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    <updated>2013-05-22T15:21:53+01:00</updated>
    
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        <title>Fast Cruise</title>
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        <published>2013-05-22T15:21:53+01:00</published>
        <updated>2013-05-22T15:28:30+01:00</updated>
        <summary>I did say there would be a bit of a Dior glut on the blog what with my late late posting of the spring-is-sprung couture collection, my messing around with S/S 13 RTW and now this; a trip to Monaco...</summary>
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            <name>susie_bubble</name>
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<div xmlns="http://www.w3.org/1999/xhtml"><p>I did say there would be a bit of a <a href="http://www.dior.com" target="_blank">Dior</a> glut on the blog what with my late late posting of the <a href="http://www.stylebubble.co.uk/style_bubble/2013/05/garden-of-growth.html" target="_blank">spring-is-sprung couture collection</a>, my messing around with <a href="http://www.stylebubble.co.uk/style_bubble/2013/05/untotal-look.html" target="_blank">S/S 13 RTW</a> and now this; a trip to Monaco over the weekend to go over to see the <a href="http://www.dior.com/couture/en_gb/fashion-accessories/woman" target="_blank">cruise 2014 collection</a>, the first time in three years Dior has ever put on an official resort show, demonstrating Raf Simon's intent in what is an increasingly important part of the business (<a href="http://runway.blogs.nytimes.com/2013/05/21/bouquets-for-january-its-called-resort/?ref=fashion" target="_blank">Cathy Horyn got it in one</a> when she suggested that cruise/resort collections be renamed as pay-the-rent collections).  </p>
<p>To be honest, despite the growing retail importance and the increased coverage of resort, I still find it difficult to retain real concrete memories of cruise collections.  It comes down to not having seen most of those clothes in person, save for a few ails in a store or in a designer's showroom.  But for the most part, it's because there is still a whiff of "filler" about these inter-seasonal collections, something that a few designers readily admit to doing.  To quote Lazaro Hernadez of Proenza Schouler, I don't mind "Clothes to wear, clothes to buy" saleable filler.  It's unrealistic to expect a designer to churn out tip-top, directional wizardry in four collections a year (six if you do menswear as well, eight if you add haute couture on top of that - I think Riccardo Tisci is the only one to do the whole shebang for Givenchy).  </p>
<p>Raf Simons now has the task of overseeing six collection for Dior as well as two menswear collections for his own line and he took us to Monaco to show his first stab at Dior cruise, lulling us into the false pretense that we were going to see a collection that was well-mannered, fit-for-the-riche, and appropriate for the setting.  It was my first time visiting this strange rich microcosm.  I was told I'd see instances of "Too much money.  Not much sense."  My only-in Monaco moment came when I naively wandered into the hotel swim boutique and asked if they had a simple, plain black swimsuit (DOH me for not bringing one), only to be greeted by racks of super-loud, beaded, blinged-out and <em>très cher</em> swimming ensembles.</p>
<p>The lavish affair of Dior's welcome to its guests for the show also tricked us into thinking we were going to be getting simplistic cruise control.  This isn't a house that does things by half and it's hard not to be half seduced when you arrive at a hotel to be handed a Dior-personalised key card to your room as well as a whole host of Dior paraphernalia.  The connection between Monaco and the House of Christian Dior was emphasised in a specially produced booklet where we got a polite rundown of Grace Kelly aka Princess Grace of Monaco's penchant for Dior.  The loveliest touch of all was a bunch of fragrant lillies-of-the valley - a reference to Monsieur Dior's favourite flower, which he liked to have sewn into the hems of his dresses when he was showing his collections.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa310e78970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0676" class="asset  asset-image at-xid-6a00e5508e95a988330192aa310e78970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa310e78970d-700wi" style="width: 670px;" title="IMG_0676" /></a></p>
<p>
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<p>
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<p>So far, so elegantly tasteful.  The weather however conspired to rock this well-groomed boat.  It was bucketing it down.  Like, REALLY pissing it down.  As we arrived at the show venue, at every moment there was a suited-up dude with an umbrella ready to shelter you, even when I insisted that a spot of rain was no real bother.  Either I had bought the crap weather with me from London or the gods were giving Raf Simons a moody Hiroshi Sugimoto-esque backdrop, for his show to play out to.  Built on the Promenade Casiraghi, this Dior white box must have looked like an unexpected addition to Monte Carlo's yachts, 5* hotels and luxury apartment blocks but it was our window to an amazingly vast vista of mean and grey Mediterreanean Sea.</p>
<p>Michel Glaubert revved up the engines on the soundtrack and off we zoomed.  Together with snippets of Madonna's Erotica and Depeche Mode's Behind the Wheel, the soundtrack might have been referencing Monaco's Grand Prix, due to start this week, but it was more an indication of the faster pace that Simons was taking Dior towards.  All preconceptions of a polite and quiet cruise collection flew out of the window at this point.  Simons was literally investigating what the very word "cruise" meant, but he threw away all of the associated cliches and instead put his Dior cruise woman in the driving seat of a swift and sensual ride</p>
<p>Metallic foil and lace panels slashed their way across sheer dresses, making the Dior rose into something that was sharply graphic.  The "Bar" jacket, which was previously rigorous and Le Smoking-esque, was now relaxed in fit and vibrant in cobalt and tomato red.  Lace, a material that had been staid and old-fashioned in Simon's eyes was given an energetic twist by being sprayed, bonded and glazed in a multitude of colour combinations, which is becoming something of a signature of Simons at Dior (who dares to lazily call him a minimalist when he gets how to combine pastel tones, richly gradiated colour and bolts of metallic so well?).  All the instances of lace in the collection formed a visual smorgasboard in itself.  The full-skirted dresses of yester-Dior came zippered and slashed open in some instances to reveal metallic knitted bathing suits - a nod to bygone resortwear that surely needs reviving (one look at the aforementioned hotel swim boutique and I'm literally crying for Simons' swimwear propositions).  The neckscarves creatd by Stephen Jones for his S/S 13 ready to wear are now free-flowing - something that you'd imagine blowing in the wind in a open-top car somewhere.  There was something dynamic and freshly pulsating in those half-full, cropped palazzo trousers with volume concentrated on one side paired with spray-painted lace crop tops.  Something off-kilter was going on in an orange metallic coat with pink metallic flashes and roses looking more like angular Sprouse-esque graphics.  Asymmetry, movement and dynamism were abound and that was exciting to see. </p>
<p>Of course the sun-worshipping rich set that flock to the French Riviera will have things to love in this collection but better yet, it was a surprising cruise collection to all eyes collectively, as we witnessed Simons beginning to really stamp his own imprint at Dior.  I think I might have said it best on Twitter for once.  "It was more Raf.  Less homage-y"</p>
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<p>
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<p>
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<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d497970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0966" class="asset  asset-image at-xid-6a00e5508e95a9883301910268d497970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d497970c-700wi" style="width: 670px;" title="IMG_0966" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d5a9970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0969" class="asset  asset-image at-xid-6a00e5508e95a9883301910268d5a9970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d5a9970c-700wi" style="width: 670px;" title="IMG_0969" /></a></p>
<p>At the Musée Océanographique where past Christian Dior frocks of Princess Grace of Monaco were displayed at the aftershow cocktail event, you sensed that Simons was unlikely to revisit them with as much deference as he has done in his past work at Jil Sander and at Dior and even if he did, it would be with nuance and subtlety.  Escaping the well-to-do pleasantries and the slightly daunting presence of Her Serene Highness Princess Charlene of Monaco (she was the one who invited Simons to show Dior Cruise at Monaco) at the event was easy enough when we could go and watch vibrant fishies and sealife instead at the aquarium.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d5ce970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_1011" class="asset  asset-image at-xid-6a00e5508e95a9883301910268d5ce970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d5ce970c-700wi" style="width: 670px;" title="IMG_1011" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d5ed970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0980" class="asset  asset-image at-xid-6a00e5508e95a9883301910268d5ed970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d5ed970c-700wi" style="width: 670px;" title="IMG_0980" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c72f81e970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0990" class="asset  asset-image at-xid-6a00e5508e95a9883301901c72f81e970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c72f81e970b-350wi" style="width: 332px;" title="IMG_0990" /></a>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d71e970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0993" class="asset  asset-image at-xid-6a00e5508e95a9883301910268d71e970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d71e970c-350wi" style="width: 332px;" title="IMG_0993" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c72f92d970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c72f92d970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0997" class="asset  asset-image at-xid-6a00e5508e95a9883301901c72f92d970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c72f92d970b-700wi" style="width: 670px;" title="IMG_0997" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa314441970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_1004" class="asset  asset-image at-xid-6a00e5508e95a988330192aa314441970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa314441970d-700wi" style="width: 670px;" title="IMG_1004" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d849970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_1008" class="asset  asset-image at-xid-6a00e5508e95a9883301910268d849970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d849970c-700wi" style="width: 670px;" title="IMG_1008" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d8aa970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_1005" class="asset  asset-image at-xid-6a00e5508e95a9883301910268d8aa970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910268d8aa970c-700wi" style="width: 670px;" title="IMG_1005" /></a></p></div>
</content>



    <feedburner:origLink>http://www.stylebubble.co.uk/style_bubble/2013/05/fast-cruise.html</feedburner:origLink></entry>
    <entry>
        <title>Hermès Silk Road</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/StyleBubble/~3/zh_dFUjLmP0/herm%C3%A8s-silk-road.html" />
        <link rel="replies" type="text/html" href="http://www.stylebubble.co.uk/style_bubble/2013/05/herm%C3%A8s-silk-road.html" thr:count="26" thr:updated="2013-05-22T05:15:47+01:00" />
        <id>tag:typepad.com,2003:post-6a00e5508e95a9883301901c5fd952970b</id>
        <published>2013-05-20T15:26:53+01:00</published>
        <updated>2013-05-20T15:30:27+01:00</updated>
        <summary>I blame the heightened sense of emotions on airplanes, but when I watched Hearts and Crafts: The People that Make Hermès, directed by Frédéric Laffont and Isabelle Dupuy-Chavanat, on an Air France flight last year, I was positively moved to...</summary>
        <author>
            <name>susie_bubble</name>
        </author>
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<content type="xhtml" xml:lang="en-GB" xml:base="http://www.stylebubble.co.uk/style_bubble/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I blame the heightened sense of emotions on airplanes, but when  I watched <a href="http://www.lesmainsdhermes.com/en?&amp;xtor=AL-8024" target="_blank"><em>Hearts and Crafts: The People that Make Hermès, </em>directed by Frédéric Laffont and Isabelle Dupuy-Chavanat</a>, on an Air France flight last year, I was positively moved to tears.  Ok, that was perhaps a pathetic step too far, but it was such a great short film, imbued with the sort of integrity, honesty and passion that is sometimes lacking in so many areas of the industry.  In the opening sequence of the film, the stillness of watching the iconic Hermès 90cm x 90cm silk scarf (or carré) floating along a workshop and watching an engraver etch out the meticlous design for a scarf on to clear film were some of the most memorable bits of the film.  </p>
<p>Fast forward a year later and I wound up going to Lyon to witness the process of how an Hermès silk scarf is made from start to finish.  The <a href="http://lesailes.hermes.com/gb/en/fdm-uk?&amp;xtor=AL-8313" target="_blank">Festival Des Metiers</a>, which has toured around the world showcasing scaled-down version of all of Hermès' ateliers, is finally making its way to <a href="http://www.saatchi-gallery.co.uk/current/festival_des_metiers.htm" target="_blank">London at the Saatchi Gallery</a> from tomorrow, and both <a href="http://www.disneyrollergirl.net" target="_blank">Disneyrollergirl</a> and I were lucky enough to visit Lyon to see firsthand just how much work goes into one single silk scarf.  For me, it has all gone hand in hand with a renewed and ardent desire to know how things are made and why certain products warrant the seemingly high value placed upon them.  I'm not apologetic about fetishising craft at all.  It's especially worth the flowery eulogising at Hermès, where they truly believe that they are at the top of their game in their metier and where compromise and shortcuts are not in their vocabulary.   </p>
<p>Robert Dumas introduced the first Hermès silk scarf in 1937 with future generations of Dumas - Jean-Louis Dumas and at present Pierre-Alexis Dumas carrying on the tradition of employing artists to design different motifs.  The language of the Hermès carré is now rich and vast with a huge back catalogue of designs, with plenty that haven't even seen the light of a retail environment.  It's perhaps a more fluid and dynamic part of Hermès' product range, in comparison to say the Birkin or Kelly bag.  The artist collaborations have become more daring and boundary-pushing in recent years (they've even turned to their own exacting method of digital printing as opposed to the traditional Lyonnaise frame style of printing when dealing with <a href="http://www.wallpaper.com/fashion/herm232s-scarves-by-daniel-buren/4914" target="_blank">photo prints such as those by artist Daniel Buren</a>).  The silk line comprises of the two sizes of carrés, twillys, losanges, gavroches and silk/cashmere shawls and it's a product category that has seen resurgent growth with projects such as the J'Aime Mon Carré or knotting cards (there's an Hermès knotting app soon to be released) injecting energetic relevance into the simplicity of a silk scarf again.  In the hands of the wearer, it's open-to-interpretation and methodology.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1dc84c970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="Soie_PE13_41" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1dc84c970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1dc84c970d-700wi" style="width: 670px;" title="Soie_PE13_41" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f6882970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="Soie_PE13_21" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f6882970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f6882970b-700wi" style="width: 670px;" title="Soie_PE13_21" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025567dd970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="Folle_de_soie_2013_02" class="asset  asset-image at-xid-6a00e5508e95a988330191025567dd970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025567dd970c-350wi" style="width: 332px;" title="Folle_de_soie_2013_02" /></a>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1dc99c970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="Folle_de_soie_2013_05" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1dc99c970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1dc99c970d-350wi" style="width: 332px;" title="Folle_de_soie_2013_05" /></a></p>
<p>But the two year process of creation of the Hermès silk scarf is a mostly solid, steady and well-practised routine in the hands of the colourists, engravers, printers and finishing craftsmen who work for Hermès in Lyon, the traditional city of silk in France.  Kamel Hamadou, the highly knowledgeable communications manager of Hermès silk kept on emphasising the key ingredient to the success of Hermès products - passion on the part of the people that work for Hermès, who are often long-serving and enduring.  </p>
<p>We were first taken to Bourgoin-Jallieu, where the beginning and end processes of engraving and finishing in the cycle of a silk scarf takes places.  The engraving facility was actually once an independent engraving facility owned by Marcel Gandit and when Gandid retired, Hermès acquired the facility.  It's interesting that Hermès don't necessarily have a policy of owning all their workshops and ateliers.  They seek out the best partners to work with and where necessary financially support them so that artisans' livelihoods can be preserved but it's not necessarily in their interest to <em>own </em>these facilities.  Slowly but surely, Hermès now have an ownership stake in their ateliers in Lyon but only through necessity rather than strategy.  </p>
<p>From the design studio in Paris comes designs proposed by artists who work for the house on a freelance basis (essentially anyone could be an Hermès scarf artist) and they are interpreted by the engraver in a process of "decomposition".  The engraver has to break down the colours into as many films as there are different colours, thinking in black and white, so that they produce thirty or so films, beginning with the darkest colours and working out to the lightest.  Every colour in a scarf design is traced meticulously using different tools such as a quill, pencil or electric pen and filling out and outlining the areas with Indian ink.  It's an incredible feat of draughtsmanship to watch and that's just on one slide and is painstakingly laboured so that the slides, transferred on to the frames later will result in a 100% accurate print.  In total, 800 hours or so of decomposition is needed to obtain the films for one design.  Some designs that are complex require more such as this Native Indian design, which we watched in the process of decomposition, as it has gradiated shading in the skintone.  It's a precise and technical skil rather than pure artistry as it's the job of the engraver to reflect accurately the artist's design in their decomposed slides.  </p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f6cbe970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9117" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f6cbe970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f6cbe970b-700wi" style="width: 670px;" title="IMG_9117" /></a></p>
<p>
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<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f6b65970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9094" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f6b65970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f6b65970b-700wi" style="width: 670px;" title="IMG_9094" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102556b58970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9113" class="asset  asset-image at-xid-6a00e5508e95a98833019102556b58970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102556b58970c-700wi" style="width: 670px;" title="IMG_9113" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557232970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9102" class="asset  asset-image at-xid-6a00e5508e95a98833019102557232970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557232970c-700wi" style="width: 670px;" title="IMG_9102" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557289970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025573ea970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9066" class="asset  asset-image at-xid-6a00e5508e95a988330191025573ea970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025573ea970c-700wi" style="width: 670px;" title="IMG_9066" /></a></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557289970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9043" class="asset  asset-image at-xid-6a00e5508e95a98833019102557289970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557289970c-700wi" style="width: 670px;" title="IMG_9043" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910255731a970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9083" class="asset  asset-image at-xid-6a00e5508e95a9883301910255731a970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910255731a970c-700wi" style="width: 670px;" title="IMG_9083" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557349970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9072" class="asset  asset-image at-xid-6a00e5508e95a98833019102557349970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557349970c-700wi" style="width: 670px;" title="IMG_9072" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7516970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7516970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9118" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f7516970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7516970b-700wi" style="width: 670px;" title="IMG_9118" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7668970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9085" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f7668970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7668970b-700wi" style="width: 670px;" title="IMG_9085" /></a></p>
<p>Human handwork is all very well but Hermès have in recent years adopted a more precise process of engraving the frames, which require computer generated files, with each individual colour picked out by the computer.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1dd6b5970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9147" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1dd6b5970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1dd6b5970d-700wi" style="width: 670px;" title="IMG_9147" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7759970b-pi" style="display: inline;"><img alt="Hermesscarf" border="0" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f7759970b image-full" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7759970b-800wi" title="Hermesscarf" /></a></p>
<p>Each frame which corresponds to each slide and is prepared with a carefully stretched polyester gauze (different materials such as silk twill, chiffon or silk cashmere on which the frame will print onto, require differently stretched gauzes).  Very recently Hermès have installed a new way of exposing the slides on to the frames using lasers, again for precision and accuracy.  The more traditional way of creating the frames is something I've seen before in smallscale <a href="http://www.stylebubble.co.uk/style_bubble/2012/08/printworks.html" target="_blank">silk-printing facilities such as Insley &amp; Nash</a>, where the frames are coated with a blue photo-sensitive gelatine, and then the negative areas of the slide are penetrated with a strong UV light so that you're left with a frame with the exposed clear mesh, ready for those areas to be printed as part of the design on to silk.  The handling of the frames, despite recent gadgetry still requires a hardy know-how though, especially when so much is at stake with the accuracy of these frames, which will result in the final print.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910255766c970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9153" class="asset  asset-image at-xid-6a00e5508e95a9883301910255766c970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910255766c970c-700wi" style="width: 670px;" title="IMG_9153" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025576a8970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9156" class="asset  asset-image at-xid-6a00e5508e95a988330191025576a8970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025576a8970c-700wi" style="width: 670px;" title="IMG_9156" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f78b2970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9170" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f78b2970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f78b2970b-700wi" style="width: 670px;" title="IMG_9170" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557705970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9179" class="asset  asset-image at-xid-6a00e5508e95a98833019102557705970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557705970c-700wi" style="width: 670px;" title="IMG_9179" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1dd8f3970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9165" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1dd8f3970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1dd8f3970d-700wi" style="width: 670px;" title="IMG_9165" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557782970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9167" class="asset  asset-image at-xid-6a00e5508e95a98833019102557782970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557782970c-700wi" style="width: 670px;" title="IMG_9167" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f799d970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9185" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f799d970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f799d970b-700wi" style="width: 670px;" title="IMG_9185" /></a></p>
<p>Over at A.S. Atelier in Pierre Bénite, where Hermès undertakes the colouration and the printing of the scarves, we don rather attractive rubber footwear to enter the colour workshop, another memorable part of the Hearts and Crafts documentary where a girl carefully mixes up the colours to be used in the printing process.  When the final colourways are decided and the recipes from a possible 75,000 (and counting) colours figured out, here in the colour "kitchen", using pots, wooden mixers and scales, the colours are cooked up.  First there are forty "mother" colours which are made up with pigments and solvements stored in large vats.  And then the smaller quantities of each individual colour for the frames of a design, are made up using different quantities of these mother colours and mixed with a glue-esque "gum" to create the required shade.  It's a process that is again about naked eye judgement on the part of the colour craftsmen who judges whether a colour is right or wrong.   </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557aba970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9471" class="asset  asset-image at-xid-6a00e5508e95a98833019102557aba970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557aba970c-700wi" style="width: 670px;" title="IMG_9471" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1dddde970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9477" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1dddde970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1dddde970d-700wi" style="width: 670px;" title="IMG_9477" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557c21970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9479" class="asset  asset-image at-xid-6a00e5508e95a98833019102557c21970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102557c21970c-700wi" style="width: 670px;" title="IMG_9479" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7ed8970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7ed8970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9482" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f7ed8970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7ed8970b-700wi" style="width: 670px;" title="IMG_9482" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7f76970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9485" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f7f76970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7f76970b-700wi" style="width: 670px;" title="IMG_9485" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1ddfcb970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9500" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1ddfcb970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1ddfcb970d-700wi" style="width: 670px;" title="IMG_9500" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7fe0970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9509" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f7fe0970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f7fe0970b-700wi" style="width: 670px;" title="IMG_9509" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de05c970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de05c970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9510" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1de05c970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de05c970d-700wi" style="width: 670px;" title="IMG_9510" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de238970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9516" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1de238970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de238970d-700wi" style="width: 670px;" title="IMG_9516" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025580ad970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9475" class="asset  asset-image at-xid-6a00e5508e95a988330191025580ad970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025580ad970c-700wi" style="width: 670px;" title="IMG_9475" /></a></p>
<p>Then comes the really exciting part and the step which makes Hermès rather unique in that their silk printing tables are incredibly long, at 150m in length, operating 24 hours of the day everyday (an unusual hours of operation in France).  The silk twill is stretched out over the tables and fixed with an adhesive so that it doesn't move about during the printing process.  One by one, the frames are applied with their corresponding colour, beginning with the "finesse" - the outline pattern and then the filled in colours, working from the smallest to the largest areas and from the darkest to the lightest of tones.  After each frame has been used, you can see the design emerging and filling out.  Here we saw the final frame being applied to this folliage design.  Looking at the vast printing facility, it's a breathtaking bit of perspective to see the roll of silk lifted and floating down the table, ready to be washed, cut and finished.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910255816c970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9520" class="asset  asset-image at-xid-6a00e5508e95a9883301910255816c970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910255816c970c-700wi" style="width: 670px;" title="IMG_9520" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de3fe970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9532" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1de3fe970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de3fe970d-700wi" style="width: 670px;" title="IMG_9532" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f83f9970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9555" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f83f9970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f83f9970b-700wi" style="width: 670px;" title="IMG_9555" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8426970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9556" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f8426970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8426970b-700wi" style="width: 670px;" title="IMG_9556" /></a></p>
<p>Here's another printing facility where they can print the larger 150cm x 150cm designs where we saw a geometric design and an intricate rainforest scarf, in the process of printing.  The actual process of printing is basically a mechanical version of hand silk-printing where you pour the colou on top of the frame and an eletronic squeegee spreads the colour and ensures it is evenly spread and then the frame runs along the length of silk, printing one square at a time.  The printers obviously have to oversee the process to make sure there's enough colour and saturation on each print run and that the frame is perfectly in position each time.  It's a therapeutic process to watch but stressful if you're the eagle-eye technician looking out for any slight mistakes (although it's very rare that a whole 150m bolt of silk is ruined as they normally spot a mistake sooner).   </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8484970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9580" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f8484970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8484970b-700wi" style="width: 670px;" title="IMG_9580" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025582b8970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9584" class="asset  asset-image at-xid-6a00e5508e95a988330191025582b8970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025582b8970c-700wi" style="width: 670px;" title="IMG_9584" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f84e9970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9592" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f84e9970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f84e9970b-700wi" style="width: 670px;" title="IMG_9592" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910255832d970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9603" class="asset  asset-image at-xid-6a00e5508e95a9883301910255832d970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910255832d970c-350wi" style="width: 332px;" title="IMG_9603" /></a>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558369970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9611" class="asset  asset-image at-xid-6a00e5508e95a98833019102558369970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558369970c-350wi" style="width: 332px;" title="IMG_9611" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025583ec970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9613" class="asset  asset-image at-xid-6a00e5508e95a988330191025583ec970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025583ec970c-700wi" style="width: 670px;" title="IMG_9613" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8698970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9617" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f8698970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8698970b-700wi" style="width: 670px;" title="IMG_9617" /></a></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f86ef970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9614" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f86ef970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f86ef970b-700wi" style="width: 670px;" title="IMG_9614" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558510970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p>Then comes processes of fixing, washing and drying so that the silk achieves the right degree of softness and is rid of any gum residue.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558510970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9570" class="asset  asset-image at-xid-6a00e5508e95a98833019102558510970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558510970c-700wi" style="width: 670px;" title="IMG_9570" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558592970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9571" class="asset  asset-image at-xid-6a00e5508e95a98833019102558592970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558592970c-700wi" style="width: 670px;" title="IMG_9571" /></a></p>
<p>Back at Bourgoin-Jallieu, the finishing of the scarves is completed in the "confection" workroom where the scarves are cut and their hems are rolled.  It's the process that marks an Hermès scarf stand out from the rest as the "roulotte" - the rolled hem - is French-hand-hemmed, meaning the hem is rolled from back to front.  It's a dainty 15mm roll that is exposed to the front of the scarf so that it's visible when worn, an aesthetic which Hermès prefers.  Watching the seamstresses' fingers rolling the hem and stitching at the same time, is a mind-bogglingly intricate test of nerves - do they ever accidentally roll more than 15mm of material?  Apparently not...</p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025585fb970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9368" class="asset  asset-image at-xid-6a00e5508e95a988330191025585fb970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025585fb970c-700wi" style="width: 670px;" title="IMG_9368" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de85c970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9346" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1de85c970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de85c970d-700wi" style="width: 670px;" title="IMG_9346" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025586b4970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9359" class="asset  asset-image at-xid-6a00e5508e95a988330191025586b4970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025586b4970c-700wi" style="width: 670px;" title="IMG_9359" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558731970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9371" class="asset  asset-image at-xid-6a00e5508e95a98833019102558731970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558731970c-700wi" style="width: 670px;" title="IMG_9371" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de988970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de988970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9375" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1de988970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1de988970d-700wi" style="width: 670px;" title="IMG_9375" /></a></p>
<p>Even the way a scarf is folded, steamed and stacked is fascinating to watch as the outer corners of the square stand high.</p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025587c0970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9382" class="asset  asset-image at-xid-6a00e5508e95a988330191025587c0970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191025587c0970c-700wi" style="width: 670px;" title="IMG_9382" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8a2c970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9397" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f8a2c970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8a2c970b-700wi" style="width: 670px;" title="IMG_9397" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8a97970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9238" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f8a97970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8a97970b-700wi" style="width: 670px;" title="IMG_9238" /></a></p>
<p>We also got to see the cutting and making of an Hermès silk tie, which are also made here as part of the silk product category.  From the precise hand-cutting of the pattern pieces to the sewing of the lining and then the hand-stitching of the folds of a tie and ensuring that there's a special loop of knotted thread inside the tie as a mark of authenticity - it's all a little unimaginable when you see the tie hanging in-store or being worn by a dreary businessman.  By the naked eye, it's hard for me to judge one tie from another but clearly, these processes just aren't employed in the making of your run-of-the-mill tie.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8af4970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9189" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f8af4970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8af4970b-700wi" style="width: 670px;" title="IMG_9189" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558919970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9195" class="asset  asset-image at-xid-6a00e5508e95a98833019102558919970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558919970c-700wi" style="width: 670px;" title="IMG_9195" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910255897b970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9208" class="asset  asset-image at-xid-6a00e5508e95a9883301910255897b970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910255897b970c-700wi" style="width: 670px;" title="IMG_9208" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8be4970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9221" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f8be4970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8be4970b-700wi" style="width: 670px;" title="IMG_9221" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1debd6970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9225" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1debd6970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1debd6970d-700wi" style="width: 670px;" title="IMG_9225" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558a3b970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9261" class="asset  asset-image at-xid-6a00e5508e95a98833019102558a3b970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558a3b970c-700wi" style="width: 670px;" title="IMG_9261" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558a6c970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9270" class="asset  asset-image at-xid-6a00e5508e95a98833019102558a6c970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558a6c970c-700wi" style="width: 670px;" title="IMG_9270" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558ab5970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9281" class="asset  asset-image at-xid-6a00e5508e95a98833019102558ab5970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558ab5970c-700wi" style="width: 670px;" title="IMG_9281" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1decd6970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9283" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1decd6970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1decd6970d-700wi" style="width: 670px;" title="IMG_9283" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8d2b970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9622" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f8d2b970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8d2b970b-700wi" style="width: 670px;" title="IMG_9622" /></a></p>
<p>Back to the roots of the silk scarf though is the raw material of silk itself.  It's not a process we witnessed but it was certainly emphasised that Hermès have their own silk farm facility out in Brazil where the silkworms produce the cocoons to be made into the raw silk filament.  Just one useful equation.  One moth produces 300 cocoons, feeding on the leaves of two mulberry trees (planted outside Hermès' silk printing facility as a symbolic reminder) which creates 450,000m silk thread, which goes on to make one silk scarf.  300 cocoons = 1 silk scarf.  The silk is then woven back in Lyon exclusively for Hermès in 150m rolls ready to be stretched out on to the printing tables.  Hamadou was keen to dispel a myth about so-called 100% silk.  Any type of silk made from any number of cocoons can be labelled with "100% Silk" but the truth is that there are various grades of silk, which aren't communicated to the customer.  A 100% silk that say a high street brand uses is not the same as one which Hermès uses and that's evident from the touch of the silk, the strength of the silk twill and the threads that you can see at the fray.  It's a technicality that isn't passed on to the end customer, which is a real shame, just because in the end "100% silk" isn't very useful as a label.  Hermès don't communicate about the way their silk is made and instead hopes that the customer can feel for themselves what a Hermès silk scarf is like.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558b4a970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9440" class="asset  asset-image at-xid-6a00e5508e95a98833019102558b4a970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558b4a970c-700wi" style="width: 670px;" title="IMG_9440" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1ded76970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9443" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1ded76970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1ded76970d-700wi" style="width: 670px;" title="IMG_9443" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1df0f2970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9469" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1df0f2970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1df0f2970d-700wi" style="width: 670px;" title="IMG_9469" /></a></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558c13970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9409" class="asset  asset-image at-xid-6a00e5508e95a98833019102558c13970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558c13970c-700wi" style="width: 670px;" title="IMG_9409" /></a></p>
<p>The most visually stimulating part of the visit was seeing the process of colouration, that initially stems in from a back-and-forth process between the colour committee in Paris, namely headed up by Bali Barret, formerly in charge of Hermès silks and now creative director of the womenswear universe.  Baret will communicate moodboards and general colour ranges that she is feeling for a season and then the colourists back in Lyon will come up with a set of colours from their colour arsenal of 75,000 shades to use in the colour schemes for the proposed ten designs for each new season (in total there are twenty designs for the season including new designs and reissued classics).  Each design then has a further eight to ten possible colourways produced as prototypes to be refined, edited and selected by the Paris team.  The design of the scarves are loosely derived from the overall umbrella theme set by Pierre-Alexis Dumas, artistic director of Hermès - the theme for S/S 13 is sport - but there are designs that can stray according to artists' whims as seen in the Native American design, which just happens to sit with the colour schemes seen here in these moodboards and swatches.  In equal importance to designs and motifs, colour is a bit part of the success of a scarf.  One design in three different colourways can alter the look and feel of it dramatically, hence why the colourist team together with the design team in Paris take a long time to select the colours.  </p>
<p>Even when the final design in the final chosen set of colourways make it to Podium - a bi-annual event where the buyers of Hermès stores from all around the world select the scarves they'd like to buy for their specific markets - it's unlikely that a huge quantity of each scarf is bought.  That's the really trippy part of the way Hermès works.  There are so many designs that aren't executed and when they are, the process of decomposing one design design, engraving its corresponding frames, making up correct colours and printing and finishing a scarf is so time-consuming, it's only ever for the sake of a sale of a few hundred scarves of that one particular design available in the entire world.  </p>
<p>"It takes two years to make a scarf that takes two minutes to buy," joked Hamadou at one point but it's a joke that will resonate strongly every time I even look at an Hermès scarf.  This journey of learning about the processes behind the silk scarf, was so provocative that it immediately prompted me to walk into the Hermès store on Sloane Street, on the weekend after my visit to Lyon and buy one of the latest S/S 13 silk scarves straight away.  And when I carried the iconic orange box tied with the printed bolduc ribbon, out of the store, all I could think about were the engraver's hands, colourist cards, printing tables and fingers nimbly stitching the hand-rolled hems.  There's a value to those skills that are priceless and all of a sudden £280 for a 90cm x 90cm silk square seems justified.  It's easy to harbour cynicism towards the pricing of a product, and putting it down to pure greed but I do believe that at Hermès, it just isn't the case and in fact, it's not about shifting the highest quantities (reflected in the waitlists for their bags and the often-sold out products in the boutiques) but about maintaining their high standards of quality.  "First and foremost, Hermès is a quality house, before being a luxury house," says Hamadou.  Like I said before on the <a href="http://www.stylebubble.co.uk/style_bubble/2013/05/the-paris-edimbourg-knitwear-trail.html" target="_blank">Chanel x Barrie post</a>, even if buying an Hermès product is a distant fantasy, at the very least, it's about <em>knowing</em> what dizzying heights of quality are available out there and why they exist in the way that they do.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8e59970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9416" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f8e59970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f8e59970b-700wi" style="width: 670px;" title="IMG_9416" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558ccb970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9424" class="asset  asset-image at-xid-6a00e5508e95a98833019102558ccb970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558ccb970c-700wi" style="width: 670px;" title="IMG_9424" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558d10970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558d10970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9427" class="asset  asset-image at-xid-6a00e5508e95a98833019102558d10970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558d10970c-700wi" style="width: 670px;" title="IMG_9427" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558d64970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9428" class="asset  asset-image at-xid-6a00e5508e95a98833019102558d64970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558d64970c-700wi" style="width: 670px;" title="IMG_9428" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558e00970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9430" class="asset  asset-image at-xid-6a00e5508e95a98833019102558e00970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558e00970c-700wi" style="width: 670px;" title="IMG_9430" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f9012970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9461" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f9012970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f9012970b-700wi" style="width: 670px;" title="IMG_9461" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f9048970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9463" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f9048970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f9048970b-700wi" style="width: 670px;" title="IMG_9463" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558eac970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9459" class="asset  asset-image at-xid-6a00e5508e95a98833019102558eac970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833019102558eac970c-700wi" style="width: 670px;" title="IMG_9459" /></a></p>
<p>If I sound mighty knowledgeable and informed in this post, it's all down to me transcribing everything that Mr Hamadou said during this magnificent tour and he was very generous in answering my every tedious question that I threw at him.  Luckily, he has a real knack for boorish audiences, having participated in every Festival des Métiers that Hermès has ever done.  Hamadou will be bringing over a few key artisans over from Lyon to London for the exhibition at the Saatchi Gallery and will be talking exhibition-goers through the process of silk scarf making, with physical demonstrations, albeit on a smaller scale.  I was lucky enough to see the real scale shebang in Lyon but this <a href="http://www.saatchi-gallery.co.uk/current/festival_des_metiers.htm" target="_blank">Festival des Métiers rendez-vous</a> is certainly the next best thing.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f92a1970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="Hermes_fdm" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5f92a1970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5f92a1970b-700wi" style="width: 670px;" title="Hermes_fdm" /></a></p></div>
</content>



    <feedburner:origLink>http://www.stylebubble.co.uk/style_bubble/2013/05/herm%C3%A8s-silk-road.html</feedburner:origLink></entry>
    <entry>
        <title>BITE Me</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/StyleBubble/~3/2kCR3X3J2pE/bite-me.html" />
        <link rel="replies" type="text/html" href="http://www.stylebubble.co.uk/style_bubble/2013/05/bite-me.html" thr:count="12" thr:updated="2013-05-22T11:13:17+01:00" />
        <id>tag:typepad.com,2003:post-6a00e5508e95a9883301901c5bbf03970b</id>
        <published>2013-05-19T23:42:01+01:00</published>
        <updated>2013-05-19T23:42:01+01:00</updated>
        <summary>My one and only jaunt to Monaco was a literal washout this weekend with an uncharacteristic torrential downpour on Saturday. That didn't dampen the spirits of what was an incredible Dior Cruise show by Raf Simons, which I will post...</summary>
        <author>
            <name>susie_bubble</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Labels, Labels, Labels" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="London Blah Blah Blah" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Art of Shopping" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.stylebubble.co.uk/style_bubble/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>My one and only jaunt to Monaco was a literal washout this weekend with an uncharacteristic torrential downpour on Saturday.  That didn't dampen the spirits of what was an incredible Dior Cruise show by Raf Simons, which I will post about soon, but I did chortle at the fact that ironically London is beginning to enjoy better weather.  Therefore, the brilliant popup shop <a href="https://www.facebook.com/Beachintheeast?ref=ts&amp;fref=ts" target="_blank">Beach in the East</a>, conceived by the all-seeing, all-knowing <a href="http://www.yasminsewell.com" target="_blank">Yasmin Sewell</a> and her team at <a href="http://www.papermachetiger.com" target="_blank">Paper Mache Tiger</a>, couldn't have been better timed.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a02ff970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0510" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1a02ff970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a02ff970d-700wi" style="width: 670px;" title="IMG_0510" /></a></p>
<p>Ye might have little faith.  You might ask aren't we tired of the fleeting and the blink and you'll miss it shopping thing?  This is one pop-up though that has serious legs, with Sewell's creative direction involved.  She was thinking about how great California might have been in the seventies and feeling the <em>Dogtown and Z-Boys</em> vibes that were lingering in fashion at the moment and together conjured up a space that would reflect those influences.  Hanging out on the beach is given a sub-cultural spin that goes against the grain of more conventional "holiday" product that gets shoved down our throats when June comes along.  In an ambitious five weeks, Sewell very quickly got a concrete pool made up inside her vast showroom,  had <a href="http://www.stolenspace.com/section.php?xSec=42" target="_blank">Word to Mother</a> come in with a spraycan and create a convincing skatebowl-inspired interior and more impressively, pulled together product by securing exclusives from designers or bringing in labels that aren't necessarily available online yet.</p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a0395970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="FRONT-PAGE-FOR-BITE-WEB[1]" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1a0395970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a0395970d-700wi" style="width: 670px;" title="FRONT-PAGE-FOR-BITE-WEB[1]" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5b9ea6970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="LOGOS-FONTS-AND-COLOURS-WEB[1]" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5b9ea6970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5b9ea6970b-700wi" style="width: 670px;" title="LOGOS-FONTS-AND-COLOURS-WEB[1]" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a04bd970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="GRAFFITI-AND-FUN-FF&amp;E-WEB[1]-1" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1a04bd970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a04bd970d-700wi" style="width: 670px;" title="GRAFFITI-AND-FUN-FF&amp;E-WEB[1]-1" /></a></p>
<p><a href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a04f8970d-popup"><img alt="POOL-CONSTRUCTION-WEB[2]" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a04f8970d-700wi" title="POOL-CONSTRUCTION-WEB[2]" /></a></p>
<p>The result is a one-stop-drop of awesomeness in the heart of Shoreditch that will be open for one month, feted with a party and better yet, all product will be available to buy online via FarFetch at the end of May.  Sewell knows a thing or two about marrying up bricks-to-mortar experience with digital convenience.  It would be best if you can drop into the pop-up but the next best thing would be to secure pieces through FarFetch.   Oh, and nothing is over the £300 mark so it's relatively speaking, easy on the wallet.  </p>
<p>The things that got me excited were the <a href="http://www.thomastait.com" target="_blank">Thomas Tait</a> photo collage tops featuring Southbank's skate park, where he had his S/S 13 show and his O_o sunnies, which I mentioned in my write-up of his A/W 13-4 collection.  I notched up the first sale at BITE (perfect, acronym, no?) as I couldn't resist Tait's skatepark antics.  Then there were exclusive palm tree sandals by the wonderful <a href="http://sophia-webster.com" target="_blank">Sophia Webster</a>, a cute polka dot romper by <a href="http://www.houseofholland.co.uk" target="_blank">House of Holland</a> and tie-front shirts by <a href="http://www.peridotlondon.co.uk" target="_blank">Peridot</a>.  There are easy no-brainer pieces such as the <a href="http://www.cecilethebrand.com" target="_blank">Cécile</a> t-shirts, which have been blowing up all over the place and here, features a collaboration with artist <a href="http://www.richieculver.com/" target="_blank">Richie Culver</a> as well as affordable eyewear fun from <a href="http://sheriffandcherry.com/shop" target="_blank">Sheriff &amp; Cherry</a>.  There's more recognisable beachwear fare from the likes of <a href="http://lisamariefernandez.com" target="_blank">Lisa Marie Fernandez</a>, <a href="http://www.ancient-greek-sandals.com" target="_blank">Ancient Greek Sandals</a> and <a href="http://prismlondon.myshopify.com/" target="_blank">Prism</a>.  </p>
<p>The pop-up also introduces us to new talent Joe Duke, who Sewell is mentoring, who has created one-off printed lacquered denim jackets.  They have an Helmut Lang-ish vibe about them and will likely be my next BITE purchase when I swing back into town.  Newbies-wise, there are flower-power prints by The Print Dept and also cool swimwear by <a href="http://www.bethrichards.com" target="_blank">Beth Richards</a>.  There's a veggie spin to denim overalls as LA-based denim whizkid Frederick Maxwell Kingery hand dyed overalls and skater shorts using unusual all-natural ingredients.  The BITE team went one step further and created all-natural swirled rainbow cakes by <a href="http://hemsleyandhemsley.com" target="_blank">Hemsley &amp; Hemsley</a>.</p>
<p>There's product yet to come in during BITE's three month pop-up time and maybe a party or two to enjoy its summery tenancy in Shoreditch so even if I don't ever get to a beach, at least the beach came to me in London.  </p>
<p><em>Beach in the East open until 24th of August at Lower Ground G, 123 Clifton Street, EC2A 4LD.  Open Mon-Sat 10am-6pm.  </em>  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a0a33970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0622" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1a0a33970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a0a33970d-700wi" style="width: 670px;" title="IMG_0622" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5ba502970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0516" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5ba502970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5ba502970b-700wi" style="width: 670px;" title="IMG_0516" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5ba6aa970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0535" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5ba6aa970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5ba6aa970b-700wi" style="width: 670px;" title="IMG_0535" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251ab1c970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0545" class="asset  asset-image at-xid-6a00e5508e95a9883301910251ab1c970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251ab1c970c-700wi" style="width: 670px;" title="IMG_0545" /></a><br /><span style="font-size: 8pt;"><em><strong>Lisa Marie Fernandez towelling robe and Thomas Tait sunglasses</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5ba819970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0563" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5ba819970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5ba819970b-700wi" style="width: 670px;" title="IMG_0563" /></a><br /></strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5ba87d970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0561" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5ba87d970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5ba87d970b-700wi" style="width: 670px;" title="IMG_0561" /></a><br />House of Holland polka dot overall and <em>Cécile t-shirt in collaboration with  Richie Culver</em></strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong><em />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251add4970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0585" class="asset  asset-image at-xid-6a00e5508e95a9883301910251add4970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251add4970c-700wi" style="width: 670px;" title="IMG_0585" /></a><br /></strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5ba9dd970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0628" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5ba9dd970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5ba9dd970b-700wi" style="width: 670px;" title="IMG_0628" /></a><br /></strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251ae62970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0627" class="asset  asset-image at-xid-6a00e5508e95a9883301910251ae62970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251ae62970c-700wi" style="width: 670px;" title="IMG_0627" /></a><br />Lisa-Marie Fernandez bikinis and Jill Unwin jewellery</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251af00970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0518" class="asset  asset-image at-xid-6a00e5508e95a9883301910251af00970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251af00970c-700wi" style="width: 670px;" title="IMG_0518" /></a><br /></strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a1097970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0519" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1a1097970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a1097970d-700wi" style="width: 670px;" title="IMG_0519" /></a><br />Prism espadrilles</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251af89970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0520" class="asset  asset-image at-xid-6a00e5508e95a9883301910251af89970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251af89970c-700wi" style="width: 670px;" title="IMG_0520" /></a><br />Reece Hudson clutch featuring Word to Mother print</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5bac01970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0571" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5bac01970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5bac01970b-700wi" style="width: 670px;" title="IMG_0571" /></a><br /></strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5bac3b970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0579" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5bac3b970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5bac3b970b-700wi" style="width: 670px;" title="IMG_0579" /></a><br /></strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a11c0970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0580" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1a11c0970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a11c0970d-700wi" style="width: 670px;" title="IMG_0580" /></a><br />Thomas Tait skatepark collage tops</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251b0e0970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0559" class="asset  asset-image at-xid-6a00e5508e95a9883301910251b0e0970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251b0e0970c-700wi" style="width: 670px;" title="IMG_0559" /></a><br />Katie Hillier bunny hairbands </strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5baddd970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0524" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5baddd970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5baddd970b-700wi" style="width: 670px;" title="IMG_0524" /></a><br />The Print Dept.</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a1393970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0527" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1a1393970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a1393970d-700wi" style="width: 670px;" title="IMG_0527" /></a><br /></strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5bae99970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0602" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5bae99970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5bae99970b-700wi" style="width: 670px;" title="IMG_0602" /></a><br />Sheriff &amp; Cherry sunglasses</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a142d970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0590" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1a142d970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a142d970d-700wi" style="width: 670px;" title="IMG_0590" /></a><br />Frederick Maxell Kingery</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251b432970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0555" class="asset  asset-image at-xid-6a00e5508e95a9883301910251b432970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251b432970c-700wi" style="width: 670px;" title="IMG_0555" /></a><br />Sophia Webster sandals</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251b4e6970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0547-1" class="asset  asset-image at-xid-6a00e5508e95a9883301910251b4e6970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251b4e6970c-700wi" style="width: 670px;" title="IMG_0547-1" /></a><br />Silverspoon Attire</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a169a970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0592" class="asset  asset-image at-xid-6a00e5508e95a988330192aa1a169a970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330192aa1a169a970d-700wi" style="width: 670px;" title="IMG_0592" /></a><br /></strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251b58c970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0634" class="asset  asset-image at-xid-6a00e5508e95a9883301910251b58c970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301910251b58c970c-700wi" style="width: 670px;" title="IMG_0634" /></a><br />Customised denim jackets by Joe Duke</strong></em></span></p>
<p><span style="font-size: 8pt;"><em><strong>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5bb1f6970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0565" class="asset  asset-image at-xid-6a00e5508e95a9883301901c5bb1f6970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c5bb1f6970b-700wi" style="width: 670px;" title="IMG_0565" /></a><br />Cakes by Hemsley &amp; Hemsley</strong></em></span></p></div>
</content>



    <feedburner:origLink>http://www.stylebubble.co.uk/style_bubble/2013/05/bite-me.html</feedburner:origLink></entry>
    <entry>
        <title>Versus Rebooted</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/StyleBubble/~3/8G7J1C4OQOU/versus-rebooted.html" />
        <link rel="replies" type="text/html" href="http://www.stylebubble.co.uk/style_bubble/2013/05/versus-rebooted.html" thr:count="18" thr:updated="2013-05-19T18:30:41+01:00" />
        <id>tag:typepad.com,2003:post-6a00e5508e95a988330191023c2d5e970c</id>
        <published>2013-05-17T12:44:45+01:00</published>
        <updated>2013-05-20T16:11:26+01:00</updated>
        <summary>"This is a new Versus. it's for you guys…" said Donatella repeatedly on the Google+ Hangout to celebrate the launch of #newversus and J.W. Anderson's collaboration with Versus, where I a) lost my Hangout virginity and b) got lost in...</summary>
        <author>
            <name>susie_bubble</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Labels, Labels, Labels" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Music" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Beautiful People" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Vintage" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.stylebubble.co.uk/style_bubble/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>"This is a new <a href="http://www.versusversace.com" target="_blank">Versus</a>.  it's for you guys…" said Donatella repeatedly on the Google+ Hangout to celebrate the launch of #newversus and <a href="http://j-w-anderson.co.uk" target="_blank">J.W. Anderson</a>'s collaboration with Versus, where I a) lost my Hangout virginity and b) got lost in fascination of New York's rabbit warren Google offices.  The "you guys" she was referring to was a mix of us bloggers on the Hangout, the smartphone wielding-generation who want instant gratification whether it's through an Instagram like or being able to shop for collections online, and a cross-discipline crowd, not restricted to hardcore fashion-heads.  And I was lucky enough to be along for the ride in New York to witness how Versus would wade into this new territory of "you guys".</p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43a5d8970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9929" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43a5d8970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43a5d8970d-700wi" style="width: 670px;" title="IMG_9929" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c6b55970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="20130514_162906" class="asset  asset-image at-xid-6a00e5508e95a988330191023c6b55970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c6b55970c-700wi" style="width: 670px;" title="20130514_162906" /></a></p>
<p>When brands say they're "doing digital", it often feels like they're merely ticking a box so that they fulfil expectations.  Versace threw everything into this Versus launch with gusto.  In the run-up, they had been avidly uploading sneak peeks, design inspiration, archive Versus imagery on their <a href="http://web.stagram.com/n/versus_versace" target="_blank">Instagram</a>, <a href="https://twitter.com/versace" target="_blank">Twitter</a> and <a href="https://www.facebook.com/OfficialVersus" target="_blank">Facebook</a> accounts.  The newly designed Versus site was counting down the days to the launch to build momentum.  Then there was the more <a href="https://plus.google.com/+Versace" target="_blank">official partnership with Google+</a> to enable Donatella to "Hangout" with bloggers and indadvertedly seduced me with the whole Hangout thing (brain is a-ticking as to how I can "hangout" more).  The <a href="https://www.youtube.com/watch?feature=player_embedded&amp;v=rPLUMDR-LUY" target="_blank">hangout</a> wasn't exactly hitch-free but it's the imperfect and slightly haphazard nature of a Google Hangout, that makes it appealing when a glossy and normally intangible figure like Donatella is involved.  There's a recklessness in this new strategy that taps into Donatella's own initial experiences of designing Versus back in the nineties.  "I feel the same rebellious energy that i felt back then," she said after the Hangout.  "It's different because I can talk to the audience - to learn from other people.  It's great to have that dialogue."  A reported 1.1 million eyeballs saw the Hangout where Donatella also enthusiastically let slip that Lady Gaga would be involved in the making of the music of the show.  This then introduced me to the army of "Little Monsters" contingency on Twitter, where I was temporarily mired in an ongoing spiral of trying to inform them of Gaga-goings-on with regards to the show.  </p>
<p>Speaking of which, I'm all about the no holds-barred thing so cue HASHTAG AWKWARD conversation.  On the day I landed into New York, I was ushered into the New York Versace showroom, ready to interview Donatella and J.W. Anderson and lo and behold, Lady Gaga in Versace finery was there just errr… hanging out and just as she was leaving...</p>
<p>...important PR honcho asks me "Have you guys met?"  I say… "Oh no, I don't believe we've met!" in a faux-posh hoity-toity manner.  Have no idea what possessed me to say that.  Gaga says "No I don't think so either…." Tinkles of embarrassed laughter.  She saves the day by saying "I like your shoes.  They're furry!"  Finally I can get out of my flustered state and say something useful. "Oh, thanks!  They're actually Jonathan's!" looking down at my bearded J.W. Anderson shoes from his first season of doing womenswear.   Ground.  Swallow.  Please.  I have the convo recorded on my dictophone for the time machine that I'll be burying in the garden.    </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c463009970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="Versus-Tumblr" class="asset  asset-image at-xid-6a00e5508e95a9883301901c463009970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c463009970b-700wi" style="width: 670px;" title="Versus-Tumblr" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4080970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="Inspo1" class="asset  asset-image at-xid-6a00e5508e95a988330191023c4080970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4080970c-700wi" style="width: 670px;" title="Inspo1" /></a></p>
<p>Once we finally got the interview started though, what was striking was the working relationship and mutual appreciation between Donatella and Jonathan.  "There were things I didn't understand the first time I saw his work," said Donatella.  "I was so intrigued - 'Why don't I understand this right away?'  When there's a fixation like that, there must be something right about it."  It's not quite chalk and cheese but certainly, Jonathan's own directional collections, which pushes the eye towards something that's gone askew, doesn't necesarily always sit perfectly with the va-va-glamour of what Donatella does at Versace.  </p>
<p>But it's in the archives of Versus where Jonathan, really extracted the original spirit of Versus from the nineties and made it relevant AGAIN for today.  One look at <a href="http://web.stagram.com/n/jw_anderson" target="_blank">J.W. Anderson's Instagram</a> and you knew he has been digging deep into the Versus archives to rekindle a spirit, where the Versus guys and girls looked like they were having a laugh, not giving a fuck and just looked like they were incidentally wearing Versus with a happy-go-lucky irreverence.  The resulting clothes and campaign imagery were energetic and there was always something a bit "messy" or "off" about them - something Jonathan knows a thing or two about from his own collections.  And so Jonathan has revived that boy/girl gender dynamic of Versus, with his own taken on unisex wear - a category of clothing that can often go horribly wrong.  Here, guys and girls can both take on the Versus patent trouser or a knitted crop top with gold buttons at the shoulders.  They can both take on the satchel bags adorned with oversized safety pins (which traversed around on a pedicab type bike at the event).  Boys were crowned with tilted tiaras - they can be princesses or princes - whichever they prefer.  You can crow "But what boy would wear that…?" all you like, but to dare to put the clothes out there first and then see who takes the bait is far more interesting than holding back from what was clearly instinctive to a designer like Jonathan.</p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465a96970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="20130515_162837" class="asset  asset-image at-xid-6a00e5508e95a9883301901c465a96970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465a96970b-350wi" style="width: 332px;" title="20130515_162837" /></a>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43bf0d970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="20130515_200837" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43bf0d970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43bf0d970d-350wi" style="width: 332px;" title="20130515_200837" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465b04970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0145" class="asset  asset-image at-xid-6a00e5508e95a9883301901c465b04970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465b04970b-700wi" style="width: 670px;" title="IMG_0145" /></a><span style="font-size: 8pt;"><em><strong>Showing love for Google with my nails and a bargainous piece of Versus by Christopher Kane which I picked up from TK Maxx for £120!!</strong></em></span></p>
<p>What was surprising was how the Versus language somehow fused with Jonathan's own aesthetic so seamlessly.  You saw touches of the asymmetry in the passage of hot coloured knits in his own namesake collection, but the way they were cut on the body looked sexier and well… more in keeping with Versus style.  The cut-out black dresses that slinked their way around the body with drop down straps showed enough flesh but rejected a super tight body-con fit.  An oversized blazer with a band of vinyl across the middle was signature Jonathan but that gold button gives it the Versace stamp of approval.  The energy was Versus through and through and the vibes of those archive campaigns came to life again in the collection.   A Versus core collection designed by an in-house team and launched concurrently at the the event, also reflect something of Versus' iconography.  Overrun with gold chain and medallion prints, giant safety pins and op-art madness, this will be the more accessible offering in Versus' arsenal.     </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46449b970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9924" class="asset  asset-image at-xid-6a00e5508e95a9883301901c46449b970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46449b970b-700wi" style="width: 670px;" title="IMG_9924" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43aaef970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9922" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43aaef970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43aaef970d-700wi" style="width: 670px;" title="IMG_9922" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464660970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9931" class="asset  asset-image at-xid-6a00e5508e95a9883301901c464660970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464660970b-700wi" style="width: 670px;" title="IMG_9931" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4646ab970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9927" class="asset  asset-image at-xid-6a00e5508e95a9883301901c4646ab970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4646ab970b-700wi" style="width: 670px;" title="IMG_9927" /></a></p>
<p>The way the New York launch event was conceived also tied in with the direct language of the collection.  "In today's world, we move so fast and get bored," said Jonathan.  "This is a 'happening'.  The looks are done in the same way.  There's no holding back.  It's to the point.   It's to get to the DNA of what Versus codes are.  It's important that we say "This is it!"  And so over 1,000 people were invited to a transformed Lexington Armoury, gaffered up with Versus tape and stacked with TV screens to transmit a trio of live performances by Angel Haze, Dead Sara and Grimes, interspersed with the showing of J.W. Anderson x Versus split in three parts.  The new core Versus collection was worn by the performance artists to compliment the main show.  That idea of revealing all to the internet-world-at-large was reflected in the show setup as inside a giant glass box in the middle, we saw Donatella and Jonathan prepping the models in a backstage mise-en-scene, before they were sent out on to the catwalks at either side of the box.  A reflection on our goldfish bowl society perhaps.  The event didn't play by the standard fash-un guestlist rules either, as Donatella specifically requested a more varied crowd, consisting of people from the art and music worlds and club kids in New York.  It was a mixed up motley crew that would actually give it their all on the vast dance floor as opposed to standing meekly on the sides with a glass of champers.  </p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43a9d3970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9869" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43a9d3970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43a9d3970d-700wi" style="width: 670px;" title="IMG_9869" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43aa2d970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9848" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43aa2d970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43aa2d970d-700wi" style="width: 670px;" title="IMG_9848" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46458a970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46458a970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9849" class="asset  asset-image at-xid-6a00e5508e95a9883301901c46458a970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46458a970b-700wi" style="width: 670px;" title="IMG_9849" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c44fc970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9893" class="asset  asset-image at-xid-6a00e5508e95a988330191023c44fc970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c44fc970c-700wi" style="width: 670px;" title="IMG_9893" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4647b3970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9996" class="asset  asset-image at-xid-6a00e5508e95a9883301901c4647b3970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4647b3970b-700wi" style="width: 670px;" title="IMG_9996" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43acb6970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0007" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43acb6970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43acb6970d-700wi" style="width: 670px;" title="IMG_0007" /></a><span style="font-size: 8pt;"><em><strong>A</strong></em></span><em style="font-size: 8pt;"><strong>ngel Haze</strong></em></p>
<p><a href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4241970c-popup"><img alt="IMG_9968" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4241970c-700wi" title="IMG_9968" /></a></p>
<p><a href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4241970c-popup" />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43ae14970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9977" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43ae14970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43ae14970d-700wi" style="width: 670px;" title="IMG_9977" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46592a970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9912" class="asset  asset-image at-xid-6a00e5508e95a9883301901c46592a970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46592a970b-700wi" style="width: 670px;" title="IMG_9912" /></a></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46494d970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9980" class="asset  asset-image at-xid-6a00e5508e95a9883301901c46494d970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46494d970b-700wi" style="width: 670px;" title="IMG_9980" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4618970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4618970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9873" class="asset  asset-image at-xid-6a00e5508e95a988330191023c4618970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4618970c-700wi" style="width: 670px;" title="IMG_9873" /></a></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4618970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43aee6970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9981" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43aee6970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43aee6970d-700wi" style="width: 670px;" title="IMG_9981" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464a5d970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464a5d970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9837" class="asset  asset-image at-xid-6a00e5508e95a9883301901c464a5d970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464a5d970b-700wi" style="width: 670px;" title="IMG_9837" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464ac6970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464ac6970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9903" class="asset  asset-image at-xid-6a00e5508e95a9883301901c464ac6970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464ac6970b-700wi" style="width: 670px;" title="IMG_9903" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464b2d970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9864" class="asset  asset-image at-xid-6a00e5508e95a9883301901c464b2d970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464b2d970b-700wi" style="width: 670px;" title="IMG_9864" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4821970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9906" class="asset  asset-image at-xid-6a00e5508e95a988330191023c4821970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4821970c-700wi" style="width: 670px;" title="IMG_9906" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b102970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9950" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43b102970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b102970d-700wi" style="width: 670px;" title="IMG_9950" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b14b970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0052" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43b14b970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b14b970d-700wi" style="width: 670px;" title="IMG_0052" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c48d8970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0062" class="asset  asset-image at-xid-6a00e5508e95a988330191023c48d8970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c48d8970c-700wi" style="width: 670px;" title="IMG_0062" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4654ff970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0058" class="asset  asset-image at-xid-6a00e5508e95a9883301901c4654ff970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4654ff970b-700wi" style="width: 670px;" title="IMG_0058" /></a><em style="font-size: 8pt;"><strong>Dead Sara</strong></em></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465537970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0043" class="asset  asset-image at-xid-6a00e5508e95a9883301901c465537970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465537970b-700wi" style="width: 670px;" title="IMG_0043" /></a></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b192970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0019" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43b192970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b192970d-700wi" style="width: 670px;" title="IMG_0019" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c493b970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0023" class="asset  asset-image at-xid-6a00e5508e95a988330191023c493b970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c493b970c-700wi" style="width: 670px;" title="IMG_0023" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464d01970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464d01970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9828" class="asset  asset-image at-xid-6a00e5508e95a9883301901c464d01970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464d01970b-700wi" style="width: 670px;" title="IMG_9828" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c49c5970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c49c5970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0026" class="asset  asset-image at-xid-6a00e5508e95a988330191023c49c5970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c49c5970c-700wi" style="width: 670px;" title="IMG_0026" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464d5c970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0024" class="asset  asset-image at-xid-6a00e5508e95a9883301901c464d5c970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464d5c970b-700wi" style="width: 670px;" title="IMG_0024" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4af1970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9835" class="asset  asset-image at-xid-6a00e5508e95a988330191023c4af1970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4af1970c-700wi" style="width: 670px;" title="IMG_9835" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b36c970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0033" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43b36c970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b36c970d-700wi" style="width: 670px;" title="IMG_0033" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b3aa970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0035" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43b3aa970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b3aa970d-700wi" style="width: 670px;" title="IMG_0035" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b3d3970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0031" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43b3d3970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b3d3970d-700wi" style="width: 670px;" title="IMG_0031" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464f4c970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9838" class="asset  asset-image at-xid-6a00e5508e95a9883301901c464f4c970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c464f4c970b-700wi" style="width: 670px;" title="IMG_9838" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b465970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9933" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43b465970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b465970d-700wi" style="width: 670px;" title="IMG_9933" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4650ff970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0015" class="asset  asset-image at-xid-6a00e5508e95a9883301901c4650ff970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4650ff970b-700wi" style="width: 670px;" title="IMG_0015" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465138970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9956" class="asset  asset-image at-xid-6a00e5508e95a9883301901c465138970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465138970b-700wi" style="width: 670px;" title="IMG_9956" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b61f970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b61f970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9962" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43b61f970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b61f970d-700wi" style="width: 670px;" title="IMG_9962" /></a></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b61f970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4e9c970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0070" class="asset  asset-image at-xid-6a00e5508e95a988330191023c4e9c970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4e9c970c-700wi" style="width: 670px;" title="IMG_0070" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465286970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9886" class="asset  asset-image at-xid-6a00e5508e95a9883301901c465286970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465286970b-700wi" style="width: 670px;" title="IMG_9886" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4652c7970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9883" class="asset  asset-image at-xid-6a00e5508e95a9883301901c4652c7970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4652c7970b-700wi" style="width: 670px;" title="IMG_9883" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4f75970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0071" class="asset  asset-image at-xid-6a00e5508e95a988330191023c4f75970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4f75970c-700wi" style="width: 670px;" title="IMG_0071" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4ffe970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9829" class="asset  asset-image at-xid-6a00e5508e95a988330191023c4ffe970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c4ffe970c-700wi" style="width: 670px;" title="IMG_9829" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c5028970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0073" class="asset  asset-image at-xid-6a00e5508e95a988330191023c5028970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c5028970c-700wi" style="width: 670px;" title="IMG_0073" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46541c970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0074" class="asset  asset-image at-xid-6a00e5508e95a9883301901c46541c970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c46541c970b-700wi" style="width: 670px;" title="IMG_0074" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b8f7970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0076" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43b8f7970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b8f7970d-700wi" style="width: 670px;" title="IMG_0076" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b934970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9845" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43b934970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b934970d-700wi" style="width: 670px;" title="IMG_9845" /></a></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43b934970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43ba47970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0077" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43ba47970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43ba47970d-700wi" style="width: 670px;" title="IMG_0077" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43ba6d970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /></p>
<p><a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43ba6d970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0081" class="asset  asset-image at-xid-6a00e5508e95a98833017eeb43ba6d970d" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a98833017eeb43ba6d970d-700wi" style="width: 670px;" title="IMG_0081" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c52af970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0084" class="asset  asset-image at-xid-6a00e5508e95a988330191023c52af970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c52af970c-350wi" style="width: 332px;" title="IMG_0084" /></a>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4656f6970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0085" class="asset  asset-image at-xid-6a00e5508e95a9883301901c4656f6970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4656f6970b-350wi" style="width: 332px;" title="IMG_0085" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c538f970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0086" class="asset  asset-image at-xid-6a00e5508e95a988330191023c538f970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c538f970c-700wi" style="width: 670px;" title="IMG_0086" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c53d0970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_9842" class="asset  asset-image at-xid-6a00e5508e95a988330191023c53d0970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c53d0970c-700wi" style="width: 670px;" title="IMG_9842" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c540a970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0091" class="asset  asset-image at-xid-6a00e5508e95a988330191023c540a970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c540a970c-700wi" style="width: 670px;" title="IMG_0091" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4659c8970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0116" class="asset  asset-image at-xid-6a00e5508e95a9883301901c4659c8970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c4659c8970b-700wi" style="width: 670px;" title="IMG_0116" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c5626970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="IMG_0120" class="asset  asset-image at-xid-6a00e5508e95a988330191023c5626970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c5626970c-700wi" style="width: 670px;" title="IMG_0120" /></a><span style="font-size: 8pt;"><em><strong>Grimes</strong></em></span></p>
<p><iframe frameborder="0" height="377" src="http://player.vimeo.com/video/66325956?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="670" /></p>
<p>The journey doesn't stop at the launch party as the point of this out-of-season presentation style of <a href="http://www.versusversace.com/" target="_blank">Versus</a> is to launch collections as an event concurrently with <a href="http://www.versusversace.com" target="_blank">e-commerce</a>.  The website design is really quite enticing and it definitely sends Versus up the solo-brand e-commerce site top of the charts for me.   Currently, the core collection heavy with chain and belt bling prints, black and white op-art and yes, that ever pervasive safety pin is available to buy with prices lower than what Versus has been in the past.  J.W. Anderson's collection will apparently be launching in <span style="text-decoration: line-through;">3 days or so</span> **EDIT** (Fashion doesn't move as quickly as we'd like and the collaboration will be launching on the Versus site on June 15th) with price points TBC.  </p>
<p>Whilst J.W. Anderson's collection was initially reported to be a one-off, it seems like the rapport between Donatella and Jonathan is so good that ongoing collaboration could be imminent.  Donatella doesn't seem to want to put a time stamp on it either.  "I'm going to do what I feel is right.  At this moment, it feels so right."  It's this emphasis on what's going on "right now" that has Versus on course for a full-on reboot.  </p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465eb8970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="Versus1" class="asset  asset-image at-xid-6a00e5508e95a9883301901c465eb8970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465eb8970b-700wi" style="width: 670px;" title="Versus1" /></a></p>
<p>
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c5b8c970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="Versus2" class="asset  asset-image at-xid-6a00e5508e95a988330191023c5b8c970c" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330191023c5b8c970c-700wi" style="width: 670px;" title="Versus2" /></a><br />
<a class="asset-img-link" href="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465f0c970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img alt="Versus3" class="asset  asset-image at-xid-6a00e5508e95a9883301901c465f0c970b" src="http://www.stylebubble.co.uk/.a/6a00e5508e95a9883301901c465f0c970b-700wi" style="width: 670px;" title="Versus3" /></a></p></div>
</content>



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