Stuart Foster

Sky’s the Limit Challenge – JetBlue

norcross — Sun, 15 Apr 2012 15:29:53 +0000

To give away millions of True Blue points for JetBlue we created a sweepstakes called "Sky's the Limit". To enter all you had to do was tweet #TrueBlueJackpot or Like JetBlue on Facebook to add to the pot of points. (Facebook App & Microsite) Project completed while at Mullen.

Spot the Drop – Toshiba

Stuart — Thu, 12 Apr 2012 19:53:34 +0000

To demonstrate how light and thin the new Toshiba Ultrabook was we created an interactive YouTube experience using notations. You can check out the full experience here. https://apps.facebook.com/spotthesetup/

BrandBowl 2010 & 2011 – Mullen

Stuart — Thu, 05 Apr 2012 02:57:58 +0000

What if we could leverage the collective power of social media to engage with the biggest media event of the year? Agency: Mullen

Altruism or Anonymity?

Stuart — Mon, 28 Mar 2011 18:35:34 +0000

How do you create a movement without scale? You can’t. At least not in the traditional sense. Segmentation of media has rendered the concept of a “movement” into a much more digestible (and achievable) concept. Hitting the “mainstream” has never been easier. How? After all, shouldn’t fragmentation hurt this process? Yes and no. Humans are [...]

Brands Shouldn’t Build Ecosystems, They Should Improve Them

Stuart — Mon, 20 Dec 2010 18:47:54 +0000

Andrew Carnegie’s style of vertical integration is no longer possible for most (if not all) companies. The primary reason being that we’ve moved from a brick and mortar world to a digital one. You can’t really “own” data and code. Numerous attempts at controlling the flow and spread of code (see DRM, CD keys etc.) [...]

The Predictive Web

Stuart — Mon, 13 Sep 2010 15:59:26 +0000

Can you create serendipity? Great marketing provides branding, an experience and utility. Serendipity is usually an after-thought. How can you create a genuine and timely experience for the consumer? Shouldn’t the experience suffice? No. We’re at the point where the timing of the message is often more important then the content inside that message. What [...]

Where Do Conversations Live?

Stuart — Tue, 07 Sep 2010 12:29:29 +0000

Where do you hear a joke first? Is it from your friend? A relative? A co-worker? Online? Or from an actual comedian? Maybe you were lucky enough to hear it in the original writing session. Most of the time it won’t matter. However, the medium through which the joke is received (and its make-up) will [...]

Parasitic Marketing

Stuart — Mon, 14 Jun 2010 17:12:38 +0000

(Par-a-site) n. 1. An organism that grows, feeds, and is sheltered on or in a different organism while contributing nothing to the survival of its host. Fill a need. Position accordingly. Profit. It’s that simple. Parasites do this better then anyone. They fill holes in a product and in turn leverage that product’s popularity to [...]

What is Geolocation’s Endgame?

Stuart — Mon, 10 May 2010 13:29:38 +0000

Want to confuse someone? Start talking about the importance of geotargeting, user profiles and predictive data modeling. Now ask them if they’ve checked into Foursquare yet. Geolocation is hot. As in, $150-million-dollars hot. Why shouldn’t it be? It blends mobile, contextual information, gaming and serendipity into a relevant experience, enabling users to change their behavior [...]

Gaming Mechanics: The Illusion of Openness

Stuart — Mon, 03 May 2010 13:15:54 +0000

Video games used to be fairly straightforward: a world to save, a princess to rescue or finding a piece of fruit. However, as consumers’ tastes evolved? The games have kept pace and have exceeded the limits of what was thought to be previously impossible. Today’s games are largely “sandbox” based meaning that they have a [...]