“You are the product. You feeling something. That’s what sells. Not them. Not sex. They can’t do what we do and they hate us for it.”

When you give a presentation, you’re offering something to your audience. Maybe it’s information, maybe it’s a proposal, maybe it’s a product. You and your message are the [...]

There are billions of ways to tell a story and millions of avenues with which to tell it. Storytelling has been around as long as humans have, and for good reason. Storytelling is the most effective way to get a point across. People live for stories. People are passionate about stories. Movies, books, television, magazines– [...]