https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comFri, 07 Aug 2026 11:40:23 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176071https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176071At that $30 CPM, the current and near-term supply of CTV inventory translates to roughly $80 billion in annual media value in the U.S. alone. That puts connected TV in the same order of magnitude as the largest advertising channels in the world.Thu, 06 Aug 2026 03:55:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176057https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176057On Tuesday, Aug. 11, Revry's Alia J. Daniels, DCG's Crystal Foote, Servers.com' Bradley Lewington, and Sargeway's Sarge Sargent will join Dataxis' Oph?lie Boucaud, Principal Analyst, Dataxis for the?Streaming Media Connect panel "Match Game: AI, Ad Tech, and Contextual Advertising." This panel of ad tech and ad strategy experts provides a snapshot of the current and evolving state of contextual ad-targeting?one of the fastest-moving targets in the streaming and CTV industry.Tue, 04 Aug 2026 03:45:14 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176009https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176009The strongest CTV opportunities are increasingly tied to viewer behavior. Buying around a show or a daypart still matters, but it is no longer the whole strategy. Since streaming behavior is viewer-controlled by nature, the ad model needs to evolve to match it, especially as Gen Z ages into prime spending years. Pause ads are an early, useful step in that direction.?Tue, 04 Aug 2026 03:25:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176008https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176008On Tuesday, August 11, Streaming Media will launch 20th Streaming Media Connect virtual event with an exclusive fireside chat with NASA's GM & Head of NASA+ Rebecca Sirmons, back by popular demand! Each morning of the 3-day event will kick off at 11am ET/8am PT with back-to-back keynote fireside chats featuring a varied array of industry luminaries, including TwelveLabs' Simon Lecointe, Google's Shobana Radhakrishnan, Wowza's Krish Kumar, TiVo's Briana Larsen, and Bally's Media's Jon Lin.Tue, 04 Aug 2026 01:40:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175996https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175996During the 2026 FIFA World Cup, Deltatre operated the broadcasting and streaming infrastructure for a number of major rights holders' World Cup platforms worldwide. In this Q&A, Gilles Mas, Chief Operating Officer at Deltatre, discusses the challenges and intricacies of pulling off this achievement and what this success means for the future of large-scale livestreamed events.Fri, 31 Jul 2026 04:30:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175968https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175968So, how do you meet your audience "where they are" if you don't know where they'll be when they see your video? You stream it both?vertically and horizontally at the same time, and?you leverage technology to re-orient your content automatically.?Thu, 30 Jul 2026 05:00:47 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175950https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175950The industry often frames the existing conversation around CTV as a brand-versus-performance debate. But a more useful debate is whether advertisers have the data foundation required to make CTV work across the funnel, not just at one end or the other.Thu, 30 Jul 2026 04:35:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175949https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175949Middle-market advertisers know their customers are watching streaming TV. The challenge has been translating that simple fact into a workable media strategy. Wed, 29 Jul 2026 03:50:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175931https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175931Audience data, reach, and targeting still matter. But the strongest campaigns aren't choosing between those things. They're targeting within environments where people have already told you what they care about.Wed, 29 Jul 2026 01:35:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175925https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175925Why streaming teams need to connect translation, voice, subtitles, metadata, review, delivery, and measurementWed, 29 Jul 2026 12:35:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175924https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175924The story of FAST's growth isn't finished yet. To capitalize on the shift, there's more work to be done.Tue, 28 Jul 2026 11:40:39 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175895https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175895LiveU deploys a record number of 5G and LIQ field units, powering multi-nation remote cloud production workflows across the US, Mexico, and CanadaTue, 28 Jul 2026 11:30:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175893https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175893The sports industry has become increasingly focused on acquisition. We spend huge amounts of time discussing how to attract new fans, yet relatively little time discussing how to keep existing ones engaged. That's becoming a problem.Tue, 28 Jul 2026 10:55:37 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175889https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175889The latest research illustrates that interactivity is no longer optional or experimental, but a primary driver of audience growth, retention, and monetization. As a result, it is reshaping how sports are produced, distributed, and consumed.Tue, 28 Jul 2026 10:50:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175888https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175888Two key audiences driving sports' shift in the media landscape are female viewers and Gen Z fans. Their preferences for flexibility, mobile access and digital-first experiences are forcing broadcasters, leagues, and streaming platforms to rethink not only content strategies, but also the technology that underpins live sports delivery. Understanding how these audiences watch sports, the challenges they encounter, and what they expect is now essential to the future growth of sports media.Mon, 27 Jul 2026 09:00:59 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175859https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175859As audiences move fluidly across streaming video, gaming, music, social platforms, and live experiences, growth will depend on experiences that are easier to access, more relevant and built to adapt.Mon, 27 Jul 2026 09:00:16 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175865https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175865Formula 1 and Wrexham AFC have almost nothing in common. One is a worldwide sports property worth billions. The other was a struggling local club playing in relative obscurity. However, both discovered the same truth. The most valuable asset in sports is the audience.Mon, 27 Jul 2026 09:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175856https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175856As social and streaming continue converging, television advertising increasingly looks like it will be shaped by the economics and mechanics of performance media rather than the conventions of broadcast television. And that shift extends into all aspects of advertising, including the creative.?Mon, 27 Jul 2026 08:45:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175745https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175745The next evolution of sports monetization isn't about selling more inventory. It's about pricing the moments that matter most.Fri, 24 Jul 2026 12:50:32 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175854https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175854Since streaming has become the dominant way audiences consume content, the next major constraint isn't the ability to create better video experiences, it's how to deliver those experiences effectively at scale.Fri, 24 Jul 2026 12:40:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175853https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175853On August 12, panelists from AWS, Paramount, Al Jazeera, and TAG Video Systems will join the?Streaming Media Connect panel "Optimizing Live Streaming QoS and QoE." From measuring and improving rebuffering, startup time, and bitrate quality to tying QoE metrics directly to retention, this panel focuses on quantifiable streaming metrics that matter, as well as harder-to-measure viewer satisfaction signals that define true QoS (quality of service) and QoE (quality of experience). Come for the real-world war stories from high-stakes live events, where every hiccup costs viewers and revenue, and stay for the real-time QoS/QoE Q&A with live streaming's best and brightest.Fri, 24 Jul 2026 12:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175852https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175852On Thursday, Aug. 13, Dataxis Principal Analyst Oph?lie Boucaud will moderate the?Streaming Media Connect panel "Find It FAST: Leveraging AI in CTV Discovery," with panelists from TiVo, Gracenote, Hub, and Future Today. AI is transforming how viewers find content and the never-ending struggle for visibility in a saturated content ecosystem. This panel unpacks the recommendation engine architectures and real-time personalization pipelines that top streaming platforms and EPGs are using to surface the right content for the right user at the right moment and the increasing shift toward agent-assisted, conversational search.Tue, 21 Jul 2026 11:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174394https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174394Live video is the most?valuable?asset?most organizations produce, and most of them are still throwing it away. Wowza?Video Intelligence Framework makes the data that already exists in live streams actionable?at the moment?it is captured. ?Mon, 20 Jul 2026 12:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175748https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175748Wowza's Video Intelligence Framework (VIF) is a Wowza Streaming Engine module that can dramatically cut the cost of mission-critical analytics that organizations would run anyway, turning required workflows into far cheaper ones. For many others, these factors will enable producers to get more from their videos, like scene-level metadata to feed programmatic advertising and enable more personalized and higher-performing ads and higher CPMs. In short, if you're streaming live video for mission-critical operations or revenue, VIF is a technology you need to know about.Wed, 15 Jul 2026 01:50:58 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175747https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175747Yospace is collecting streaming and advertising data from 14 OTT rights-holders worldwide throughout the tournament, showing how in-match events shape streaming audiences and advertising opportunities. In this article, we're analyzing Argentina's 3-2 win against Egypt, with a stunning comeback perhaps only the reigning champions could secure.