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Managing The Stress In Your Small Business

Melinda Emerson — Tue, 15 May 2012 09:30:55 +0000

When you put out your shingle that says open for business, you immediately take on 10-14 jobs all at once. Even the best multi-tasker, can become a spaghetti brain at times, especially when everything happens all at once. How you handling stress is a key ingredient in your long-term success in business. Here is a [...]

Should You Have Good Pricing or Great Pricing?

Melinda Emerson — Mon, 14 May 2012 09:30:16 +0000

Should you have good pricing or great pricing? Our first instinct is to have great prices that will permit us to crush the competition, gain market share and fuel fast growth. The usual problem is that great prices typically provide slim profit margins. Good pricing, however, over the long term, should create enough profitability to [...]

How to Get Over Your Fear of Sales

Melinda Emerson — Thu, 10 May 2012 08:34:22 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Amy Palmer @Fearbustinsales http://twitter.com/fearbustinsales. Amy is a nationally recognized salesperson who helps business owners find a selling style that fits their personality [...]

How to Avoid Facebook Group Disasters

Melinda Emerson — Tue, 08 May 2012 09:30:24 +0000

With Facebook reaching the 900 million mark, there should be no surprise that it is a terrific tool to use in the quest for business exposure. Joining a Facebook group seems to make sense; it’s a great way to expose your brand and/or find a new business opportunities. With countless groups on the social network [...]

Presentation Communication – Your Quest to Impress

Melinda Emerson — Mon, 07 May 2012 09:30:04 +0000

Sponsored Post All businesses depend on sending the right messages to their customers. Whether it is a brick and mortar office, retail store, online enterprise, a direct sales business or some type of consulting firm, you have one chance to make a first impression, and your business message must be clear. Customers will focus on [...]

How to Build a Social Media Brand

Melinda Emerson — Fri, 04 May 2012 09:30:13 +0000

Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you [...]

Liz Lynch QA How to Be a Power Networker

Melinda Emerson — Thu, 03 May 2012 08:30:28 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Liz Lynch @liz_lynch. Liz is an international speaker, business development expert, and the author of Smart Networking: Attract a Following In Person [...]

Who’s On #SmallBizChat May 2012

Melinda Emerson — Wed, 02 May 2012 12:45:55 +0000

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. Here are the upcoming guests for May 2012… 5/2 Liz Lynch @Liz_lynch Author Smart Networking on How to be a Power Networker 5/9 Amy Palmer @FearBustinSales on How to Get Over Your Fear of Selling 5/16 Alfred Edmond Jr. @AlfrededmondJr – Editor [...]

5 Things You Could Do Today to Generate a Sale

Melinda Emerson — Tue, 01 May 2012 09:30:13 +0000

It’s May. That means it’s National Small Business Month and it’s time for you to get serious about your business. Answer these questions about your business: Have you updated your business plan? Are you using your business plan to run your small business? Do you have monthly/weekly sales goals? Do you know by the 15th [...]

7 Businesses to Start For Under $500

Melinda Emerson — Mon, 30 Apr 2012 09:30:40 +0000

When you see a friend’s kitchen clutter, do you dive right in to bring order it? Are you the go-to girl for hair and makeup advice? Are you “that guy” who can fix anything technical or mechanical? If you’ve ever considered becoming your own boss, this could be the right time to turn your talent [...]