6 Tips That Will Improve Your Design Portfolio Website.</h1> <article> <h1>6 Tips That Will Improve Your Design Portfolio Website.</h1> <p>Calvin Cox — Mon, 19 Oct 2009 21:50:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p> </p><p>Image Credit: From The <a href="http://www.styleapple.com/public/user_details.php?account=overview&id=1628&uid=" mce_href="http://www.styleapple.com/public/user_details.php?account=overview&id=1628&uid=">Design Portfolio</a> of <a href="http://anagomezportfolio.com/" mce_href="http://anagomezportfolio.com/">Ana Gomez </a><br></p><p>As we depend on the web more and more to sell our product or service, it's important that we take the things that have worked for us offline and implement them online . When selling was done on the streets with a briefcase or vacuum cleaner in hand, it took years of trial and error to figure out what worked and what didn't. Now that the process has been somewhat perfected, it makes sense to transfer those methods to our online efforts. There are 6 key steps in the sales process: </p><p><br><b>1) Prospecting</b> - The act of finding the right clients or customers to sell your product or service (Target Demographics).<br><b>2) Contact</b> - The actual contact you make with a potential client, either in person, on the phone, email, snail mail or on the web.<br><b>3) Sales Presentation</b> - The sales pitch, tour or description of your product or service and the explanation of why it's the right product for your potential clients.<br><b>4) Handling Objections</b> - Objections are the reasons why your client or customer will not buy your product, whether it's the price, time or quality of your product or service.<br><b>5) Closing the Sale</b> - Closing the sale is the summary of the benefits of your product/service and finalizing payment options or service agreements.<br><b>6) Follow-up/Service</b> - Following up after the sale by checking in to make sure the product is working correctly or servicing the product.<br></p><p><b>These are the steps your sales process will most likely follow whether you're selling an actual product or looking for new clients. Having a blueprint of these steps can be an asset when looking to increase your sales conversion rates.</b><br></p><p>With that said, your design portfolio website should embody the essence of these six steps in order to take full advantage of every user that visits your design portfolio website. Here are some suggestions on how you can implement these offline techniques in order to be more effective online.<br></p><p><b>PROSPECTING</b> <br><u>OFFLINE:</u> Prospecting offline usually includes lots of cold calling, showing up at potential clients offices... sometimes unannounced, sending out mailers and promotional offers, etc. <br><u>ONLINE:</u> Prospecting online includes various social networking activities, blogging, search engine optimization, email newsletter subscriptions, email campaigns, and other inbound marketing techniques.<br></p><p><b>CONTACT</b><br><u>OFFLINE:</u> An initial contact offline can be made through a cold call either on the phone or in person, a response to a promotional mailer, or email reply to information sent to your potential customers. <br><u>ONLINE:</u> An initial contact online refers to a website visit by a potential client, someone sending you a message on Facebook, Twitter, or Linkedin, connecting with you through instant message (IM), or leaving a comment on your personal or business blog. <br></p><p><b>SALES PRESENTATION</b><br><u>OFFLINE:</u> The Sales presentation is your sales pitch about your product or service which includes a description of the product and benefits to your potential clients.<br><u>ONLINE:</u> An online sales pitch or presentation can be tricky to master since you're not personally guiding your visitors through your website, so your website needs to be set up to do exactly that. To get an idea of how a client might search your website read "<a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/8468/10-Decisions-Your-Client-Will-Make-Before-Hiring-You-For-A-Design-Project" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/8468/10-Decisions-Your-Client-Will-Make-Before-Hiring-You-For-A-Design-Project">10 decisions your clients will make before hiring you</a>". Most People don't have the time to figure out how to navigate your website. It's important to make your website intuitive enough that your visitors conduct their own tour of your design portfolio. <a href="http://www.styleapple.com/public/user_details.php?account=overview&id=1628&uid=" mce_href="http://www.styleapple.com/public/user_details.php?account=overview&id=1628&uid=">Ana Garcia</a>, a <a href="http://www.styleapple.com/public/user_details.php?account=overview&id=1628&uid=" mce_href="http://www.styleapple.com/public/user_details.php?account=overview&id=1628&uid=">3d Designer</a> on Styleapple does a great job of introducing her <a href="http://www.anagomezportfolio.com/" mce_href="http://www.anagomezportfolio.com/">design portfolio</a> and giving potential clients a tour of her work and design expertise.<br></p><p><b>HANDLING OBJECTIONS</b><br><u>OFFLINE:</u> Handling objections is a skill that will close many deals for you. To effectively handle objections you must answer all the questions your potential clients have way before you ask them to sign a contract or get their credit card number. <br><u>ONLINE:</u> Handling objections online is simply answering the questions your visitors have in the very beginning. For example: What does it cost (Provide a general price list for projects, i.e. Print Work, Illustration Work, Branding, etc) What kind of work have you done in the past (Showcase of previous projects or client recommendations) What tools do you use ? (PHP, Mysql, Adobe Photoshop, Ruby, Illustrator, Dreamweaver,etc). BTW, a great way to handle objections online is by integrating a live chat button on your website incase a client has a quick question for you.<br></p><p><b>CLOSING THE SALE</b><br><u>OFFLINE:</u> Closing the sale offline is the summary of the benefits of your product/service and the moment you ask for their credit card number or signature on your service agreement.<br><u>ONLINE:</u> Closing the sale online happens the moment your website visitor fills out your contact form, contacts you on Skype, initiate a live chat session, email or give you a direct phone call. It's important to have multiple ways of contact, so your clients can reach you in a format convenient to them.<br></p><p><b>FOLLOW-UP/SERVICES</b><br><u>OFFLINE:</u> Follow-up/Service is where you keep your clients happy and build your referral base. Performing any necessary service to make sure your product is working correctly or being there to answer questions or concerns. <br><u>ONLINE:</u> Follow-up/Service online includes detailed updates on current project progress. Having them subscribe to your blog, connecting with them on Twitter, Facebook, Linkedin, etc. and having them subscribe to your monthly newsletter where you can share promotions, design advice and request referrals. <br>The truth is, you have a small window to close the deal. Just like selling offline, you have a small window in which to get your client's attention. Guide them carefully through the sales process, manage their objections and get them to contact you either by a phone call, filling out a contact form or requesting a project quote. <br><br></p><BR> <p><a href="http://feedads.g.doubleclick.net/~a/X2uibGBhupQxyBI_KqnfAdbkY98/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/X2uibGBhupQxyBI_KqnfAdbkY98/1/da"></img></a></p> </article> <article> <h1>[VIDEO] 5 Minute Design Portfolio Review - Jonathan Smith, Industrial Designer</h1> <p>Calvin Cox — Thu, 01 Oct 2009 17:14:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p>I've decided to do a series of video reviews of <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">design portfolios</a> from the <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">Styleapple Network</a>. There is no science to who I'll select for review, simply that the designer's internal portfolio (on Styleapple) and external portfolio (Own website) is built with the potential client in mind. Meaning that the design portfolio is an effective marketing tool, keeping the visitor engaged from the minute they enter the website to the end where they are either filling out a <a href="http://blog.styleapple.com/social-media---inbound-marketing-consultancy/" mce_href="http://blog.styleapple.com/social-media---inbound-marketing-consultancy/">conversion form</a> or picking up the phone to inquire about your design services. The goal of this series is to showcase designers that are effectively using their <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">design portfolios</a> to get leads and ultimately acquire new clients. </p><p>The hope is that this will allow designers and <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">design firms</a> to see what tools they can implement to <a href="http://blog.styleapple.com/social-media---inbound-marketing-consultancy/" mce_href="http://blog.styleapple.com/social-media---inbound-marketing-consultancy/">improve their marketing effectiveness</a> online. </p><p><b>The first installation of the series is a review of <a href="http://www.styleapple.com/public/user_details.php?account=overview&id=1165&uid=" mce_href="http://www.styleapple.com/public/user_details.php?account=overview&id=1165&uid=">Industrial Designer</a>, <a href="http://www.jonathancsmith.com/" mce_href="http://www.jonathancsmith.com/">Jonathan Smith</a>. Please leave your feedback and comments below. </b></p><p><br></p> <param name="movie" value="http://www.youtube.com/v/PQu04gSxqP0&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"> <p> </p><p><b>Increase your chances of being featured on Styleapple 5 Minute Portfolio review by creating a <a href="http://www.styleapple.com/public/portfolio_post.php?uid=" mce_href="http://www.styleapple.com/public/portfolio_post.php?uid=">design or brand portfolio here</a>.</b> </p><BR> <p><a href="http://feedads.g.doubleclick.net/~a/nLO0l1LdLVUtyhsEkOjMUJwxpoI/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/nLO0l1LdLVUtyhsEkOjMUJwxpoI/1/da"></img></a></p> </article> <article> <h1>The Styleapple Juggernaut - A Nod To Styleapple's Fashion Designers</h1> <p>Calvin Cox — Thu, 17 Sep 2009 07:12:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p>The September issue of The Styleapple Juggernaut is now available, Here is an excerpt:</p><p> It's Fashion week in New York City. A time for the fashion industry to enjoy all the fruits produced from <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">fashion designers</a> who have worked around the clock to create collections they hope will invite rave reviews from critics and spectators alike. For that reason We've dedicated this issue to all of our fashion designers in the Styleapple network. <a href="http://us1.campaign-archive.com/?u=f5eb95c271af1582b1a86ee4c&id=2ee018534f" mce_href="http://us1.campaign-archive.com/?u=f5eb95c271af1582b1a86ee4c&id=2ee018534f">Read the complete issue here. </a></p><p><a href="http://us1.campaign-archive.com/?u=f5eb95c271af1582b1a86ee4c&id=2ee018534f" mce_href="http://us1.campaign-archive.com/?u=f5eb95c271af1582b1a86ee4c&id=2ee018534f"></a></p><p><a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">Fashion Illustration</a> by <a href="http://www.styleapple.com/public/user_details.php?account=overview&id=69&uid=" mce_href="http://www.styleapple.com/public/user_details.php?account=overview&id=69&uid=">Camille Wilkinson</a><br></p><p> </p><p> <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com" bitly="BITLY_PROCESSED"></a></p> <p><b>Are You Looking To Market and Promote Your <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">Fashion Design Portfolio</a>?</b> </p> <p>Join The Styleapple Design Network: <a href="http://www.styleapple.com/public/portfolio_post.php?uid=" bitly="BITLY_PROCESSED" mce_href="http://www.styleapple.com/public/portfolio_post.php?uid="><font color="#ff6600">Learn More</font><font color="#ff6600">>></font></a></p><BR> <p><a href="http://feedads.g.doubleclick.net/~a/q2XDK4Wclo5RO090npi1elhVxgY/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/q2XDK4Wclo5RO090npi1elhVxgY/1/da"></img></a></p> </article> <article> <h1>Woe To The Struggling Designer...</h1> <p>Camille Wilkinson — Thu, 10 Sep 2009 00:15:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p><a href="http://www.styleapple.com/public/user_details.php?account=overview&id=69&uid=" mce_href="http://www.styleapple.com/public/user_details.php?account=overview&id=69&uid="></a> <br></p><p><font color="#000000">Illustration by</font> <a href="http://www.styleapple.com/public/user_details.php?account=overview&id=69&uid=" mce_href="http://www.styleapple.com/public/user_details.php?account=overview&id=69&uid=">Camille Wilkinson </a><br></p><p><font color="#000000">The Article and Illustration by Camille Wilkinson details the complexities of a young fashion designer's journey to becoming a success in the <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">fashion design</a> industry. <br></font></p><p><font color="#000000">Camille Wilkinson is a 25 year design industry veteran, currently freelancing in consultancy capacity in various phases of design and production. She welcomes direct enquiry via: cmllx@aol.com</font></p><p><br>Woe to the struggling designer - how do they <b>get theirs?</b><br> <br>They compete for contacts, funding, marketing, and following.</p><p>They spend 2-4 years fashion major in an accredited college of renown, internship in their final year </p><p>that leads to ground-up entry-level experience in a viable NY co. ...</p><p>When all they could have done, </p><p>(going the Celebrity Status Way),</p><p>is to the Manor been born...</p><p>Or cultivate their street 'cred', </p><p>or marry a spouse famous for sports, </p><p>or infamous for being in a rock music band... </p><p>A designer could overcome obscurity through Project reality show 'not-so-mellow' dramas, </p><p>or be the stylist for video vixen 'glamour' shoots, </p><p>or any of the other periphery 'MGM' cast of a thousand players and contenders </p><p>toward becoming the NEXT couture / designer </p><p>to present at the Big Top Tent 'really big' Show-</p><p>during a Market week of Magic.</p><p>Celebrity labels (celebrities of the aforementioned type) are cool and all, </p><p>but it would be nice to know there is a little more integrity to the branding </p><p>other than securing that the sun will never set on that celebrity's name game empire. </p><p>Well, in THIS 'Aesop' fable, the moral is:</p><p>There is Nothing that replaces research; </p><p>practice, interviewing for good advice even a little bit of knowledge going in, </p><p>about your market niche, and customer base that will yield results that endure. </p><p>Before enthusiasm blinds one to logic and sensible action, remember that following the first day of</p><p>strategy, success is not an overnight conclusion, without spit and grit ethics. </p><p>One's own commitment to lego-build The brand / The i-d / and The merchandise, is paramount to</p><p>achieving Empire Strikes Back status. </p><p>Barring being entitled to 15 minutes of fame that might lend us celebrity status, </p><p>most of us 'struggling' designers must come by our craft and success legitimately. </p><p>That is the norm, that is the constant.</p><p>And oh so sweet the victory when what one contributes to this industry amounts to something.</p><p> </p> <p> <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com" bitly="BITLY_PROCESSED"></a></p> <p><b>Are You Looking To Market and Promote Your Design Portfolio?</b> </p> <p>Join The Styleapple Design Network: <a href="http://www.styleapple.com/public/portfolio_post.php?uid=" bitly="BITLY_PROCESSED" mce_href="http://www.styleapple.com/public/portfolio_post.php?uid="><font color="#ff6600">Find Freelance Design Jobs</font><font color="#ff6600">>></font></a></p><p><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"><style>  </style><span style="font-size: 12pt;" helvetica="" ,="" sans-serif="" ;=""></span></p><span style="font-size: 12pt;" helvetica="" ,="" sans-serif="" ;=""></span><BR> <p><a href="http://feedads.g.doubleclick.net/~a/0bvmKmG3PR4Td_V0wdlSIVhgi68/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/0bvmKmG3PR4Td_V0wdlSIVhgi68/1/da"></img></a></p> </article> <article> <h1>A Lesson All Designers Can Learn From Jay Z and Kanye West.</h1> <p>Calvin Cox — Wed, 02 Sep 2009 22:32:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><P> <META name=ProgId content=Word.Document> <META name=Generator content="Microsoft Word 12"> <META name=Originator content="Microsoft Word 12"><LINK rel=File-List href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" mce_href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><LINK rel=themeData href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" mce_href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><LINK rel=colorSchemeMapping href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" mce_href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"> <STYLE>@font-face { font-family: Cambria Math; } @font-face { font-family: Calibri; } @page Section1 {size: 612.0pt 792.0pt; margin: 72.0pt 72.0pt 72.0pt 72.0pt; mso-header-margin: 36.0pt; mso-footer-margin: 36.0pt; mso-paper-source: 0; } P.MsoNormal { LINE-HEIGHT: 115%; MARGIN: 0pt 0pt 10pt; FONT-FAMILY: "Calibri","sans-serif"; FONT-SIZE: 11pt; mso-style-unhide: no; mso-style-qformat: yes; mso-style-parent: ""; mso-pagination: widow-orphan; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi } LI.MsoNormal { LINE-HEIGHT: 115%; MARGIN: 0pt 0pt 10pt; FONT-FAMILY: "Calibri","sans-serif"; FONT-SIZE: 11pt; mso-style-unhide: no; mso-style-qformat: yes; mso-style-parent: ""; mso-pagination: widow-orphan; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi } DIV.MsoNormal { LINE-HEIGHT: 115%; MARGIN: 0pt 0pt 10pt; FONT-FAMILY: "Calibri","sans-serif"; FONT-SIZE: 11pt; mso-style-unhide: no; mso-style-qformat: yes; mso-style-parent: ""; mso-pagination: widow-orphan; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi } .MsoChpDefault { mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-style-type: export-only; mso-default-props: yes } .MsoPapDefault { LINE-HEIGHT: 115%; MARGIN-BOTTOM: 10pt; mso-style-type: export-only } DIV.Section1 { page: Section1 } </STYLE> Today as I was driving home, I heard a song on the radio by Jay Z. Just when I thought that I had heard every record Jay Z will make, and signed him off as a rapper that had his moment, he came out with a collaboration with Kanye West and Rihanna called "Run This Town". A song and video that pulled me right back to bobbing my head to the music and feeling like Jay Z just got his swagger back. </P> <PARAM NAME="movie" VALUE="http://www.youtube.com/v/yVA-xTBeHyM&hl=en&fs=1&border=1"><PARAM NAME="allowFullScreen" VALUE="true"><PARAM NAME="allowscriptaccess" VALUE="always"> <P>As <A href="http://www.styleapple.com/" mce_href="http://www.styleapple.com">designers</A> we have an advantage over many other professionals. We have the ability to completely lose ourselves in the imagination of possibilities, chase our creativity to new horizons, and seek new inspiration from the tiniest things. But even when that fails, we still have our creative colleagues to help us out. </P> <P>Collaboration is becoming more and more important as we find ourselves surrounded by a world of talent. Yes, there are those that create genius by locking themselves away from the world and in 3 month produce miracles, but I'm guessing that they are in the minority. In my experience the best <A href="http://www.styleapple.com/" mce_href="http://www.styleapple.com">design work</A> usually comes from the synergistic collaboration of the right creative design team.</P> <P>As freelance designers, it can be hard sometimes to brainstorm when it's only you and the voice in your head at the round table. Try to find three to five creative pros like yourself whose expertise is different from yours and start building a killer A-Team to work on <A href="http://www.styleapple.com/public/jobboard.php?id=&uid=" mce_href="http://www.styleapple.com/public/jobboard.php?id=&uid=">new design projects</A>. <BR></P> <P>Competition is fierce today. Customers have many options to choose from. With everyone looking to be successful, the demand for quality and the bar for perfection have risen. You have to be effective, efficient, and frankly... damn good if you want your customers to talk about you or continue to give you new business. <BR></P> <P>Creating that shortlist of your top talents can lead to many new opportunities and <A href="http://www.styleapple.com/public/jobboard.php?id=&uid=" mce_href="http://www.styleapple.com/public/jobboard.php?id=&uid=">design projects</A> that may not have been possible otherwise.</P> <P mce_keep="true"> </P> <P> <A href="http://www.styleapple.com/" mce_href="http://www.styleapple.com" bitly="BITLY_PROCESSED"></A></P> <P><B>Are You Looking For Designers To Collaborate With?</B> </P> <P>Join The Styleapple Design Network: <A href="http://www.styleapple.com/public/portfolio_post.php?uid=" mce_href="http://www.styleapple.com/public/portfolio_post.php?uid="><FONT color=#ff6600>Build Your Design Team</FONT><FONT color=#ff6600>>></FONT></A></P><BR> <p><a href="http://feedads.g.doubleclick.net/~a/E1mH98EWsectWyLnIOZZuISaX5U/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/E1mH98EWsectWyLnIOZZuISaX5U/1/da"></img></a></p> </article> <article> <h1>Do Designers Have The Right To Get Frustrated? With All This Exposure, When Do I Get Paid?</h1> <p>Calvin Cox — Mon, 10 Aug 2009 23:27:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p> </p><p><b>Designers and Artists are always the target of clients, or potential clients, asking "Can you do this for free? " I'm sure doing this project will get you "Exposed". Even I use the word "Exposure" when talking to designers about <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">Styleapple</a>. But how do you know when to say "yes" and when to say "NO... I would like to get paid for this project?"</b> </p><p>Well, the truth is, this question cannot be answered by a simple yes or no, but rather based on a few obvious things like a designer's experience, talent, demographics, popularity and the hours it would take to do a project.</p><p>However, I don't believe an artist should automatically say no to any offer of exposure just as a matter of principle. If you're going to say no, do it as a matter of a prudent business decision. I believe that we should always get paid for our work. But payment is not always monetary. Payment can be in the form of a partnership collaboration, exchange of services and even exposure. <br></p><p>I know most designers/artists might object to what I'm saying but I think we have to be mindful of what exposure can do. I read a <a href="http://www.nytimes.com/2009/06/15/business/media/15illo.html?_r=3" mce_href="http://www.nytimes.com/2009/06/15/business/media/15illo.html?_r=3">"Times" article</a> a while back where a number of artists turned down an opportunity to display their work on Google Chrome simply because they weren't getting paid. I'm sorry, but if Google wants to make my work available to possibly millions of potential customers and the only stipulation is that I do it for free... all I can say is where do I sign? <br></p><p>Let's say Google pays me $1000.00 Dollars one time for some artwork. That money may last a week or two at most, depending on how close I am to the weekend or the end of the month. As opposed to getting my work seen by millions of potential customers, where the income potential is much greater. To me it's a no brainer. <br> </p><p>Don't get me wrong, as a self proclaimed negotiator(especially after that real estate seminar) I would do my best to get both. But if it's an either or situation, I'm choosing exposure. Like Kenny Rogers said in that song, <a href="http://www.youtube.com/watch?v=kn481KcjvMo" mce_href="http://www.youtube.com/watch?v=kn481KcjvMo">the gambler</a> "You've got to know when to hold them and know when to fold them". Basically saying you've got to know when a good thing is staring you in the face.<br></p><p>Most <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">freelance designers</a> and artists manage all aspects of their business. That being said, you have to be a great artist but a better business person. If you have to say no to exposure do it to someone who will expose your work to the 3 people that visit their website per month, not to Google who can expose your work to millions. Like Seth Godin says, it's not the invention that makes you famous, it's the ability to spread it; paraphrasing of course. <br></p><p> <param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"><param name="allowFullScreen" value="true"><param name="wmode" value="transparent"><param name="bgColor" value="#ffffff"> <param name="flashvars" value="vu=http://video.ted.com/talks/embed/SethGodin_2003-embed_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/SethGodin-2003.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=28"> </p><p> </p><p>How are you currently spreading your creativity, your artwork, your design perspective? So as much as we hate the word exposure (without pay) ... I think we should carve out our own version of the word so that it's not so ugly, but rather an awesome opportunity to grow our design business.<br></p><br><BR> <p><a href="http://feedads.g.doubleclick.net/~a/7V-oJ-0LYSHQvFOJX64y2xXf2q8/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/7V-oJ-0LYSHQvFOJX64y2xXf2q8/1/da"></img></a></p> </article> <article> <h1>10 Things To Look For When Hiring A Fashion Designer</h1> <p>Calvin Cox — Thu, 23 Jul 2009 17:23:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></p><p></p><a href="http://www.styleapple.com" bitly="BITLY_PROCESSED" mce_href="http://www.styleapple.com">Fashion Illustration</a> by <a href="http://www.styleapple.com/public/user_details.php?account=overview&id=69&uid=" bitly="BITLY_PROCESSED" mce_href="http://www.styleapple.com/public/user_details.php?account=overview&id=69&uid=">Camille Wilkinson</a><p>I know as a design professional, finding the right designer to do a specific job can be time consuming and somewhat difficult, much less trying to find one when you're outside the design industry and not familiar with design at all. I've created the "Hire A Designer" series to help clients find the right designer by giving them some valuable tips on what to look for when hiring for their next big project. </p><p>I will be selecting design professionals from within the <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">Styleapple design network</a> to participate in this series and present what they feel are the top 10 most important things to look for when hiring a designer. <br> <br>This week I've managed to secure Camille Wilkinson to discuss what she feels are the ten most important things to consider when hiring a fashion designer. Camille Wilkinson has worked in the fashion industry for over 25 years and has created a reputation for working with some of the top brands in the industry. I have had the chance to work with Camille and found her to be both professional and very creative. <a href="http://www.styleapple.com/public/user_details.php?account=overview&id=69&uid=" mce_href="http://www.styleapple.com/public/user_details.php?account=overview&id=69&uid="> You can see some of her design work on Styleapple.</a></p><p>The designer tips in this series will be introduced on Branded Designers but the complete list will be posted on the Styleapple "Hire A Designer" pages where clients are submitting quote requests to the <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">Styleapple Network</a>. </p><p><b><font color="#000000">Here is a briefing of Camille's Top 10...</font></b><br></p><p><style>  </style></p><p><font color="#000000"><b>POINT 1.</b></font> From the first online (or offline) portfolio to the last portfolio you sift through, ask yourself: Which one blew you out of your socks?</p><font color="#000000"><b></b></font><p><font color="#000000"><b>POINT 2.</b></font> Those portfolios that knock your socks off are where to start your follow-up.</p><p><font color="#000000"><b>POINT 3.</b></font> What made them catch your eye, hold your breath, and call in the rest of your team to see what you see. If you know what you need, seeing what fits the bill should be easy. The plus of looking, is if you find something more, something je ne sais pas (I don't know what), but when you see it - wow - you know it.</p><p>It might be good to know what kind of environment they best design in... It is not just a passing curiosity to know how a designer thrives best. And aside from the physical environment, what is the computer environment or OS (operating system) - along with the programs - that made their work pop. Genius may also have its source in the tools used.</p><p><font color="#000000"><b>POINT 4.</b></font> A good portfolio contains - like manners - a designer's best foot forward, their best work, their best representation of all of what they can do as a designer. And like manners, it's not a façade, it's not a put-on, it's in fact the super powers that they have cultivated throughout their career to the point where they are now: Now, ‘You Are Here'. So no worries, they should be able to back up what ever they have presented. That is to say, they should be able to apply all their talents and skills to whatever you may challenge them with.</p><p><font color="#000000"><b>POINT 5.</b></font> Check and balance your initial awe of pretty pictures with sound design process practicalities. If you don't see it in the portfolio, and you still want to investigate what the designer is capable of, let this be one question in your first line of defense upon interviewing:</p><p><font color="#000000"><b>QUESTION #1.</b></font> Are you capable of detailing your designs in a tech pack?<br>You should also ask:<br><font color="#000000"><b>QUESTION #2.</b></font> Are you capable of leading fit meetings for your designs?<br>And since you are on this track, ask this:<br><font color="#000000"><b>QUESTION #3.</b></font> Are you knowledgeable of fabric types, constructions, knitting qualities, and gauges?</p><p>Yes, you need to get technical with a prospective designer, to know the perimeters of their skills. Even if you have departments who this work is delegated to, a designer must know how to communicate with them to get their designs to the next stage. </p><p><a href="http://blog.styleapple.com/design-firms--hire-a-fashion-designer--styleapple-copy/" mce_href="http://blog.styleapple.com/design-firms--hire-a-fashion-designer--styleapple-copy/">See the complete list here>></a></p><p>If you are interested in writing a top 10 for your discipline in design. Feel free to leave a comment or contact me directly at calvin [at] styleapple [dot] com<br></p><p> </p><p> <a href="http://www.styleapple.com" bitly="BITLY_PROCESSED" mce_href="http://www.styleapple.com"></a></p><p><b>Are You Looking To Hire A Designer?</b> </p><p>Get A Free Project Quote From The Styleapple Design Network: <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" bitly="BITLY_PROCESSED" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">Get A Freelancer</a><font color="#ff6600"><b>>></b></font></p><BR> <p><a href="http://feedads.g.doubleclick.net/~a/TqnTPFy8KcrBP8ibiJ3kz5VCo1s/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/TqnTPFy8KcrBP8ibiJ3kz5VCo1s/1/da"></img></a></p> </article> <article> <h1>Choose One! Your Design Firm's Financial Needs Or Brand Promise.</h1> <p>Calvin Cox — Mon, 13 Jul 2009 13:15:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p><br></p><p>Sometimes a new freelance designer will find himself in an awkward position when managing finances. If you're working on a tight budget, which is normally the case with designers starting out in freelancing, the tendency is to seek work anywhere and everywhere, just to keep your business afloat. </p><p>In the beginning stages do your best to stay on the path you've outlined for your freelance business. Refer to your business plan, esp. your marketing and <a href="http://blog.styleapple.com/brand-portfolios-for-design-companies" mce_href="http://blog.styleapple.com/brand-portfolios-for-design-companies">branding plans</a> to guide you. I know as <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">Styleapple</a> grows we are faced with deciding who to partner and work with in order to maintain a consistency in our brand promise. </p><p>As your business grows, be aware of the projects and companies your brand is associated with. Just because their paying you doesn't mean it's the right gig for you. If the job doesn't align with your personal brand or the brand promise of your design firm, I would probably not recommend you take the job. Of course, if not taking the job means that your business fails, then you'll have to do what you have to do. </p><p> Overall, staying true to your core brand promise will keep your company on the right path giving you a better platform in which to grow. Diluting your brand for short term gain only clutters your message, making it much more difficult to define your brand to potential clients.</p><p> </p><p><br></p><p> <a href="http://www.styleapple.com" bitly="BITLY_PROCESSED" mce_href="http://www.styleapple.com"></a></p><p><b>Are You Looking To Hire A Designer?</b> </p><p>Get A Free Project Quote From The Styleapple Design Network: <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" bitly="BITLY_PROCESSED" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">Get A Freelancer</a><font color="#ff6600"><b>>></b></font></p><p> </p><p> </p><BR> <p><a href="http://feedads.g.doubleclick.net/~a/MJUnAQw3-reMgcFz1LbUhRgDpTc/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/MJUnAQw3-reMgcFz1LbUhRgDpTc/1/da"></img></a></p> </article> <article> <h1>Can A Hunch[.com] Help You Build Your Design Firm's Brand?</h1> <p>Calvin Cox — Wed, 17 Jun 2009 14:10:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p> </p><p>The other day I played around with <a href="http://www.hunch.com" mce_href="http://www.hunch.com">hunch.com</a>, a new website that answers your questions. As I got more into it, I realized that it also allows you to add your own questions to their database, which immediately intrigued me. </p><p> First, I had to figure out what the answer would be... and of course, the answer is <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">Styleapple</a>... So what is the question? As I was thinking on what the question should be, I realized that that my mindset suddenly moved from the CEO of Styleapple to the Designer or Design Firms who would be looking to use our <a href="http://blog.styleapple.com/brand-portfolios-for-design-companies/" mce_href="http://blog.styleapple.com/brand-portfolios-for-design-companies/">branding design services</a>. <br></p><p>So the obvious question was "<a href="http://www.styleapple.com" mce_href="http://www.styleapple.com"><b>What Design Portfolio Website Should I Use?</b></a>" To get to the answer, a user would then be asked a series of questions that would hopefully lead them to the most accurate answer. And it was at that moment, that I realized if Styleapple weren't significantly different from the other <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">design portfolio websites</a>, then this would be all for nothing. </p><p>The same is true for your design firm's brand. What questions can your clients ask you about your design firm that would eliminate your competition from the running? What are you doing, or what services are you offering that your competition is not? It's really important to know the answers to these questions if you're serious about becoming successful in the design industry. </p><p>Branding yourself, or your design business is just as important as starting the business. At the moment you conceive your business plan, you should immediately be thinking about your <a href="http://blog.styleapple.com/brand-portfolios-for-design-companies/" mce_href="http://blog.styleapple.com/brand-portfolios-for-design-companies/">plans to becoming branded</a>. <br></p><p>Just for fun I've embedded the question I created on Hunch. See if your result is Styleapple. If it is, I'd like to hear about it, If it isn't... well, keep it to yourself..... ;) </p><p> </p> <p style="margin: 9px 0pt; padding: 0pt; width: 600px; text-align: center; color: rgb(153, 153, 153); font-family: helvetica,arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 13px; line-height: 18px; font-size-adjust: none; font-stretch: normal;"><a href="http://www.hunch.com/portfolio-websites/" target="_blank" style="font-weight: bold; color: rgb(153, 153, 153); text-decoration: none;">Which design portfolio website should I use?</a> - make thousands more decisions on <a href="http://www.hunch.com/" target="_blank" style="font-weight: bold; color: rgb(153, 153, 153); text-decoration: none;">Hunch.com</a></p><BR> <p><a href="http://feedads.g.doubleclick.net/~a/RltK0Lm5wscn4W45rQ9F1Vv88pw/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/RltK0Lm5wscn4W45rQ9F1Vv88pw/1/da"></img></a></p> </article> <article> <h1>Chances Are Good, That The Next Steve Jobs Is Already In Your Social Network</h1> <p>Calvin Cox — Tue, 09 Jun 2009 10:49:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p><br></p><p>Let's talk about social networking for <a href="http://blog.styleapple.com/brand-portfolios-for-design-companies/" mce_href="http://blog.styleapple.com/brand-portfolios-for-design-companies/">brand development</a>. I'm a perfectionist. What that means is that I try to control all aspects of my company at all times, 24 hours a day. My web developer has threatened to fire me many times, but I refuse to let him because he's an asset to my business. But, If I could, I would do it all myself. </p><p>From <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">web development</a>, to marketing, branding, to doing my taxes, to taking out the trash ...ok maybe not taking out the trash, or for that matter, doing my taxes. Anyway, the truth of the matter is I can't do it all. And chances are... neither can you.<br></p><p>Designers are designers, we are not accountants, marketers or sales people. I know in the beginning, you may have to wear all the hats, especially if you're working on a limited budget. I understand that. But when you can network and meet people and share resources that will help grow your design company, you should not hesitate to take advantage of that opportunity. <br></p><p>Remember, the internet has made it almost impossible to do it all and still be successful. There are just way too many things to do in order to stay competitive. But at the same time, the internet has made it easier to do much more with a trusted network of people. With that said, your LinkedIn, Twitter and Facebook networks has now grown to a gazillion friends and 10,000 followers. <br> </p><p>It's time to search your network and find <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">creative professionals </a>that you can collaborate with on projects that will add value to your design firm. Resources that will support and grow your company's brand. It's time to stop "socializing" online and get personal.... Pick up the phone, send a personalized email instead of a direct message or an@reply. <br></p><p>Connect with people you can mutually benefit from. If you take the time to explore your network of friends online you'd be surprised to see the talent that you are already connected with. Chances are good that the next Steve Jobs is already in your network. Your social network can help you grow your design business to new levels, just by getting offline and getting on the phone.</p><p> </p><BR> <p><a href="http://feedads.g.doubleclick.net/~a/1MZ8e2mqhdThOSCqd3mADKytlvo/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/1MZ8e2mqhdThOSCqd3mADKytlvo/1/da"></img></a></p> </article> <article> <h1>If You Want Your Design Firm To Succeed, Then Take A Breather.</h1> <p>Calvin Cox — Wed, 20 May 2009 16:14:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p></p><p>Ok, we've done it. We have now created the ultimate marketing tool on the web... It's free, easy to use and combines business and pleasure. It's called Social Media. Social Media has leveled the playing field for many new design businesses. You now have the opportunity to market your product or services for cheap, no TV required. So no longer can you brand yourself by simply having a bigger marketing and advertising budget than your competitor's... Now you need to do a little more, you need to think, be creative, be smart and be relevant.</p><p>Now you have to find a new way to be competitive, innovative and <b>"special"</b> to your demographics. What am I talking about? I'm talking about getting back to basics. That is, focusing on your core asset, your product or service. We are all guilty of seeing a great idea out there, and wanting to improve on it. But if you plan on improving it, improve it in a huge way, or if you plan on providing better service, go all the way - pick up your client's dry cleaning, if it's on the way...</p><p>Don't just add 2 more features to your competitor's product or keep your business open a few more hours than your competition and expect to make a splash. Really give your potential clients something they can sink their teeth in. Spend your time on building a valuable product and less time on figuring out who is following you back on Twitter. Lisa Barone at Outspoken Media wrote a great post on this very topic, <a href="http://outspokenmedia.com/online-marketing/no-marketing-required/" mce_href="http://outspokenmedia.com/online-marketing/no-marketing-required/">A Great Product Needs No Advertising</a>. The market is officially saturated with the basics. We've got all the basics we will ever need, seriously.<b> It's time to go hard or go home.</b><br></p><p>So here you are, just coming out with a new product probably similar to your competitor's product - the only difference is that everyone knows your competitor, and no one knows you exist. What is the first thing you do? </p><p>Create a website? <b>No!</b> </p><p> Sign up on as many social media sites as possible? <b>No!</b> </p><p>See if you can get Oprah to interview you? <b>No!</b> <u></u></p><p><u>The first thing you do is take a breather.</u> That's right, sit back, relax and clear your mind.... then make a decision. A decision to jump in without a life jacket. To go for it with everything you've got. Because at this point in the game, second guessing your motives is no longer an option. Get your mindset right first before wasting your time and money on something you'd like to <b>"try"</b>.</p><p>Find your market and vow to give them exactly what they need and everything they want. Vow to become the go-to brand for your specific product or service. Put your bags down because you'll be here for a while. Once you've made the decision to succeed, everything else, including temporary setbacks and failure, becomes a part of the process, hence managing your expectations, while keeping you in the game until you've become <a href="http://blog.styleapple.com/brand-portfolios-for-design-companies/" mce_href="http://blog.styleapple.com/brand-portfolios-for-design-companies/">branded</a>.</p><p><br></p><p> </p><p> <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com"></a></p><p><b>Are You Looking To Hire A Designer?</b> </p><p>Get A Free Project Quote From The Styleapple Design Network: <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">Get A Freelancer</a><font color="#ff6600"><b>>></b></font></p><p> </p><BR> <p><a href="http://feedads.g.doubleclick.net/~a/kTk-5DexSAxiF0KAz1OyGMbb1hQ/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/kTk-5DexSAxiF0KAz1OyGMbb1hQ/1/da"></img></a></p> </article> <article> <h1>"A Designer Showdown In New York City" A Belles & Bulls Event</h1> <p>Calvin Cox — Wed, 06 May 2009 21:32:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p align="left">I was asked to pass this information along to my creative <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">fashion designers</a> out there. The company is called Belles and Bulls. The company's mission is to help launch the careers of new and emerging designers. Unfortunately, I'm not very familiar with the company, so I can't recommend them personally. But they seem to have the right idea and focus. I'm always happy to share with you new opportunities, that will help in your success. From what I've learned so far, Belles & Bulls are looking to do the same. So give Ebonni Bryant (Partner at Belles & Bulls) a call and ask her the tough questions. For those who go on Saturday, please share your experience on the event in the comments. To get more information on the company and founders you can listen to this radio interview.</p> <p> </p><p align="left"> Many Thanks. </p><p>Here is the info for the event below: </p><p>------------------------------- <br></p><p></p><p><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Trebuchet MS'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">May 1, 2009, New York, NY - Launching the careers of new & emerging designers, Belles & Bulls connects the world to the future of fashion. </span></p><p><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Trebuchet MS'; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">On May 9, 2009, Belles & Bulls is inviting designers to present their portfolio to a panel of judges, partners, and established designers. Along with being a part of Belles & Bulls, chosen designers will be featured in the Brooklyn Fashion Weekend this fall, among other designer benefits. The showdown is from 2:00pm - 5:00pm in New York, NY.</span></p><p>Judges include:</p><p>Daniel Saynt, Founder, Fashion Indie <br>Angelo Lambrou, Designer <br>Rick Davy, BK Style Foundation/BK Fashion Week <br>Samantha Von Sperling, Founder, Polished Social Image Consultants <br>Johanne Morris, Partner, Belles & Bulls <br>Ebonni N. Bryant, Belles & Bulls.</p><p>***********************************************************************</p><p>Belles & Bulls works with designers from Parson's, FIT, and other artist based programs. The company is a state of mind, connecting the world to the future of fashion. Curators of design, the company provides a marketing platform and buying events. Fashion designers create haute-couture pieces for the Belles & Bulls Contemporary.</p><p>For further information about the company and showdown contact:</p><p>Ebonni Bryant-Partner/ Ebonni@bellesandbulls.com/ 718.676.5509</p><p> <br>Ebonni N. Bryant<br>Partner<br>bellesandbulls.com<br> <br>connecting the world to the future of fashion.</p><span><br></span><BR> <p><a href="http://feedads.g.doubleclick.net/~a/q9t_RpkLbdVeqvWnNaSGc1Em3mM/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/q9t_RpkLbdVeqvWnNaSGc1Em3mM/1/da"></img></a></p> </article> <article> <h1>The Viral Marketing Videos That Still Make Me Laugh One Year Later!</h1> <p>Calvin Cox — Wed, 06 May 2009 11:12:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p>Nike came with their A game when they put Kobe Bryant and YouTube together. It has been over a year since this video surfaced and it's still paying dividends for Nike. </p><p>One true measure of a successfully viral video marketing campaign is not necessarily when the video hits its first 1 million views, but rather when other viewers take the time to recreate or imitate what was done. I've embedded the Kobe original and two of my favorite "after market" versions if you will. Awesome stuff. <b>I laugh every single time. :)</b></p> <p><b>Nike/Kobe Original</b></p><param name="movie" value="http://www.youtube.com/v/BIWeEFV59d4&hl=en&fs=1&rel=0&color1=0xe1600f&color2=0xfebd01"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><p></p></object> <p> </p><p> </p><p><b>From YouTube User, phil22 - Trent and Philly do their own version of Kobe jumping over the Aston Martin. </b><br></p> <param name="movie" value="http://www.youtube.com/v/i0u5_kFRx7g&hl=en&fs=1&rel=0&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><p></p></object> <p> </p><p><b>From YouTube User, ikeman824 - Kenny tries to imitate Kobe by jumping over a car with his new Nike shoes</b></p><param name="movie" value="http://www.youtube.com/v/EZ9TMmMidBw&hl=en&fs=1&rel=0&color1=0x234900&color2=0x4e9e00"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><p></p></object><BR> <p><a href="http://feedads.g.doubleclick.net/~a/4O8Mp3UZ1Z0sNVGGAf9qih9vu0w/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/4O8Mp3UZ1Z0sNVGGAf9qih9vu0w/1/da"></img></a></p> </article> <article> <h1>New Social Network Launches to Get Designers Branded.</h1> <p>Calvin Cox — Tue, 21 Apr 2009 07:42:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><h4><font color="#ff6600">It's Official, Styleapple - The Branded Designers Social Network Has Launched</font></h4><p>We have arrived. Our website is now live and we are so excited. After several months of very hard work, I am happy to announce that we are officially "open for business" If you haven't already, remember to <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">create your designer or design company profile</a> on the Styleapple website. Our appetite for helping designers "<a href="http://blog.styleapple.com/about-us---branded-designers-blog/" mce_href="http://blog.styleapple.com/about-us---branded-designers-blog/"><b>Get Branded</b></a>" are bigger than our stomachs, so don't miss this opportunity to partner with us on our mission to get you branded. </p><p>Thank you everyone for all the support and hard work you've put into this project. <br></p><p>I've included our press release below:</p><p>btw: Our release is also on Yahoo News, please buzz us up: Here is the link: <a href="http://news.yahoo.com/s/prweb/20090421/bs_prweb/prweb2341014" mce_href="http://news.yahoo.com/s/prweb/20090421/bs_prweb/prweb2341014">LAUNCH SPRING 2009: New Social Network Launches To Get Designers Branded</a> </p><p>Thanks again guys.<br></p><p>---</p><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><h1 class="h1" style="color: rgb(0, 0, 0); font-family: Arial,Helvetica,sans-serif; font-size: 14px; font-weight: bold; text-align: center;">LAUNCH SPRING 2009: New Social Network Launches to Get Designers Branded</h1><p><i>The focus of Styleapple is to provide a collaborative marketing network for designers and design firms to promote and build their brands.</i></p><p>New York, NY (<a href="http://www.prweb.com/" style="color: rgb(0, 51, 153); text-decoration: underline;">PRWEB</a>) April 21, 2009 -- "We find that in order to effectively build a brand, collaborative engagement with potential customers and clients is essential. Companies who become actively involved in the<span class="Apple-converted-space"> </span><a onclick="linkClick( this.href );" href="http://www.styleapple.com/" target="_blank" title="design community" style="color: rgb(0, 51, 153); text-decoration: underline;">design community</a><span class="Apple-converted-space"> </span>through a series of social networking and integrated marketing techniques see much better results," said Calvin Cox, founder of Styleapple.</p><p>The Styleapple network was developed primarily to help<span class="Apple-converted-space"> </span><a onclick="linkClick( this.href );" href="http://www.styleapple.com/" target="_blank" title="designers" style="color: rgb(0, 51, 153); text-decoration: underline;">designers</a><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><a onclick="linkClick( this.href );" href="http://blog.styleapple.com/brand-portfolios-for-design-companies/" target="_blank" title="design firms" style="color: rgb(0, 51, 153); text-decoration: underline;">design firms</a><span class="Apple-converted-space"> </span>standout from their competition through Styleapple's commitment to the branding process. With that said, most if not all present and subsequent integration of marketing and social networking tools are based on Neumeier's five basic principles of branding.</p><p><span id="quote_4" style="display: inline;"><table style="border-style: solid none; border-color: rgb(198, 213, 223); border-width: 4px; margin: 5px 12px 5px 5px; padding: 10px; float: right; background-color: rgb(255, 255, 255); color: rgb(116, 141, 167); font-size: 16px; font-family: Arial,Helvetica,sans-serif; font-weight: bold; z-index: -1; height: 100%;" width="250"><tbody><tr><td><a href="http://www.styleapple.com/" title="http://www.styleapple.com" style="font-size: 16px; font-family: Arial,Helvetica,sans-serif; font-weight: bold; color: rgb(0, 51, 153); text-decoration: underline;">" We are very excited about bringing Styleapple to the design community. Our mission is to provide the marketing (tools, space, resources, framework) that enables designers to be successful at what they do best "</a><span class="Apple-converted-space"> </span></td></tr></tbody></table></span>"To become Branded, at some point your design firm must engage in the following 5 principles"</p><p>(1) Differentiate: Focus. Focus. Focus - Who are you? What do you do? Why does it matter?<br>(2) Collaborate: Your brand is not what you say it is, it's what they (clients and customers) say it is.<span class="Apple-converted-space"> </span><br>(3) Innovate - Creativity is what give brands traction in the marketplace. "How do you know when an idea is innovative - When it scares the hell out of everyone."<span class="Apple-converted-space"> </span><br>(4) Validate - Feedback. Feedback. Feedback. Bring your audience into the creative process.<br>(5) Cultivate: Brand building is a process, not an entity. A living brand is a pattern of behavior, not a stylish veneer.</p><p>"The challenge is no longer only about finding a creative vision, it's now more so about bringing that vision to the marketplace successfully," explains Calvin.</p><p>As Styleapple continues to develop a network for design firms to successfully market their brands. They are adamant about the development of effective social media tools that will expand their members brands seamlessly across the web, ultimately and intuitively reaching their demographics while separating them from their competition. As is evident from the Styleapple tag line: STANDOUT-- Get Branded.</p><p>"We are very excited about bringing Styleapple to the design community. Our mission is to provide the marketing (tools, space, resources, framework) that enables designers to be successful at what they do best," concludes Calvin.</p><p>ABOUT STYLEAPPLE<br>Styleapple Is The Branded Designers Social Network. Styleapple is a social network developed for creative professionals seeking to effectively promote and market their design businesses, whether you are a novice freelance designer or an established design firm looking to build your brand.</p><p>Founded by Calvin Cox, a former New York Fashion Designer and a Fashion Institute of Technology Alumni, Styleapple's global design community boasts a cross section of creative pros with backgrounds in art, advertising fashion design, industrial design, interior design as well as interactive design, illustration, animation and web design to name a few.</p><p>Our goal is simple, to develop a platform that will effectively utilize social networking and inbound marketing techniques to promote and build your design company's brand. For more information please visit styleapple.com</p><p>Source: Styleapple, Inc<br><a onclick="linkClick( this.href );" href="http://www.styleapple.com/" target="_blank" style="color: rgb(0, 51, 153); text-decoration: underline;">http://www.styleapple.com</a></p><p>###</p></span><BR> <p><a href="http://feedads.g.doubleclick.net/~a/gblx_RwQBnK_NPaz7U4hDN4jHLA/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/gblx_RwQBnK_NPaz7U4hDN4jHLA/1/da"></img></a></p> </article> <article> <h1>We're Finished! Styleapple Set To Launch April 21, 2009; Here Is What We've Been Doing!</h1> <p>Calvin Cox — Tue, 14 Apr 2009 14:21:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p>As you know, we have been working on the Styleapple website for several months now and are finally ready to launch this baby. Today we sent out the pre-launch email to our wonderful beta testers who partnered with us in our '<b>bug hunting</b>' endeavors. </p><p>As a result of their hard work we are excited to announce that <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com"><b>Styleapple</b></a> is set to launch on <b>Tuesday, April 21, 2009</b>. If you haven't already, create your <a href="http://www.styleapple.com/public/portfolio_post.php?uid=" mce_href="http://www.styleapple.com/public/portfolio_post.php?uid=">designer or design company profile</a> and let's get this ball rolling.</p><p>I've included the email we sent to our beta testers early this morning outlining some of the features of the new website. I will probably not do another post before the website launches (bussssssssssssssy) but you can always connect with me on <a href="http://blog.styleapple.com/about-us---branded-designers-blog/" mce_href="http://blog.styleapple.com/about-us---branded-designers-blog/">Twitter, Facebook, LinkedIn or via email</a>. </p><p> </p><p>-------------------------------------------------------------------------------</p><span class="Apple-style-span" style="border-collapse: separate; color: rgb(51, 51, 51); font-family: Verdana; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18px; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><p>Hello Beta Testers,</p><p>First, I’d like to thank you for putting up with us while we develop the Styleapple website.<span> <span class="Apple-converted-space"> </span></span>We are pleased to announce that the date for the Styleapple launch has been set for<b><span class="Apple-converted-space"> </span>Tuesday, April 21, 2009</b>.<span> <span class="Apple-converted-space"> </span></span>So mark your calendars and bookmark the website<span class="Apple-converted-space"> </span><a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=590d8ba564&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);">www.styleapple.com</a><span class="Apple-converted-space"> </span>if you haven’t already, because we are ready to take Styleapple to the public.</p><p>Because of you, our beta test was a complete success.<span> <span class="Apple-converted-space"> </span></span>We have gotten some invaluable feedback which we’ve implemented to enhance the functionality of the Styleapple website.<span> <span class="Apple-converted-space"> </span></span>Here is what we have done so far:</p><p><b><span style="font-size: 14pt; line-height: 115%; color: rgb(0, 176, 240);">New Brand Portfolio for Design Companies and Recruiters</span></b></p><p>We’ve added a Brand Portfolio Option for design companies and recruiters, as well as for designers who are looking to increase their clientele, and grow their businesses.<span> </span>The Styleapple Brand Portfolio is the Design Portfolio for creative companies.<span> <span class="Apple-converted-space"> </span><br><br></span>It allows you to create an elaborate company profile, similar to that of a design portfolio with much more features geared toward growing your design business, i.e. design companies receive new project quote submissions from Styleapple clients, a free one on one brand consulting session with one of your brand consultants. The ability to share new career opportunities with designers as part of your company profiles, and the ability to showcase your brand on our popular portfolio pages.<span class="Apple-converted-space"> </span><br><br>We are very excited about the addition.<span class="Apple-converted-space"> </span><span> </span>You can learn more<span class="Apple-converted-space"> </span><a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=de4cf34a42&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);"><span style="color: rgb(255, 102, 0);"><b>here>></b></span></a><span class="Apple-converted-space"> </span>or signup<span class="Apple-converted-space"> </span><a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=d50b258865&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);"><span style="color: rgb(255, 102, 0);"><b>here>></b></span></a></p><p><b><span style="font-size: 14pt; line-height: 115%; color: rgb(0, 176, 240);">Free Job Posting for the First 100 Design Company Employers or Recruiters</span></b></p><p>The Styleapple Job Board is now completed.<span> <span class="Apple-converted-space"> </span></span>We are allowing the first 100 design companies or creative recruiters in our beta test group to post their jobs on the Styleapple Job Board.<span> <span class="Apple-converted-space"> </span></span>The first 100 companies that contact us will recieve a<span class="Apple-converted-space"> </span><span style="color: rgb(255, 102, 0);"><b>3 Job Pack</b></span>free (valued at $595) to post their design jobs on the Styleapple Job Board.<span> <span class="Apple-converted-space"> </span></span>So contact us ASAP if you’re interested:<span class="Apple-converted-space"> </span><a href="mailto:calvin@styleapple.com" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);">calvin@styleapple.com</a>.<span> <span class="Apple-converted-space"> </span></span>Offer expires on<span class="Apple-converted-space"> </span><span style="color: rgb(255, 102, 0);"><b>Sunday April 19, 2009</b></span></p><p><b><span style="font-size: 14pt; line-height: 115%; color: rgb(0, 176, 240);">LinkedIn Network Connection Integration</span></b></p><p>We have installed a new LinkedIn Connection module.<span> <span class="Apple-converted-space"> </span></span>This will help you get the inside track from jobs, and companies on the Styleapple Job Board, and Design Directory.<span> <span class="Apple-converted-space"> </span></span>For example, say you found a job you’re interested in.<span> <span class="Apple-converted-space"> </span></span>There are mainly two ways you can apply for the job, via email or by submitting your profile application on the Styleapple website.<span> <span class="Apple-converted-space"> </span><br><br></span>With the LinkedIn Network Connection module, you now have a third way.<span> <span class="Apple-converted-space"> </span></span>You can now immediately see if you are connected or know someone who works at that company. This will allow you to network with colleagues that already work at the company you interested in, giving you the inside track on the job.<span class="Apple-converted-space"> </span><span> </span>See an example<span class="Apple-converted-space"> </span><a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=2f10833764&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);"><span style="color: rgb(255, 102, 0);"><b>here>>.</b></span></a><span> </span><b>Remember, referrals are still the #1 way to find a new job.<span> </span></b></p><p><br><span style="color: rgb(255, 102, 0);"><span style="font-size: x-large;"><b>INSIDER BRANDING TIPS</b></span> </span><br><br><b><span style="font-size: 14pt; line-height: 115%; color: rgb(0, 176, 240);">INSIDER BRANDING TIP #1 - Styleapple Search Engine is Key</span></b></p><p>Since we are getting ready to launch, we wanted to recommend that you to take the time to complete your profiles.</p><p><b><span style="font-size: 12pt; line-height: 115%;">Why? You Ask!</span></b></p><p>Because the Styleapple search engine is one of the key tools potential clients and customers will use to find you.<span class="Apple-converted-space"> </span><span> </span>We have optimized the search engine to pick up on keyword phases that you’ve used in your profile, from your ‘About Me’ page to your ‘Awards and Affiliations’. <span> </span>This will allow you to further market your services by optimizing your profile to include brand relevant keywords, that will set you apart from your competition.</p><p>The more information you have on your profile about your products and services, the more times you’ll show up in the Styleapple search results. So please take the time to complete your profile.</p><p><b><span style="font-size: 14pt; line-height: 115%; color: rgb(0, 176, 240);">INSIDER BRANDING TIP #2 - Your Avatar/Profile Thumbnail Is Very Important</span></b></p><p>You can now see your Profile Avatar on the user’s dashboard.<span> <span class="Apple-converted-space"> </span></span>We’ve added this to make it easier for you to see and modify your avatar.<span class="Apple-converted-space"> </span><span> </span>Remember to choose an image that best represents your company, or your professional creative work.<span> <span class="Apple-converted-space"> </span></span><span> <br><br></span>Keep in mind that this image is the first impression your potential clients will see.<span> <span class="Apple-converted-space"> </span></span>So make sure to select the most compelling image in<span class="Apple-converted-space"> </span><span> </span>your design or brand portfolio.</p><p><b><span style="font-size: 14pt; line-height: 115%; color: rgb(0, 176, 240);">More to Come</span></b></p><p>We are currently working very hard on some really great tools to enhance your user experience and allow you to further promote and grow you design business on the web.<span> </span>Trust me, you’ll want to see what we have in store.<span> <span class="Apple-converted-space"> </span></span>So stay tuned….</p><p><b><span style="font-size: 14pt; line-height: 115%; color: rgb(0, 176, 240);">Thanks Again</span></b></p><p>Thank you again for all the incredible feedback and patience as we go live.<span> <span class="Apple-converted-space"> </span></span>Please keep your feedback coming as our goal is to work until we’ve delivered a tool that will allow you to truly grow your design businesses.<span> <span class="Apple-converted-space"> </span></span>Know, that we will not stop until we’ve gotten you “<span style="color: rgb(255, 102, 0);"><b><a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=3bc7373a30&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);"><span style="color: rgb(255, 102, 0);">Branded</span></a></b></span>”</p><p><b>Remember to connect with us on: </b><span class="Apple-converted-space"> </span><a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=e4e19f549d&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);"> <b>LinkedIn</b></a><span> <a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=af3a322e9d&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);"> </a></span><a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=1e628e590c&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);"><b>Facebook</b></a><span> <a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=2e7a8b0db0&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);"> </a></span><a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=8d9e053cd3&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);"><b>Twitter</b></a></p><p><span style="color: rgb(0, 0, 0); font-family: arial; font-size: 13px; line-height: normal;">-- <br>Calvin Cox<br>Founder<br><a href="mailto:calvin@styleapple.com" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);">calvin@styleapple.com</a><br>Styleapple, Inc<br><a href="http://styleapple.list-manage.com/track/click?u=f5eb95c271af1582b1a86ee4c&id=dac5cb5855&e=e0fdd0a96a" target="_blank" style="text-decoration: underline; font-weight: normal; color: rgb(51, 102, 51);">www.styleapple.com</a><br><span style="color: rgb(255, 102, 0);"><b>STANDOUT</b></span> <b><< Get Branded. </b><br><br>| The Branded Designers Social Network |</span></p></span><BR> <p><a href="http://feedads.g.doubleclick.net/~a/bB_Lie9D4G9foJfuFXEkxdnYZDw/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/bB_Lie9D4G9foJfuFXEkxdnYZDw/1/da"></img></a></p> </article> <article> <h1>10 Decisions Your Client Will Make Before Hiring You For A Design Project.</h1> <p>Calvin Cox — Thu, 02 Apr 2009 16:25:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"><style>  </style> </p><p>Early last week I wrote an article from a Salesman's perspective in sharing with you my<a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/8338/Top-10-Features-to-Add-to-Your-Design-Portfolio-To-Increase-Your-Website-Conversion" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/8338/Top-10-Features-to-Add-to-Your-Design-Portfolio-To-Increase-Your-Website-Conversion"> top 10 list of features all design portfolio websites should have</a>. Today, I'm writing this post from the shoes of your potential client. <br></p><p>When I decided to develop the Styleapple website, I spent a lot of time searching for the right <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">web designer</a> , which has given me a lot of hands-on experience when looking for a <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">web design company</a>. <b>The experience has thought me a lot, and I wanted to take some time</b><b> to share with you how an informed client might select your design services. </b></p><p><font color="#0000ff"><b>Decision 1</b></font> - First. He'll look at your website's homepage to get an immediate feel for your company. First impressions are alive and well, even on the internet. So make sure your homepage is intriguing enough for your potential visitor to want to dig deeper. One effective way I've seen this done is the Amalga Media website: <a href="http://www.amalgamedia.com" mce_href="http://www.amalgamedia.com">http://www.amalgamedia.com</a>, where their About Us page was their homepage, introducing the company and people in a fun informative way, immediately drawing you into their website.</p><p><b><font color="#0000ff">Decision 2</font></b> - Next, he'll take a look at your previous projects that are hopefully featured on your website. The 1st and 2nd impressions will be mostly visual.</p><p><br><font color="#0000ff"><b>Decision 3</b></font> -He'll then look at your About Me or About Us pages.... briefly. Just to get an idea of who you are and what you do (your design expertise).</p><p><br><font color="#0000ff"><b>Decision 4</b></font> - Then he will go back to your previous projects to find a project you have done that's similar to the one he needs you to work on.</p><p><br><font color="#0000ff"><b>Decision 5</b></font> - If he finds one, he will want to know more details about that particular project (if he doesn't he will look at individual details of all your projects to find similarities in style and functionality between what you have worked on and what he needs done).<br></p><p><font color="#ff6600"><b>TIP:</b></font><br><b>Assuming that he finds a similar project in your portfolio, he will want to know if you've done other projects similar to that one. So grouping projects together is a good idea, maybe having links to similar projects nearby or suggestive links of similar projects. Your goal here is to direct the client to exactly what he's looking for. </b></p><p><br><font color="#0000ff"><b>Decision 6</b></font> - If he's impressed by what he sees, he will then check your references. I would recommend having your references easily assessable. If your references have sufficient contact information, he may contact them before even speaking with you... allowing your references to help you sell your services. </p><p><br><font color="#0000ff"><b>Decision 7</b></font> - If your references are satisfactory, he will want to read more about you, or your company, i.e. quote information, brand philosophy, location, pricing, etc. This can be satisfied through an About Me page, FAQ, or your company blog.</p><p><font color="#ff6600"><b>TIP:</b></font><br><b>I would stay away from having website visitors download your resume. People are finicky about downloading anything from the internet. You can give them the option of downloading your resume, or an online alternative. </b></p><p><font color="#0000ff"><b>Decision 8</b></font> - Once he has finished reading about you or your design company, he may want to contact you personally. Having a phone number and/or an instant message contact on your site would be ideal... esp. if your design company is global. </p><p><font color="#0000ff"><b>Decision 9</b></font> - After he speaks with you, he may still have some questions, which will lead him to your blog. In sales, this would be your closing argument or statement. This is to confirm that you are indeed what he's looking for. Hopefully you have been blogging about your industry and have engaged the creative community in some worthwhile discussions on design. <br></p><p><font color="#0000ff"><b>Decision 10</b> </font>- If you blog closes the deal, your potential client will pick up his phone (again) and give you a call, or send you an email, fill out your form, instant message you, or send you a text tellingquote you that he would like you to work on his project. The rest is up to you... Your website has now effectively done its job. <b> Congratulations</b>. <br></p><p>Keep in mind, this is only one scenario. You'll find that your clients are more informed, and will use your design blog as their introduction to your design services, so make sure to write articles that will appeal to your potential clients.<br></p><p><font color="#0000ff">Remember:</font> The goal is to engage your potential clients early. You want to pique their interest and keep them engaged right up until they contact you. Consider my 4C's to website conversion when developing a website for your design portfolio or company. <b>Contact. Connect. Convince</b> and <b>Close</b><br>The bottom line is that you have to think like your clients in order to get their business.<br></p><p><b><i>What other techniques do you use to improve your website conversion?</i></b></p><p> </p><p> <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com"></a><b></b></p><p><b>Are You Looking To Hire A Designer?</b> </p><p>Get A Free Project Quote From The Styleapple Design Network: <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">Get A Freelancer</a><font color="#ff6600"><b>>></b></font></p> <BR> <p><a href="http://feedads.g.doubleclick.net/~a/PtgOxqNN2yJSdf7GM87LjDXcXOc/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/PtgOxqNN2yJSdf7GM87LjDXcXOc/1/da"></img></a></p> </article> <article> <h1>Top 10 Features to Add to Your Design Portfolio To Increase Your Website Conversion.</h1> <p>Calvin Cox — Tue, 24 Mar 2009 15:36:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p> <a href="http://www.alexmandossian.com/" mce_href="http://www.alexmandossian.com/"></a></p><p>I've decided to step out of my Designer shoes and step into my Salesman shoes to write my top 10 list of features I would expect to find on a designer's website who is serious about making money and taking full advantage of a potential client's visit to his/her website.<br></p><p><b>1) <font color="#ff6600">Blog</font></b> - I have beaten the "get a blog" topic to death at this point and refuse to bore you with it. For my new readers you can find more on blogging <a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/4244/5-Reasons-Designers-Should-Use-a-Blog-Instead-of-a-Website" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/4244/5-Reasons-Designers-Should-Use-a-Blog-Instead-of-a-Website">here</a> and <a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/5017/15-Things-Super-Successful-Bloggers-Do-All-The-Time" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/5017/15-Things-Super-Successful-Bloggers-Do-All-The-Time">here</a>. </p><p><b><font color="#000000">2)</font></b><b> </b><font color="#ff6600"><b>Quote Request Form</b></font> - An important thing to remember, if nothing else, is to give the client multiple ways to contact you. A quote request form might be a more convenient way for a client to present their request, outside of your email or contact form.</p><p><br><b>3) <font color="#ff6600">Phone Number</font></b> - We are so afraid of a telephone call or sharing this information with people. Remember, you are a businessman, not a movie star. Sharing your contact information should be as necessary as the air you breathe. The funny thing about putting your telephone number on your site is that your clients may never use it. They might prefer to contact you through your contact forms or email. You are simply telling your clients hey, "I'm accessible" if you ever need to talk.</p><p><b>4) <font color="#ff6600">Avatar Photo</font></b> - Have a picture of yourself on your website. No one cares what you look like, unless you're <a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/5385/This-is-What-Happens-When-Fashion-Meets-Graphic-Design" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/5385/This-is-What-Happens-When-Fashion-Meets-Graphic-Design">Gisele Bundchen</a>, of course. Your clients only care that there is a human being behind that beautifully created website you took months to develop. Give your clients an opportunity to get to know you.</p><p><br><b>5) <font color="#ff6600">Bio-Design history-Schools-Awards</font></b> - Your about me page should be pretty elaborate. Talk about everything. Your long term goals, your relevant child hood experiences. Give them a nice creative history of who you are and how you've become. Of course everything you talk about is related to the bigger picture of why they should choose you for their next big project. </p><p>For design companies, you will obviously have to adjust your about us page accordingly. You can talk about your mission, your brand, what you stand for, what kind of pro bona projects or community contributions you've done. Etc, etc. Work on appealing to the softer side of your clients; you might find you'll be able to connect with them on other aspects of their lives.</p><p><b>6) <font color="#ff6600">Testimonials</font></b> - This is a no brainer but had to be included because it's pretty important. Clients want to know that you are capable of producing products or services that warrants a satisfied customer who is willing to tell their story. This can be added to your about me page or placed alongside specific projects.</p><p><br><b>7) <font color="#ff6600">Case Study (Your design process)</font></b> - A case study is a project you've done, one that you are really proud of and the client has been very successful and happy as a result. Take the time to go through the design process, detailing every step and taking your potential clients through your entire process, right up to the live project/website, including the actual client's testimonial and contact information if possible. (use images, videos and illustration to keep your potential clients engaged)</p><p><b>8) <font color="#ff6600">Your Social Networking Sites</font></b> - In your contact me section make sure to list all your social networking places. Clients may prefer to connect with you on LinkedIn or Twitter rather than on your website. Meet your clients where they want to meet, not where you want to meet.</p><p><b>9) <font color="#ff6600">Your Customer Service Policy</font></b> - Have this information easily accessible on your website. Let your potential clients know what kind of business you are, and what they can expect if they are going to do business with you.</p><p><b>10) <font color="#ff6600">Declare Your Expertise</font></b> - What do I mean by this? Everyone has one or two or even three things that they are exceptionally good at doing... This is especially true in the creative industry. Let your clients know what area(s) of design you are an expert, "Yes, I'm a Flash Genius... " Let's face it, you can't be everything to everyone, unless you're Google. Why not be everything to a few selected people that will continue to come back and refer people to you because you are exceptional at what you do. </p><p><b>11) <font color="#ff6600">IM (BONUS)</font></b> - This is a great way for clients to reach you immediately if they have a quick question that can't wait. Give them the option to instant message (IM) you. Take every chance to connect with your potential clients. A simple IM can get you hired.</p><p>Remember, with all the options to choose from when selecting a designer of design company, your clients are looking for a perfect match, they are looking to weed you out as quickly as possible. Don't let them! </p><p><b><i>What are some of the techniques or features you've used on your website that have led to solidifying new clients ?</i> </b></p><br><p> <a href="http://www.styleapple.com/" mce_href="http://www.styleapple.com"></a></p><p><b>Are You Looking To Hire A Designer?</b> </p>Get A Free Quote From The Styleapple Design Network : <a href="http://blog.styleapple.com/hire-a-designer--styleapple/" mce_href="http://blog.styleapple.com/hire-a-designer--styleapple/">New Project Quote Request>></a><BR> <p><a href="http://feedads.g.doubleclick.net/~a/_2wHqGVA_phBjbWeFGk6nSCCvYk/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_2wHqGVA_phBjbWeFGk6nSCCvYk/1/da"></img></a></p> </article> <article> <h1>Top 7 Reasons Your Clients Will Stay With You Through This Recession</h1> <p>Calvin Cox — Thu, 19 Mar 2009 16:48:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><h3> </h3><h3><font color="#993300">1) You Provide A Great Product or Service That Cannot be Matched By Your Competition</font><br></h3><p>Simply put, excel at what you do. Don't settle for being second. The only thing that stops you from being the best in your industry is that you stop trying to be the best. <br></p><h3><font color="#993300">2) Your Services Are Underpriced... Intentionally</font><br></h3><p>In this competitive market, value is key. Providing a great product or service that's noticeably worth more than your offering is important. Be careful not to undervalue your product or service by trying to low ball the industry. The goal here is to excel in your service while maintaining a reasonable price. Note: Low balling your industry can backfire on you, where your customers think that your services may not be up to par with someone who is charging more. Find the sweet spot for your product or service.<br></p><p><b>I'm not telling you to undervalue your expertise, what I'm simply saying is to provide much more quality and service than the industry norm, or what your clients expect.</b><br></p><h3><font color="#993300">3) Your Projects Are Completed Earlier Than Projected</font><br></h3><p>The truth is clients want their projects done yesterday. Once you've given the client a date of completion, that date is etched in their minds. Delivering the project on that completion date- in the client's mind, you've done your job. Anytime after that date you're late and have broken your ‘brand' promise - not so good for business. If you are early, by even a day or two, this gives the client another reason to toot your horn for you. They will tell their colleagues and friends that you are professional, efficient and the go-to guy for your type of design services. Even if ‘early' was only a day early. I think businesses still underestimate the power of word of mouth even with all of the social technology around us.<br></p><h3><font color="#993300">4) You Have Personalized and Knowledgeable Customer Service</font><br></h3><p>Personally, customer service is on top of my list of keys to being successful in this industry. I am a HUGE fan of good customer service. Not only good but rather great customer service. No one remembers good- people tend to remember great and exceptional, and of course bad. </p><p>Case in point: I remember hiring a design company to do a project, and one day I phoned the account manager to get some information. That person was completely incapable of answering basic technical questions about my project. She had to refer me to the designer, who of course was not available to talk. Great customer service can make up for shortcomings in other areas in your design business process (hopefully there are none :) )<br></p><h3><font color="#993300">5) Your Design Business Uses Cutting Edge Technology - Utilizing The Most Current and Relevant Tools in Your Industry.</font><br></h3><p>When a client asks for you to do a project for them, they have already assumed that you'll be using the most current technology or process, unless otherwise stated. Anything less is a strike against your company product or service, Period. You should keep up with your industry, getting left behind is not an option.<br></p><h3><font color="#993300">6) You Are an Expert/ Thought Leader in Your Industry</font><br></h3><p>Clients hire you because you can do something they can't do themselves; otherwise, they would do it themselves. They also hire you because they perceive that you are an expert at what you do. And as an expert you should have the knowledge to communicate intelligently about topics pertaining to your industry, current and future technologies, illustration styles, trending logo designs, etc, etc. And please, be able to provide answers to questions on why you've decided to use the Anivers font instead of Helvetica .<br></p><h3><font color="#993300">7) You Are Actively Involved In Your Client's Success</font><br></h3><p>There is nothing better than a designer who takes the time to learn about a client's business. Not simply what the company does, and who their clients are, but their brand promise, inspiration and maybe the direction a company is looking to go into 3 to 5 years from now. The more you learn about your clients, the more information you'll have to satisfy their needs. And oh yeah, you'll actually start building a relationship with them. Maybe a relationship that can grow into a "business-friendship" - ultimately giving you the upper hand on future projects.<br></p><p><i><b>What are some things you've done that have pushed your company ahead of the competition?</b></i></p><br><p> <a href="http://www.styleapple.com/" mce_href="http://www.styleapple.com"></a></p><p><b>Are You Looking To Hire A Designer?</b> </p>Get A Free Quote From The Styleapple Design Network : <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">New Project Quote Request>></a><BR> <p><a href="http://feedads.g.doubleclick.net/~a/208LtUcQwllFJNviCKppx4glJUc/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/208LtUcQwllFJNviCKppx4glJUc/1/da"></img></a></p> </article> <article> <h1>Choose Your Web Designer Like You're Choosing Your Next Girlfriend!</h1> <p>Calvin Cox — Fri, 13 Mar 2009 12:19:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><h4><a href="http://www.comicstripper.co.uk/Site/HOME/HOME.html" mce_href="http://www.comicstripper.co.uk/Site/HOME/HOME.html"></a> <br></h4><h4>Here you are- brand new plan for a great business idea. This is the one, the big idea that will propel you to financial independence. You've already picked out the business colors and logo design concept, selected a couple of websites you'd like your company's website to mirror. You've sized up your competition and have located the niche you're pretty sure you can satisfy. </h4><p>Now it's time to develop your website. You have done the necessary research, found the ‘perfect' web designer and are ready to get started. Your web designer says he needs you to detail as much as possible exactly what you want. You give him your full list of requirements - business colors, websites you like, a list of preferred fonts, and tell him to hit it out of the park... <b>Three months later your website is completed and is nothing like you envisioned... Why? What happened?</b><br></p><p>Before I answer that, I would like to say as a designer with major entrepreneurial tendencies that I've learned a lot about the business of design. There are many things that I learned the hard way admittedly, and others that I've gotten sound advice for. This is one advice, I would put in the sound advice category.<br></p><p>Branding is an interesting process. <b> I believe that branding is more of a study of psychology than design.</b> One of the things most overlooked when starting a branding campaign is the importance of the branding ideas, and promise being shared from the very beginning; from the CEO, to the employees, to the HR department, and right down the line to the woman that cleans the office at the end of the day. </p><p><font color="#3366ff">It's a mental collection of your brand ideas with everyone involved, that when combined in their most potent form enables an amazing brand synergy leading to major branding success for your new venture. </font><br></p><p>That being said, the web designer you choose should be engaged in this branding process as well. For he is more or less the architect of your dreams into their digital form. Therefore, take the time to find a freelance designer or design company that truly have a vested interest in your success. </p><p> How you find that designer or design company is an entire discussion onto itself. We had a heated discussion about this very topic <a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/5081/Top-7-Reasons-Why-It-s-Better-to-Hire-a-Freelance-Designer-or-Small-Design-Firm-Than-a-Large-Design-Company" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/5081/Top-7-Reasons-Why-It-s-Better-to-Hire-a-Freelance-Designer-or-Small-Design-Firm-Than-a-Large-Design-Company">here</a>, and you should also check out David Airey's post on <a href="http://www.davidairey.com/freelance-graphic-designer-or-design-agency/" mce_href="http://www.davidairey.com/freelance-graphic-designer-or-design-agency/">Design Agency Vs. Freelancer</a> to get you started.<br></p><p><font color="#ff6600"><b>Back to your web designer:</b></font><br></p><p>He/she should not only want to know your colors and font preferences, but also inquire about your company's vision, your thoughts, your mission statement, your brand promise, your taglines, your wife and kids if necessary.....okay maybe not the wife Your web designer must be a partner in the process. He should be the most important person at this juncture. After all, he will be the translator of your dreams into their digital reality. </p><p><br><b>He/she has the ability to provide a user experience that mimics and marries well with your company's brand promise.</b> By engaging him early, you allow him to think of ways to implement not only your physical requirements on paper, but also the mission, vision, and brand promise of your company. Maybe he chooses just the right color orange or perhaps the typography and color combinations or button shape that speaks directly to your demographics. </p><p><br><b>Choose your web designer like you're choosing your next girlfriend or boyfriend.</b> Because more than likely you'll be spending a lot of time with them, agreeing, disagreeing, arguing, breaking up and making up. Everything that a relationship goes through in order to grow and become successful. </p><p>My brother once told me that I should find a good web developer and stick with him or her (like a girlfriend) And today I say the same to you. Take the time to choose the right guy or gal for the job and your company will thank you for it many times over. Trust me!<br></p><p> </p><p> <a href="http://www.styleapple.com/" mce_href="http://www.styleapple.com"></a></p><p><b>Are You Looking To Hire A Designer?</b> </p>Get A Free Quote From The Styleapple Design Network: <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">New Project Quote Request>></a><BR> <p><a href="http://feedads.g.doubleclick.net/~a/sZDi590gkUpgVjUGUuvrXaqb-jo/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/sZDi590gkUpgVjUGUuvrXaqb-jo/1/da"></img></a></p> </article> <article> <h1>Are You Baiting and Switching your Clients With False Brand Promises?</h1> <p>Calvin Cox — Tue, 10 Mar 2009 08:18:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p></p><p><a href="http://kidsblogs.nationalgeographic.com/you-are-here/beijing/2008/08/life-in-the-olympic-village.html" mce_href="http://kidsblogs.nationalgeographic.com/you-are-here/beijing/2008/08/life-in-the-olympic-village.html">Photo Credit</a> <br></p><h4><font color="#333333">How do you feel when you go to a fast food restaurant and the line is out the door. How about going to get your "Car Tire Flat Fixed in Less Than 10 Minutes" and it takes an hour for someone to look at your car. $%#&... Exactly. Chances are, you're going to change your own tires next time. The same is true when it comes to your design company's brand. </font></h4><p> The branding process is a long one. You're building relationships with clients or customers that goes beyond simply getting the work or project done. It's about the promise you made or the promise your brand made to your clients (<a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/8059/Is-Your-Company-s-Brand-Promise-Different-Enough-To-Succeed-In-A-Recession" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/8059/Is-Your-Company-s-Brand-Promise-Different-Enough-To-Succeed-In-A-Recession">Brand Promise</a> - What your company says it will do for your customers and what the customers perceives they can expect from your company). </p><p>The client chose you out of the thousands of potential <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">design companies</a> out there because you've exuded a quality of service or claimed to have a product that promises to deliver X, Y and Z. Maybe your brand focuses on high end fabrics for custom made clothing, or web hosting with no down time or quality logo design services. That being said, your customers expect that you will deliver on that "promise". If for some reason you do not perform as expected. That becomes a strike against your brand image. </p><p><b>If you're promising a certain type of product or service, you must deliver that product or service... no excuses.</b> You have to do what you said you'll do. And now with the power of <a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/7918/Does-Social-Media-Networking-Really-Influence-Your-Brand-Reputation-The-Numbers-May-Surprise-You" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/7918/Does-Social-Media-Networking-Really-Influence-Your-Brand-Reputation-The-Numbers-May-Surprise-You">social media</a> and the voice of the consumer having global reach, you have to make sure that that voice speaks favorably about your design company. </p><p>Wouldn't you rather your customers tweet and retweet this: </p><p>"<b>Boy what an awesome job company XYZ did , Thank you so much @blahblahblah for making my website rock"</b> <font color="#3366ff">instead of this...</font><br></p><p><b>" Company XYZ is not be trusted and I will never ever eeeeeevvvvveeeerr go back there" </b></p><p><b><i>How do you manage your customers expectation in order to protect your brand image?</i></b></p><p> <br></p><p> <a href="http://www.styleapple.com/" mce_href="http://www.styleapple.com"></a></p> <p><b>Are You Looking To Hire A Designer?</b> </p> Get A Free Quote From The Styleapple Design Network: <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">New Project Quote Request>></a><BR> <p><a href="http://feedads.g.doubleclick.net/~a/O8olQp5GW6oO3_3dnEHGol7kVTE/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/O8olQp5GW6oO3_3dnEHGol7kVTE/1/da"></img></a></p> </article> <article> <h1>“86% Of Consumers No Longer Believe What Brands Say About Themselves”</h1> <p>Calvin Cox — Wed, 04 Mar 2009 15:22:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><h4> <font color="#ff6600">"86% Of Consumers No Longer Believe What Brands Say About Themselves"</font></h4><p>My past few posts have been trending in the direction of discussing the <a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/7981/Is-Your-Employees-Personal-Brand-F-ing-Up-Your-Company-s-Brand-Image-PART-2" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/7981/Is-Your-Employees-Personal-Brand-F-ing-Up-Your-Company-s-Brand-Image-PART-2">impact of personal branding on your corporate brand identity</a>. So when I saw this statistic I needed to share it with you. I came across this Microsoft slide show presentation on Slideshare, a bit old but still very relevant. To me this should be a clear indication, if you had an ounce of doubt still left, that your brand identity is no longer controlled by you. The other part of the statistic indicated that " 78% of consumers believe what other consumers say about your brand" which is a HUGE number in my opinion. The slide show goes on to say that <b>"The brands that will succeed going forward are the ones who's consumers tell the best stories."</b> </p><div style="width: 425px; text-align: left;" id="__ss_580168"><a href="http://www.slideshare.net/chriss/digital-branding-presentation?type=presentation" style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;" mce_href="http://www.slideshare.net/chriss/digital-branding-presentation?type=presentation" title="Digital Branding">Digital Branding</a><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=mscmgdigitalbranding020908-1220404871154959-8&stripped_title=digital-branding-presentation"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><p></p></object><div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a href="http://www.slideshare.net/" style="text-decoration: underline;" mce_href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/chriss" style="text-decoration: underline;" mce_href="http://www.slideshare.net/chriss">Chris Schaumann</a>. (tags: <a href="http://slideshare.net/tag/digital" style="text-decoration: underline;" mce_href="http://slideshare.net/tag/digital">digital</a> <a href="http://slideshare.net/tag/branding" style="text-decoration: underline;" mce_href="http://slideshare.net/tag/branding">branding</a>)</div><div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;"> </div></div><div style="width: 425px; text-align: left;" id="__ss_580168"> </div><div style="width: 425px; text-align: left;" id="__ss_580168">If you think about it though, these stats shouldn't be a big surprise to you. Personally I know that before my wife tries out a new yoga studio or company service, <a href="http://www.yelp.com" mce_href="http://www.yelp.com">Yelp</a> is her goto website, where she can get unfiltered feedback from customers who have used the service. </div><div style="width: 425px; text-align: left;" id="__ss_580168"><br>Just another quick nudge to get you thinking about ways in which to engage your demographics, to <a href="http://blog.styleapple.com/brand-portfolios-for-design-companies/" mce_href="http://blog.styleapple.com/brand-portfolios-for-design-companies/">effectively intergrate your marketing and social media networking</a>, to organically build your brand image with your customers guidance... Sounds like a win-win scenario to me.<br></div><div style="width: 425px; text-align: left;" id="__ss_580168"> </div><div style="width: 425px; text-align: left;" id="__ss_580168">What social media techniques are you currently using to invite and engage your clients and customers?</div><div style="width: 425px; text-align: left;" id="__ss_580168"> </div><div style="width: 425px; text-align: left;" id="__ss_580168"><b><i>Related Articles On The Web:</i></b></div><ol><li><a href="http://outspokenmedia.com/seo/more-to-life-than-links/" mce_href="http://outspokenmedia.com/seo/more-to-life-than-links/">There Is More To Life Than Links & Sex </a></li><li><a href="http://www.marketingvox.com/cmo-survey-traditional-branding-is-broken-043410" mce_href="http://www.marketingvox.com/cmo-survey-traditional-branding-is-broken-043410">CMO Survey: Traditional Branding is 'Broken' <br></a></li></ol><br> <p> <a href="http://www.styleapple.com/" mce_href="http://www.styleapple.com"></a></p> <p><b>Are You Looking To Hire A Designer?</b> </p> Get A Free Quote From The Styleapple Design Network: <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">New Project Quote Request>></a><br> <BR> <p><a href="http://feedads.g.doubleclick.net/~a/7-jMTBot_2eGUR4u30rZrGXqlrA/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/7-jMTBot_2eGUR4u30rZrGXqlrA/1/da"></img></a></p> </article> <article> <h1>Is Your Company's Brand Promise Different Enough To Succeed In A Recession?</h1> <p>Calvin Cox — Mon, 02 Mar 2009 09:46:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><p> <br></p><p>Being that my primary job responsibility involves working with designers and <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">design firm brands</a>. I get a chance to see many design firms websites, portfolios, taglines, logos, advertising, social media avatars, etc, etc. </p><p><b>There are literally hundreds of thousands of design firms and designers going after the same market, especially now in a recession.</b> What is it that sets you apart from your competition? Are you giving enough thought to what your design firm brand promise is? Is your company's brand promise different enough be remembered and relevant enough to your clients and customers. Allen Adamson, author of the book <a href="http://www.brandsimple.com" mce_href="http://www.brandsimple.com">BrandSimple</a> suggest that finding an obvious area that is not being addressed in your industry is a good place to start. <br></p><p>On our social media site, <b>Styleapple.com</b> - <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">the branded designers social network</a>. We give designers and design companies the opportunity to promote themselves primarily through there brand idea or tagline. By doing this we force designers who haven't thought about their brand promise to do just that; think about what they would like their demographics to know about them in 45 characters or less. It is important, especially now that your potential customers or clients know what you stand for in a simple easy to understand statement or promise.</p><p> <font color="#3366ff"><b>What is your design company's tagline or brand promise? What is that product or service or guarantee that will get your clients emotionally attached to your brand? </b></font><br></p><p><b>Here is my brand challenge to you.</b> Find 10 companies in your industry that you respect and consider your direct competition, figure out what their brand ideas are; whether it's their tagline or type of clients they market to (should be simple to find if they are effectively branding themselves). Then look at your brand idea or tagline or client roster and ask yourself. Am I offering something different and relevant enough to compete or am I just 1 in the 10,000 plus design companies hoping that my clients will choose me from a coin toss... <br></p><p><i><b>What is your design company's brand promise?</b></i><br></p><p> </p> <p> <a href="http://www.styleapple.com/" mce_href="http://www.styleapple.com"></a></p> <p><b>Are You Looking To Hire A Designer?</b> </p> Get A Free Quote From The Styleapple Design Network: <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">New Project Quote Request>></a><BR> <p><a href="http://feedads.g.doubleclick.net/~a/nlBCHOT8Ktzff_bzzy1x5RF8_Dk/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/nlBCHOT8Ktzff_bzzy1x5RF8_Dk/1/da"></img></a></p> </article> <article> <h1>Is Your Employees Personal Brand F*#$%ing Up Your Company’s Brand Image ? PART 2</h1> <p>Calvin Cox — Mon, 23 Feb 2009 13:09:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" mce_href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" mce_href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" mce_href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"><style>  </style> <p class="MsoNormal"><font color="#ff6600"><u><b> </b></u></font></p><h4 class="MsoNormal"><font color="#ff6600"><u><b>UPDATE 3/2/2009:</b></u></font></h4><p class="mceContentBody"> Found an interesting article on Advertising Age from a tweet by Dan Schawbel <a href="http://twitter.com/danschawbel" mce_href="http://twitter.com/danschawbel">@danschawbel</a> detailing a <a href="http://adage.com/digital/article?article_id=134923" mce_href="http://adage.com/digital/article?article_id=134923">Personal Brand/Corporate Brand</a> conflict with Ford Motors. Interesting read. </p><p class="mceContentBody"><b>You can read part 1 of this series here:<a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/4871/Is-Your-Company-s-Logo-Design-F-ing-Up-Your-Brand-Image" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/bid/4871/Is-Your-Company-s-Logo-Design-F-ing-Up-Your-Brand-Image"> Is Your Company’s Logo Design F*#$%ing Up Your Brand Image?</a></b></p> <p class="mceContentBody"> Branding by definition implies a level of trust in your product or service, something that your clients and customers can depend on. Apple for their innovation and service, Google for their quick and relevant searches. A part of building a true brand aside from having a great product or service is the consistency of the brand’s image and actual brand message across multiple media platforms. </p> <h3 class="mceContentBody"><font color="#ff6600">But who is responsible for your company’s brand message?</font><b style=""><o:p></o:p></b></h3> <p class="mceContentBody">A few years ago a company’s advertising and PR departments were the gate keepers of their information and decided what and how the information was disseminated. Now with the introduction of Social media platforms like Twitter, Facebook, LinkedIn, <a href="http://www.styleapple.com/" mce_href="http://www.styleapple.com/">Styleapple</a>, your company’s blogs, etc, you find that people are no longer interested in what the company has to say directly, rather they seem to be gravitating to information being shared through employees and company executives themselves. </p> <p class="mceContentBody">I would personally rather follow Steve Jobs updates rather than Apple, Inc. updates on Twitter (if I had to choose) Given the gloomy recollection of corporate information and how difficult it was to understand exactly what their press releases were about, <b>I think that bad taste in our months still lingers… even if it’s now disguised as a Twitter bird dressed up in Facebook clothing. </b> Taking a phase from our most recent American political election “You can put lipstick on a pig but it’s still a pig” </p> <p class="mceContentBody"><b>Frankly, Social Networking has drastically changed the way companies will build their brand images going forward, where your most valuable assets become even more valuable</b><b> </b> (Employees and corporate execs now takes center stage in how well a company’s brand is communicated to the masses) The important thing is to make sure the message is consistent and clear when your company’s brand becomes a sum of its parts or rather, a sum of your employees personal brands. Take a look at <a href="http://personalbrandingblog.wordpress.com/2008/12/24/how-to-lay-the-brand-foundation-for-a-consulting-business/" mce_href="http://personalbrandingblog.wordpress.com/2008/12/24/how-to-lay-the-brand-foundation-for-a-consulting-business/">How to Lay The Brand Foundation For A Consulting Business</a> Blogger, Dan Schawbel for a bit more insight of how to start a cohesive branding strategy when your business has to manage your employee’s personal brand.</p> <p class="mceContentBody"><i><b>How do you manage your company’s brand when your employees are actively involved in Social Media Networking?</b></i></p><p class="mceContentBody"> </p> <p> <a href="http://www.styleapple.com/" mce_href="http://www.styleapple.com"></a></p> <p><b>Are You Looking To Hire A Designer?</b> </p> Get A Free Quote From The Styleapple Design Network: <a href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/" mce_href="http://blog.styleapple.com/design-firms--hire-a-designer--styleapple/">New Project Quote Request>></a><BR> <p><a href="http://feedads.g.doubleclick.net/~a/0vv6AvLSuyHsGaRVmp7L5zTF0Qg/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/0vv6AvLSuyHsGaRVmp7L5zTF0Qg/1/da"></img></a></p> </article> <article> <h1>Why is Everyone So Twitter Happy?</h1> <p>Calvin Cox — Fri, 20 Feb 2009 16:17:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"><style>  </style><font color="#3366ff"></font> <p class="MsoNormal"> </p><p class="MsoNormal"> </p><p class="MsoNormal"> <br></p><p class="mceContentBody"><b>Why is everyone so Twitter happy?</b> I’ll tell you why, because tweeting is a great way to tell your boss off without him realizing you’re talking about him. Okay maybe not quite that, but here’s the real reason:</p> <p class="mceContentBody">Twitter as you know by now is either mainstream or is heading there fairly quickly. Everyone is following someone who’s following someone else. </p> <p class="mceContentBody">Twitter users (potential customers) are happy because they’ve found a simple social media platform where they can connect with their peers to meet, update and discuss just about anything.</p> <p class="MsoHyperlink">Marketers are happy because they’ve found another effective way to reach their customers… now that email marketing is in rehab. The only question I have is this: <b style="">Are you reaching the right people? And, are you saying the right things to them if you are indeed reaching the right people?<o:p></o:p></b></p> <p class="mceContentBody">Here is something you may or may not know, when a Twitter user (potential client or customer) is looking for someone to follow, one of the tools used (out of many, you’ll find a great list of twitter tools <a href="http://mashable.com/2008/05/24/14-more-twitter-tools/">here</a>) to finding people to follow is the <a href="http://search.twitter.com" mce_href="http://search.twitter.com">Twitter search engine</a> previously called Summize. Summize lists the most recent mention of the keyword being searched and the Twitter user who used that keyword. So If you’re are a graphic design company looking for new clients, ‘graphic design quotes’ might be a more reasonable keyword to have in your twitter lexicon as oppose to say… “fly fishing”. I’m not saying to go keyword crazy, what I am saying is to be cognizant of what you say and have a sensible balance when you’re getting ready to make your statement to the world with only140 characters or less to do it in.</p><p class="mceContentBody"> </p><p class="MsoNormal"> </p><p class="MsoNormal"><font color="#ff6600">Stylepple.com Twitter Grader Report </font><br></p> <p class="mceContentBody">Another nice tool to use is the <a href="http://www.twittergrader.com" target="_new" mce_href="http://www.twittergrader.com">Hubspot Twitter Grader tool</a>. This Twitter tool gives you a report of how effective a Twitter user you are. It gives you a twitter grade based on a variety of factors including your follower : following ratio and your followers influence. It also generates a tag cloud of your tweets, giving you an idea of the words and phrases that is most prominent in your tweet history. </p> <p class="mceContentBody">A nice added bonus to this tool is its search option which provides a list of the most influential Twitter users for a given keyword… really handy when looking for thought leaders to follow in your industry.</p> <p class="mceContentBody">Twitter along with the other social media networking sites can be an effective way to reach your clients and customers simply by following a few simple rules of engagement. With a little bit of time and patience you too can become ‘Twitter’ happy</p> <BR> <p><a href="http://feedads.g.doubleclick.net/~a/xqek8LKZvwvNr0PdfhVbcY-Dd3U/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/xqek8LKZvwvNr0PdfhVbcY-Dd3U/1/da"></img></a></p> </article> <article> <h1>Does Social Media Networking Really Influence Your Brand Reputation? The Numbers May Surprise You!.</h1> <p>Calvin Cox — Wed, 18 Feb 2009 16:17:00 GMT</p> <FONT color=#ff6600><B>BRANDED DESIGNERS - Creative Marketing Techniques For Designers | Styleapple.com</B></FONT><BR><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"><link href="file:///C:%5CDOCUME%7E1%5CCalvin%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"><style>  </style> <p class="MsoNormal"> </p><h4 class="MsoNormal">Does Social Media Networking Really Influence Your Brand Reputation? <br></h4><p>According to the latest <a href="http://www.marketingsherpa.com/article.php?ident=31048" mce_href="http://www.marketingsherpa.com/article.php?ident=31048">Marketing Sherpa</a> “Chart of the Week” Social media networking <b style="">absolutely</b> influences your brand reputation. 92% of companies polled said that social media marketing is effective in building their brand reputation. Some of the other interesting numbers included: Increase Brand Awareness? : 91% said yes, Increase search Engine Rankings? : 87% said yes, and Increase Website Traffic: 87% said yes.</p> <p class="MsoNormal"><o:p> </o:p><a href="http://www.marketingsherpa.com/article.php?ident=31048" mce_href="http://www.marketingsherpa.com/article.php?ident=31048"></a></p> <p class="mceContentBody"><span class="MsoNormal">Building your company's brand reputation can be both tricky and fragile in today's social media driven economy. However, if managed correctly building your brand image online can be both interesting and potentially lucrative for you. Even in an economic downturn your clients and customers are still actively looking for you online. Effectively utilizing search engine marketing coupled with the right social networking tools can advance your business from startup to simply becoming a star in your industry. </span><br></p> <p class="mceContentBody">As you know I’m CEO of <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">Styleapple</a> - The Branded Designers Social Network. We help <a href="http://blog.styleapple.com/brand-portfolios-for-design-companies/%20%20" mce_href="http://blog.styleapple.com/brand-portfolios-for-design-companies/ ">designers and design companies</a> with their online or <a href="http://blog.styleapple.com/brand-portfolios-for-design-companies/%20%20" mce_href="http://blog.styleapple.com/brand-portfolios-for-design-companies/ ">digital branding strategies</a>. Recently I’ve come clean admitting that I am indeed, a social media junkie, which on the web is almost impossible to stay sober. Social Networking sites are everywhere. The trick is to know which ones are best for your business. </p> <p class="mceContentBody">Some of the social networking tools I currently use for marketing and promoting my business are Twitter, Twitterfeed, LinkedIn, Flickr, <a href="http://www.styleapple.com" mce_href="http://www.styleapple.com">Styleapple</a> (A social networking site we've developed to promote and market design companies brands), <a href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/" mce_href="http://blog.styleapple.com/styleapple-creative-design-blog---the-place-where-creative-pros-flex-their-muscles/">The Branded Designers Blog</a>, <a href="http://www.designfloat.com" mce_href="http://www.designfloat.com">Designfloat</a>, Digg, <a href="http://www.smallbusinessbrief.com" mce_href="http://www.smallbusinessbrief.com">Small Business Brief</a>, and <a href="http://sphinn.com/" mce_href="http://sphinn.com/">Sphinn </a>to name a few. </p> <p class="mceContentBody">Your first step is to find social networking communities where the members are either the demographics of your customers, clients or potential business contacts. Take an active role in discussions and really make an effort to be ‘social’ , offer your help and expertise in asking and answering group questions. A great resource on social networking do's and don'ts is Eric Brantner Article on the <a href="http://digitallabz.com/blogs/10-secrets-of-the-best-social-media-users.html" mce_href="http://digitallabz.com/blogs/10-secrets-of-the-best-social-media-users.html">10 Secrets of the Best Social Media Users </a></p><p> <span style="font-size: 11pt; line-height: 115%;" calibri="" ,="" sans-serif="" ;="">You can also find a great list of social media sites with descriptions of the kind of industry and benefits of each site from the following two articles: <a href="http://www.doshdosh.com/list-of-social-media-news-websites/" mce_href="http://www.doshdosh.com/list-of-social-media-news-websites/"> 48 Social News Websites You Can Use</a> and <a href="http://www.iammikesmith.com/10-great-places-to-promote-your-designs/" mce_href="http://www.iammikesmith.com/10-great-places-to-promote-your-designs/">10 Great Places To Promote Your Designs</a>. </span></p><p style="font-size: 11pt; line-height: 115%;"><span calibri="" ,="" sans-serif="" ;="">Social media marketing has been tried and tested, no more excuses. This is a great time to build your design company’s brand, whether you’re a startup or have been around for a while. Take the time to learn, engage and reap all the benefits of becoming ‘<b style="">SOCIAL</b>’ </span></p><BR> <p><a href="http://feedads.g.doubleclick.net/~a/8rrsoJlelDiDoKyoSFQM9NQu_0o/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/8rrsoJlelDiDoKyoSFQM9NQu_0o/1/da"></img></a></p> </article> </main></body></html>