Studio Trainer

What Filter was that?!?

2012-12-10T12:16:00.001-08:00

a post on post ettiquette.

So we've all seen it, right? That post where you thought "Oh my Gosh, they did not seriously write that on facebook?!"

Or the image that something just looks ... off... and someone has posted a comment about it, telling the photographer (or worse, the client) what is wrong with the image and that they could have done better.

Or my absolute favorite "well, you can get better pics if you come to me, the sitting plus all pix on disk is only $25."

We, as an industry, and even as clients, need an intervention. When common courtesy and even common sense have gone out the window, we need a Manners Movement.

I've asked photographers all over the US to add to this list of things that are "Do's and Don'ts for posting and commenting on Facebook." If you are a photographer, or a client of a photographer, this list is for you.

***

Ready? Then lets just do this!

1. DO remember that when posting something online it can be very hard to convey sarcasm, inside jokes, etc.
Be very careful, because things often look about ten times "ruder" in a comment than they do anywhere else.

2. DON'T comment or post with any CC (critique) unless it's asked for.
If you're seeing a photo posted anywhere other than a closed group, it's probably best to NOT post CC. If you have something to say, private message it to the photographer - but don't expect it to be taken well.

3. DO remember that every photograph that includes a person, that person will probably see that image - and every single comment.
Is your opinion worth hurting them over?

4. DON'T post anything you wouldn't say to someone's face - client or photographer.
That person has real feelings. The old adage "If you can't say anything nice, then don't say anything at all" applies here. Anything you write, the actual client and their family may see it. Just because you can write whatever you want to, doesn't mean you should.

5. DO Remember, art is subjective.
People hire photographers based on what they have seen them do. Some people are very traditional, and some people are not. And just because you don't like something does NOT mean you have to post that opinion.

6. DO think about writing an encouraging comment on a photo or share a photo whenever you can - not just click the "like" button.
Commenting on photos can really make the day of the client, possibly even change their self image, and they always make a photographer feel great (even better than a simple "like").

7. DON'T be afraid to delete negative comments and block the person from your page.
You have the right and responsibility to protect your clients.

8. DO thank your commenters for their kind words.
It's never a good idea to post and run.

9. Clients, DO tag and mention your photographer when you share an image or use a photo as a profile or cover image.
It's a wonderful courtesy to your photographer, who will probably look at that photo often to see what your friends have said about it.

10. DO think before you post anything - a status, an image, a comment.
Is it beneficial, true, something you'll be ok with a search engine finding in a year? Err on the side of caution.

School/Daycare Portraits Starter

2012-07-25T11:22:00.001-07:00

Want to shoot school portraits?

My daughter's kindergarten photo

Things you'll need to think about:

1. What the school will want images wise (yearbook, ID cards, lunch cards, staff, class, composites, etc)

2. Background and posing, lighting equipment needs

3. Class photos options

4. Kickback to the school details
5. What kinds of package and a la carte options you'll have, and pricing.  

6. Shooting day details (you'll want a runner to get classes, a schedule of about 15 minutes per class for individuals, and 10 for class photos), someone to take and organize order forms, and someone with you to keep the kids quiet and clean. Break for lunch built in, staff photo scheduling (best before school starts and on their lunch break - need an order form submitted so you can track your shots) separate day class photos, etc. 7. Your day of kit - You'll also want things like wipes, combs, hand sanitizer, extra order forms, pens, calculator, a spindle for the order forms (you'll want to keep them in the order shot). 8. Parent volunteer needs, and what discount they get for volunteering.

 9. How you'll tally up the orders, and prep for lab

 10. Getting the names for class photos (and design requirements)11. Proofing printed orders (and lee-way time just in case)

 11. Packaging and delivery

 12. Missing orders, late orders, reorders, absent kids processes. 

Most (not all) schools need the images prepped for yearbook, class photos, staff photos, and then the individual print packages. Including the yearbook DVD, ID Cards, staff photos (in a small package, 5x7 and 4 wallets) and 4 class photos of each class to the office for school use for free is a good move. 

Then the print packages, I like both packages and a la carte. They'll need to be MUCH cheaper than your normal print pricing, as you're planning on bulk. You can even work with a different price list for daycares than public schools than private schools and a whole other price list entirely if they want a "kickback"/fundraiser built in.

When you go in to do the presentation to the school board or PTA, you'll want to know how many people you're presenting to, and have a nice color portfolio proposal for them, and include:

School style headshots and what background options you provide, etc.
Walk through the process in writing, delivery terms, what you'll provide, etc.
Have a copy of the contract you'd require at the back.
Show examples of composites you can do, etc.
Show example schedules and timelines

The class portraits and packaging are time consuming, so just make sure you're aware. You'll need to send a class photo sample proof to the school with spaces for names for the teachers to fill in and return to you by a certain date (early enough that you can get your deadlines met), and then you'll need to data entry them on a composite that includes the info the school would like on there. 

You'll also need to decide your ordering process - online proofing, paper proofing, or pre-paid, and discuss terms for handling the kickback (who, where, and when they'll expect the money), reorders, late order, etc. Make sure you have a policy in place, and guidelines. This is harder to track, since you won't have them organized by name in your system, and just usually by school.

Places that offer school envelopes/packaging:

http://www.hhcolorlab.com/create/schools

http://www.millerslab.com/schools/overview
Or, do it the easy way:

http://www.getschooledphoto.com/store/products/the-lunchbox/ 

Gettin' Legal

2012-06-21T21:14:00.001-07:00

Disclaimer: This post is in no way to be substituted for or received as legal or tax advice.

One of the first steps you should take when you start photographing people/pursuing a business is getting yourself legal. (Then, don't forget about these other must-haves!)

If you are charging anyone anything for the products and services you provide, and you're presenting yourself as a professional, then you need to respect the laws as a professional. Not "getting legal" can risk a lot for your clients, and for yourself. Also, business licenses are a public record in most areas, meaning anyone can search and see if you're legal - and anyone can report you if you're not.

No business is outside of these guidelines, and don't assume because you "don't make much" that you don't have tax or legal obligations.

As always, in matters of legalities and taxes, please make sure to consult with your lawyer and accountant (and if you don't have one yet, get one).

Federal
Federal EIN - Apply Online

Business Licensing Info (by state)
Remember, when deciding what business structure is best, don't ask other photographers - ask the experts. Talk to your accountant and lawyer and get their recommendation on what would protect you, your life, your family and your business most. Some cities will also require separate, additional licenses to operate or work within them.
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming

Protecting your business name, logo, etc

Trademark

And of course, you'll want to secure insurance, accounting software, a business bank account, etc to help keep everything straight ... and to protect your clients, yourself and your business.

Atlanta Photographers: NILMDTS

2012-04-27T08:16:00.004-07:00

This comes from Beverly at Chuck Williams Photography:

ATLANTA PHOTOGRAPHERS.... I'm going to share this again, as lots of comments have been added and WE NEED MORE HELP! Please take the time to read this. If you are not a photographer, but know someone who is, please click "SHARE" and share this with them.

In the meantime, I encourage anyone reading this to Visit the website for Now I Lay Me Down To Sleep. It's an amazing organization of which I am proud to be a part. At the request of a family who loses a child at birth, we go in and photograph the baby and the family together, as they will never take their baby home and these are the only professional images they will ever have of this child.

These babies are precious....they are like sweet, sleeping babies. They are "people" - they have a name...they are loved. And when we go in to photograph them, we love them and talk to them just as if they were sleeping.

If you have ever experienced the loss of a baby or a child, you will know how much a parent appreciates this service. The photographers are all volunteers. We volunteer our time, our services and it's a heartfelt mission for us. You wouldn't think that in this day and time there would be many babies that die at birth...Unfortunately that is not the case. Sometimes we get multiple calls in the same day for hospitals right around here. And unfortunately, because we don't have enough help, sometimes we have to tell the parents that there's not a photographer available.

So, If you're a photographer and you think this is something you might be able to do, PLEASE reach out to Jessica Ball Duplantis, Angie Thompson, Stuart Hasson who are coordinators for Atlanta. If I can help you, I'd be happy to as well. Contact NILMDTS now!

If you're interested, click on Beverly's name above, or you can contact NILMDTS directly.

Online Workshop in May: Business, Branding and Beyond

2012-04-23T10:09:00.004-07:00

Business, Branding and Beyond Online Workshop

Registration is open NOW. Closes 5/17/2012

Information about the Event: http://www.facebook.com/events/195328483913973/

The Workshop will run:
Friday 5/18 10:00 a.m. - 3:00 p.m. PST
Saturday 5/19 9:00 a.m. - 3:00 p.m. PST
Sunday 5/20 9:00 a.m. - 3:00 p.m. PST

All days will be recorded. :)

------------------

Schedule of Learning and Discussion:In person sales (including a sales appointment)
Scripting for inquiries and sales
Answering tough questions
Planning your marketing year
Making sure you've covered your policy bases
Branding cohesiveness
Networking and marketing both online and off
Questions and answers

Open to Professional Photographers ONLY (those who want to make a living as a photographer, not those just learning their cameras).

------------------

We will be covering:
Marketing
Sales
Social Media
Business
Branding

Virtual Only - every attendee receives a free phone consultation with Kate with registration.
-------------------

There are awesome vendor giveaways and swag bags, videos from the workshop, plus a secret group following the workshop just for attendees.

-------------------

This workshop runs from Friday 5/18- Sunday 5/20.

$75 per attendee. Must be paid by 5/17/2012 in full; Register here: http://tinyurl.com/MayPhotogWorkshop

Timeline for Your Brand: Tips and Best Practices

2012-03-04T21:06:00.015-08:00

By now, you know that Timeline has come to Facebook Brand Pages.

Some business are up in arms (and I for one, have stopped doing business with a lot of them).

Some of us are embracing it, as a champion of change.

No matter what, your page will automatically switch over to Timeline at the end of March 2012.

Did you know that your attitude about change is one of the biggest indicators of your success and potential for future growth? That being said... knowing the most you can about Timeline can help you approach it with an open mind and see that it really can be the best thing for your business - default landing tabs, or not.

I'll have a full list of resources and recommended reading and things to view at the end of the post.

_____

Let's start at the top, with the Cover Image. Now, there are some ground rules that Facebook has put into place for this prime retail space, and they're important to take note of:

And while I've heard complaints about this and not understanding the rationale behind it, you have to understand, they want the Cover photo to be clean and professional and free of the spam feeling. It's basically like a city having building requirements for the appearance of a building, the cover is FB's "building appearance". They've given us the "post pin" option to allow us to market to our visitors in place of marketing on our covers. We'll talk about this later.

The size for the Cover image is 851 x 315px. There are resolution problem being reported across the board, and it seems to be that way regardless of what people are trying. There are a few places offering Timeline templates: Florabella, Fototale Designs, Ashe Design, EW Couture, AlbumCafe, Schweppes ProfileApp, The Shoppe, MCP Actions, Ukandu, Red Boot Design and Paint the Moon.

________
Now, don't forget to customize that awesome profile photo! Obviously, the big old banners we used to have are way too big, so we've moved down to a 180 x 180 size.

Find something to represent your business that will not only be recognizable in the ticker and news feeds, but also that compliments your cover image really well. Be creative here. So far there are no guidelines for your profile photo. I'll keep you in the loop when I start to hear otherwise.

________

The next area you can customize is the app buttons and app order. When you first activate your Timeline on your business page, your apps will be in a random order. There are 4 "Featured" Apps, and you get to choose 3. Photos is a permanently featured app on your page (kind of cool for photographers!).

The other 3 you choose to Feature are up to you. You can rotate these, so this isn't a life or death decision. However, these should be places you want your visitors to notice. Whether that's your Welcome App to explain your experience, your Store, your blog, your pinterest App, or your Portfolio Slideshow App, make sure they are right for your brand and your business.

Now you'll also notice, there is a little "8" with a drop down arrow next to my Featured apps. Your fans can see a total of 12 apps on your page. You get to choose 10 of those (Photos and Likes are permanents), like this:

With all of the apps, you can put them in any order you choose. On the upper right hand corner of the app square, there is a pencil. When you click the pencil, you can choose to swap it's position with another app. Also on that pencil, you can "Edit Settings". That is where you can change the display name of the app and change the display picture, as I have done here. I designed the branded images for each of my apps and the dimensions are 111 x 74px.

Some app hosts have moved over to the Timeline full width app designers, and I'm hosting most of mine (Who are We, Pinteresting, BlogSite, Our Newsletter, Twitter, & STK University Vids) at this point on ShortStack's Timeline width (810px). There are several versions of ShortStack, and there is more customization available at the $30 a month version (like the little blue arrow icons you see - you can change those at that level), but everything I've done right now is on the free level. All the custom app buttons can be done with any app on Facebook, it is not just with ShortStack apps.

Here's the other fun thing that a lot of business owners don't know yet ... bury that "Likes". Mine is the last on my apps. There's a reason for that. Did you know ANYONE can click on that and see a small overview of your insights? You can go to your competitors and see who is talking about them and how they're doing and when they've gotten the best involvement on their page. It's like public marketing research available on our pages. It will still be there, of course, and people will still be able to find it (there is no "hide"), but at least it won't be screaming in your prospective clients faces as a Featured App.

The biggest change is there is no default landing tab, but this isn't really a detriment. While you may hear about fan-gating as an option still being available, I have been testing it not only on my own page (see my Who Are We app, below), but on other pages as well. If you go to the app, you can still click on the Business Page name, and it will load the Timeline in full, so it's not really locking out your page information to those who haven't "Liked" you, regardless of settings. Some are recommending using a contest or incentive in place of the fan-gate to Incentivize your "Like-Gate" instead on your Welcome/Start Here apps.

_________
Some of the next things you'll see on the page are things like Friends, Mentions, and Recent Posts.

The "Friends" number will change depending on who is viewing the page. It will tell them how many of their friends like your page. The Mentions will have posts by their common friends about their page. It almost works as a recommendation for you, or a review. Then, there is the Recent Posts by others about your page. These things aren't movable, if you have them set up to show on your page when you edit your settings.

At the top, you'll notice there is a setting selected called "Highlights". Your page is automatically set to that when people visit. If you click the drop down, you can change to view Friend Activity, Posts by the Page, and Posts by Others. These options are available to all of your fans.

_________

Now we'll move on to post options. I'm not going to go into depth here, as there's an awesome post by Sarah Lee Williams Photography that goes into great detail about it.

The first feature we'll talk about with posts is the ability to "Pin" a post. This is Facebook's answer to our advertising needs, as it allows us to have something stuck to the top of our Timeline for up to 7 days a time.

While you can pin statuses or links, the most effective use of a pinned post would be a graphic or sales focused image. If you're having a Mini Session, a sale, looking for Reps or Mombassadors, want them to like your page, or any other call to action, this is your place to do it.

You can pin a post by clicking the pencil at the top right hand corner of the post and selecting "Pin to top". Voila! You're done!

You can only pin a post one time, for those 7 days. If you want to pin something for more than 7 days, you'll have to create a whole new post or upload a new image, and pin it again as a new image or post.

Another thing that Facebook has added in for us is the option to Highlight posts. The Highlight function allows us to spread a post across our entire Timeline.

This one is easy to do - simply click the little star on the post and choose to highlight it. Right now, I'm using this one for things like blog posts, tips of the day, and things I want to make sure my fans see when they visit my page.
__________
The last thing I want to cover is adding Milestones. I know that a lot of people feel like they don't have the time to go back and do this, but I urge you, especially as a small business with a personal brand, take the few minutes to go back and add in your moments. Your clients will feel the connection. Add in things like your founding, your 1 year anniversary of business, your 100th client. You'll be so glad you did! (and if big-wigs like Coke feel it's important enough to do, you should, too!).

Go back to any date in your timeline, and add something. You can even change the date of your posts from that handy little pencil. Add a photo, and the story. Have fun with it. Every business has a story - let Timeline help tell yours!
______
I wanted to highlight some of the better customization I've seen of Timeline by photographers and those in our industry to date. I will continue to add to these as I see Rockin' designs come across my screen in the near future:

Urban Trend Seniors from Georgia

Sarah Linnea Photography from Tennessee

EW Couture Collection from Oregon

Natty J Photography from Michigan

Sylvia Cook Photography from Washington

The Texas Photographer from Texas

One of our readers that customized her page after reading our post:

Wonderland Photo from Kansas

______
Alright, I promised resources, so here they are:

Learn Facebook Pages (interactive course)
About Facebook Pages
Facebook Pages Help Center
Facebook Pages Guidelines and Rules
ShortStack Facebook Pages Webinar
Customize Posts on Timeline
Dimensions for Facebook Timeline Images
KissMetrics:Timeline Need to Know

Timeline Cover Templates
Florabella
Fototale Designs
Ashe Design
EW Couture
AlbumCafe
Red Boot Design
The Shoppe
Ukandu
MCP Actions
Schweppes ProfileApp
Paint the Moon

Great Series about Timeline for Photography Pages by the Milky Way:
Part 1
Part 2
Part 3
Part 4a

_______

As always, if you have comments or questions, I'm here to help! Feel free to post below, send me an email, or send me a question via formspring!

Are You Overwhelmed?

2012-02-17T11:55:00.000-08:00

If this business didn't get overwhelming, we wouldn't be pushing ourselves past our comfort points, past our limitations and past what was easy - and there would be no possibility for growth and expansion and amazing-ness in our future. We would always be stagnant and never dynamic. We would be a rock. And I don't want to be a rock.

I think sometimes when it is overwhelming like this, as hard as it is to think, that's when we need to realize that it means we are doing it right. That we're making the right moves. When the obstacles and the insurmountable things are thrown in our path to make us rethink and doubt, that should be our "ah-ha" moment to go, yep, something is trying to get me to fail. That's when it's our choice to either fail because we stop trying, or take another step on the path to success regardless of the overwhelming feeling.

At some point in our life, we are imperfect at everything we have ever tried to do. We work within our imperfection through the overwhelming moments and into incredible growth that allows not only our businesses to explode and succeed, but ourselves too. Beyond any potential we could have ever imagined.

Graphic Design by Stacee Taft Photography at DesignBin Studios

Craving a little more Inspiration? See my fun collection of Inspiring things on my Inspiration Pinboard

My Recent Feature: Pinterest Tab on Facebook

2012-01-25T12:37:00.000-08:00

In light of a recent feature by Zach Prez of Photography Web Marketing (see the post here, if you missed it), it was suggested I blog about how to add the Pinterest tab on Facebook.

Pinterest does not have the option, yet, to embed a tag from their app to Facebook. I've used the Static iFrame app with the "Pin" icon at this point. Click here to install the app on your Fan Page.

After you've installed the tab, it will automatically load as a welcome tab. Click on the tab to edit the settings, and choose the URL button (it will be on HTML):

In the place of the URL, you can either put the URL for a single pinterest board, like http://pinterest.com/studiotrainer/photography-business-too/ or, to all of your boards in general, like: http://pinterest.com/studiotrainer/ it's your choice.

Rename the tab to something like "Pinterest" or "Pinteresting",etc and hit save. You're done, and your boards are now live on your business fan page.

Keep in mind, you CANNOT edit the width, and your pinterest page is wide, so there will be scroll bars (your Facebook page can only handle up to 520px wide). It's not the prettiest thing out there, but it works. People will follow you from it, and it's a fun way to share your boards (it's increased my following by over 300 people since I've added it to my page)! Mine look like this on my business page:

I am always on the lookout for a width customizable host, so if you know of one, please let me know. I'd love to hear about it so that I may pass it on.

Mini-Session Maximizing

2012-01-12T19:17:00.000-08:00

Some people love them, and some people hate them. They don't fit every business model, and they aren't for every business person either. As with every marketing avenue you consider, if you can't take the time to do it right and do it well, don't do it until you can.

Mini-sessions are a Marketing venture first and foremost more than an income generator (although they can definitely be that, too). They are a good way to introduce your business to a new base of clients, although this base of clients will be ones that you will be cultivating and educating on the value of portraiture. They will not be ones that recoginze your value immediately, nor will they instantly be willing to pay your regular boutique level pricing. If you're looking for a quick fix, quick turn client, this is not the answer. This is a long turn, steady client that will go for your mini session a few times a year and eventually turn into a higher dollar client a year or so down the road. This client takes patience, pampering and convincing.

Still interested? Read on.

9 Things to consider

1. Marketing ROI

In order to gain Top of Mind Awareness with your target market and get them to respond to your marketing, you need to get your message in front of them at least three times. Don't understand what I mean? Pay attention to radio and television ads. You'll hear their main message and business name at least 3 times during their ad. Remember this for your FB, emails and blog posts (and offline pieces).

You can also plan that for everything that you do, you can expect about 10% response. Response can be anything from picking up the ad to visiting your site to calling and booking a session. The depth of the response will increase with the number of impressions on the prospect (which is another reason you can't be a 1-and-done).

2. Repetition

In the same spirit of above, no "1-and-dones". Plan at least 3 different Mini Sessions this year so you know if it works for you. This will also show your clients that you're not a flake - that they can trust that this is something they can count on for your business (and they can count on your business in general). The more they get used to seeing something from you, the better your booking rate will get, and the higher your ROI will get as a result.

3. Timing, Booking and Assistance

Part of the Mini Session is about the timing. You want to get promotional photos of these at least 6 weeks prior so that you can begin advertising about a month before the session happens. Sessions should last no more than 30 minutes, and not be booked back to back. Always leave yourself a 10-15 minute window between sessions. Something will inevitably go wrong, someone will be late, and someone else will be early, or someone will really, really REALLY hate Santa (that would be my kid). And no clothing changes on a Mini.

When booking, try to focus on booking just 1-3 subjects.Too many people and you're bound for a mess. Don't shoot family Minis unless it's the holidays (and book them a little longer time, like 45 minutes).

Don't overbook yourself. 25 Mini-Sessions in one day is insanity. You are not wonderwoman and you don't have to try to prove to me or your mama that you are. Even Tamara Lackey would tell you to put that calendar down, girl. Just because there is white space on it doesn't mean you gotta fill it up.

Don't overbook yourself, pt. 2. Don't book a Mini day every month. You will get burnt out. I promise.

Always have an Assistant. Make sure someone is there to help you check in your clients, make sure that clothing is straightened, make sure you have water (I swear, its water, not vodka. What do you mean you can smell it on me??) , get a bathroom break if needed, faces cleaned, etc. You never know if you'll need those couple of moments just to regroup.

4. Style

You are going to have a really hard time making a Mini Session successful if you shoot them just like you do every other session in your portfolio. Mini sessions are different, themed, special. They have that "stylized" feeling. Remember, like I said above, these are people you're introducing to your business, so you should probably do something with a little STYLE for them. Don't make them cookie cutter, give them some edge, give them some spunk, personality, and fun. Theme it if you want, and bring it to life. You want these new prospects to see the best of the best, to be your guinea pigs for your ideas, even. Feel free to try that new thought with them - and don't forget to get those model releases!

The more creative and fun you get, the more interest you'll spark with your marketing and with your brand, and the more you'll be inspired to educate your clients.

5. Pricing

There are two major pricing pitfalls I see when most people start to do Mini Sessions.

Pitfall #1 -- CheapieFreebie (loss leader/might as well have gone groupon). This is the $29 session fee with the free 8x10, 4 5x7s and 5 digital files on a disk mini session. And then, it's even 50% off print prices.

Yet... no one buys anything more than what they get for free. And why should they. The photographer doesn't get it. They think "But I shot these awesome images and gave great discount, why didn't they buy anything else?" So they email them and follow up, and they never book and the photographer gets irritated and thinks, well, minis aren't for me.

Pitfall #2 -- TheGrownUpMini. This is the $200 (discounted) session fee, 30 minute session, and 20% off prices.

This is fine if you have an established client base and you've been doing minis for several years and your clients are used to your pricing structure. Note: This is not all bad, but you cannot start out with this mini. You can do this mini after a few years and you are a solid, strong business.

The Right Way (IMHO): The Staring Out Mini: Price your session fee at around $49.99 and either discount your normal prices around 30% OR create a special price list just for Mini Sessions (still should be discounted and presented to them as such when they inquire). Note: I never recommend sending your pricing to your clients (or home with your clients) in any way, shape, or form.

It's introductory enough that it will weed out the cheap-os, but low enough that people can still swing it. You're also not giving away the farm, and being able to introduce people to your work, and to your pricing on a very custom level that is comfortable for you.

6. Marketing: Offline and Online

It's important to not rely simply on Facebook, email and your blog for filling your Mini Session spots.Of course, use these mediums, but make sure to use actual flyers as well.

Partner with local vendors and boutiques to place well done and professional flyers and lay-cards about your mini-session in the weeks leading up to your event. Place these out about 4 weeks before your session dates, and make sure that they feature strong sample images (not too many), emotion words, a strong call to action (ask for the action you want them to take - don't be passive), and your contact information.

With your social media and emails, make sure to use a photo on Facebook and share it multiple times, tag people in it, ask people to share it. Create an event and invite people to it. Share it on Google plus, create a blog post and share it multiple times. Create an email marketing piece and send it out following a marketing strategy over a series of a few days. Tweet about it over different days and a different times. Ask local friends and vendor partners to do the same.

7. Ordering Appointment

Treat your Mini Session clients as you would all of your regular clients. Do in person ordering, and upsell. Create custom storyboard composites, sample products and collages during their slideshows to show them. Show them your elite collection of products that you have available out of your full price line, too, even if you have created a special pricing guide just for them.

Create the setting, educate them, show them the way you mount your prints, the framing options, show them the difference. If you can, have prints available from the "cheapie" printers versus your pro prints to show them what they're getting from you . Talk about the archival qualities of the papers, the processes of the printing done at the pro-labs. Make sure that you really take the time to go through with them and build that custom experience collection that is perfectly suited to their needs, get their information right in their file, get their model release signed, and ask if you can contact them again for an upcoming mini sessions and studio events. Let them know what they can expect as far as the next part of the process.

8. Marketing Afterwards

Make sure that you don't forget about these clients! While they're not your target client - yet!- you'll still want to make sure you're keeping up with the follow up, the follow through, and the emails. Seriously - the marketing pieces of everything you offer in with their completed order, the notification of new mini sessions, referral cards for them to hand out, Open House invitations, invitations to Vendor partnership events, client education information blog posts, and anything that you can get in front of them that keeps your name in the forefront and reminds them of the service and the quality they got from you, the better.

9. The Mini Session Client

And last but not least: The Mini Session client. This is the client that is sort of sick of going to JCPenney and Sears and really hates Walmart. She likes PicturePeople but knows there are still better options out there. Olan Mills kind of appeals to her too ... but she heard from someone, somewhere, that a private studio/photographer is even better... but that same someone told her they're really expensive and she could probably take good pictures with her own camera. Bleh. Maybe she'll just stick with PicturePeople.

Wait... Oh that picture is really nice. Oh I like those colors. And oh, that price isn't bad, and that's really close to me.

This is your Miini Session client. Or at least, who they start out as, usually (from my experience). Remember this as you start to work with them, that this is what their biases are. They don't hate you, their just skeptical.

-------------------------------------------------------------------------------------------------------------

So now you've got enough info and ideas to decide if this fits for your business or not. You'll have to let us know what you decide to do and how it goes. And don't forget to track it with a tracking sheet.

How's Your Merchandising?

2011-12-29T04:00:00.000-08:00

There is something about walking past a storefront that is beautiful that just hits us and makes go "WOW". Even if you don't like to shop, you can't stop but to admire it. As long as it's not overpowering you with a million bottles of over-sprayed teen cologne (*cough cough*) or jammed with too many racks of disorganized clothes once you get inside, that visual merchandising can make you stop for a moment and really fall in love.

What makes the merchandising of a retail store so effective?

Think about the sensory effect when you walk past the store in the mall. This is a 15 second marketing message in which a company introduces a prospect to the brand, its message and it's product and knows that they are about to make a choice. They invest in this 15 second impression more than almost any other part of their process because this impacts every other experience that client will then have with their brand. Merchandising is key because they have taken the time to invest in their brand and the presentation of it to their clients - not just the ones that they are trying to get, but the ones that they already have as well.

They impale your senses from every direction and take no chances on that "call to action". They want to make sure that there was nothing they could have done better or said in a different way that could have changed your decision, if you are their target market, right? When you walk past that store, it shines with their message. You can see plainly what their brand is, what the current trend or sale is. You see, smell, touch, hear, and sometimes even taste it. They've researched this, they make sure they get it right.

Merchandising elicits emotion. It creates connection, reaction, and interaction with a brand. I know that with the recent changes in our beloved {hated} social media, it's become harder and harder to do so - but I challenge you that maybe it's just that we need to get more involved in our merchandising strategies. Did you know that most (read: pretty much ALL) retailers have look books in which they outline their specific merchandising all the way down so that it is unified all the way across the board for every campaign they run?

I'm here to tell you, you can do this, but merchandising over social media needs to be strategic and cannot be accomplished with a one and done mentality. It is complex, planned, and integral to an actual marketing tactic. You need to put a strong marketing message in place, and then create ways to deliver the message to appeal to the range of senses over the course of a week at a time. Focus on a sensory appeal for the day, and make sure to hit it with strength.

Let's Analyze! How are your displays? When you're building your posts on social media, are you considering the senses? The 5 seconds (if that - your time is shorter on social) that you have of their attention to give them an introduction to your brand and message? How will you hit them hard and make them WANT to know more, to do more, to share more about you? This is about the click, the like, the share, the post. We need to generate movement. This is something you need to take the time and invest in. Your clients want to be invested in - they want to be important enough to you to be invested in.

First, create your action plan. Think about the stores your target market shops at. Research online and look at their visual merchandising, their window displays. Do Google image searches, look at their websites. Read the words they use, look at their social media campaigns, see what their Facebook pages look like, how they tweet. How do they interact with their clients? Take notes. Write down things that appeal to you. Can you make this work for your brand? Do you know how to do this for your business? What are they doing that is so different from you? Better yet - go shopping! Go to the mall and check it out (the store fronts, not the merchandise!)

Now, how to translate it. This is something you'll want to plan out as a campaign for things like Facebook and Twitter. With the Blog and Website it can take on more of an actual floor-set mode. I'll explain that in a minute. Let's get to starting your "look books".

Facebook and Twitter Campaigning/Merchandising Style:

With Facebook and Twitter you'll want to identify a message to communicate for an entire week, but spread it out incrementally over the full week. Make a daily plan. Write out your message for that day and what elements you'll use to share it (photos, video, blog, etc). Choose the time of day, and then share it throughout the day.
You're giving out pieces, sneak peeks, parts of the design throughout the whole week so that the audience needs to interact the full week to get the full experience. Build excitement, let them know there is more.
The point of a campaign is to get reach across the brand. It could stretch into photos, videos, your blog, a tab, questions, your website, an event, a download - as long as it's something in it for them in the end and not just a win for you.
Ask people to share your posts/photos, etc with their friends. You don't get what you don't ask for.
Another key is do not cross post from FB to Twitter. Yes, its easier, but people on Twitter want different information. Give them different tidbits. Shorter info, different links. Take them to different photos, different tabs, different exclusive content. Make them feel a different kind of special. Ask them to RT (retweet it), and use hashtags (#).
Use a different medium each day. Don't just hit a single sensory contact each day, try for a mix - and don't miss a day. Try vision/hearing, etc.

Website and Blog/Floorset Mode:
First, I'll explain what a floor-set is. A floor-set is kind of like a map that retail managers are given when they need to lay out the design of a store's merchandising displays to maximize the sales and the displays of merchandise. It helps plan where the merchandise should go based on sales projections, planning, goals, basic merchandising structures, store layouts, marketing plans, and business structure. It's built around the brand and helps guide the business to make the right decisions about how to plan the layout of their marketing and sales decisions from the design on up to really maximize their profit for the upcoming season. Obviously, this is used in stores with actual space, but for right now, your space is your website and your blog and you need to make sure you maximize it wisely!

This is a lot about basic branding, but it's also about content and making sure that your merchandising is well thought out and all of the elements are in line with the impression of your brand and your experience. When you look back on the research you did or even through the images on this post, what was the impression you had of these brands? Would you shop there? What would people think of your photography business if they saw your website or your blog? What would they think if they read your blog posts? Is there a lot of fluff and junk that isn't selling you? Are you hiding your message or not showing the best of the best?

You've only got a few moments of your clients time when they first enter your site to hit them with your Visual Merchandising to make that impact decision of "do I stay, or do I go?" This is why you do not want to skimp on this. Focus on your visual merchandising of your blog and website just as much as you do your Facebook and other social media.

Are your blog posts engaging, well written, and not overwhelming? Do they show only the best few images? Are you being selective and speaking to both your current clients and prospects or are you posting just to post? This is your voice to your clients (past, present and future), how does it sound?

And just like the outside, the inside (offline) interactions are dripping with merchandising as well.

Email
Welcome Packets
Phone
Consults
Session
Sales

How do yours stack up? If you need to revisit your merchandising, do it now! It's all about the first impression.

Featured Photographer: Debbie Ellis Photography

2011-12-23T21:49:00.000-08:00

Debbie Ellis Photography

Residential Studio Photography

Online: Web, Blog, Facebook

Serves: New England and beyond

Market: Newborns, Children and High School Seniors

Go to Gear: Nikon D90, 35mm 1.8, 24-70 2.8, 70-300

I used to be not so into kids. Didn't really want to "hold the baby" when a friend or family member had a new one to share. Almost ten years ago, that began to change. My oldest was born in January of 2002.

As I embarked upon my Photography career, there was that nagging question that was always there..."what will you specialize in?". So in my first couple of years of business I have been trying everything on to see if it fits. I have done kids' birthday parties, second shot weddings, small children running all around with me chasing them up and down hills throughout a park, maternity, families, corporate headshots, dance performances, theater performances. I may even get a brandie newborn baby shortly after birth next week in the hospital...so excited at that prospect.

The one I have really been enjoying is newborns! It takes a lot of patience and you have to like getting to know strangers as you will be spending two plus hours with them. This is no "mini session" that's twenty minutes and you're done.

So, how do I do it?

I have a "Residential Studio"; aka it's in my finished basement. A few days ahead of the session, I send the new mom a detailed email with everything from what to expect, what to bring, when to feed and let them know I have a non toxic home (we don't use any chemicals to clean) but, we do have pets. Full disclosure is key so there are no surprises or allergy attacks. (In the new year, I plan to mail this to them instead of emailing it)

I set the stage with my over-sized bean bag known as a newborn nest, drape a cozy blanket (only used for my sessions...I don't just pull them from my children's beds) from the background stand over the newborn nest. Position the 4x6 Larsen soft box, hair light and reflector for the set up. About an hour before, the heat is on. I like to have it about 80 degrees. Because of this, I usually wear a tee shirt with capri yoga pants and bare feet (only if properly pedicured). I run the air purifier the whole night prior to the session.

When the Mom/Parents come in with the baby, we go over my simple contract, and head downstairs. (after I oogle over their beautiful new baby, of course)

In my studio, I have a basket of wipes, newborn diapers, and towels. Yes. Babies pee, and poo, and they will on you and your oh so cute blankets and props. It's totally ok and expected, I tell them it will happen and we usually are laughing about it. I have asked the mom to feed the baby right before she comes over or when she gets here so the baby will be ready to sleep. (Pee and poo tends to shortly follow!)

We then work together to get the baby to sleep. This is the hard part, as you know if you have children. Sometimes they follow along just perfectly and other times...not so much. I have a white noise maker and will keep the room darker, I recommend binkies and movement. When it's time, we get the baby set up in a comfy cozy position on the newborn nest or in another prop we have chosen.

The most important key is safety. There are photos you will see of "hanging babies" but I have learned how to do this safely. I won't go into it as that would be a whole other post. Please, always be right next to the baby, or have the parents be hands on. You can remove them in photoshop.

Another important thing is to get the mom in the photos. New moms feel fat, and well, they may be bigger than they used to be. But, getting them holding their baby and the connection....you can feel it from the photos. They love them, even if they didn't want to in them, and always buy them. And, get a few with eyes open...try to avoid the cross eyed ones, but the big dark glassy eyes are way cool.

A typical newborn session, we will do about three set ups and one to two different poses in each set up. I recommend they bring props or heirlooms like dad's blanket that his grandmother made for him when he was a baby. They always buy that for Grandma.

Props are so fun! I love finding new props. Doll beds are perfect for newborns, as are sturdy wicker baskets (rectangle and round ones), I have a big plastic tonka truck, wooden boxes, hats, bows, blankets, blankets and more blankets!

Before they leave, we schedule the viewing session, usually about a week out. When they come back for the viewing session, I am on full baby duty so they can make decisions with no concern of the baby. My goal is to make mom cry when she watches the animoto video; I have been pretty successful thus far!

It's best to get the baby in asap after they are home. They are still all curled up and sleep more when ten days and younger. I have done them as old as six weeks for a newborn session and made it work.

You just need to love babies, feel comfortable holding them and moving them around.

Thank you for reading!

Web, Blog, Facebook

Want a Little One-on-One?

2011-12-15T13:33:00.000-08:00

The Studio Trainer is opening up a limited number of Mentorships for the 2012 year. This Mentor Program runs from January to December 2012.

This is a One-on-One program designed to help you grow your business, and includes:

1 hour/week phone call with Kate

1 chat per month as a group with the other mentoring members
Access to a secret FB group with Kate and the other mentor members

Unlimited emails

Registration to all of our online classes

All of our newsletters

Website critique

Ongoing gallery critique

Culling of up to 10 sessions per month

50% off of all document creation and other services

This is a value of over $6000 in services.

There is only 1 spot left in this amazing program at
90% off the value!

Contact us for details.

We do have flexible payment plan options available, and it is first-come, first served.

Payment Plans:

In Full, Up Front
Split (2 Equal payments. January/June)
Monthly

Policy Planning

2011-12-13T04:00:00.000-08:00

No, this is not a post about health insurance. Well, not directly. It may save your health to have these policies in place - or at least your sanity.

Every business has policies. Policies are guidelines and rules that help a business and the consumer when situations arise. As a business owner, they give you something to stand on when you're faced with a tough situation, and it ensures that you won't let your clients walk all over you. It's company policy, after all!

When you're creating your business policies, you may come across recommendations on other websites, forums or groups that sound great. I want to caution you, before you put them into practice, please do two things for me. 1) Ask yourself if it's brand right for your business; and 2) Check your local laws to make sure you can legally have that policy.

Policy creation can be very exhausting and a little overwhelming. So often, we strive to be flexible with our clients and even more-so as small business owners. They feel they can push a little more, and we feel inclined to give in a little more. Policies are here for your protection, and for you to bend as you see fit. Don't fold on a policy unless the benefits to your business outweigh the possible negative repercussions.

I'm not going to tell you what your policies should be, I'm just going to list things you should have policies about.

Copyright
Model Releases
Session Cancellations and Reschedules
Appointment Cancellations and Reschedules
Refunds
Unsatisfied Clients - session/images
Unsatisfied Clients - finished orders
Digital Images
Sneak Peeks on Facebook and Blog
Session Scheduling and Collection of fees
Order placement and collection of money
Late charges, returned check charges, non-payment
Online Gallery (if applicable)
Retouching
Yearbook submissions (if applicable)
Discounts and Promotions
Portrait Programs
Shipping and Mailing
Proofing
Session Fees
Travel Fees
Large Group Fees
Holiday Fees/Weekend Fees
Turnaround time for ordering appointments
Turnaround time for finished orders
Reprints/Reorders
Missing Product
Changes to placed order
Non-orders
Exclusivity
Photography/Camera Phones
Custom Pieces design, proofing and approval
Portrait Care
Payment Options
Payment Plans
Social Media Tagging and Cropping
Pricing Guarantee
Location expenses/parking, etc
Reshoot Circumstances
Storage of ordered and unorderd images
Minimum purchase
Session Preparation
Illness/Emergency
Pricing Availability (in person only, online, etc)
Watermarking
Delivery of Finished Prints
Print Releases (if applicable)
Commercial work
Friends/Family
Sponsorships
Donations
Referrals

This should get you off to a good start. Can you think of any more you'd need to add? Let me know in the comments below!

Designing an Effective Email

2011-12-12T04:00:00.000-08:00

Email marketing: is it in or is it out?

The verdict is still out on this one. As with radio or television, email is a medium we've become numb to. We delete messages in our inbox with barely a glance. Only the most important, legitimate or interesting things are saved and read.

The same is true of your clients and prospects. And yet, you've sent out those emails, haven't you? You know the ones I'm talking about - the ones with boring, obvious titles; the ones with way too much information that it gets boring; the ones that just stink like spam and look like a cookie cutter of the same email you sent last week on that awful blah template that looks nothing like your cool site. "D'oh!"

If we know all these things, why do we keep doing it? And worse, why do we keep getting bummed when no one opens our emails?

Don't worry, it's easy to fix.

The rules for creating an effective (read: will get opened) email are simple.

1. Create an Interesting, Relevant Subject.

Ask yourself "Would I open this email?" If you wouldn't, why would your clients?

2. Be Branded.

Have your business name in the "From" section, have a custom designed and branded base for your message layout (want an awesome host that will help you do this as a part of their services? Try MyEmma or ConstantContact.)

3. Keep It Simple.

Stay on track with the topic of the email. Even if it's a newsletter, don't talk about more than 3 major things in the main body of the email. If you want to share more, host the rest online somewhere and include the "read more" link. Be positive, and don't give too much information - give just enough.

4. Stick to the Rule of 3.

No more than 3 paragraphs/sections. Your business name 3 times in the email.

5. Clear Call to Action.

Make sure the reader knows what to do next, and when to do it by. Don't hint - be obvious and ask for it.

6. Contact Information

Make sure it is REALLY clear how to find you online, email you back and to call you if they want to.

7. Use Real Clients

In every email, include images (1-4) and make sure that at least one image has a quote FROM THAT CLIENT next to it.

Keep in mind, using that rule of 3, that you'll want to send any promotion emails at intervals. I recommend sending the first email, and then 4 days later send a variation with the same message, and 3 days later (2 days before the event) send the message again. Consumers usually need to hear/see things in advertising at least 3 times before they will take action on it.

Using these tips and a strong email base, you're bound to have success with your email marketing. Of course, I'm always available for pre-send tests and critiques. Just contact me for more information.

Organizing You, part 2

2011-12-10T04:00:00.000-08:00

Welcome to part 2 of organizing you, and your business. The last post, I talked about studio management and workspace; This time I will talk about laying out a workflow and managing your client base.
Missed part 1? see it now!

Workflow
This question comes up time and time and TIME again. How do you keep your workflow organized? The secret is a wall mounted whiteboard. You can make one yourself, or purchase one online from places like Photography Concentrate or Design Aglow. You can also use your Studio Management software, plus your desktop to keep you organized.

A basic workflow chart could include these steps (will vary):
Consultation Scheduled (opt)
Choose Location (opt)
Session Scheduled
Collect Session Fee
Send Confirmation and Receipt to Client
Send Reminder to Client
Contracts and Releases signed
Photographed
Ordering Appointment Scheduled
Send Confirmation to Client
Upload Images
Cull Session
White Balance and Basic Editing
Import into Presentation Software
Organize Presentation
Build Composites for Showing
Send Reminder of appointment to client
Post teaser on FB (opt)
Ordering Appointment
Final retouching and cropping
Send order to lab
In production
Blog Session
Awaiting packaging
Packaged and Ready for Delivery
Contact clients
Delivered

If you're using a CRM or Studio Management solution, you can usually automate many of these steps based on what they call "triggers" so that you don't need to remember to do all of them individually.

As you can see, a lot of this crosses over into Client Base Management. I do a mix of online and offline for my clients. Every client is entered into the Customer Relationship Management software (CRM). Active clients also get file folders.

I use regular size manila folders. On the tab, I have their client number and name. They are filed alphabetically by last name, so that is listed first. Inside the file, I have a data sheet with basic information about the client: Name, address, phone numbers, email, how they heard about us, what kind of session, and any notes. If you're using a CRM program you can print this from the program itself. Also in the folder goes copies of all communication, all invoices, anything with signatures (except cc receipts), and copies of the order submission to the lab and retouching notes. Do not keep their cc number in their file for security (and legal) reasons.

When you close out the file, I recommend keeping everything that has notes and signatures. I like to staple them together and mark it on the front with last name and year. Many states require you keep this information for a designated period of time - do some research on the laws in your area.

In my CRM, I make notes of anything we talk about, and I send emails to the clients through their "file". This allows me to track exactly what was said and sent, and when. Get as many personal contact options as you can from your clients. Many CRMs will also have "status" options that you can change, much like the workflow board.

Also make sure to note how they heard about you, whether they are a referral (who referred them), if they are a return client. Try to also keep note of any plans/programs they belong to with your business and their running total of spending with you for the year.At the end of the year, I send out appreciations to that years clients and this information helps me know what to send.

That's the basics of getting things set up so you're off to an organized start :) Want to know something specific? Leave me a comment and let me know!

Senior Reps, pt 2

2011-12-09T04:00:00.000-08:00

Wow, this has been a much anticipated post ... and long-awaited.
Missed part 1? See it here!

How do I do things? My program is benefit rich. As I've said before, I give a lot to my senior reps... but they give even more back to me.

Basics: They get free sessions. They get cool tools to use both online and offline and something for mom to show, too. They earn credit and bonuses. They don't have to order until spring of their senior year, but are offered an early order bonus. They have a group on Facebook, have very few requirements and I keep the lines of communication as open as possible. They do pay to take part in the program (but it is used as credit towards their order if they actively participate).

Reps usually come from recommendations from former reps or clients. When building a new rep program, I get referrals from school counselors, youth pastors, current clients, the blog and Facebook. I like to use Facebook ads to promote during the recruiting time.

Reps go through an interview process. I call each rep and ask them specific questions designed to tell me if they're a good fit for the program. If they are, I set up an in person, group style orientation. If not, I refer them to a website that has further questions.

Once they're invited to the orientation, I send them a welcome packet with a quick overview of the program plus a handwritten note with confirmation of their time and date. Parents are encouraged to attend this, as orientation is when they actually enroll and forms/money will need to be signed and exchange hands.

At orientation, I do a presentation of slides and talk about the program in depth. It is very interactive and fun, with snacks and samples and lots of great information for them. I also take plenty of time to answer any questions.

If they choose to enroll (and over 90% do), they schedule their session and let me know which brand training they can attend, pay their rep fee, and get their Guidebook.

As a Senior Rep they get some awesome freebies, like a Rep In/Out Studio Session, Stylized On Location Session, Sibling Session, Family Session, Update Session (spring of sr year), Prom Session, Spirit Session, and Grad DVD.

I know, it seems like a LOT of free sessions. Only one is required (the Rep In/Out) and the rest are optional. Not every rep takes advantage of every session, and only about half do more than 1. These aren't all at once, and they are spread out over the course of the time they are a Rep. There are black out times when their free sessions aren't able to be scheduled (busy season).

The more you can keep new images filtered in for the rep, the more excitement builds, and the more they have to show off and share (and eventually, the more they order from).

They get a lot of tools to get their images in front of other people. They get a portfolio book from their main session and mini portfolio books from any of the optional ones they do alone. They get 70 printed referral cards (to start, more available at any time) with an image of their choice. They get a digital kit that includes a digital referral card, a video short (Animoto style) and a video montage of recent seniors images. They get a photo from their session posted on FB monthly where they are tagged, and they are tagged to all promo images or notes online as well. They also take part in a Rep Sale.

I keep reps in the loop by using a Secret Facebook Group, monthly newsletters, and updates. Every week I send them an email of how many people have mentioned them as their referrer, and every two weeks I send an update of their credit. Credit is only earned once the referral is photographed.

Rep images are featured on the FB page, the website, the blog, mailers, email advertising and as samples.

They can earn credit in over 20 ways. I try to make up new ways to earn credit every month, so there is a lot of variety and something that appeals to everyone. Credit is in the form of print credit or free products, and ways range from referrals to assisting at shoots. I offer bonus levels at increments for referrals.

They are required to pay the Rep fee (I sponsor 1-2 per year for hardship cases), turn in an email list of kids from their senior class they think would be most interested in our work, to participate in the rep sale, abide by copyright laws, tag photos and share photos and posts, and allow images to be used unconditionally. They are required to also attend brand training. There are no minimum requirements for the number of referrals.

------------------------------

This is an overview of how I do things. If you need any clarification on any of this, comment below.

If this sounds like a good fit for you, contact me about a Custom Rep Program just for your business.

Organizing You, part 1

2011-12-08T00:10:00.001-08:00

I get a lot of questions about keeping your business and workspace organized, laying out a workflow, and managing your client base. I will do this in two parts. This one will cover business and workspace.

The first thing to set up is Studio Management. Find a good Studio Management software, pair this with an accounting solution, and if necessary, a Customer Relationship Management program. Let me go in to some detail about what these are, what I recommend, and why you need them.

Studio Management -
This software will allow you to organize your client images, show them for ordering presentations, create professional invoices/receipts, schedule sessions and appointments. Many can run reports to help you assess your marketing efforts, and can even help with workflow. It takes some time and patience to set this up, but it means bye-bye paper notes and can really finish the feel of your brand to your clients.

What I recommend:
If you're on PC, I would choose StudioPlus Software (not Mac compatible without parallels).
On a Mac, StudioCloud would be my choice. Many photographers use Successware and Proselect.
If you're unsure of what solution is best for you, I would try the trial of each and go from there.

Accounting -
Even if you have a CPA (please get one if you don't!) you should have some sort of accounting software. At the very least, it should have the ability to manually enter expenses and income, print reports for taxes and sales, and sync to your bank accounts. There is nothing worse for an audit or filing taxes than shoebox accounting. I cannot stress this enough - you don't want to mess up your taxes, and accounting software will keep that in check.

What I recommend:
Quickbooks
If that's out of the budget, WaveAccounting is a good, free online option. It's only downfall is that it doesn't track goals.
If you want goals, Mint is great.

Customer Relationship Management (CRM) -
This software will allow you to keep track of your clients and prospects in detail. Many suites will allow you to take notes, assign client numbers, send emails and automated communication and link all communication to that client file. It can save you a lot of time and keep you in check to make sure you never miss anything - and keep your clients feeling like they're your number 1.

What I recommend:
This is why I love StudioPlus so much - it has a CRM built in! Talk about perfect.
If you're not going with SP, then I would say check out ACT! or SugarCRM for good options.

***

Your Workspace will be strongly customized to how you work, and your brand.

At the very minimum, keep your branding binders close at hand, a desk calendar, a phone, a computer, workflow board and client files. Everything should be within easy reach.

My desk area has everything listed above, plus my label maker, a standing filer, general office supplies (pens, stapler, etc). I also keep a cropping guide nearby, as well as all of my current materials and prices/products. I have a couple of bins under my desk for current and ongoing larger projects so that I can keep things neat. I have my to do list on a clipboard next to my mouse, and my inquiry log sheet next to the phone.

On my computer, I keep my desktop organized with a custom background that works as a sort of workflow board. You can find something similar at Design Aglow, or on Facebook in the New Pros Photography Group. There is a desktop shortcut to all of my scripts, pre-drafter emails, and anything I use on a daily basis (this means that anyone using my desk can also easily send these things just in case).

see part 2

Branding Basics

2011-12-07T11:23:00.000-08:00

There are a lot of things to think about when you're branding your business. To keep yourself organized, I recommend starting with a branding board. From there, you can place things into the branding binders and put things into action.

Branding is ultimately the way that your business effects the senses of the public. It is your message, your personality, the vision, your experience, your feel, your smell, your "sound", the way the business "tastes" to your prospects and clients. It is the words, the emotions, the colors, the flow, the information, the layout, the vendors you work with, the clients you represent, and the life of your business.

It is you, in business form - like your heartbeat, your dreams into a living being. It is what creates their memory and recall of your business, the connection and attachment that builds loyalty. It is how you're recognized. Your branding is your "special sauce".

Your images, your editing, the way you answer the phone, how your office looks, how you run your sales appointments, how you email clients, your packing and delivery, your mailers and promotions, the events you host, your URL, your writing style on your blog, your workflow,your prints and products, how many clients you take on, any special programs you run, even your pricing and package structure ... it is all a part of your branding. Your branding builds the expectation of the experience with you.

Branding has to be authentic and realistic - so don't overpromise and under deliver. Hold yourself to the standard of your brand - every decision you make for your business will effect it.

Use magazines, pinterest, everything you can and cut out or print out things you love. Put them on the board under different headings.

To start branding, choose:

Name
Colors
Graphics
Words
Images
Design (simple or detailed)
Smells
Experience
Business Model (high volume, low volume, boutique, etc)
Photographic Style and Editing Style
Fonts
Specific Target Market (age, spending style, where they shop, what they love, who they are)
Marketing avenues (twitter, fb, g+, blog, website offline - how often, and what)
Vendors that represent your brand well

Things you need to brand:

Logo
Tag Line
YouTube Url and Design
Twitter Url and design
G+ profile and page
Website Url and design
Blog Url and design
Facebook Page, welcome page, and tabs
Promotional Pieces
Props, Backgrounds, Places your photograph and Sets
Inquiry Script
Booking Script
Pricing and Packages and presentation of prices
Events and Special Promotions
Office Space and Desktop
Presentation and Ordering Process
Product Line
Email Marketing
General Advertising Piece
Business Cards
Rep or Referral Programs
Checks and Credit Cards
Policies
Customer Retention Program
Email Communications
Workflow process created
Packaging and enclosures/gifts

If you're ready to move to Branding Binders, click here.

More info on a Word Bank is here.

What about Branding Yourself?

RTC PhotoWork: Featured Photographer, week 9

2011-11-26T20:28:00.000-08:00

Tamara of RTC PhotoWork

RTC PhotoWork

Location Photographer

Online: Web, Facebook, G+, Twitter

Serves: Fort Worth, TX

Market: Maternity and Newborns

Go-to Gear: Canon 5d, Canon 70-200 f2.8, Wacom Intuos3 Tablet

Since my son (Tristan) was born this past February and my nephew (Matthew) was born a few days before him, I decided to make a switch from a focus on wedding and engagement photography to newborn photography. I’d love to say that having a baby changed the way I saw the world, and that all I wanted was to be around babies all day. That’s not quite how this last year worked for me. I was probably on a path to this change since before Tristan was born.

I had recently moved back to Fort Worth after working for an “I’ll photograph anything” photographer in Waco, and I was struggling for work. Without equipment of my own, I lacked the confidence to market in a way to book sessions and weddings. I then chose to seek out assisting jobs with other photographers, finally landing a contract position as the right-hand of a local newborn and maternity photographer. I learned a lot from her in terms of conducting a newborn session and handling newborns (being unafraid to offer to change a diaper so Mom could relax) as well as in terms of conducting business. Let me say, she charged WELL, and she did NOT apologize for it. That was a lesson I’d known in theory for a few years, but I saw it in practice with her clients.

Then, I found out I was pregnant. Thinking I was more than a contract worker, I told her soon after I found out. We spent weeks talking about it in between sessions. When we had twins in for a newborn session, she commented on how I was a natural at handling babies and that I had nothing to worry about in being a mother. Then, one day she sat me down to talk and told me that I would not be getting the full time job as expected… because I was pregnant.

It wasn’t until I went through the majority of my pregnancy (questioning every day whether I should continue to pursue photography in any way at all beyond retouching for contract) that I decided wedding and engagement photography was too difficult a market and schedule to have when I had a baby. When I spent 4 days photographing Tristan and Matthew, I got it. Newborns, they are so much easier for me. My difficulty communicating posing to clients was suddenly a non-issue. You know what? Parents are just as excited about their babies’ photographs as they were about their own engagement and wedding photographs. PLUS, the market isn’t as oversaturated as it is with weddings.

Since the decision to change my focus and really go for it, I am booking multiple sessions a month. (I was happy to have a paid session every 6 months prior to that. There is something to be said about the confidence you put out there when you market.) I firmly believe in specializing in one area, even when you are willing to do other sessions as well.

Here is my best advice when you choose a specialty:

Pick one or at most 2 specialties. You can’t say, “I specialize in family, senior, wedding, newborn, and bridal photography.” That isn’t a specialization; it is your offering. Pick based on what you enjoy most or feel is your strength, and introduce more than 1 specialty at a time only if they go together (like maternity and newborn or engagement and wedding or children and family). You need to send a clear message to the world, and starting to pursue high school senior and newborn photography at the same time with full force, you WILL confuse the world.
Go for it with everything you have. Spend most of your marketing strength on the specialty as you develop it, and go at it with confidence. Whether you offer portfolio-building pricing at the beginning or not, educate yourself to become an expert and share the information an expert would share. (In the case of a newborn photographer, I believe this was paramount to the success I have started to enjoy. If I did not position myself as an expert and if I lacked confidence, parents likely would have had difficulty trusting me to handle their newborn. When a parent is ill at ease, the baby senses it, and the session could be a waste.)
Assess every part of your business for improvement. Do a SWOT analysis of your business as a whole and as a business in pursuit of this new specialty. You need to learn who you are as this new photographer and what your business is as a business with a specialty in order to convey that message in your marketing and your work.
As a part of the previous point, get everything in order to maximize each session’s success and in order to make the process as easy and enjoyable as possible for your client. The easier and more put-together your process is, the faster your success will come.
Make sure, now more than ever, that you are priced for profit. Strategically choose as time goes on and you improve to raise the price of your work because there are people who pay for experts in their fields.
Don’t be afraid to say no. If there is any photography or styles that don’t fit your specialty or that you don’t want to do, say no. When you spend too much time doing sessions you don’t want to do, that don’t fit your brand you not only confuse people about your brand but you distract yourself from your specialty. I firmly believe in the saying, “A Jack of all trades, a master of none.” It doesn’t mean you shouldn’t do anything but your specialty (unless that’s what you want); it just means you don’t have to do everything to be successful. I highly suggest you avoid EVERYTHING if you want to be successful. Though it probably makes no sense to most people, I decided a couple months ago to no longer do family sessions aside from twice-a-year mini session events. Family shots are included in newborn and maternity sessions, but I generally prefer not to pose several people. It is not my strength, and I believe that I and my clients deserve for me to do my best work.
Last but not least, enjoy your specialty. Even if you selected it for business and marketing reasons, enjoy it. If it sucks the life out of you, find something else. I bet you’d be more successful switching.

RTC PhotoWork Website
RTC PhotoWork Facebook
RTC PhotoWork Twitter
RTC on Google+

- Tamara
RTC PhotoWork

VLV Photography: Featured Photographer, week 8

2011-11-19T11:05:00.000-08:00

VLV Photography

Location Photographer

Online: Web, Blog, Facebook, Twitter

Serves: ND, SD, MN, MT

Market: Weddings, Couples, Brides, Newborns, Families and Seniors

Go to Gear: Canon 5DmkII, 24-70L lives on my camera, alien bees with mini-vagabond, reflector.

I'll start how I got into photography. Photography pretty much found me. It was through life experiences and then the eventual birth of my son that lit the creative spark that was already there. I had found something that allowed my mind to wander and dream. I had never experience that before. So my photography journey began. I've now been in business two years and 3 months and it has been the toughest road. EVER.

I have learned much in the year that led up to my eventual decision to build my own website, and the more than two years since. Some of those lessons I would like to share with all of you today. This list is for those who are thinking photography may be a career path for them but haven't quite taken the leap in purchasing a dslr, or for those who have purchased a dslr and are looking to create a side business for themselves. I suppose this could also apply to someone who has been plugging away for a year and may be at a crossroads, after realizing they bit off more than they could chew. Regardless of who reads this, I think something can be taken away from it, or better yet, maybe even shared with someone you know that may have been bitten by the "shutter bug."

So, today I share with you my top ten list of lessons learned since I've embarked on my own photographic journey.

1. Take your time and pace yourself. I understand the hunger of wanting it all and wanting it all...like yesterday. Take your time in studying the art of photography, learning your craft, discovering what it is that you love to photograph, and learning how to shoot on manual. Once you go manual you never go back!

2. Seek education. Soak it all in from every resource you can. Join some free online groups such as www.betterphoto.com (I joined this and it's a good place to start with contests and critiques), or local photography groups. And get a magazine subscription to PPA. This magazine isn't about gadgets and gizmo's-it's about knowledge. You can learn technical stuff for free online on YouTube or just by Googling; however, the articles in PPA are from photographer's who have been there and done that. Ultimately hone in on your business skills. If you don't know business, you can't run a business. Doesn't get any more clear-cut than that.

3. Get legit. If you're going to take money from people get your business registered, get a tax id, and get liability insurance. This doesn't need much explanation but you owe that to your clients. If you're "into" photography as a hobby, you shouldn't be taking money from people. However, if you want to make photography your career of choice for the long-term, number three isn't an option. It's the only legal way of owning a business. And if you have personal assets that you want to keep as yours, take number three one step further and get your LLC. I'm in the process of doing so right now.

4. Invest in a professionally designed website and set up a Facebook business page. I cannot stress enough the importance of a professionally designed website. I thought I'd be an over-achiever and design my own. HUGE MISTAKE. I hated it and really wasn't showing myself to the cyber-world as a professional. As soon as I saved up enough I hired a professional designer. It was the best investment I've ever made and one, to this day, I do not regret. I also had my logo created at that time. I have a Wordpress blog site and I can't say enough how easy it is to manage and navigate. It did take a little bit of a learning curve but if I can do it, anyone can. I still can't stand code so I do still hire her from time to time for maintenance or when I realize ways I want to make my website better. I don't even want to add up how much I've invested into my site but I know ever penny was worth it...and then some! Getting a Facebook page at the recommendation of a wedding client was also a turning point for my business. I cannot recommend this step enough! It will change your business for sure!

5. When you start as a shoot-n-burn photographer, people will know you and remember you as a shoot-n-burn photographer because you'll be cheap. Pricing is hard.....REALLY hard. But being a shoot-n-burn photographer, where you do the session and hand over a disc of all the images for $100 or even a couple hundred more, is not going to help you reach your business goals. There are a few resources out there that are free or close to free, including Stacy Reeves' guide, as well as many that are quite a bit more. The best thing to do is your research and ask around to find the best solution for you when it comes to figuring out your pricing. Ultimately though, you want to price your business for the business you WANT to have in the future. And trust me, handing over the farm isn't going to get you anywhere but "burn-out ville." I never started my business this way and am so thankful I didn't. I've heard too many stories from photographer's who started out this way and hit so many roadblocks when they finally realized they needed to change how they ran their business.

6. Price for Profit. So you are using Stacy Reeve's pricing guide or you purchased one, the next step is to price yourself for profit. Just Google "photographer's pricing for profit videos" and you'll get a ton of hits. After two years I've finally come to the point in my own business where I realize that in order for me to be around five years from now and be able to help support my family, I need to price for profit. Realize in doing so, you will lose clients. But the possibilities of where your business can go, as scary as it may seem, is the constant thought you need to keep at the forefront of your mind. Forget about the naysayers. Understand and study your target market and take a lesson from advertising you watch on TV. Ask yourself how companies are marketing to you or your family.

7. Sell yourself. That may sound funny but you really need to sell yourself. Show people what you're made of, what makes you tick, be authentic in your communication with clients and know that everyone in your target market is your potential client and treat them as such. All the while being professional and know that everything you do, say, or show is a direct reflection of you and your business. If you go to a session dressed like a slob but charge premium, boutique prices, that won't exactly match up to your brand. BE YOUR BRAND through and through and be authentic in doing so.

8. Understand and accept you cannot please everyone. Very recently, a dear friend of mine (I'll call her "Kate") said this to me: "Choose your battles where there is a chance of winning." This relates so much to parenting as well but really hit home for me too when thinking about my business. There will be people that will be less than happy and that's okay. Why? Because sometimes a situation just is what it is. There are things that are out of our control and even the things that are in our control can be simply a matter of miscommunication, which leads me to number 9.

9. CLEAR communication is key. Communication is the fundamental and necessary foundation to your relationship with your clients. If an issue arises, more often than not, it could have been avoided with clear communication. And this would cover having clear expectations laid out on the table, a solid contract, clear and concise marketing pieces, and just the development of trust that can only come with time and conversation. You can't expect your client garden to grow if you don't nurture the relationships you put into it, so to speak.

and the granddaddy of them all......[insert drum roll please]......

10. Take care of you and be sure to always run your business and not let your business run you. Okay, that's sorta two. I have learned this the hard way though, with many nights burning the midnight oil. Running a business is far from easy. And the work doesn't start with the session and stop when the session is over. With every 2 hour portrait session, you can bet you'll be putting in another 8 hours of work. And for a wedding...well, add on at least another 40 hours onto the wedding day coverage time as well. Owning any business is not for the faint of heart. You have to have a thick skin and definitely have business skills. Shooting is only 10% of running a photography business. And if you are burned out and falling asleep at your desk, you can't run your business appropriately. The ones who suffer are you, your health, and your family (if you have one-which makes running a business 10x as hard).

So there you have it. I had a hard time listing only 10...I have MANY more but don't want to be a blog hog! lol! I hope this information was helpful and possibly give pause to someone who is thinking they'll just make a quick buck or two. The only way to have a successful business, and by successful I mean, a profit at the end of the year (being busy does not always equal success), is to learn your craft, be legit, seek education, invest professionally into your online voice and branding, price for profit, sell yourself/market, have a plan of action for the ups and downs, clearly communicate who you are and what you do, and take care of yourself by not allowing your business to run you.

Thank you for reading!!

Victoria

Visit the VLV Photography Website

Say hi to VLV Photography on Facebook

Read the VLV Photography Blog

Follow the VLV Photography Tweets

OnTheEdge | Ana Silva Photography: Featured Photographer, week 7

2011-11-12T10:55:00.000-08:00

OnTheEdge | Ana Silva Photography

Studio location: Orlando, Florida

Serves: Central and South Florida, NY and the Tri-state Area

Online: Blog, Facebook, Twitter

Market: Newborn, Maternity, Weddings and Family Portraits

Go to gear: Nikon D200, 50mm 1.8, 18-200mm VR, 55-200mm VR and SB900 flash.

Photography style: Journalistic, classic, modern and contemporary

Business story: It all started after I had my first daughter. I was due to go back to school to finish my degree but had a stroke. I put everything on hold and just concentrated on taking care of myself and family. My husband and I always spoke about me staying at home to care for our kids, so it was a no brainer to do so once the baby was born. Pretty soon I found myself with nothing to do, so since I always loved the aspect of photography I decided to pursue it at a deeper level.

What does photography mean to you?

Photography is one of the most effective ways to express my creativity. To see what I have in mind come to life right before my eyes is an amazing feeling of self-fulfillment. I get to do what I love and still have time for my family.

I enjoy photographing all kinds of subjects, but I love photographing babies and bellies the most. It fills me with so much joy to see parents go gaga with their babies or a mommy to be glowing with the excitement and anticipation for her newborn.

Weddings are more complex, but I enjoy shooting them as well. Seeing how beautiful brides are and how much love radiates from them makes it worthwhile. The ones I’ve done have been a breeze, that doesn’t mean all of them will be, but it’s all about how I handle my obstacles that determines how far I’ll get.

What inspired you to start your business?

I’ve loved photography since I was about 12 years old. I really didn’t like to be photographed but loved to take other people’s pictures.

I never saw photography as any means to make a living. I just loved the whole aspect of it. Being behind the camera, capturing unique moments, just made sense to me.

As my photos got better, friends and family started suggesting I go pro. I didn’t think I was good enough to start charging for my photography. After some persuasion I decided to give the “pro” photography thing a chance and six years later here I am.

What makes you different from other photographers?

I believe we’re all unique. There’s a place and space for all of us without killing each other for clients. I believe in providing the best service and quality regardless of budget. I give it my all whether is a $10K client as I would a $50 one. The respect is the same despite the difference in price. What’s important to me is that they love and cherish their photos and repeat their business.

Why should I hire you to take my photos?

Because not only would you get great services, prices and quality, but you’ll also get a friend. I like for my clients to see me as approachable as possible so it reflects on their photos. I take the time to get them to open up to me so they can feel they can trust me with what’s important to them. It’s not just about getting their picture taken; it’s about creating a memory for them to cherish forever.

How do you prepare for a session?

I get everything I need the night before. If it’s newborns, I get all my props together, if it’s family I tell them ahead of time and remind them the night before what to bring. When I go to bed, it takes me a while to fall asleep because I start thinking about poses and ideas on how to photograph them.

What’s the best reaction you’ve gotten from a client?

I had a client cry when she saw her baby’s newborn pictures! She told me how much it meant to her to have her baby’s pictures so beautifully done and the care I had put into them. It felt really good to hear that because in the end all that matters is the emotion you receive from your clients’ satisfaction.

Who inspired you to do photography?

Way before I knew who she really was, I loved Ann Geddes baby photos. It amazed me how babies could be displayed so artistically and beautifully. I also admire Kelley Ryden and Tracy Raver, they’re just amazingly talented.

Why did you choose to be a photographer?

Besides being an art, photography is my way to bring out the best in people. It’s very rewarding to see people’s reactions when they see their photos. I love to make people happy and I believe photography is one of the simplest ways to do so.

Did you question your talent and if so, what made you keep going?

Yes, I questioned my talent for quite some time, which is why I didn’t go pro sooner. I didn’t think that people would want to pay for my work, so I would do lots of TFCDs to get practice. I was scared to charge and be turned down. Then one day I took a long look in the mirror and convinced myself that I was as good as any great photographer out there. That I was just as talented and therefore I would start my own business.

How do you justify your pricing?

My prices do not need justification. I let my work speak for itself. If you truly know about custom photography and its worth, then prices shouldn’t be justified. I consider my work an art. And art is not affordable for everyone, yet many of us have purchased a masterpiece and never have questioned its value.

What keeps you going when things get rough?

My husband and my children. They’re my pillars and motivation. My kids are my models, LOL. I’m constantly practicing with them so I can get better. When you have family and friends to support you, things seem a lot simpler.

How is a day in your life like?

Besides being a photographer, I’m also a stay at home proud wife and mommy to four adorable children, photo props designer and homeschooler. My life is hectic to say the least but fun, energetic and blessed.

I try to keep things leveled so I don’t go crazy! Keeping things in perspective helps me manage both businesses and family life. My family is definitely first, but I make sure I don’t neglect the businesses either. To keep me sane when things go kaboom, I crochet and read. It helps me relax and start anew with creative ideas.

What has been the biggest challenge you’ve faced in your business?

The biggest challenge has been working with a small marketing budget. The clients have been scarce, so it’s been a bit tough. One mistake I was doing was not valuing my work by charging under the market price just to make some quick bucks; however, after doing some research, I’ve learned how to value my time and effort through the support of my clients and colleagues.

What are your goals in this field?

My goals are to be recognized as one of the best portrait photographers. To be featured in Photography magazines and one day win the photographer of the year award. Maybe even photograph celebrity families.

What would you tell a new photographer starting his/her business?

Have a plan, do research and definitely prepare yourself. If you can, get a coach or mentor. This is a very competitive business but there’s room for everybody. Be unique, find your niche and make the best of it. Enjoy it for what it means to you, not for how much money you get out of it. And have fun!!!

What would you say to those that are afraid to provide information and help?

As I said before, there’s room for everyone. Helping someone new get help creating their business it’s not going to take anything away from yours. I believe in abundance and in giving. Giving is better than receiving because when you give from the heart, you receive in ways you never expected.

If you weren’t a photographer, what would you be?

I would be a writer. I love writing! It comes so easily to me. I’ve actually written poems and short stories; I just never published them.

What are 5 things people don’t know about you?

I read inspirational books.
I practice yoga to calm me down (and get fit also =0)).
I love cooking! I make my own bread.
I drink tea regularly.
I’m a self-taught photographer.

What’s your advice for those that haven’t taken a leap to have their own business?

Going into a business without the right information, plan and exposure can be a challenge. We all need a helping hand when starting out and I’m happy to say that I’ve found a few.

Visit On the Edge | Ana Silva Photography on Facebook

Read the On the Edge | Ana Silva Photography Blog

CDO Studios - Featured Photographer, week 6

2011-11-05T12:18:00.000-07:00

CDO Studios
Studio and Location Photography
Online: Facebook, Web and Pinterest
Serves: Arizona and New Mexico
Market: Families, Weddings, Maternity, Newborn, Children and Seniors
Go to Gear: Nikon D300, 50mm 1.8, SB900

Iʼm Rachel with CDO Studios, a joint venture with my husband, Stuart. As a very green professional photographer, it has taken me a while to come to grips with true “professional” pricing. Itʼs a hard thing for me to think that I would not be able to afford myself, on a regular basis anyway. :) And I fight against the urge to share beautiful portraits with the world at a bargain price.
Even though Iʼm a “baby” in the business,Iʼve done it just long enough to know that I do NOT want to work for free!! After crunching some numbers thatʼs exactly what I would be doing if I charged any less.

Now, if youʼre at all like me, this will make the 17 thousandth post youʼve read about pricing. And if youʼre like me, most of those posts left you with question marks still hovering round your head. I hope that what I have to say will be a help, though this isnʼt going to be a “what to do” post, but rather, “what I did” and how itʼs changed and changing things for me. So donʼt be daunted, READ ON, and tell me what has worked for YOU in this ever constant flux of a thing called pricing.

The first thing I say is that you need, need, need a guide! There is no way on the face of the Earth I could come up with the whyʼs and whereforeʼs of pricing without a guide. If you havenʼt got a degree in business, you really need some starting point to help you understand where those numbers are coming from and why. This part bamboozled me for the longest time. I know there are pricing guides out there with rave reviews, for a pretty penny. I really wanted to get one!!! But my budget for something like that was, well... $0!

I hadnʼt figured out pricing yet, and it cost more for the guide to figure it out than I could afford. Fortunately there are people out there who are willing to share their success for FREE! Or at least less. :) I found a great pricing guide that I would suggest you look at for a starting point and reference if youʼre still trying to hash all of this out. Just google Stacy Reeves Pricing Guide, youʼll love it! And if you still feel the need to purchase something else, by all means go for it! Just make sure you have a guide of some kind that will help you crunch the numbers. Oh, and lest you think paying is going to get you out of it, nopers. No matter what, YOU are going to have to do a LOT of number crunching. Having a guide will help you with this, but the reason why everyone has different pricing is because every business needs different pricing. Hey, Iʼm not a numbers gal.... in fact I run away when the numbers come out to play, so if I can do this you certainly can too!!

A couple of surprising things happened once I got a guide, slogged my way through it, and set my “new” pricing. I wasnʼt expecting some of the results, but Iʼm very happy with them. These arenʼt even business results, but personal ones, and Iʼd never, ever want to go back to the me before my pricing change experience. :)

The first thing I noticed was a new confidence in myself. Really! By simply pricing my service and products in a way that I now knew was right for me and my business, I was overflowing with confidence. Now when I have the “potential” client turn away at the very mention of my pricing, I simply smile to myself and think, “They are not my ideal client, and Iʼm glad to know that now.” Because havenʼt we all had those “not ideal” client experiences? Before my pricing makeover I had, and those experiences leave you feeling defeated, depressed, doubting. In a word, bad. But now I have the buffer of my pricing to help deflect some of those people who want you to give them the moon, oh, and gift wrap it too, for the price of a Micky-Dʼs combo meal. I, of course, still reserve the right to offer “specials” and discounts to clients and even potential clients if I believe the situation calls for it, but they know up front what my prices are, and it makes it that much more valuable to them.

Another thing I noticed after I set my pricing was a sense of urgency on my part. Oh yes, I needed to get my act together and my rear in gear to get people in! Now that I know why I needed my pricing to be where it is, I know that I need people to start paying that! As new as I am, the whole concept of marketing is difficult for me. You are reading from one of the worldʼs BIGGEST introverts. Seriously, sometimes I think my career choice should have been hermit. ;) But I am now motivated to get out of my comfort zone and start putting myself and our business out there. No one is going to beat your door down for what you have to offer, if they donʼt know you exist. So I have found a few great places for advice. Studio Trainer is one of them! Fantastic tips, wonderful advice, and a very friendly place, I might add. Iʼve stalked other photography groups on Facebook, and often spend time browsing other photogʼs blogs or site, looking for inspiration and ideas. I had an opportunity to go to a PPA charity conference this year as well, and I am STILL digesting all the amazing information that was presented there.

The point is, ya have to make a splash, and sometimes that means youʼll end up getting wet. Rejection is not my favorite thing, and the fear of it sometimes keeps me tongue tied, but I am setting myself goals and working at reaching those. Some of my personal exercises are to pass out my business card to random people I see while shopping. Iʼm pushing for babies and mommies-to-be right now, so thatʼs who I target. Though I try really hard not to come off as a stalker or something creepy. ;) Ha ha!! Iʼm also reaching out to clinics and other businesses that reach those people as well to do some joint marketing. We are prepping a big high school senior push this Fall, and hope to see some good results from that.

Because I have confidence in my pricing, and because I know that what Iʼm offering is worth the price Iʼm asking, I can more easily get out of my comfort zone and doggedly seek my target clients. Find that sweet spot in pricing for your business and then never look back! Keep on going, and never NEVER give up on your dream! :)

CDO Studios on Facebook

CDO Studios Website

CDO Studios Pinterest

- Rachel

Happy Birthday!

2011-10-28T07:00:00.000-07:00

Today is my birthday. My 32nd birthday.

My 32 years have been full of fun, memories, laughter, birthday cake

and even babies :)

I thought I would share a few of those memories:

And to make today even MORE special, I share it with a beautiful young lady.

My second daughter, Audrey Nichole, was born on October 28, 2001.


Audrey as a baby

Audrey today, age 10

Thanks for letting me share a little bit of myself (and my photos) with you...
Now, go out and enjoy the day!

October Birthday Contest Winners

2011-10-26T11:47:00.000-07:00

We're excited to announce the winners

of the October Birthday Contest!

We had 43 entries over the course of 3 days, and we loved seeing all the posts, new fans and comments!

Without further adieu ... These 3 lucky photographers have each won 2 hours of free consultation with the Studio Trainer:

1. Kristi Slowinski Jenceleski

2. Marie Asbury

3. Jennifer Staggs

And because we were feeling a little generous, we chose a 4th winner!

4. Erica Vining

Congrats to all of you, we look forward to working with you.

Thanks to everyone who participated and entered.

Watch for our "Blue Friday" and Holiday promos coming up in November and December!

--------------------------------------------------------------

If you're a winner, please fill out the form below to get started!

Websites: What's the Big Deal?

2011-10-24T11:26:00.000-07:00

The Importance of Your Website

by Andy of Shutterhive

Get Your Free Consultation Now!

Email Andy @ Shutterhive

Shutterhive on Facebook

Follow Shutterhive Tweets

The value of a photographer's website has never been higher. A huge portion of potential clients begin their search for a photographer online, through search engines and social networks. Your website is your opportunity to make an amazing first impresssion on these clients and land the job. Yet, so many photographers put off building the website that allows them to do just this.

Photography is a complex industry these days! As a photographer, you are responsible for wearing the hats of self-promoter, image creator, marketing mastermind, and graphic and web designer.

The problem is that great design isn't easy. Putting together something that visually appeals to you does not automatically equal a good design. Good design requires consideration that many users just aren't aware of. Like animated flash sites? Consider the fact that most mobile users will see nothing when viewing your site. Furthermore, programming and the technical aspect of building a website is not something a lot of people know how to do.

These days, there are plenty of options available to photographers when it comes to building websites. With the abundance of options, photographers now have the choice of so many solutions to building a website. The problem is that all of these sites are to some degree a collection of templates.

I founded a company called ShutterHive that seeks to address all of the web design needs of photographers. With photography expertise, we have answers to the quetsions and challenges that photographers face in constructing great designs.

One of the challenges that we have faced in gaining clients is the hesitance of clients to invest in their business. Many people that we speak with don't want to spend more than $200 or $300 on a website. Others have opted for less expensive templates in a way to reduce costs. This is a difficult barrier to overcome if a client does not believe in investing in their business. The truth is that building a website is one of the best investments

What will you do to stand out? What will you do that will set you apart? If your client's first interaction with you is landing on your website, is your site enough to book them as a client? Choosing templates that don't fit your style as a photographer

You should decide what your brand is, and choose a design group that is in touch with your needs.

How should a photographer spend their money when building a website? I have a few key beliefs that I believe ever photographer should follow while building a website.

If there is one value that I believe in as a web designer to photographers, it is the worth of a blog in a photographer's repertroire. The blog is your chance to reach potential clients on a personal level and connect with a way that a simple portfolio does not allow for.

More and more photographers are opting to carry a blog to share their latest shoots. This is a chance for your voice as a photographer to really cut through the noise and reach your clients. Blogging requires a commitment that isn't easy to make. If you let your blog fall by the wayside and neglect to post new content, visitors may believe that you are no longer in business.

Second, I believe in minimalistic sites. By this, I mean that sites should be built in a way that serves to complement your portfolio. Embellishments and decorations are wonderful, but make sure that your site isn't so full of them that it detracts from your work.

These tips, and many other factors, are the keys to constructing a site that will wow a potential client. Ultimately, there is no one way to build a site that will guarantee success. Working with a good designer is really the key to building a quality web product.

If you are interested in learning more about how to bring your photography business to life online, my company ShutterHive offers free consultation to every photographer, as well as some tips on how to improve!

Andy Hive

Lead Designer, ShutterHive

Get Your Free Consultation Now!

Email Andy @ Shutterhive

Shutterhive on Facebook

Follow Shutterhive Tweets