https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comMon, 13 Jul 2026 01:27:36 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175514https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175514Thu, 09 Jul 2026 03:55:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175673https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175673The next battle in sports won't be fought over content libraries, streaming platforms or production workflows. Most organizations already have more content than they know what to do with. The real challenge is helping audiences navigate it. Helping them understand why a moment matters. Helping them discover stories worth following. Helping them connect with athletes, teams, and competitions in a meaningful way.Thu, 09 Jul 2026 03:40:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175671https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175671Incrementality has become a board-level priority. It is now even more important for those signing off on marketing budgets to understand what outcomes advertising actually drives, not just where it reaches. For CMOs, this presents a significant challenge, as most measurement methods aren't suited to this.Thu, 09 Jul 2026 03:25:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175670https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175670The move toward managed IP distribution gives broadcasters an opportunity to rethink how linear channels are packaged, customized and monetized. While a measured transition away from satellite is the first priority, many forward-looking organizations are also planning for the commercial advantages that follow.Tue, 07 Jul 2026 12:43:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174394https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=174394Live video is the most?valuable?asset?most organizations produce, and most of them are still throwing it away. Wowza?Video Intelligence Framework makes the data that already exists in live streams actionable?at the moment?it is captured. ?Tue, 07 Jul 2026 11:50:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175618https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175618In this clip from her keynote fireside chat at Streaming Media Connect 2026, Verimatrix's Maria Malinkowitsch offers a snapshot of live-streaming piracy in 2026, what it's costing major sports rightsholders, why the fragmentation of sports rights and the cost burden on fans is making the industry susceptible to pirates, and how the industrialization of illegal streaming and the rise of "piracy as a service" are adding fuel to the fire and making antipiracy efforts more challenging than ever.Mon, 06 Jul 2026 02:45:41 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175607https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175607Financial pressures felt over the last few years has led to a new set of challenges around total cost of ownership (TCO). Video services are now tasked with finding ways to reduce spending and increase revenue generation, all without increasing churn, and this has caused the age-old build versus buy debate to resurface.Mon, 06 Jul 2026 10:05:47 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175596https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175596ITV is to sell its media and entertainment division, including its broadcast channels and ITVX streaming service, to Sky for ?1.6 billion ($2.1bn), marking one of the most consequential restructurings in modern British broadcasting. The deal positions Sky, owned by Comcast, as the UK's largest commercial broadcaster and creates a new domestic heavyweight designed to compete more aggressively with global streaming giants such as Netflix, Amazon, and YouTube.Thu, 02 Jul 2026 03:30:52 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175578https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175578This Q&A with Ateliere president and COO Flavius Goman explores how Ateliere Storyline tackles high-volume content verticalization, including meeting the challenges of conscientious frame-cropping (especially for complex and high-action scenes), manual review, the story interpretation involved in compelling automated serialization, and how this technology might be used outside of a strictly entertainment context.Wed, 01 Jul 2026 10:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175509https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175509Ad tech teams optimize the code. They rarely question the server. Here is what that costs?and what one platform changed to fix it.Wed, 01 Jul 2026 09:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175541https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175541The current delivery environment is fragmented and dynamic. In this environment, the industry needs to shift its focus from trying to optimize a stable system to instead operate effectively within an unstable one. That requires a different architectural mindset built around six core principles.Tue, 30 Jun 2026 05:15:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175543https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175543Multiview?opens the possibility to follow what matters most?- whether?that's?tracking a long jumper through their run-up and jump or staying with a sprinter as they race for the finish line in medal-defining moment.?Tue, 30 Jun 2026 09:00:57 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175577https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175577The sports industry spends a lot of time discussing how to attract younger audiences. Every conference seems to feature a panel on Gen Z viewing habits. Every strategy document contains a section on fan acquisition. Every rights holder, broadcaster, and streaming platform is searching for the next generation of supporters. Yet despite all this attention, I often feel we are asking the wrong question.Fri, 26 Jun 2026 02:50:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175500https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175500In this Q&A, I had the opportunity to discuss the fast-evolving requirements and best practices for live streaming QC at scale with Anupama Anantharaman, VP Product Management at Interra Systems, developers of the ORION-OTT comprehensive monitoring solution for live and OTT. The 2025 Streaming Media All-Star offers insights into how AI is changing live stream monitoring, how performing "deep QC" impacts streaming workflows, the best KPIs for predictive monitoring, and the continuing role of humans in an increasingly AI-supported QC world. Fri, 26 Jun 2026 10:55:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175498https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175498If TV is going to function as a true performance channel, creative signals need to become part of the optimization process.Thu, 25 Jun 2026 02:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175481https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175481Planners have more ways than ever to reach audiences across screens, so reach on its own is no longer a differentiator. What's more difficult is to make sure an ad lands in the right context, at the right moment, with the viewer in the right mindset. This is what will define the next phase of CTV.Thu, 25 Jun 2026 01:20:54 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175479https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175479Smart TV platforms like Google TV, Roku, Samsung Tizen, and LG webOS are becoming the new front door to the living room. They influence what users see first, which apps are promoted, and where the viewer goes next. If operators do not control discovery, someone else will. This is where super aggregation becomes critical.Wed, 24 Jun 2026 03:55:36 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175469https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175469Given the vast array of hacks available to stream-stealers and pirates in 2026, reactive antipiracy measures only go so far, identifying or even pinpointing the problem after the fact without preventing it, and often providing little legal recourse against pirates operating outside the regional regulatory environment where a rightsholder can pursue them. In this clip from her keynote fireside chat with Streaming Media's Steve Nathans-Kelly from Streaming Media Connect 2026, Verimatrix' Maria Malinkowitsch explains the difference between reactive and proactive antipiracy measures, and how rightsholders and publishers can pursue more effective approaches to take down illegal streams while they're happening?or at least reduce the number of pirates to "a chasable amount."Wed, 24 Jun 2026 09:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175428https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175428The World Cup is live.?The infrastructure is either holding or it?isn't.?The difference was decided long before the opening whistle.Wed, 24 Jun 2026 09:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175400https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175400In late 2023, Tennis Channel brought in AMC Networks and PBS Digital veteran Matthew Graham to spearhead the development of the network's DTC app. In this Q&A, Graham delves into the app's content, monetization, partnership, and growth strategy, as well as how Tennis Channel positions the app in relation to its other platforms and leverages data and audience insights to measure customer lifetime value, personalize content, and inform future strategic decisions.Tue, 23 Jun 2026 05:00:21 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175426https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175426A resilient content chain needs two things: the ability to detect problems fast, and enough operational context to act on them.Tue, 23 Jun 2026 04:55:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175425https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175425The Mobile Fleet Revolution is about embracing a new standard of efficiency and accessibility in sports production. By combining the sophisticated hardware of modern smartphones with centralized orchestration, robust contribution protocols, and a genuinely flexible cost model, organizations of all sizes can now deliver broadcast experiences that meet the expectations of a digitally native audience. The fans are already watching on mobile. The question is whether the organizations serving them will produce on mobile too. For the business of sports, the playbook is increasingly clear: the future is software-defined, mobile-centered, and ready to play.Tue, 23 Jun 2026 04:00:07 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175416https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175416In this cogent clip from Streaming Media Connect 2026, Verimatrix Director of Product Management Maria Malinkowitsch offers five concrete preventive steps content publishers and rightsholders can take to curb illegal streaming.Tue, 23 Jun 2026 03:55:59 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175415https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175415As FAST makes inroads into the world of premium sports rights and broadcasting, will it eat away at the market share of larger broadcasters and networks? Sports Studio Co-President Cathy Rasenberger contends that with the enormous expense of sports rights and the fragmentation of audiences and fans across multiple platforms, rightsholders who don't spread those rights around those platforms?including FAST and social?will have increasing difficulty finding their audience and maximizing reach and ROI. Head of Fubo Studios Pamela Duckworth chimes in with examples of how those rights are actually divided among platforms (top-dog and underdog) in creative strategies for reaching niche audiences in this candid discussion with Chris Pfaff Tech Media CEO Chris Pfaff at Streaming Media Connect 2026.Tue, 23 Jun 2026 03:50:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175414https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=175414Multiview isn't a feature you bolt on. It's an architecture decision that shapes which devices you can reach, how much you pay to operate at scale, and how much control your product team has over the viewer experience. Server-side, packager-side, and client-side each represent a genuinely different set of tradeoffs across those dimensions. The right choice depends on your device footprint, customization requirements, existing infrastructure, and cost model. This article is meant to give you a solid framework for making that call.