https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comThu, 18 Jun 2026 04:20:55 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175344https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175344QoE is no longer a technical KPI; it is a business-critical metric. Yet, despite its importance, many organizations still lack the tools and visibility needed to measure and optimize it effectively.Thu, 18 Jun 2026 04:05:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175341https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175341When Sweden-based SVT leveraged cloud-based workflows to stream the Olympics, how did it impact staff, and did it require retraining or new skills? According to SVT's Madelen Ottosson in this discussion with Eyevinn Technology's Magnus Svensson at Streaming Media Connect 2026, cloud-based sports streaming at scale demands fundamental changes to the way streaming producers work in a control room today. Ottosson goes on to detail the types of reskilling that can be particularly difficult for producers with long histories in the business and experience with more traditional workflows, and LiveSports, LLC's Jef Kethley affirms many of her points about the challenges of expanding existing production skillsets. Thu, 18 Jun 2026 03:55:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175340https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175340In this Q&A, Vevo's Vice President of US Sales, Melissa Sofo, delves into how brands and artists are working together to increase audience participation through seamless authenticity and intelligent alignment with Gen Z and Millennials.Thu, 18 Jun 2026 10:15:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175309https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175309New format launches across ad-supported channels with support from Magnite, Index Exchange & others, available via direct and programmatic activationWed, 17 Jun 2026 04:40:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175310https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175310The Streaming Media Readers' Choice Awards are ready to roll. The polls are open! Let the voting begin!Wed, 17 Jun 2026 12:20:19 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175296https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175296The richest live sports slate this market has ever seen is arriving at exactly the moment buyers have more evidence than ever to tell the properties apart. The ones who use it will own the second half of the tournament, and they will set a sharper standard for how live inventory earns its premium in the first place.Tue, 16 Jun 2026 03:30:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175272https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175272How will the advent of agentic AI impact CTV advertising and streaming adtech in ways that previously predominant AI technologies (AI/ML, generative AI) haven't left their mark on OTT monetization technologies, workflows, management, and strategy? IAB Tech Lab's Shailley Singh offers a concise explanation of the current state of play, and what IAB Tech Lab is developing with its agent-to-agent communication framework, while FreeWheel's Jeff Ellin offers a candid take on where buyers, sellers, and publishers are with agentic and LLM implementation today in this discussion with Streaming Media's Nadine Krefetz at Streaming Media Connect 2026.Tue, 16 Jun 2026 03:05:42 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175269https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175269For more than a decade, the industry has focused on solving content scarcity. Billions have been invested in original programming, exclusive rights, global distribution, and expanding content libraries. Consumers now have access to more content than at any point in television history. Yet despite this unprecedented abundance, many viewers still struggle with a surprisingly simple task: finding something worth watching. The problem is no longer the size of the library. The problem is navigating it.Tue, 16 Jun 2026 03:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175266https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175266The conversation around Media over QUIC (MoQ) can sometimes move faster than the technology itself. There is strong momentum behind the initiative and encouraging technical demonstrations, but there is still a meaningful gap between early interoperability testing and operating a mature, large-scale production ecosystem. That is why it is important to approach MoQ pragmatically and understand both what it changes technically and where it realistically fits within existing streaming architectures.Mon, 15 Jun 2026 04:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175251https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175251News broke this morning of Fox Corp's $22bn cash-and-stock acquisition of Roku. To gain more insight into how the Fox-Roku deal is likely to impact the future of independent streaming operators and ad-supported streaming in general, I conducted this Q&A with Future Today Co-Founder Vikrant Mathur.Fri, 12 Jun 2026 10:45:09 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175232https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175232On the eve of kickoff, the scale of FIFA World Cup 2026 still staggers. FIFA president Gianni Infantino has compared the undertaking to "104 Super Bowls," with a global audience of six billion predicted to watch some of the 104 matches packed into 39 days from 16 venues across the United States, Canada, and Mexico. For 2026, FIFA is deploying 16 dedicated venue crews ? one per stadium ? rather than rotating a smaller pool. They will be supported by seven centralized replay teams based in Dallas.Fri, 12 Jun 2026 10:15:37 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175229https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175229According to AVIXA, global Pro AV revenue is forecast to reach $402 billion by 2030, driven not by broadcasters scaling up but by non-traditional verticals building video capabilities for the first time. The central question for every organization entering this space is the same: how do you deliver broadcast-quality output without broadcast-scale resources? Thu, 11 Jun 2026 03:15:14 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175221https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175221Study underscores the need for authoritative content intelligence to build trusted search, discovery and recommendation experiences powered by generative AIThu, 11 Jun 2026 02:55:56 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175220https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175220Vionlabs makes full content libraries "discoverable, engaging, and revenue-ready" using its "emotion-aware" AI. It's a company paying attention to the shift toward vertical and mobile-first viewing, including the micro-drama boom. Content creators that work with Vionlabs get the verticalization of long-form content into chapters and micro-episodes, preview clips for every title that can be used for social media and promotion, scene-level metadata that surfaces content to match viewers' moods, and non-intrusive ad breaks with contextual targeting.?This Q&A with Vionlabs Founder Arash Pendari explores his thoughts on the use of AI in the streaming industry and how Vionlabs' platform works.?Thu, 11 Jun 2026 02:10:41 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175219https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175219Given FAST's traditional identification with VOD and even legacy content, the arrival and growing success of live events, news, and especially sports have begun to change perceptions of FAST as a vehicle for profitable live programming. But according to Cathy Rasenberger of Free Live Sports at Streaming Media Connect 2026, it's often VOD content from recognizable brands that draws viewers to FAST and live content that keeps them watching. Wed, 10 Jun 2026 02:45:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175199https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175199Earlier this year, cloud streaming and live production company MemeHouse powered the full backend interactive live streaming infrastructure for DDG's 'Blame the Chat' Tour, constructing and managing a complete real-time production environment. In this Q&A, MemeHouse's Sandra Aderibigbe discusses the logistical resources needed to pull off these massive livestreaming feats including a successful Coachella event, and what these accomplishments signal for the future of ambitious creator-driven livestreaming events.Tue, 09 Jun 2026 03:35:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175167https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175167Premium live sports, from basketball and American football to soccer/football and cricket, remain the primary target of streaming pirates in 2026, with the majority of aggressive gatecrashers looking to recast and simulcast high-profile streams while the match is live and its value is highest, according to BuyDRM CEO Christopher Levy in this conversation with Help Me Stream's Timothy Fore-Siglin at Streaming Media Connect 2026. Levy goes on to describe the forms these recasts typically take, the sophisticated strategies pirates use, and the challenges of stopping them, while Sargeway's Sarge Sargent chimes in to discuss the material and opportunity costs of live sports streaming piracy and what that means for streaming operators.Mon, 08 Jun 2026 12:30:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175142https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175142Soccer, aka football, has established a significant presence on FAST in recent years, making its first major splash with the launch of FIFA+ on Samsung TV in 2023, according to TeleGraff Media president William "Bill" Graff. But the sport's growth on FAST and streaming in general, where it is growing significantly faster than it is on broadcast, has come as the result of improvements in ad-stitching technology and sponsors' growing recognition that streaming is where the audience is and the data value of streaming viewers. Graff provides a capsule history of the sport's ascendancy on ad-supported and subscription-based streaming and a snapshot of where it stands now (including Apple's recently extended MLS broadcast deal) in this discussion with Chris Pfaff Tech Media's Chris Pfaff at Streaming Media Connect 2026. Thu, 04 Jun 2026 04:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175127https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175127Even as more big league sports events become tentpole streaming events like Christmas Day NFL games on Netflix, NBA playoffs on Prime, or the Olympics on Peacock, these big-ticket matches are happening on premium platforms paying ultra-premium prices to license them. But can streaming also provide a launching pad for niche events and middle- and lower-tier leagues with passionate pockets of fans clustered by location or affinity? FAST is proving the perfect platform for heightening access, awareness, and profitability for lower-tier leagues like college athletics and grassroots motor sports. Niche doesn't always mean small, attests FloSports' VP of business development Dave Stelnik to Chris Pfaff Tech Media's Chris Pfaff at Streaming Media Connect 2026. Wed, 03 Jun 2026 03:35:24 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175122https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175122Driving viewership and attention for new and niche sports streaming requires deploying alternative strategies for building buzz, visibility, and must-see excitement. Bulldog DM founder & CEO John Petrocelli explains how the recently launched Beach Football League achieved liftoff for the sport and its live-streamed experiences, leveraging social and celebrity involvement and choosing the right platforms for delivery and distribution, as he describes in conversation with Chris Pfaff of Chris Pfaff Tech Media in this clip from Streaming Media Connect 2026. Tue, 02 Jun 2026 04:40:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175074https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175074A new Accenture survey, "Reinvent for growth, the signals shaping media's next chapter" finds streaming slipping compared to social and gaming in battle for viewer eyeballs, and AI rising for production and post at diversified tech platforms. Tue, 02 Jun 2026 02:50:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175067https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175067The World Cup will show that scale today is not built in one place: It's built through a 360-degree approach to fan engagement that connects live moments, always-on content, and measurable commercial outcomes.Mon, 01 Jun 2026 05:05:41 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175046https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175046At the end of the day, brands want to know their media investments are working. Not just the number of impressions served, but that those impressions drove the outcomes they care about. That requires the ability to plan, buy, optimize, and measure across publishers. When those capabilities exist, the industry can deliver what clients are demanding and guarantee it.Mon, 01 Jun 2026 05:00:23 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175045https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175045Cloud and remote production workflows have changed the game for live streaming, enabling significant CapEx and OpEx reductions, making it possible to achieve the same results with smaller and more efficiently deployed and largely off-site crews and reducing hardware footprints. But do all of the gains in operational efficiency that remote and distributed production provide come at the expense of real-time observability? It definitely brought new challenges on that end, according to Telestream director of product management Ken Haren, who explores these challenges and changes in best practices for software-defined observability and live-stream diagnostics that have come with the shift to remote production in this discussion with Zixi SVP of business development Emeka Okoli and Eyevinn Technology media solution specialist and VP of sales and business development Magnus Svensson at Streaming Media Connect 2026.Fri, 29 May 2026 04:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175024https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175024While the industry races towards increasingly sophisticated personalized sports streaming experiences, the fundamental viewing journey for many fans remains fragmented, confusing, and unnecessarily complicated.