Selling Words

The Secrets of Successful Staff Engagement

Sue Reidy — Wed, 18 Apr 2012 23:35:30 +0000

Over the years, I’ve interviewed dozens of people as a business writer, about the topic of staff engagement and heard many views about how to most effectively win hearts and minds. My conclusion? At a fundamental level, achieving successful staff engagement will happen only if you follow the...

Making Speeches – greetings

Sue Reidy — Wed, 07 Mar 2012 02:40:40 +0000

MAKING SPEECHES – GREETINGS If you’ve been asked to make a speech to an audience for whom English is not their first language or who represent a diverse range of ethnic backgrounds, consider greeting them in their own language. This will immediately make your audience feel welcomed and go a long...

Delivering your speech

Sue Reidy — Mon, 06 Feb 2012 20:00:22 +0000

DELIVERING YOUR SPEECH OK, you’ve written your speech or received it from your speechwriter, now what? Here are some key points that will apply whether you’re using prompt cards or reading from a prepared speech. • Microphone availability – Contact the venue or organiser in advance to ensure that...

Memorable speechwriting – know your audience

Sue Reidy — Mon, 30 Jan 2012 20:00:42 +0000

MEMORABLE SPEECHWRITING – KNOW YOUR AUDIENCE When writing and preparing your speech it’s vital to know your audience. You need to be clear about their expectations and how you will accommodate them. This means customising your speech to suit your audience so that you stand a better chance of...

Ten tips for preparing a great speech

Sue Reidy — Sun, 18 Dec 2011 20:00:09 +0000

The first thing to decide once you know a speech is required is whether you have the time or the expertise to write it yourself. Or will you get a better result and meet your deadline if you commission a professional to write the speech for you? If you are only required to deliver a Read More...

Overcome Your Fear – Why Speechmaking Is Important

Sue Reidy — Fri, 02 Dec 2011 02:44:23 +0000

Most people dread making speeches, for all kinds of perfectly understandable reasons. It’s understandable maybe, but not necessarily acceptable. Why not? Because sometimes we simply must get up and make a speech. And we need to be willing and prepared when we do. Not all of us have the skills to...

Why produce a newsletter?

Sue Reidy — Mon, 28 Nov 2011 02:07:07 +0000

A newsletter should be an integral part of your communications plan. It’s another vehicle for getting your message out there to the people you’re targeting. Newsletters provide: An additional means of raising your company profile. A way of establishing an ongoing relationship with your customers,...