Sumeet Kaku (Official)

Know About Unique Content

noreply@blogger.com (Anonymous) — Mon, 12 Oct 2015 07:21:00 +0000

Google does not like duplicate or copy content. It makes it very difficult for its spiders to confirm which copy is the authoritative copy. Sometimes a minor issues with site configuration in your CMS can make Google or other Search Engine think you have multiple web pages that say the same thing. A Site Audit will be able to resolve this.

Even more important things, you should can make your own content to be unique and not a copy or a badly-disguised spin of other content. Google would much prefer to catalog something new and rank it highly than something it has seen over on a bunch of other web pages.

Google SEO On-Page Ranking Factor List 2015 Version

noreply@blogger.com (Anonymous) — Wed, 20 May 2015 13:09:00 +0000

Roger Montti, aka martinibuster, posted a thread at WebmasterWorld about a revised list of on-page SEO factors that he thinks are more important now in 2015, also with a list of those factors that are no longer important or as important.

The factors he put on the list as being more important in 2015 are:

    User experience metrics (all of them)
    Shorter title tags
    Original content
    Engaging content that provides an answer, teaches, informs, is useful, delights
    Original images
    Quality site design
    Descriptive meta description

The factors that he would go as far as to call deprecated, as in, no longer used by Google are:

    Keywords
    Focus on longtail phrases
    Focus on ranking for specific keyword phrases
    Lean code

Types of Errors in SEO

noreply@blogger.com (Anonymous) — Thu, 09 Apr 2015 06:57:00 +0000

Important HTTP Status Codes for Search Engine Optimization (SEO) and Search Engines:

404: File Not Found
503: Service Unavailable
204: No Response
401: Unauthorized
402: Payment Required
403: Forbidden
501: Not Implemented
503: Gateway Timeout
301: Redirected to other web pages
100 - Informational: Request has been received and the process is continuing.
200 - Ok Success: Request was received and processed successfully.
300 - Redirection: Request has been received, but needs to perform an additional step to complete the request.
400 - Bad Request: Request was made by the client, but the page is not valid.
500 - Server Error: Valid request was made by the client, but the server failed to complete the request.

Why SEO is Important?

noreply@blogger.com (Anonymous) — Mon, 06 Apr 2015 07:01:00 +0000

Search Engine Optimization (SEO) is nowadays more important than ever and it is necessary for every web users to understand the true meaning of SEO as well as the potential it creates for every brand or business.

In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

SEO is Good for Business Visibility and Branding: When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.

SEO Provides Your Business Credibility: Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence — “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not admit it, but high search rankings makes you more credible in their eyes.

SEO Brings Your Business Traffic: Web TrafficSure, by itself, traffic is not going to make you any money. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. What’s better is that SEO is usually a good deal more affordable than store leases in Times Square.

User's trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust. SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

SEO On Page Optimization Techniques

noreply@blogger.com (Anonymous) — Mon, 30 Mar 2015 11:09:00 +0000

SEO On-Page Optimization refers to all the things that you can do ON your website to help you rank higher, such as page meta titles, internal linking, meta tags & descriptions, etc.

SEO ON PAGE ACTIVITIES:

Meta Tags: For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

URL Structure: Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

Body Tags: When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Keyword Density: Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

Image Tag: Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

Internal Linking: People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
Robots.txt
Google Analytics
Google Webmaster Tool

SEO Off Page Optimization Activities

noreply@blogger.com (Anonymous) — Mon, 30 Mar 2015 10:55:00 +0000

SEO Off-Page refers to all the things that you can do directly OFF your websites to help you rank higher in search engines, such as Social Networking, Article Submission, Forum & Blog Marketing, etc.

In today’s post we will be looking specifically at Off-Page Search Engine Optimization (SEO) and some of the most effective ways to increase your page rankings on search engines.

SEO OFF PAGE ACTIVITIES:

Search Engine Submission
Web 2.0 Profile Creation
Directory Submission
Social Bookmarking Submission
Article Submission
Press Release Submission
Forum Posting
Blog Posting
Blog Commenting
Classified Submission
Question & Answers
Image & Video Promotion

What is Cross Linking?

noreply@blogger.com (Anonymous) — Fri, 13 Mar 2015 07:18:00 +0000

Cross linking refers to the process of linking between two websites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further interest to them.

Cross linking also serves an interesting purpose in terms of search engine optimization. Link popularity is one of the main factors involved in how search engines determine the value, importance and relevance of sites on a given topic. This calculation is then reflected in the site's search ranking.

As a result, cross linking between sites is a very popular method of search engine marketing. Both reciprocal links and inbound links can be valuable SEO tools, provided you use cross linking effectively, especially if you are the owner of both web sites. Below are some guidelines to remember when cross linking between two sites that you own.

Cross Linking is the art of creating links with in a websites. In a very traditional layout you might have a home page and then to other pages (page A and page B). The home page would contain links to both.

Cross Linking would then be where you create links from, for example:

Page A to Page B
Page B to Page A
Page A to the home page
Page B to the home page

Some Free and Easy SEO Tools

noreply@blogger.com (Anonymous) — Wed, 11 Mar 2015 06:19:00 +0000

I've collected a big sampling of the best free SEO Tools in the market. These tools are fast, free, and easy-to-use. Fast-forward to online marketing can you work smarter and faster with SEO. It starts with having the right tools.

Name - Google Analytics
Role: Complete web stats and search insights
Description: In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

Name - Google Webmaster Tools + Bing Webmaster Tools
Role: Constant website analysis, alerts, and error reports
Description: These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
Pro Tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.

Name - Google Keyword Planner
Role: Know what people search for
Description: Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

Name - Google PageSpeed Insights
Role: Check the speed and usability of your site on multiple devices
Description: Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

Name - Keywordtool.io
Role: 700+ keyword ideas based on a single keyword
Description: Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

Name - Similar Web
Role: View site stats for any domain
Description: Use this tool to compare traffic between two websites, a helpful tool for competitor research.

Name - QuickSprout Website Analyzer
Role: Full analysis of your website
Description: The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

Name - XML Sitemaps
Role: Build A Sitemap
Description: Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.

Name - Browseo
Role: See your website the way a search engine sees it
Description: Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).

Name - SEO Site Checkup
Role: Audit and score for your website
Description: Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

Name - Find Broken Links
Role: Discover errors on your site
Description: The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.

Name - Ahrefs’ Site Explorer and Backlink Checker
Role: Complete overview of your website, pages, and links
Description: A free (and substantial) sampling of what ahrefs offers, the dashboards for referring pages and inbound links are rich and informative.

Name - Copyscape, Siteliner, Duplichecker
Role: Check for duplicate content
Description: Enter a URL for a blogpost or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.

Name - Wordcounter
Role: Count Characters and Words
Description: Wordcounter is a word count and a character count tool. Simply place your cursor into the box and begin typing. Word counter will automatically count the number of words and characters as you type.

What is Link Juice in SEO?

noreply@blogger.com (Anonymous) — Wed, 04 Mar 2015 12:35:00 +0000

Link juice is a colloquial term in the Search Engine Optimization (SEO) world that refers to the power passed to a site via weblinks from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search engine page ranking.

There are many ways to earn links from the internet through direct and indirect efforts:

Direct effort: refers to link building strategies by SEO Off Page Activities, such as social bookmarking, blog commenting, guest posting, social media marketing, press release submission, forum submission, article submission, document sharing and so on.

Indirect effort: is gained from presenting excellent content on your site that them when it improves the reader experience to share it around the web, linking the pages naturally. The link equity that passes from some sites to your site is the link juice, and this link juice differs in its authority depending on the websites linking to you. them when it improves the reader experience.

What is the sitemap.xml file?

noreply@blogger.com (Anonymous) — Mon, 02 Mar 2015 11:54:00 +0000

This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.

What is robots.txt?

noreply@blogger.com (Anonymous) — Mon, 02 Mar 2015 11:44:00 +0000

This is a page that gives search engines information about the pages a company wants indexed or crawled. You can find this page by doing to www.Example.com/robots.txt

What’s the Difference Between Internal and Inbound Links?

noreply@blogger.com (Anonymous) — Mon, 02 Mar 2015 11:20:00 +0000

Internal Links: are links on a page on your site that go to another page on your site.
Inbound Links: are other websites that link to your content.

Note: Both are valuable for Search Engine Optimization (SEO).

What's the Difference Between Organic vs Paid Results?

noreply@blogger.com (Anonymous) — Sat, 28 Feb 2015 06:38:00 +0000

Organic: Organic results are the results that appear in search engines, for free, based on an algorithm.

Paid: Search results appear at the top or side of the upto first 3 pages. These are the links that advertisers pay to appear on different search engines.

Benefits of Search Engine Optimization (SEO)

noreply@blogger.com (Anonymous) — Wed, 04 Feb 2015 06:47:00 +0000

Search Engine Optimization (SEO) is a specialized research-driven process of analyzing and editing of your websites in order to increase the rankings and awareness of your website pages for specific search terms in search engines.

Some of the Key Benefits of SEO Include:

Increased Traffic - Top positions on the search engine result pages (SERP) receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and description helps to increased click through rate (CTR), which also promotes increases in qualified web traffic on your website.

ROI - SEO provides trackable and quantifiable results, regardless of whether you are an e-Commerce or non-ecommerce websites so there are no qualms when it comes to ROI. SEO companies are able to track nearly every aspect of their strategy, like increases in rankings, traffic, visibility, brand awareness and conversions. Comprehensive analytics also provides the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your websites. For e-Commerce sites, SEO companies can see which paths users take in orders to complete a sale, all the way down to which keywords they used to search for you prior to buying. For non - e-Commerce sites, you can attribute values to your lead conversions, like a 'contact us' form fill-out, and calculate the value of your SEO strategy that way.

Increased Site Usability – In an efforts to make your websites easier to navigate for the search engines rank pages (SERP), SEO simultaneously helps to make your website more navigable for internet users as well. SEO consists of rearranging the site's architecture and links to make pages within the websites easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your websites as well.

Brand Awareness - Since top position rankings result in significant impressions, having your websites in these top positions on the result pages translates to more exposure for your websites. Plus, being on the first page for your targeted keywords not only helps internet users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content ranks in high positions in the search engines, the more chances you have for internet users to see your content and associates with your product or brand.

Goal-Driven - The SEO process is built around achieving of your organization strategic marketing and outreach goals, whatever they may be. With SEO, it is possible to customized a number of targeted campaigns to reach to diverse audiences as organizational needs evolved.

What is Negative Keyword?

noreply@blogger.com (Anonymous) — Wed, 21 Jan 2015 07:41:00 +0000

Negative Keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.

A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase.

For example, when you add "free" as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term "free." On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.
A similar term is negative match, one of the four keyword matching options that is used to describe negative keywords.
Add negative keywords on the Keywords tab by clicking "Negative keywords" below the main table.
Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your click through rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.

Negative keywords are often necessary for paid search campaigns that contain keywords on either broad match or phrase match. These match types will display your ad for additional search queries (i.e. search queries other than the actual keyword that was added to the account). Thus, removing irrelevant terms often becomes necessary.

An additional use for negative keywords is to funnel traffic to the most high converting and optimized campaign or ad group for a particular search query. For example, let's say that you advertise for both laptop and desktop computers and that you have ad copy that is specific to each. You may notice that some searchers who are searching for laptops are being showed desktop ads and vice versa. Negative keywords can be used to make sure that each searcher is showed the most relevant ad copy that is most likely to convert into a sale.

What is Clocking in SEO?

noreply@blogger.com (Anonymous) — Tue, 20 Jan 2015 11:26:00 +0000

Cloaking is a black hat Search Engine Optimization (SEO) technique used by some Websites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. Cloaking is a spamming Search Engine Optimization (SEO) technique that some webmasters use to show the content of their sites to the search engine spider so they could rank higher for their keywords, and they show something else to the visitors.

It's done throw IP Address or User-Agent HTTP header by using a server-side script.

What is Meta Tag Optimization?

noreply@blogger.com (Anonymous) — Sat, 10 Jan 2015 10:54:00 +0000

A meta tag is a tag (HTML Coding) in the Hypertext Markup Language that describes some aspect of a Web Pages. The information that you provide in a meta tag is used by search engines (Google, Yahoo, Bing, MSN, etc) to index a page so that someone searching for the kind of information the page contains easily will be able to find it. The meta tag is placed near the top of the HTML in a Web page as part of the heading or after Head tag (<head>).

There are several kinds of meta tags, but the most important for search engine indexing are the keywords meta tag and the meta description tag. The meta keywords tag lists the words or phrases that best describe the contents of the page. The meta description tag includes a brief one- or two-sentence description of the page. Both the keywords and the description are used by search engines in adding a page to their index. Some search engines also use the description to show the finder a summary of the pages contents.

Although most search engines also use the contents of a page as a way to determine how to index it, the creator of a Web page should be sure to include meta tags with main keywords and description. Well-written meta tags always can help make the higher page rank in search engine result pages (SERP).

Example of Describe Metadata within an HTML Document:

<head>
<Title>Example<Title/>
<meta name="description" content="What is Meta Tag Optimization?"/>
<meta name="keywords" content="SEO, SMO, SMM, PPC, SEM"/>
<meta name="author" content="SUMIT"/>
</head>

What is SMM?

noreply@blogger.com (Anonymous) — Mon, 05 Jan 2015 10:42:00 +0000

Social Media Marketing (SMM) is the process of gaining website traffic or attention through social media websites. The goal of Social Media Marketing is to produce content that users will share with their social network to help a company increase brand or product exposure and broaden customer reach. The resulting electronic word of mouth refers to any statement consumers share via the Internet about an event, product, services, brand or company. When the underlying messages spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself this form of marketing results in earned media rather than paid media.

Happy New Year 2015

noreply@blogger.com (Anonymous) — Wed, 31 Dec 2014 06:40:00 +0000

“Tomorrow, is the first blank page of a 365 page book. Write a good one.”

What is SEM/PPC?

noreply@blogger.com (Anonymous) — Mon, 29 Dec 2014 12:31:00 +0000

Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of products or brand websites or by increasing their visibility in search engine results pages (SERPs) through paid optimization and advertising. SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engines services that will increase search engine result pages traffic to your site.

Search Marketing Encompasses:

SEO: Earning traffic through unpaid or free listings.
SEM/PPC: Buying traffic through paid search listings.

What is Social Media Optimization (SMO)?

noreply@blogger.com (Anonymous) — Wed, 24 Dec 2014 12:33:00 +0000

Social Media Optimization (SMO) is the process to increase of awareness of a product, brand or event by types of social media outlets and communities to generate viral publicity in RSS feeds, Social Events and
News and Bookmarking and as well as Social Networking Sites, such as Twitter, Facebook and Video and Blogging sites. SMO is similar to Search Engine Optimization (SEO) in that the goal is to generate more traffic and awareness of a blor or websites.

What is Search Engine Optimization (SEO)?

noreply@blogger.com (Anonymous) — Tue, 23 Dec 2014 07:51:00 +0000

Search Engine Optimization (SEO) is the process of improving the increase brand or product visibility of a website on organic ("natural" or un-paid) in search engine result pages (SERPs), by incorporating search engine friendly elements into a website. Search Engine Optimization may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Search Engine Optimization (SEO) is broken down into two basic areas: on-page, and off-page optimization.

On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Official Blog of Sumeet Kaku

noreply@blogger.com (Anonymous) — Sat, 20 Dec 2014 13:02:00 +0000

Welcome to Sumeet Kaku's Official Blog..