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	<title>S.U.M.O 108</title>
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		<title>S.U.M.O 108</title>
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		<title>Google Blocks Use of paypal</title>
		<link>https://sumo108.wordpress.com/2008/06/17/google-blocks-use-of-paypal/</link>
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		<dc:creator><![CDATA[Maja Lamb]]></dc:creator>
		<pubDate>Tue, 17 Jun 2008 14:02:16 +0000</pubDate>
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					<description><![CDATA[Beware: Google Blocks Use of PayPal! It has recently been uncovered that Google is blocking the use of PayPal for payments. The Washington Post uncovered that the Google App Engine, the new platform for building and hosting 3rd party applications, was not allowing the integration of PayPal payment handling. The problem, as stated by the [&#8230;]]]></description>
										<content:encoded><![CDATA[<p></p>
<blockquote><p>Beware: Google Blocks Use of PayPal!</p>
<p>It has recently been uncovered that Google is blocking the use of PayPal for payments.</p>
<p>The Washington Post uncovered that the Google App Engine, the new platform for building and hosting 3rd party applications, was not allowing the integration of PayPal payment handling.</p>
<p>The problem, as stated by the Washington Post, is that &#8220;developers who are building apps that use PayPal to handle payments usually require the application to send a request to the PayPal service. The URL&#8217;s used in these requests are all on the paypal.com domain name, and there is a test environment setup on a URL at <a href="http://www.sandbox.paypal.com" rel="nofollow">http://www.sandbox.paypal.com</a>. In Google App Engine applications, requests to either of these URL&#8217;s returns a generic &#8216;download&#8217; error with no specific details.&#8221;</p>
<p>Considering that Google has its own payments system &#8211; Google Checkout &#8211; could this be just an honest mistake, or is there something more sinister going on here?</p>
<p>There was quite a discussion surrounding this on the Google App Engine forum, including a comment by Google employee Marzia Niccolai, saying that it was just an accident:</p>
<p>Thanks for the report! This is a bug, and we have located the problem. There was an error in our anti-phishing protections that was blocking some specific URL domains from being fetched using the URLFetch service. This was an oversight on our part, and these specific domain restrictions will be removed in the next few days.</p>
<p>If the developers themselves are to be believed, this was a deliberate block by Google and now that it has been discovered the search giant is now back-pedaling to make everything OK again.</p></blockquote>
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			<media:title type="html">SUMOsuccess - Maja</media:title>
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		<title>Weak Economy Force Many into Home-Based Business</title>
		<link>https://sumo108.wordpress.com/2008/06/16/weak-economy-force-many-into-home-based-business/</link>
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		<dc:creator><![CDATA[Maja Lamb]]></dc:creator>
		<pubDate>Mon, 16 Jun 2008 13:26:00 +0000</pubDate>
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		<guid isPermaLink="false">http://sumo108.wordpress.com/2008/06/16/weak-economy-force-many-into-home-based-business/</guid>

					<description><![CDATA[Weak Economy Force Many into Home-Based Business The weakening economy and rising fuel prices has lead to greater unemployment across America. Instead of profit, new home-based businesses are opened for family survival. Just a decade ago if you felt financial pains from a slacked economy your first option was a second job or moonlighting. Franchising [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.pressrelease365.com/pr/business/small-business/economy-home-based-businesses-recession-2488.htm">Weak Economy Force Many into Home-Based Business</a></p>
<blockquote><p>The weakening economy and rising fuel prices has lead to greater unemployment across America. Instead of profit, new home-based businesses are opened for family survival.</p>
<p>Just a decade ago if you felt financial pains from a slacked economy your first option was a second job or moonlighting. Franchising with it&#8217;s high start-up costs and MLM with it&#8217;s checkered past was usually out of the question for most Americans in an economic emergency.</p>
<p>The Internet and telecommunications has changed all of that. Today, it&#8217;s believed that over half of all businesses classified &#8220;Small Firms&#8221; are run from home.</p>
<p>Their low start-up costs and savings on overhead allow, even novices, to turn a profit quickly and have a high level of success compared to traditional brick and mortar businesses.</p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">This opportunity I am<br />showing you is unique, please don’t miss out, at least having a look. (this is<br />going to be bigger than Youtube, Facebook or anything that looks similar) At<br />the moment it is still an insider secret. I am in direct contact with the CEO,<br />I have pre launched Spain 12 months ago and this June launched UK. If you want<br />to be in at the top this is the time.</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">This is what I have<br />to bring to the table:<span>  </span>Here is the<br />general overview:</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">It is a business in<br />the Media and Entertainment sector, HD film streaming, Music and Private TV.<br />This is the main free product .</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">FREE Boomerang*:<br /><a href="http://www.urlfreeze.com/sumo108/BlueBoomerangEngl" rel="nofollow">http://www.urlfreeze.com/sumo108/BlueBoomerangEngl</a> (flash intro 5mins) or<br /><a href="http://www.my.catchboomerang.com" rel="nofollow">http://www.my.catchboomerang.com</a> (straight in)</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">* The Boomerang Media<br />Station is the most advanced media distribution technology on the Internet.<br />It&#8217;s not only high tech, but high concept as well.</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">Unlike a tool bar,<br />the boomerang does not depend on a browser nor will it slow down your computer.</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">Download the<br />Boomerang Media Station and enjoy the fastest streaming content on the<br />Internet!</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">I am looking for people<br /></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">A)who want to put<br />content on,from singers , musicians, actors etc&#8230;</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">Anyone that puts<br />content on earns a royalty which is more than the usual. The revenue share is<br />70:30.</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">B)who want to become<br />an affiliate</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">C)Shareholders ( You<br />can buy shares at preferred rate $0.50 a share untill end of this week. There<br />are a few left) <a href="http://finance.yahoo.com/q?s=EWRC.PK" rel="nofollow">http://finance.yahoo.com/q?s=EWRC.PK</a><span>   </span>they ought to level at $2.50-$3.00 </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">D)People who want to<br />buy or part buy licences for various countries</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">I have put below a<br />lot of information, for you to go through or pass on.</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">For information on<br />the company, review the interview about the company info as a mp3 recording:</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"><a href="http://www.eaglevoicemail.com/mp3/heru2007-0416.mp3" rel="nofollow">http://www.eaglevoicemail.com/mp3/heru2007-0416.mp3</a><br />and or</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">a video interview<br />with the CEO Henning Morales: (24mins)</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"><a href="http://www.eworldapollo.com/video/interview.htm" rel="nofollow">http://www.eworldapollo.com/video/interview.htm</a></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">Play TV is one of the<br />most wanted features click on the boomerang and then click on max for full<br />screen high definition, this feature will be applicable for all films be it<br />music and advertising. Awesome.</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">There is more to<br />boomerang and our earnings than one sees at first glance. </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">There is an affiliate<br />program but also comercial sales of white label boomerangs and Shares sales<br />also advertising on top of the boomerang shop sales and afilliate bonuses.</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">These are some of the<br />possibilities for sales we are talking about:</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">White label:<br /><a href="http://boomerang.aulatina.com/?boomerang=hide" rel="nofollow">http://boomerang.aulatina.com/?boomerang=hide</a> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"><a href="http://www.eworldtechnologies.net/boomerang.html" rel="nofollow">http://www.eworldtechnologies.net/boomerang.html</a></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">Services:<br /><a href="http://www.eworldtechnologies.net/services.html" rel="nofollow">http://www.eworldtechnologies.net/services.html</a></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">Advertising:<br /><a href="http://www.eworldadvertising.net/" rel="nofollow">http://www.eworldadvertising.net/</a></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">Investors please<br />click on the mouse in presentation to page:<br /><a href="http://www.eworldapollo.com/presentation/" rel="nofollow">http://www.eworldapollo.com/presentation/</a></span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;"> </span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">Hope to hear from you<br />soon.</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">Bye</span></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&quot;">Maja</span></p>
<p> </p></blockquote>
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			<media:title type="html">SUMOsuccess - Maja</media:title>
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		<title>UK Social Network Ad Spend to Grow 148% 2008-2012</title>
		<link>https://sumo108.wordpress.com/2008/06/09/uk-social-network-ad-spend-to-grow-148-2008-2012/</link>
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		<dc:creator><![CDATA[Maja Lamb]]></dc:creator>
		<pubDate>Mon, 09 Jun 2008 11:53:35 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://sumo108.wordpress.com/2008/06/09/uk-social-network-ad-spend-to-grow-148-2008-2012/</guid>

					<description><![CDATA[Social networking sites are on the rise in the UK and ad spending on such sites is expected to reach £285 million ($533 million) by 2012, according to eMarketer&#8217;s recently released &#8220;UK Social Network Marketing: Ad Spending and Usage&#8221; report &#8211; MarketingCharts writes. Some 11 million people, or 30 percent of UK internet users, spent [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Social networking sites are on the rise in the UK and ad spending on such sites is expected to reach £285 million ($533 million) by 2012, according to eMarketer&#8217;s recently released &#8220;UK Social Network Marketing: Ad Spending and Usage&#8221; report &#8211; MarketingCharts writes.</p>
<blockquote>
<p>Some 11 million people, or 30 percent of UK internet users, spent time at sites like Bebo, MySpace and Facebook, eMarketer estimates. Those three sites account for the lion&#8217;s share of users in the UK.</p>
<p>Though social sites account for only a tiny portion of UK online ad spending (3.4 percent in 2008), social-network ad spend will rise 77 percent this year to £115 million ($225 million), eMarketer projects. Spending in 2012 will have increased 148 percent over 2008 levels</p>
<p>Social networks have been part of the UK internet landscape for several years, and the UK dominates social-network spending in Western Europe with 68 percent of the market.</p>
<p>eMarketer expects the UK social-network market to enjoy slightly greater ad-spending percentage gains than that of the US; the UK social-network ad market trails that of the US by one to two years.</p>
<p>&#8220;Though social network advertising is forecast to grow aggressively this year, it will only do so if social network operators can develop substantial metrics showing the value and performance of the advertising,&#8221; said Debra Aho Williamson, author of the report.</p></blockquote>
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			<media:title type="html">SUMOsuccess - Maja</media:title>
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		<title>Social-networking sites work to turn users into profits &#8211; USATODAY.com</title>
		<link>https://sumo108.wordpress.com/2008/05/12/social-networking-sites-work-to-turn-users-into-profits-usatodaycom/</link>
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		<dc:creator><![CDATA[Maja Lamb]]></dc:creator>
		<pubDate>Mon, 12 May 2008 10:31:13 +0000</pubDate>
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					<description><![CDATA[SAN FRANCISCO — It is the burning question in tech circles, and Mike Murphy answers it before it is completed. &#8220;I hear it every time I&#8217;m on a (tech) panel,&#8221; Murphy, Facebook&#8217;s vice president of media sales, says with a wry smile. He&#8217;s referring to the inevitable question on when Facebook and other social-networking sites [&#8230;]]]></description>
										<content:encoded><![CDATA[<div class="inside-copy">SAN FRANCISCO — It is the burning question in tech circles, and Mike Murphy answers it before it is completed.</div>
<p class="inside-copy">&#8220;I hear it every time I&#8217;m on a (tech) panel,&#8221; Murphy, Facebook&#8217;s vice president of media sales, says with a wry smile.</p>
<p class="inside-copy">
<div class="inside-copy"><b><br /></b><a href="http://www.usatoday.com/money/media/2008-05-12-social-net-side_N.htm"></a></div>
<p class="inside-copy">He&#8217;s referring to the inevitable question on<br />
when Facebook and other social-networking sites will turn their steep<br />
market valuations into mounds of currency. (Invariably, Murphy answers<br />
that Facebook has a long list of major advertisers.)</p>
<p class="inside-copy">Facebook, MySpace and other social-networking<br />
sites have been the rage of the tech industry for more than a year.<br />
Following investments by Microsoft and News Corp., the companies are<br />
valued in the billions of dollars and are considered blueprints for how<br />
to build a website. Yet a deeper question lingers: How are they going<br />
to consistently produce profits to match their soaring valuations?</p>
<p></p>
<p class="inside-copy">It is a parlor game that has Silicon Valley buzzing. With online ad<br />
spending booming into a nearly $50 billion market this year, there is<br />
plenty of money to be had. Big-name advertisers are drooling over<br />
millions of young, affluent consumers who are spending more time on<br />
their online profiles than in front of TV and movie screens. They are<br />
particularly smitten with the prospect of tailoring ads to people&#8217;s<br />
specific interests.</p>
<p class="inside-copy">But Google commands a sizable chunk of the<br />
market — especially in the USA — leaving dozens of social-networking<br />
sites to scramble for a piece of the advertising pie. Plus, there is<br />
the ticklish task of sites and advertisers pitching products without<br />
trampling the privacy of consumers.</p>
<p class="inside-copy">Short of striking it rich with online ads or<br />
creating a new revenue stream, how can so many sites leverage their<br />
vast audiences? In many respects, it is the same query that dogged<br />
portal companies in the mid-1990s and search engines in the early &#8217;90s.<br />
Some were sold. Some went public. Some went belly up.</p>
<p class="inside-copy">The ongoing challenge is to concoct a potion —<br />
be it through banner ads, premium subscriptions or licensing agreements<br />
— that no one has perfected. Facebook, crown jewel of the field, is<br />
valued at $15 billion but barely turns a profit.</p>
<p class="inside-copy">&#8220;You can&#8217;t have a $15 billion market valuation<br />
based on advertising alone,&#8221; says Bill Eager, co-founder of bSocial<br />
Networks, a maker of software that helps social-networking users market<br />
to each other. &#8220;It&#8217;s the single most-asked question in this field.&#8221;</p>
<p class="inside-copy">Forrester Research analyst Charlene Li has<br />
pondered the next stage for social networks. She envisions the<br />
ubiquitous sites will, in five to 10 years, &#8220;be like air: They will be<br />
anywhere and everywhere we need and want them to be.&#8221;</p>
<p class="inside-copy">Eager estimates there will be as many as 250,000<br />
sites that call themselves social networks within a year, compared with<br />
about 850 today. &#8220;Everyone will reposition their site to take advantage<br />
of this phenomenon. It happened before with portals.&#8221;</p>
<p class="inside-copy">To get there, though, there is that little<br />
matter of making money. &#8220;Facebook&#8217;s real problem isn&#8217;t privacy, it&#8217;s<br />
monetization,&#8221; says Dave McClure, a start-up adviser and angel investor<br />
in Silicon Valley. &#8220;It&#8217;s not too early to worry about how Facebook<br />
makes money.&#8221;</p>
<p class="inside-copy">Murphy and other Facebook executives are well<br />
aware of that concern. &#8220;Advertisers follow people,&#8221; says Sheryl<br />
Sandberg, a former Google executive who recently was named Facebook&#8217;s<br />
chief operating officer. &#8220;We have 70 million active members. Once you<br />
have engaged users, the revenue will follow in that order.&#8221;</p>
<p class="inside-copy"><b>The Web economy </b></p>
<p class="inside-copy">Seth Goldstein, whose company SocialMedia<br />
Networks helps create ads for social-networking sites, says sound<br />
economics underpin the hype of social networks. &#8220;More and more people<br />
are spending more and more of their time within the Facebook<br />
ecosystem,&#8221; Goldstein says. &#8220;This is the largest aggregated, engaged<br />
audience. Period.&#8221;</p>
<p class="inside-copy">Social networks present an enormous opportunity<br />
— maybe the biggest in tech since e-mail. The sites have simplified and<br />
amplified connections between people online, creating a thriving<br />
ecosystem of small programs that let friends interact through games,<br />
greetings, video clips and more.</p>
<p class="inside-copy">Nonetheless, a fundamental challenge is that the<br />
networks often are &#8220;walled gardens,&#8221; closed to the rest of the Web.<br />
Avid Internet users must maintain separate accounts on different social<br />
networks, blogs, photo-sharing sites and instant-messaging services. In<br />
each case, they must invite the same friends to each separate service. </p>
<p class="inside-copy">Services such as AOL and CompuServe were early<br />
walled gardens before they became widely available websites. The same<br />
with early e-mail services and instant-messages.</p>
<p class="inside-copy">Last week, both MySpace and Facebook addressed<br />
the issue by announcing they will soon let users share profile data<br />
with other websites. </p>
<p class="inside-copy">&#8220;We&#8217;re taking those walls down,&#8221; says Amit Kapur, MySpace&#8217;s COO.</p>
<p class="inside-copy">Facebook will let members take their personal<br />
profiles to any website that wants to host them. For now, MySpace is<br />
opening user profiles only to a few sites, including Yahoo and eBay.</p>
<p class="inside-copy">Social networks are the latest iteration of the<br />
Web economy. But unlike e-commerce sites and search engines, they offer<br />
a more intimate setting for friends to share information. It is also<br />
conceivable that social networking, like e-mail, will never make piles<br />
of cash.</p>
<p class="inside-copy">Facebook&#8217;s ambitious plan to reshape advertising<br />
— via a new approach to social marketing, called Beacon — was a bust.<br />
The idea was to inform friends whenever a Facebook member purchased<br />
something from online retailers. When consumers protested its invasion<br />
of privacy, Facebook CEO Mark Zuckerberg acknowledged the miscue and<br />
promptly apologized.</p>
<p class="inside-copy">Even Google, as close to a money mint as<br />
anything online, has struggled. Google has a deal with Rupert Murdoch&#8217;s<br />
News Corp. to place ads on MySpace, and owns Orkut, which flopped in<br />
the USA. Co-founder Sergey Brin recently admitted the &#8220;monetization<br />
work we were doing there didn&#8217;t pan out as well as we had hoped.&#8221;</p>
<p class="inside-copy">&#8220;No one has done for social media what Overture<br />
and Google did for search,&#8221; says Martin Green, vice president of<br />
business at Meebo, an instant-messaging program that works across<br />
multiple IM services.</p>
<p class="inside-copy">&#8220;There needs to be an AdWords for (social<br />
networks),&#8221; says David Carlick, a partner at VantagePoint Venture<br />
Partners, referencing Google&#8217;s ad system that displays text ads related<br />
to search terms.</p>
<p class="inside-copy">So far, several players have managed to cash in to varying degrees:</p>
<p class="inside-copy">•<b>MySpace. </b>Since it scored a $900 million,<br />
three-year deal with Google in 2006, MySpace has been profitable. And<br />
it has given News Corp. a nice turn on its $650 million acquisition in<br />
2005; Richard Greenfield, an analyst at Pali Capital, expects MySpace<br />
to haul in $700 million to $800 million in revenue in fiscal 2008,<br />
mostly in advertising.</p>
<p class="inside-copy">MySpace last month forged partnerships with<br />
major record labels Sony BMG Music Entertainment, Warner Music Group<br />
and Vivendi&#8217;s Universal Music Group to offer its 117 million members<br />
tickets, ring tones and artist merchandise.</p>
<p class="inside-copy">Driving a good chunk of sales is a project<br />
launched last summer called HyperTargeting, software that mines the<br />
profiles of MySpace users to deliver ads tailored to their interests.</p>
<p class="inside-copy">Hundreds of advertisers are part of the program,<br />
including Toyota and Taco Bell. Another income source is the sale of<br />
mobile ring tones and ads.</p>
<p class="inside-copy">MySpace isn&#8217;t through. It is &#8220;definitely looking<br />
into subscription services&#8221; and emerging international markets such as<br />
India and Japan, says CEO Chris DeWolfe. </p>
<p class="inside-copy">•<b>Facebook.</b> Despite some hand-wringing over its fate, Facebook stacks up well compared with Google at the same juncture in its history.</p>
<p class="inside-copy">Facebook hopes to double its revenue to $300<br />
million to $350 million this year, its fourth of existence. Google&#8217;s<br />
revenue soared fivefold, to $440 million, in its fourth year. </p>
<p class="inside-copy">The 70 million-member network has ramped up<br />
revenue with the sale of banner ads through an agreement with<br />
Microsoft, targeted-ad programs for local businesses and the sale of<br />
virtual gifts. Those gifts, such as a birthday cake or a popping cork<br />
of champagne, are affixed to a user&#8217;s profile in the manner that<br />
someone would sign a high school yearbook.</p>
<p class="inside-copy">&#8220;We believe there will be a diversity of revenue<br />
— with brand-name advertisers, local advertisers and direct-response<br />
advertisers,&#8221; says Chamath Palihapitiya, Facebook&#8217;s vice president of<br />
product marketing.</p>
<p class="inside-copy"><b>•LinkedIn.</b> The business-contact site has<br />
built a booming business in five years through banner ads from the<br />
likes of Porsche and Microsoft; subscriptions; job postings charged to<br />
corporations and small-business owners; and corporate sales to<br />
Symantec, MTV and others. LinkedIn is developing other revenue streams,<br />
including research services to locate experts.</p>
<p class="inside-copy">&#8220;It is a global, interconnected world, and we<br />
are the one professional network,&#8221; says CEO Dan Nye. The 250-person<br />
company boasts 21 million members and is adding 1.2 million per month.</p>
<p class="inside-copy">Social-networking site Bebo, recently acquired<br />
by AOL for a knee-buckling $850 million, is parlaying its popularity<br />
with a predominantly young audience — many are 13 to 24 years old. It<br />
has struck up marketing initiatives with advertisers such as Nike and<br />
Apple, says Ziv Navoth, vice president of marketing and business<br />
development at Bebo, which has 43 million users. That is a key reason<br />
it has been profitable the past 18 months.</p>
<p class="inside-copy">•<b>Vertical social networks. </b>Social<br />
networks that cater to the specialized interests of their members offer<br />
a premium of eyeballs and opportunity for advertisers, who want a safe,<br />
well-lit place they know and trust.</p>
<p class="inside-copy">&#8220;If you have the right audience and the right<br />
engagement, you can build a real media business,&#8221; says Tina Sharkey,<br />
CEO of BabyCenter. </p>
<p class="inside-copy">For most social networks, the goal is to carve<br />
out a niche where they fit in a market dominated by generalists<br />
MySpace, Facebook and Bebo, says Aaron Levie, CEO of Box.net, an online<br />
file system.</p>
<p class="inside-copy">So far, several have. Imeemhas established<br />
itself as a music and media social-networking site with 25 million<br />
unique visitors each month. Xing, a business-contact list service<br />
popular in Europe, says its revenue doubled in 2007 — to $30 million,<br />
from 2006 — because of premium subscriptions, an e-commerce marketplace<br />
and banner ads.</p>
<p class="inside-copy">Meanwhile, Ning, a free platform for<br />
do-it-yourself social networks, has helped create more than 260,000<br />
networks. The company estimates that, by the end of 2010, it will host<br />
some 4 million social networks, with tens of millions of members,<br />
serving up billions of page views daily. </p>
<p class="inside-copy"><b>Show me the money.com </b></p>
<p class="inside-copy">Opportunities abound. Though the U.S. market is<br />
largely sewn up among the Big 3 of MySpace, Facebook and LinkedIn, the<br />
international market is wide open. China alone has jolted to $1 billion<br />
in online ads last year from nothing a few years ago.</p>
<p class="inside-copy">ZenithOptimedia estimates online ad spending<br />
worldwide will soar 26.5% this year, to $47.7 billion. Total ad<br />
spending worldwide, by comparison, is expected to grow 4.6%, to $653.9<br />
billion this year, says Universal McCann. </p>
<p class="inside-copy">It won&#8217;t be easy, with so many social networks<br />
slugging it out. &#8220;The pressure is to scale up revenue and then show a<br />
profit,&#8221; says Kent Lindstrom, president of Friendster, the one-time<br />
red-hot social network in the USA that has since become popular in<br />
Asia, with nearly 50 million members.</p>
<p class="inside-copy">Speculation veers from the dire to the giddy.<br />
&#8220;Honeymoon is over for social networks. They need to start generating<br />
revenue now or bow out of the race,&#8221; according to a new report from<br />
In-Stat. Yet Venture capitalists are taking bets on the IPO<br />
possibilities for Slide, a maker of widgets for Facebook and MySpace,<br />
among others.</p>
<p class="inside-copy">SocialMedia CEO Goldstein is betting it will be<br />
late this year or early 2009 when name-brand advertisers flock to<br />
Facebook, Slide, Ning and others. Coincidentally, that&#8217;s when investors<br />
expect revenue to ramp up.</p>
<p class="inside-copy">Silicon Valley is keenly aware of the vagaries<br />
of empty dot-com promises. Just ask any of the once-promising start-ups<br />
in the portal and e-commerce markets that were eviscerated amid high<br />
hopes and low revenue. Plus, there is the specter of impatient<br />
investors.</p>
<p class="inside-copy">Some sites could draw millions of customers, but<br />
if they are short on funding there isn&#8217;t much they can do, analysts<br />
say. &#8220;The clock is ticking,&#8221; says Emily Riley, senior analyst at<br />
JupiterResearch. &#8220;If they don&#8217;t have enough volume (users) to land<br />
premium ads and charge per page view, game over.&#8221;</p>
<p></p>
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		<title>Aloe Vera &#8211; What do garlic, Alka Seltzer and food dye have in common?</title>
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		<dc:creator><![CDATA[Maja Lamb]]></dc:creator>
		<pubDate>Mon, 12 May 2008 08:07:35 +0000</pubDate>
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					<description><![CDATA[Science students to vie with best Sun, May 11, 2008 checkCookie(); Question: What do garlic, Alka Seltzer and food dye have in common? Answer: They &#8212; along with months of hard work and determination &#8212; gotthree London-area students to the Canada-Wide Science Fair. Tony Kwon, Tanisha Thammavongsa and JessieMacAlpine are in Ottawa this weekend where [&#8230;]]]></description>
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<div class="article_headline"><b><br />							Science students to vie with best							</b></p></div>
<p>					Sun, May 11, 2008</div>
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<p> Question: What do garlic, Alka Seltzer and food dye have in common?                </p>
<p>Answer: They &#8212; along with months of hard work and determination &#8212; got<br />three London-area students to the Canada-Wide Science Fair. </p>
<p> Tony Kwon, Tanisha Thammavongsa and Jessie<br />MacAlpine are in Ottawa this weekend where they&#8217;ll compete until next<br />Sunday with more than 450 other students from across Canada. </p>
<p> Winners go on to compete at an international science fair.                </p>
<p>Kwon&#8217;s project explored how effective garlic&#8217;s anti-bacterial<br />properties can be in treating a bacterium &#8212; streptococcus pyrogenes &#8212;<br />which often leads to infections such as strep throat and toxic shock<br />syndrome. </p>
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<p>&#8220;When medicine is used over and over again, the bacteria becomes<br />resistant to it,&#8221; said Kwon, a Grade 10 student at A.B. Lucas secondary<br />student. </p>
<p> The 15-year-old said he&#8217;s proven garlic can alter the gene expression leading to infections.                </p>
<p><b><br />MacAlpine, a Grade 7 pupil from Algonquin public school in Woodstock,<br />dropped Alka Seltzer in a fish tank containing a cactus, aloe vera and<br />an African lily. </b></p>
<p><b> &#8220;I wanted to find out what happened to plants<br />when they get too much carbon dioxide,&#8221; said the 12-year-old. What she<br />found &#8212; to her surprise &#8212; was the plants continue to live, but stop<br />growing when the tablets emitted the chemical formula, she said.</b> </p>
<p> Thammavongsa, also a Grade 10 student at<br />Lucas, used food dyes to see how parts of a cell interact in HIV<br />patients. She found the parts didn&#8217;t intermingle &#8212; they stayed<br />distinct within the same cell, said the 14-year-old. </p>
<p> &#8220;I actually ended up proving many people wrong,&#8221; she said.                </p>
<p> The students learned they were heading to the national competition after winning the regional fair last month.                                        		</p>
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<p><a href="http://lfpress.ca/newsstand/News/Local/2008/05/11/5530961-sun.html"></a></p>
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