces its dramas this spring.Mon, 04 May 2026 11:10:07 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174648https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174648The World Cup's return to the U.S. will be defined by moments, whether it's a last-minute goal, a watch party with friends, or a casual fan tuning in for the first time. While the event brings global scale, its impact is deeply personal and local. For marketers, the opportunity isn't just to be part of the event, but to connect with how those moments unfold in people's lives.Sat, 02 May 2026 01:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174644https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174644On Thursday, May 14, Elecard's Victoria Tuzova will moderate the Streaming Media Connect panel "Need for Speed: Ultra-Low-Latency Sports Streaming From Stadium to Screen." This panel of experts from Servers.com, Synamedia, Vindral, and Stats Perform dives into the engineering fundamentals?capture, encoding, delivery, and playback?that underpin smooth execution through the first, middle, and last miles without sacrificing quality. Learn what breaks at scale, how to prepare for and ward off disaster, and why low latency isn't just a number, but the difference between a winning broadcast and a blown opportunity.Fri, 01 May 2026 01:25:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174642https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174642As AI moves from experimentation into production workflows, the question is not where it can be applied, but how it can be integrated without disrupting the core streaming experience.Fri, 01 May 2026 01:20:24 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174641https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174641I recently got back from Las Vegas after a few days at NAB. And, as always, it delivered. Big ideas, big promises and a huge amount of innovation across the show floor. But walking away from it this year, one thing is clearer than ever. Live sports streaming is no longer short of ideas. It's short of things that actually work at scale.