https://www.StreamingMedia.comRSS feeds from Streamingmedia.com.All Content Copyright 1998-2026, Streaming Media Magazine, a Division of Information Today Inc.60https://dzceab466r34n.cloudfront.net/images_nl/socialicons/32x32/black-rss-32.pnghttps://www.StreamingMedia.comWed, 16 Sep 2026 03:05:54 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176620https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176620As agentic AI and contextual advertising move into the adtech mainstream, changing circumstances arguably call out for new standards to establish a working level of consistency and interoperability across the industry lest proprietary standards and incompatible secret sauces continue to drive players and packagers. Sargeway Owner Sarge Sargent, Dataxis Principal Analyst Oph?lie Boucaud, and Servers.com Global Sales Executive Adtech Bradley Lewington discuss why standards and integrations are needed for widespread adoption and review the current and emerging state of specs and standardization across the CTV ecosystem in this clip from Streaming Media Connect 2026.Tue, 15 Sep 2026 01:10:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176604https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176604Inviting AI to play a leading role in the match game of contextual advertising raises a number of red flags, and one of the most concerning is the built-in bias in the way that LLMs are trained. As Digital Culture Group's Crystal Foote points out, "A lot of adtech companies just aren't that diverse," and that can leave significant blind spots and "stereotypical insights" that find their way into AI models that manifest themselves in ad decisions. Foote, Sargeway's Sarge Sargent, and Dataxis' Ophelie Boucaud discuss what Sargent calls "bias toxicity" and its implications for AI-powered scene analysis, contextual advertising, and audience representation in this clip from Streaming Media Connect 2026.Tue, 15 Sep 2026 12:30:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176597https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176597RTB deserves credit for fundamentally changing digital advertising. But technologies have design centers, and RTB's design center was display advertising. The industry's challenge now is to recognize that newer channels, especially CTV, require a different architecture for planning, orchestration, and optimization.Mon, 14 Sep 2026 03:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176578https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176578European public service media have taken a decisive step toward a shared cloud future, with a new feasibility study revealing that a pan-European cloud ecosystem is not only technically possible but increasingly necessary.Sat, 12 Sep 2026 01:35:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176553https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176553Across Europe, North America, and the UK, the transition from DTT to IP is already underway. But at the IBC Show in Amsterdam this week this is being framed as a fight for relevance, visibility, and trust in a world dominated by YouTube and consumption algorithms.Fri, 11 Sep 2026 02:15:24 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176552https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176552New Sports Intelligence helps providers better understand and deepen fan engagement, as Dolby Vision comes to the platform alongside updates to Dolby OptiView AdsFri, 11 Sep 2026 02:10:41 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176550https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176550CAMB.AI unveils its new Streaming Dashboard and SDK at IBC2026, bringing real-time multilingual broadcasting into live production workflows.Fri, 11 Sep 2026 02:10:32 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176551https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176551New workflow-embedded intelligence tool scores every asset for engagement value, unlocking greater audience impact from existing streaming catalogsFri, 11 Sep 2026 01:05:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176549https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176549Heralding AI Digital Signer for German Sign Language (DGS)'s IBC2026 debut, I had the opportunity to sit down with G&L Systemhaus CEO Alexander Leschinsky to discuss the product, the inclusivity, accessibility, and market needs it addresses, and the challenges of making AI-generated sign language interpretation work in a livestreamed context.Fri, 11 Sep 2026 01:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176548https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176548Since the U.S. Supreme Court opened the door to legalized sports wagering in 2018, the sports ecosystem has evolved at a pace that rivals a two-minute drill. Legal sports betting revenue in the United States alone surpassed $10 billion in 2023, with global markets generating many times that figure. What was once a shadow industry now sits squarely inside the stadium, inside the broadcast, and inside the app in your pocket. This kind of economic gravity doesn't just sit quietly on the sidelines. It reshapes the field.Fri, 11 Sep 2026 11:35:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176546https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176546What might be described as the "golden rule" or "Platonic ideal" of content discovery on CTV and OTT is "the right content, the right user, the right moment," as Dataxis Principal Analyst Oph?lie Boucaud suggests in this clip from Streaming Media Connect, while Xperi VP & GM Content Discovery Chris Ambrozic offers AI-enhanced best practices for getting there and Hub Entertainment Research Principal Jon Giegengack discusses what gets platforms and services closest to achieving this goal.Fri, 11 Sep 2026 05:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176538https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176538Michael Vitale explains that reliable, extensible, and flexible?media infrastructure can solve?streaming's toughest challenges.?Fri, 11 Sep 2026 03:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176539https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176539LiveU's Dan Pisarski talks pushing the boundaries of IP video transmission and reliability with the LiveU LU900QFri, 11 Sep 2026 03:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176537https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176537Mickael Raulet explains how Ateme are applying decades of compression expertise to immersive video. Fri, 11 Sep 2026 03:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176536https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176536Olga Kornienko explains that EZDRM have expanded?beyond core Digital Rights?Management origins, while?maintaining the fundamental mission of protecting?and enhancing media revenue streams.Wed, 09 Sep 2026 02:10:29 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176507https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176507Partnering with ISPs and telcos to bundle and aggregate content has emerged as an essential strategy for combatting churn and hanging onto customers in the subscription OTT space, but to really "own" the subscriber takes personalizing the experience and other strategies for enhancing subscription value, as Women in Streaming Media Head of Allyship Deepali Narsiker and Philo Head of Product Marketing Steven Chang discuss with Chris Pfaff Tech Media Founder Chris Pfaff in this clip from Streaming Media Connect 2026.Wed, 09 Sep 2026 03:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176483https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176483Igor Oreper discusses the latest findings of Bitmovin's Video Developer ReportTue, 08 Sep 2026 09:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176366https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176366In this interview, New York Public Radio (NYPR) president and CEO Christy Tanner discusses her long and varied career in media, from her early days in the pre-digital era working for the Associated Press (AP) to the ways that she worked to optimize growth and influence at streaming organizations such as CBS Interactive and to raise the profile of women's sports at Swerve TV.Tue, 08 Sep 2026 02:15:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176482https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176482If technology removes repetitive work, reduces travel, or allows teams to do more with the same resources, that's progress. But efficiency and innovation aren't always the same thing. The question that really interests me is: as sports streamers, what can we now do that we couldn't do before?Mon, 07 Sep 2026 09:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176367https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176367While total cost of ownership spans an encyclopedic number of operational touchpoints, managing a video P&L ultimately comes down to making targeted, high-impact architectural choices.Mon, 07 Sep 2026 09:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176365https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176365Even as technology trade shows like IBC, which opens at RAI Amsterdam just as this issue goes to press, atomize those experiences by industry rather than packaging them for popular consumption, they promise "see the world of tomorrow" excitement without the nationalistic and imperialistic baggage associated with it at many of the world's fairs of the 19th and 20th century.Mon, 07 Sep 2026 09:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176364https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176364The companies covered here have substantially leveraged AI or incorporated it into their currently shipping tech. The representatives I spoke to discuss some very interesting approaches for what essentially is image interpretation, including detecting if content has been tampered with using AI, local AI processing, and automated clip generation such as vertical formatting.Mon, 07 Sep 2026 02:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176469https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176469Nanocosmos' Oliver Lietz discusses real-time video for interactive use cases.Fri, 04 Sep 2026 09:00:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176384https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176384In this review, I'll tell you about the new Magewell Director Plus all-in-one streaming device ? and how I tried to kill it.?Thu, 03 Sep 2026 12:25:00 ESThttps://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176458https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=176458Streaming engineers' traditional functions are increasingly usurped or at least altered by the offloading of observability and monitoring and much decision-making to automated solutions. When it comes to streaming infrastructure management, how much have AI and automation driven humans from the loop? Where are human eyes on glass?however comparatively inefficient?still critical to sound streaming operations? Do automated solutions actually enable engineers to accomplish more than they could before? Servers.com's Lukas Navickas, SVTA's Bhavesh Upadhyaya, Qualabs' Juan Pablo Saibene, and LiveU's Ben Ratner discuss in this clip from their panel at Streaming Media Connect 2026.