https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comMon, 26 Oct 2026 04:50:39 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177214https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177214Most ad tech still describes video the way it did ten years ago: a title, a category, a daypart, and maybe a few metadata tags. Those signals were built for scheduling and rights management, not for understanding what is happening on screen. When nobody can prove what is laid out in a scene, the industry reaches for its bluntest tool: avoidance. Brands block whole categories, not because the inventory is unsuitable, but because no one can show them which moments are. Publishers lose revenue on some of their most distinctive content.Mon, 26 Oct 2026 04:30:16 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177213https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177213At NAB Show NY, Local TV Strategies hosted a series of excellent panels last week that left me with as many questions as answers on the topic of how AI will impact our industry. Do media buyers care about the content? Will broadcasters lean more toward building software than buying it from the show's exhibitors? And just how far have AI editing tools come? Here are some of the most notable quotes from three sessions: a morning panel of media buyers and sellers, an afternoon panel of streaming executives and a panel on AI roadmaps for station groups.Mon, 26 Oct 2026 04:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177211https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177211The new generation of autonomous, goal-driven AI agents are poised to reshape ad-buying, ad-decisioning, contextual targeting, and optimized ad insertion across the CTV ecosystem. On November 9, Swivel's Ayelet Palmore, IAB Tech Lab's Brad Pipkin, Vevo's Matt Burgess, Magnite's Jonathan Moffie, and Future Today's Tim Ware will join Ring Digital's Brian Ring for the Streaming Media Connect panel "Agentic AI and the Future of Streaming Ad Tech." The panel explores what agentic AI means for advertisers, platforms, and the future of programmatic workflows.Fri, 23 Oct 2026 03:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177140https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177140On Tuesday, Nov. 10, Globo's Ana Beaklini, Fuse Media's Yasmin Mitchell, and Broadpeak's Julien Boyreau will join Chris Pfaff for the Streaming Media Connect panel "Stream, Click, Convert: Delivering Performance-Driven CTV Ad Experiences." Connected TV is evolving beyond brand awareness into a measurable, performance-driven channel at the lean-back, living-room epicenter of the entertainment ecosystem. But delivering measurable ad experiences that result in conversions rather than enhanced brand awareness requires rethinking creative, targeting, and attribution actions for the streaming environment. This session breaks down performance advertising strategies and technologies that turn CTV impressions into trackable, revenue-generating outcomes that fuse first- and second-screen engagement into streaming-driven sales.Fri, 23 Oct 2026 03:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177164https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177164On Nov. 11, A+E's Abhishek Neralla, Fubo's Mike Gange, and Katapy's Stuart Bishop will join Ashling Digital's Michael Nagle for the?Streaming Media Connect panel "FASTER, FASTER! Automating Linear CTV Channel Lifecycles From Launch to Monetization." This session explores how broadcasters and streaming platforms can dramatically accelerate the launch, management, and monetization of FAST channels by automating traditionally manual workflows across content ingestion, scheduling, and ad insertion. We'll also discuss aspects of channel building where human intervention remains critical. Attendees will learn practical strategies and real-world case studies for compressing channel lifecycle timelines while maintaining quality and scaling operations efficiently across today's sprawling CTV landscape.Fri, 23 Oct 2026 11:45:30 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177178https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177178Amagi's solution reshapes NDTV's ad breaks into shorter, FAST-friendly segments for a better viewing experience and more monetization opportunityFri, 23 Oct 2026 11:45:14 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177177https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=17717775%+ NBA RSN Market Coverage Reinforces Fubo's Local Sports Advantage Thu, 22 Oct 2026 04:05:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177162https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177162On Monday, Nov. 9, TV2 Denmark's Loke Dupont, FloSports' Matt Miller, and unified comms industry veteran Scott Grizzle will join the SVTA's Bhavesh Upadhyaya, AI and Streaming Technology Strategist, STVA, will moderate the?Streaming Media Connect panel "Taming TCO for Live Streaming at Scale." While total cost of ownership spans an encyclopedic number of operational touchpoints, managing streaming P&L from CapEx to OpEx ultimately comes down to making targeted, high-impact architectural choices. This panel of streaming ops experts covers practical approaches to optimizing infrastructure, encoding, delivery, and operational costs without compromising the quality and reliability that live audiences demand.Tue, 20 Oct 2026 12:30:08 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177107https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177107On Aug. 19, the Federal Trade Commission released a proposed enforcement policy statement on personalized pricing. It says that "Where consumers reasonably expect that prices for a product or service will not vary based on their personal data," a business should "clearly and conspicuously disclose not just that the price is personalized" but also the basis for it and the types of data used. The Commission says failing to do so "is likely to constitute an unfair or deceptive act or practice." Its example of an adequate disclosure is a price "based on a consumer's estimated willingness to pay" derived from the consumer's purchases, provided the disclosure is accurate and complete; telling a consumer only that a price is "specially selected" would likely mislead.Tue, 20 Oct 2026 11:35:14 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177097https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177097New customizable Multiview feature gives DIRECTV streaming customers more choice and control over how they watch live sportsTue, 20 Oct 2026 10:45:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177092https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177092High-performance, redundant, and resilient pipelines are critical to successful, mission-critical sports streams. This panel of seasoned sports streamers explores how sports streaming platforms leverage infrastructure designed to withstand the bursty demands of live sporting events without buckling under pressure, and covers scaling strategies and failover systems that will keep your high-stakes streams running when your fan base surges in the moments that matter most. Fri, 16 Oct 2026 01:30:14 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177063https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177063Targeting and measurement are often managed as separate workstreams. Media teams choose whom to reach, platforms report what happened after exposure, and attribution assigns credit. Together, those steps can produce a persuasive account of performance without answering the question that matters most under budget scrutiny: Did the campaign create a sale that would not have happened otherwise?Fri, 16 Oct 2026 01:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177062https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177062On Tuesday, Nov. 10, ex-IBM Head of Unified Communications Scott Grizzle will moderate the Streaming Media Connect panel "Still in the Loop: Leveraging AI and Humans in Streamlined Streaming Workflows." In an industry buzzing about ways to integrate AI into today's streaming workflows, strategically positioning the humans in the loop is more critical than ever. How will large-scale streamers in 2027 balance AI automation with human oversight to build workflows that are both efficient and reliable? This panel pinpoints where human judgment still matters most and how to design streamlined pipelines that leverage AI from ingest to processing to observability. Wed, 14 Oct 2026 04:20:38 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177032https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=177032Switching, graphics, replay and multiviewing that once required a rack room now run on cloud instances that spin up for an event and disappear afterward. That raises a fair question: What is left on-premises, and why? Tue, 13 Oct 2026 05:15:14 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176994https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176994What a claim chart needs from your encoder, packager and player before anyone can call it infringementTue, 13 Oct 2026 04:50:20 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176991https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176991On Monday, Nov. 9, SVTA's Bhavesh Upadhyaya will moderate the Streaming Media Connect panel "Tunable Latency, MoQ, and the Future of Video Delivery." Get in tune with the evolving landscape of video delivery as this panel explores tunable low-latency architectures and Media over QUIC (MoQ), the emerging protocol poised to recast the future of real-time streaming. The panel explores the trade-offs between latency, quality, and reliability as live streams scale, providing insights into what's next for streamers as they deploy MoQ and map out the future of low-latency video.Tue, 13 Oct 2026 01:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176984https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176984Genius Sports CMO Tony Marlow describes the new in-game sports monetization landscape as the "live moment economy." In this Q&A, Marlow and I discussed how brands are approaching and increasingly embracing these opportunities, how emerging technologies like Genius Sports' GeniusIQ for analyzing game moments make it possible to optimize and seize these moments with targeted ad and branding placement, and how to measure the effectiveness of deploying these strategies in premium sports streams.Thu, 08 Oct 2026 05:00:17 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176954https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176954ATSC, The Broadcast Standards Association?, today announced an important milestone in the development of Broadcast-to-Everything (B2X), with the approval of a new Candidate Standard that establishes a critical foundation for the emerging B2X platform.Thu, 08 Oct 2026 04:50:07 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176953https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176953Long gone are the days of "are the 49ers on CBS or Fox this week?" Now, figuring out where your team is playing on any given Sunday means checking against one of nine different platforms that will carry NFL games this season: CBS, FOX, ESPN, ABC, NBC, Peacock, Prime Video, Netflix, and NFL Network. This makes the NFL a particularly visible test of CTV's promise. Streaming offers richer signals to optimize against, including the potential to connect exposure with outcomes on other devices. Thu, 08 Oct 2026 04:25:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176952https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176952Amagi's fifth annual LA FAST conference returned to LA September 29 with a full lineup of sessions and speakers, a reported capacity crowd, and a brand new title: LA PLAY. The sessions on FAST and streaming kept returning to one number: time spent. Where are audiences spending their time, and how can streamers claim a share of those viewing hours?Thu, 08 Oct 2026 01:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176944https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176944Trends in monetization, AI, QoE and observability, and latency and delivery are revealed in Bitmovin's Video Developer Report. Wed, 07 Oct 2026 04:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176931https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176931With the Skydance merger closing yesterday and confirmation of the HBO Max-Paramount+ unification soon to follow, much uncertainty remains around what form the combined platform will ultimately take and what it means for the streaming and M+E worlds. Hot takes have been landing on my desk from around the industry and may well continue to do so over the next few days. Here's a compilation of the most interesting ones that have arrived so far.Tue, 06 Oct 2026 05:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176904https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176904In this Q&A, Accenture Global Media & Entertainment Lead John Peters discusses how MediaEngage is poised to transform the MotoGP fan experience, what "personalization at scale" really means in sports streaming, how AI is changing sports streaming ops and capabilities, and how direct-to-fan capabilities are likely to change the way leagues deliver sports and how fans consume them going forward.Tue, 06 Oct 2026 01:20:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176898https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176898Seedtag is an ad platform that introduced "neuro-contextual" advertising that is powered by its AI, Liz. Seedtag uses minimal personal data to provide an alternative, neuroscience-based approach to serving relevant ads.?I spoke to Brian Danzis, Global Chief Revenue Officer, about what's involved in Seedtag's technology and where the company's vision fits into the streaming industry as it evolves.?Tue, 06 Oct 2026 12:30:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176896https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176896The next phase of the C-band transition is about choice and execution. The FCC is defining the relocation and reimbursement options available to broadcasters and programmers, while satellite operators develop new Ku-band services and IP distribution providers are demonstrating how terrestrial delivery can support national scale with reliability that surpasses what C-Band once provided. What broadcasters need now is a practical plan that connects regulatory choices to operational reality.