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How to Reinvent Your Small Business Brand – #SmallBizChat Q&A

Melinda Emerson, #SmallBizChat — Thu, 09 Feb 2012 09:42:53 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Branding Strategist @DeborahShane. Deborah is the Author of Career Transition-make the shift and a nationally published writer and speaker. She hosts a [...]

How to search for lease space for your small business

Melinda Emerson — Tue, 07 Feb 2012 10:30:16 +0000

In talking with countless prospective tenants working in the commercial office leasing industry since the 2000’s, I realized that there is a huge misconception of what the ultimate goal of a business is when it comes to leasing. Most people think the goal is to find a great affordable space in a desirable building located [...]

How to be a Successful Freelancer

Melinda Emerson — Mon, 06 Feb 2012 10:30:02 +0000

Most small businesses start today as a side hustle first. In fact, 1 in 3 Americans is a freelancer or temporary worker in the post-recession era, according to research by the Human Capital Institute (HCI). The majority of contract workers are part-timers, and their ranks are growing at more than twice the rate of full-time employees, [...]

How to Be Successful in Business #SmallBizChat QA

Melinda Emerson, #SmallBizChat — Thu, 02 Feb 2012 10:00:19 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with retail and fashion pioneer Liz Lange @lizlange. In 1997, out of a one-room office, she created Liz Lange Maternity, changing forever the [...]

Who’s on #SmallBizChat – February 2012

Melinda Emerson, #SmallBizChat — Thu, 02 Feb 2012 00:11:43 +0000

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. Here are the upcoming guests for February 2012… Feb 1st Retail Pioneer @LizLange How to Be Successful in Business Feb 8th @DeborahShane How to reinvent your Brand Feb 15th @DarnyelleJervey How to Monetize Your Message Feb 22 @Taxmama [...]

Public Speaking: The Original Social Media

Melinda Emerson — Tue, 31 Jan 2012 10:30:50 +0000

You’re blogging. You’re tweeting. You’re facebooking. You’re creating videos and articles and ezines. All of that is great but let’s not forget that social media is – first and foremost – social! It’s personal. And that person is YOU. The ultimate test of a thought-leader is the answer to one simple question: When you open [...]

SmallBizLady Q&A How to Build a Powerful Online Brand

Melinda Emerson — Mon, 30 Jan 2012 10:30:29 +0000

How to become a powerful social media brand is a major factor in small business success these days. Beyond having a website, you need to make sure that you are out there demonstrating your expertise at every opportunity. There are those who believe that if they can’t find you or your business online, you [...]

How To Use Trends Data To Grow Your Small Business

Melinda Emerson, #SmallBizChat — Thu, 26 Jan 2012 09:00:44 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Rieva Lesonsky @Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz [...]

Branding Your Small Business

Melinda Emerson — Mon, 23 Jan 2012 10:30:18 +0000

Branding is about getting your customers to see your company as an important key provider in addressing their needs and gives you a real competitive advantage. Once you have done thorough market research and checked out the competition, it is time to start developing your brand identity. Your brand is the name, design, or distinctive [...]

How To Be A Pregnant Entrepreneur – #Smallbizchat QA with Darla DeMorrow

Melinda Emerson, #SmallBizChat — Thu, 19 Jan 2012 12:23:23 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with professional organizer Darla DeMorrow @DarlaDeMorrow Darla helps people find their desktops, keys, time, money, and sanity as a certified professional organizer, but [...]