The first thing he did was to display a massive white plastic tooth – roots and all - on wheels outside his front fence. (Mind you it is chained to the fence!) I am sure I pass at least 6-10 dental practices on my way to work but could I tell you where the are? No! Do I know where the practice of Dr. Tooth is? You bet!

The next thing that happened was the appearance of a small billboard near the front fence. It stated in big bold red letters that this practice was open 7 days a week and that is was the ideal place for dental emergencies. This sign was up long enough for everybody to take note. For a while the sign disappeared and as it was close to Christmas, the dentist really got into the spirit of things – glittering tinsel would around the fence, flashing Santas on the roof, reindeers, fairy lights all over the place. Especially at night you couldn’t miss the place.

To get the new year started the right way, the next sign reminded potential customers that there was no need to lose valuable work time to get your teeth seen to, you could conveniently arrange your check ups on weekends. Part of the advertising arsenal is yet another billboard mounted on a trailer which lists all available services, the telephone number, web address and Fax number. On the other side it describes the new technology used at the practice, like digital x-rays and the like. This particular sign gets moved about a lot. It is white with blue writing – cool, clean and professional looking.

A couple of months ago (around September) the arrival of laser tooth whitening was announced on the billboard. Just letting everybody know that this service was now available. Over time more specific details were added – that it is really quick and only takes one hour of your time to have shiny pearly whites. A little stop sign and telephone number appeared. The price and the information that you will receive a massive discount getting your teeth whitened now was added last.

Last week an extra sign went up underneath the bill board. It is time to buy gift vouchers for your loved ones. Dentist gift voucher – who would have thought of that? Can you see how this ties in with the tooth whitening?

What can we learn from this dentist?
* Be visible, pick a clear, simple symbol, make it big – in this case the huge tooth – everybody will understand it and take note
* Make use of the passing traffic or trade, organise your material so the motorists or pedestrians can read it without too much effort.
* Use bold colours and large lettering. White background and simple primary colours work best.
* Put enough information to make it interesting but avoid overload.
* Put your information out in increments – get people curious.
* Change your signs often enough to keep people interested and make them take note.
* Keep the signs displayed long enough so the message has time to sink in.
* Have your signs or other advertising materials on wheels so it is easy to test different locations. You can see which one works best.
* Use the different times of year to tie in with your promotions, however far fetched it may seem to you. How about a plumbing gift voucher for mothers day? Or accounting gift vouchers near the end of the financial year?

What I would like you to take away from this article are some ideas. Remember to be successful people have to know that you are in business and what you offer. Don’t be afraid to be creative and don’t say “this wouldn’t work for me!” You won’t know till you try.

One time or another people will need your services. Who are they going to call? The business they remember. Make your business memorable and noticeable whichever way you can. People love to talk about unusual experiences they had in a particular coffee shop, restaurant or clothes shop.  Or at the dentist for that matter!

Little things count a lot, especially in a very impersonal world like ours.

Till next time,

Connie

Iyabo has been practising law for over 20 year and ran her own busy law firm. Outwardly she was successful at every level but deep down she knew that there was something missing. She described it as having too much and yet not enough at the same time.

This finally got her searching for her own inner truth and happiness. With the help of a life coach she discovered her inner genius and was able to become true to her own heart.

 How to discover your own inner genius and create wealth and abundance?

• Listen to the cry of your soul, stop hiding what you really want and need
• Become true to your heart
• Once you are true to your heart, others will either move out of your way or join you
• Unleash your creativity in whichever way you can
• Work on synergising and balancing your right and left brain, your chakra system and get connected with your higher self, spirituality or God

Money is the tangible result of your inner genius. Apart from the inner genius it is essential to take good care of yourself, look after yourself and love yourself. Loving yourself is not selfish, it is all about valueing yourself. By placing value on ourselves the money will flow towards us to add more value. We need to heal our relationship with money.

 Some more important points:

• Reclaim your power over yourself - don’t let things or other people have power over you
• Set appropriate boundaries
• Reward yourself in little ways
• Learn to say no
• Get yourself a coach or mentor or enrol in a self development course to help you reach your goals faster

You like what Iyabo has to say? Listen to full interview here:

 

Interested in joining a 365 day course with Iyabo where you get daily emails, some audios, a group call once a week and access to a private forum? Click this link to find out more:

 http://stretchyourmindandbody.com/blog/coachiyabo

Till next time,

Connie and Charly

We started out by talking about her background and childhood which included a lot of exposure to violence and alcoholism, poverty followed by drug addiction and alcohol abuse. Out of all that, after a lot of commitment, hard work and struggle evolved a remarkable woman who is on a mission to achieve all of her dreams and share her knowledge and skills with others so they can achieve their goals against all odds.

The “Fearless Factor” is all about going beyond fear. Fear is based in our imagination (unless it is a real life threatening situation). Our imagination goes into overdrive and into a very negative mode. Our only reality is here and now (which is also one of the very basic yoga principles). We have no idea what will happen, we can’t possibly know. We can project into the future in a positive way by saying to ourselves something like: “If I have it my way, this will happen…”

We need to question all our beliefs once we are adults because all of us live with somebody else’s beliefs and fears in our minds.

Fear is like an abyss, we need to work out how to get to the other side and the only way is to jump - it is not as far as you think it is. Fear can also be defined as the “inability to trust”. This could be not trusting ourselves or others. On the other side of fear is love, especially loving yourself, and the firm belief that anything is possible.

Being fearless is not the absence of fear but the ability to get to the “other side”. How to overcome fear? Start acting “as if” or like some of my mentors have put it: “Fake it till you make it”.

Fear has 5 elements:
• Loss
• Abandonment
• Rejection
• Humiliation
• Failure or success

When we have fear one or many of the 5 elements above are activated. All these elements interrelate. To manage the fear of failure just redefine failure as something that “didn’t work”. You simply did not have enough information. Don’t dwell on it, just move on to the next thing.

One practical hint how to overcome your fears:
Carry palm cards and write down any negative thought or fear that comes to mind as soon as it does. Then turn the card around and write the opposite thought on the back.
This is a great tool as it graphically reminds you every time you have self sabotaging thoughts and you have an opportunity to turn them around.

To listen to the full interview, click here:

Jacqueline left us with one parting thought: “Remember that fear is an option”.

Connie and Charly

We believe hat creativity is more important than ever before, nevertheless it has become more neglected and discounted than at any other time in history. Technology is “King” and creativity has been pushed aside and is seen as  a kind of luxury,  something that is just for fun when we have nothing better to do. Yet I believe that creativity is the one thing that leads to new inventions, solutions and shifts in paradigm, no matter which field it is employed in. Creativity is the key to many things if we only let our mind go and daydream for a little while every day.

Listen to our interview to find out lots more about creativity and Spiritfest:

To find out all the details, download the 2010 brochure here

Till next time,

Connie and Charly

from

http://stretchyourmindandbody.com

http://stretchyourmindandbody.com/blog/mowb 

As a “member” you can then visit the giveaway and download as many of the products as you want free of charge in return for giving your name and email address to the person who contributed the gift.

In case you have a gift you want to contribute it may not be too late, talk to Charly and Lenore here:

http://stretchyourmindandbody.com/blog/mowb-jv

Here is the link to the show:

There are really some great gifts in there, have a look and check them out.

Connie and Charly

from

http://www.strechyourmindandbody.com

1) A deep understanding of ‘who you really are.’

2) A deep understanding of the immutable laws of the universe that govern all of creation, and

3) A deep understanding of how to create and manifest whatever you desire into your life. When you purchase this book on October 8th you will get thousands of dollars in free bonus gifts including access to Richard Blackstone’s acclaimed “Total Wellness in Mind, Body & Spirit” course worth $395.

When you get to the website please take a moment and acknowledge the feeling of love that you are surrounded in.

http://www.NutsandBoltsSpirituality.com/amazon.htm

Massage is a wonderful tool that anyone can use to maintain their health and wellbeing - and not just use when things go wrong.

Your body is a finely tuned engine, and it is necessary to keep up the maintenance - so it makes sense to receive regular ’services’ - massage is one way of providing that regular service and looking after your body.  Regular doesn’t have to mean weekly, bi-weekly or monthly either…. it can mean 3 or 4 times a year.  The thing is to make the appointments BEFORE you feel you need the therapy.

Massage doesn’t have to be painful, or very painful, either.  This is a major point to consider, as many people have had experiences where the massage is incredibly painful as the therapist has worked deep in the muscles.   How deep the therapist works and how much pain is experienced should be determined as much by the client, as by the therapist.  Often, the more pain, the less effective the treatment.

As an integrative therapist, Barbara doesn’t practice one particular type of massage therapy.  This is an interesting point as many therapists will ask their clients what type of treatment they need at the time of booking.  With an integrative therapy, the therapist will use a combination of styles that work best for their client at that point in time - which has to be much better for the therapist and the client together.

Myofascial Release

Myofascial Release is one style that Barbara does specialize in. Myofascial Release is a technique that provides sustained pressure into myofascial restrictions to eliminate pain and restore motion.

Fascia is literally a weave that covers and connects every muscle, bone, nerve, artery and vein in the body, as well as all of our internal organs including the heart, lungs, brain and spinal cord. Fascia is one weave that covers the body from head to toe, without any breaks.

Myofascial literally means the muscular fascia.

By working with the Fascia, a massage therapist is able to coax the body back into its normal state.  This type of therapy can be very gentle as it relies on small changes and doesn’t coerce muscles into moving and relaxing, but the positive effects of the Myofascial release can be more profound and last longer.

Massage As Therapy

Consider using massage as a ongoing therapy to keep your body in tune - one of the other side benefits of massage is that it will also give your mind some downtime and help you balance your mind and body connection better.

You can listen to our interview the Barbara Searles from BodyWorks Lancaster to find out more about massage as therapy, below.

You can also connect with Barbara as @BodyworksPA on Twitter and Facebook or through her Bodyworks Therapeutic Massage facebook page.

Toddler Taming Entrepreneurs

Amanda had her children at a very young age and was determined to stay at home to raise them as well as providing for them and earning an income. She tried many different ways to earn money from home and found out very quickly  that it was not as easy as she thought.

Over the years she found that some systems were outright scams, others did not provide much return for the time and effort she put into them. Amanda is now at a point where she has found a way of working from home that is efficient and flexible enough to still take part in her older children’s activities and look after her toddler.

Her passion is to save other mothers from making all the mistakes she made and teach them how to make the most of their time. Her advice is also to pick a business that helps other people in some way, it gives extra fulfillment and helps to keep you going.

She is an expert at finding the “laziest” way to do all the tasks associated with her business. This was borne out of the necessity to be as efficient as possible with the little time she had.

Be kind to yourself with your “to do” list, don’t put too many things onto it and don’t expect everything to get done. Put the most important jobs on top.

Here is the full interview:

Visit Amanda’s site here:
Toddler Taming Entrepreneurs

Connie and Charly from http://www.stretchyourmindandbody.com

Paige’s specialty is “Reconnective Healing”. She comes from an engineering background and was struggling with a chronic health issue herself. She couldn’t find any relief for 2 years. Then she came across reconnective healing and it held the answer for her.

Since then she has become a healer herself and her passion is helping people who are on the brink of a breakdown, have chronic fatigue, depression, chronic pain or suffer stress and burnout. During the healing session she works with energy and sometimes information that is relevant for the person having the healing comes through and Paige passes it on to the client if they are willing to hear the information.

That brings us to the question: what is reconnective healing? In simple terms it is energy, light and information that comes through. When Paige is working it is coming through her hands and the sensations vary quite a bit. The person having the healing can experience a variety of things or nothing much at all. The effectiveness of the healing is not dependent on how many sensations or experiences the client has. Some of the most profound healing occurs when the session itself was quite uneventful.

To listen to the full interview, go here:

Paige also has a free report and audio available on her site: http://www.emergehealing.com.au

Till next time,

Connie and Charly

from

www.stretchyourmindandbody.com

Let us know what you think! Do you have a success story to share? Leave your comments below.

Connie and Charly

from

www.stretchyourmindandbody.com