Stuart Duff

How to Reduce Token Usage in Claude Code and Codex

Stuart — Mon, 08 Jun 2026 20:06:47 +0000

The most common reason Claude Code gets expensive is not a long prompt. It is context: the invisible accumulation of files read, tool outputs, and conversation history that gets reprocessed on every single turn. I have been using Claude Code heavily across several projects recently, including building a WordPress block theme using Google Stitch and Claude Code. Once I understood the mechanism…

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How I Use TDD With AI Coding Tools to Build WordPress and WooCommerce Plugins.

Stuart — Tue, 19 May 2026 23:48:54 +0000

In the olden days before AI development, building a WordPress plugin meant writing every line of code yourself, staring at the WordPress Codex for longer than you’d like to admit, and Googling the same WordPress and WooCommerce hook names repeatedly. Then AI coding tools like Claude Code and Cursor came along and changed everything, or so I thought. For a while, my approach was functional but…

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The Cost of Code Is Not Heading to Zero — It’s About to Get Expensive

Stuart — Mon, 18 May 2026 22:16:01 +0000

You have probably seen the headlines. The cost of code is heading towards zero. AI will write all the code. Developers are optional. It is a compelling narrative, and it is coming from people with serious influence. Andreessen Horowitz general partner Martin Casado has made the theoretical case in published essays, arguing that just as the microchip brought the marginal cost of computation to…

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How I Built a WordPress Block Theme Using Google Stitch, Claude Code, and WordPress Studio

Stuart — Thu, 14 May 2026 23:30:28 +0000

The WordPress block theme on this blog is new, and I built it using an AI pipeline I had not personally seen documented anywhere as yet. It involves three tools working in sequence: Google Stitch for design, Claude Code with a community Agent Skill called stitch-to-wp-theme-skill to convert that design into a block theme, and WordPress Studio’s MCP server to validate and fix the result. Therefore…

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Why Your WooCommerce Store Is Not Selling

Stuart — Mon, 11 May 2026 19:07:51 +0000

If your WooCommerce store is not selling, the most likely reason is not a missing feature. I have lost count of the number of store owners I have spoken to who are months into building and still have not made a single sale. Not because their product is bad. Not because the market does not exist. But because they are still building. There is always something left to do.

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What Is the WordPress 7.0 Connectors API and Why Does It Matter?

Stuart — Sun, 10 May 2026 23:20:53 +0000

WordPress 7.0 is due to land on 20th May 2026, and alongside the usual collection of editor improvements and performance work, it includes something that is mostly aimed at developers but will quietly affect anyone running AI-related plugins on their site — the Connectors API. If you have ever installed an AI plugin and then spent five minutes hunting around different settings screens to…

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From Order to Ordeal: Learning About Amazon UK’s Customer Service Failings

Stuart — Wed, 22 Oct 2025 20:09:54 +0000

Recently, I attempted to purchase a 65″ Hisense TV from Amazon UK. Unfortunately, the TV never arrived, and my experience with Amazon’s support services as a UK consumer left much to be desired. Working in support each day and having been a support team lead, it can be a real eye-opener and a great learning experience when you need to request support yourself. Here’s a comprehensive timeline…

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WooCommerce Abandoned Cart Recovery How To Install AutomateWoo

Stuart — Fri, 24 Nov 2023 22:51:36 +0000

WooCommerce abandoned cart recovery is a marketing strategy that helps you recover lost sales by targeting customers who leave items in their cart without completing the checkout process. One of the most effective ways to do this is by sending automated emails to remind them of the products they left behind and encourage them to complete their purchase. In this tutorial, I will show you how…

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WooCommerce Now Powers 42% Of All Online Stores According To BuiltWith Data

Stuart — Tue, 13 Dec 2016 22:00:46 +0000

Back in August of this year I posted a tweet indicating that WooCommerce was powering a 39% share of all online stores according to data gathered by the service BuiltWith. A quarter later that percentage has grown to an approximate 42% market share which equates to around 1,742,053 stores using WooCommerce according to statistics. WooCommerce has also overtaken other eCommerce…

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Setup A WooCommerce Development VVV With Vagrant Provision

Stuart — Fri, 14 Oct 2016 17:39:18 +0000

In this tutorial you will learn how to install my WooCommerce Development VVV on your Vagrant Server and have it provision that site and its, content, plugins and themes automatically. Once provisioned you will have a fully running WooCommerce Development VVV with content, themes and plugins installed ready for your development tasks. Firstly if you have not read my previous post on how to…

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