More searches are coming from mobile devices now, so Google elects to provide a better experience for mobile users.

The Web is crawled and indexed, and pages are ranked by relevance. Starting now, Google will index based on the mobile (or responsive) version of your site — in the past, Google indexed the desktop version of your site first. What does mobile-first indexing mean for your business?

Yoast contributor Marieke van de Rakt defines 5 things you need to know about mobile-first indexing in this new post on the Yoast website. It’s worth a read so you can evaluate your site and determine if there’s work to do!

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Put your mark on it!

This is an example of a family of logos — which are required for varying uses of your brand. Use with or without consistent brand copy; seasonal brand copy may be employed, if you are open for more than one season.

A good branding package starts with a one-color version of your logo, which can include a mark (graphic) or not. Variations are developed in horizontal and vertical formats, in four-color and full color, and also in a format that will be adaptable to a social media profile image (small round or square). Artwork would be delivered in several formats, both raster and vector: transparent PNG, AI or EPS, and PDF.

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Yum! Collaborating!

Take a little time away from Candy Crush, digital Solitaire and sharing Facebook memes … learn about some powerful collaborative tools that can enhance your workplace. Learn to work in the clouds! Have info at your fingertips, whether you’re planting pumpkins or herding sheep. And share your info with employees, customers, media and more.

Collaborative Tools we like:
Dropbox | Google HangOuts | BaseCamp | FlickR  | Google Drive

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What is it? Why have one?

A privacy policy is one of the most important documents on any website. It details your company’s views and procedures on the information collected from visitors.

Although a privacy policy is technically a legal document, great effort should be made to craft a document that is both accurate and easy to understand, obscuring hidden clauses in reams of text is not acceptable.

The main sections are as follows:

Introduction: This section can tell your visitor a little about your organization, and any special information or functions that your website has. If your website has special conditions for collecting information from children (under 16 etc), you should state them clearly in this section.

Information Collected: Visitors have a right to know what information you are collecting. It may be obvious that you are collecting personal details by asking them to complete a form, but you should make it clear. You should also include information logged by your servers, such as hostnames and IP addresses.

Method of Collection: This details the methods you use to collect the information. Is it all automated? Do the forms visitors fill in collect other information, such as the original referrer? All of these questions will help you build a detailed description of how you collect information.

Storage of Information: How is the information stored? If you store information in a database and are located in the UK you may need to register with the government regarding the data protection act. If your servers are in the EU you will need to ask permission to transmit data outside the union, even if it stays within your company. Visitors have a right to know that you will make every effort to store their personal information in a safe and secure environment.

Contact details: It’s important to be as transparent as possible, and allow users to contact you if they have a query. You should feature both an email address (or online form), as well as a real world address where a user can write to.

Source: The Privacy Trust

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Do this!

Lots of the newer SmartPhones have the ability to take very nice photos and good video, too. Remember that your computer screen is a 16:9 ratio — and that is horizontal! Facebook image posts can be quite wide. Websites now require larger, wider photography.

The post Phone Photos appeared first on StudioSR.

Get behind the camera!

It’s the year for video. We have collected a few video statistics from here-and-there on the web.

Video usage is on the rise.

• 81% of businesses use video as a marketing tool — up from 63%, the number reported in our 2017 survey.
• 99% of those who already do use video, say they’ll continue to do so in 2018.
• 65% of those who don’t currently use video, say they plan to start in 2018.

The Statistics

•    64% of consumers make a purchase after watching branded social videos (via tubularinsights).
•    59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
•    Native videos on Facebook have 10 times higher reach compared to YouTube links
•    An initial email with a video receives an increased click-through rate by 96%.
•    Cisco states that live internet video will account for 13 % of the total video traffic in 2018 (via Forbes).
•    Video attracts two to three times as many monthly visitors.
•    Combining video with full-page ads boosts engagement by 22 percent.
•    Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
•    The average user spends 88% more time on a website with video.

The Future

By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

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#HolyMoly #WhereToStart

Because of Facebook’s algorithm (there’s that word again), hashtags on posts are only effective within their own platform. Twitter and Instagram make the best use of hashtags — and you can now use them on Pinterest, as well!

You need: Farm or business specific and campaign specific tags.

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Just do it!

Stop with the groaning and moaning about writing blog posts! There are LOTS of good reasons to blog!

Blog posts are extremely useful as Facebook hooks to pull folks over to your website … and they make excellent boost-able posts (aka advertisements).

For starters, you need one good photo and a few sentences for starters. Adding multiple relevant links to blog posts increases your site’s value in Google’s eyes. And for deeper research: Read about distributing content with an RSS feed.

The post Facebook Hooks! appeared first on StudioSR.

Don’t be boring!?

Start with a killer header. Keep to one topic — short! Make it more visual than texty. Write creatively: Evoke hunger, laughter or nostalgia and make it newsworthy. Add a colorful offer. This is Email Direct Marketing, folks.

Boring | Exciting | Lovely | Cute | Fun

The post Direct Mail Marketing appeared first on StudioSR.

Get eggrolls.

OK. It’s from the old Doris Day movie “With Six You Get Eggroll” (1968). Probably lost on folks who are not members of AARP.

If you are planning an ad campaign with a publisher for paper or website ads, make sure you also get the ability to have a branded block of your own making posted in the publisher’s news feed of Facebook — or on other relevant social media. Make it a point of negotiation that you don’t bend from!

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