Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], unveils a new campaign presenting Liverpool FC’s most recognizable players in the Summer 2026 collection as football prepares for its landmark cultural moment. Set against optimistic and vibrant imagery, the players come together in anticipation before many begin their international journeys to the world’s biggest stage — as the partnership continues to shape a style vision for the next era of the game.

Focusing on how athletes show up when global attention is at its peak, the campaign explores the broader culture surrounding modern football — where fashion and the world around sport are more connected than ever. A selection of intimate scenes captured near Anfield by Alisdair McLellan sit alongside bold portraits and squad arrival moments depicting the shift from club to country, as Liverpool FC men’s team players define style on their own terms.

“I’ve always seen sport as one of the most powerful cultural languages — it connects people through identity, emotion and self-expression,” said Tommy Hilfiger. “What excites me about football today is how personal style has become part of that conversation. This campaign captures Liverpool FC players bringing our Tommy icons into a new era of athlete influence and modern dressing.”

Reflecting the partnership’s vision, each player brings their own point of view to the iconic modern prep TOMMY HILFIGER wardrobe wearing bespoke looks from the Summer 2026 collection. Dressed in elevated tailoring through the club and linen blazer, Dominik Szoboszlai and Cody Gakpo showcase their sartorial take on tunnel walk style, while Alexis Mac Allister and Alexander Isak take a more pared-back approach to Tommy’s prep in the iconic cable knit polo and chino. Each look is anchored in the signature red, white and blue palette, with a subtle nod to the brand’s nautical heritage coming through in Breton stripes and maritime-inspired outerwear. The result is a refreshed expression of “Prep Made Current” — an approach updating American classics through fit, fabric and color. Rooted in heritage and shaped by individuality, each look feels personal, confident and distinct.

For over 40 years, Tommy Hilfiger has built a legacy of fusing F.A.M.E.S. – Fashion, Music, Entertainment and Sport —and defining how athletes dress during iconic cultural moments. From sponsoring Formula 1®️ teams since the ’90s to dressing Cadillac Formula 1® Team drivers Valtteri Bottas and Checo Pérez at high-profile appearances around the world, and now partnering with American football icon Travis Kelce, the brand has consistently shaped how sports stars show up on the global stage. That connection continues through Tommy Hilfiger’s role as Official Global Partner of Liverpool FC. As football commands the world’s attention this summer, the brand’s legacy takes on new meaning — expressed through the players shaping the game today.

The Summer 2026 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @LiverpoolFC.

About TOMMY HILFIGER

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the spirit of Americana, the brand is defined by its red, white and blue DNA, rooted in expressions that are vibrant, confident and brave. The brand’s collections celebrate “Prep made Modern,” fusing timeless classics with a fresh twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections and products including men’s, women’s and kids’ sportswear, denim, accessories, footwear and fragrance.

Part of PVH Corp. [NYSE: PVH], global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024, with broad distribution around the world, including its largest global flagship store at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.

About PVH Corp.

PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit PVH.com.

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About Liverpool FC

Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 20 League Titles, including the Premier League, eight FA Cups, 10 League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women’s Super League titles and one Women’s Championship.

As a socially responsible Club, Liverpool FC is proud of the work it does via the award-winning The Red Way, its ongoing commitment to creating a better future for its people, its planet and its communities. This includes efforts to improve club-wide sustainability, enhance Equality, Diversity & Inclusion in all areas, and create life changing opportunities for children and young people in Merseyside and beyond thanks to its official charity, LFC Foundation.

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