Food Marketing and Marketing ideas for Food and Tourist businesses http://blog.summitup.co.uk/ Got a good idea, new product or new business to promote? How do you get noticed? Ten ways to do it! http://blog.summitup.co.uk#G Marketing for any business is an investment. But so many businesses see marketing as a cost to be cut when times are hard. The reasons? The majority fail to measure the marketing and advertising they do. Looking at marketing spends, seeing it as an investment; analysing sales provide nuggets of information that bring inspiration and opportunities. http://blog.summitup.co.uk#Return_on_Investment_Marketing_ As the number of sites on the internet reaches saturation point it seems almost impossible for any business web site to be picked up on internet searches. It is relatively easy to optimise a site to be picked up as number one by business name.  However when people search for specific products and services being number one on Google is a little more difficult depending on what you do. http://blog.summitup.co.uk#Search It seems obvious but it is surprising how many businesses large and small fail to tell customers what it is they are actually selling. Telling your customers ‘What’s in it for them’ is the perfect opportunity to get your message across and engage with your customers. Done in the right way it is a means to appeal directly to your customers and market place. http://blog.summitup.co.uk#What A URL (Uniform Resource locator) or domain name for your web site is one of the most powerful tools in your web site optimisation armoury. It is important to get it right from the outset. Do this and your site will be found more easily and more quickly from the launch of your site. Choosing the right domain name will make it more memorable to your customers. http://blog.summitup.co.uk#Choosing If you are in business and especially if you are just starting out the temptation is to do all the work yourself, from book keeping to PR and marketing. This is usually false economy, using an expert will save costs and your time. Think about your hourly rate. The time taken to learn everything you need to know about book keeping and marketing would be better spent on using an expert, leaving you to concentrate on what you do best running your business. http://blog.summitup.co.uk#How Why do you need great headlines? To grab readers attention and to make them read on! The best headlines are not necessarily the clever ones, more likely ones that summarise what the readers is going to get in one sentence. Most businesses fail to make the most of direct mail, press releases and web articles by failing to include a headline that grabs readers attention. http://blog.summitup.co.uk#write McCain’s frozen potato products are distinct by the products they sell. Other companies sell potato products and McCain’s sell other frozen produce, but in the minds of consumers McCain’s are number one. Another distinction for the business is the market they appeal to; families. This is clear on their web site and in the TV ads they run. http://blog.summitup.co.uk#more Marketing should be the bedrock of any lasting business. If the marketing, advertising and promotion you do in your business is not increasing sales and bringing in more business then it is wrong for your business, as simple as that. http://blog.summitup.co.uk#To Businesses are now reaping the benefits of using social media sites such as Twitter, Facebook or U Tube, from increasing sales, to finding new markets and customers. Others successfully use social networks to keep customers up to date with news of events and special promotions and as a way to encourage people to visit and make a booking. http://blog.summitup.co.uk#Twelve