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<channel>
	<title>SunMatrix - Synergising Brands With Technology</title>
	
	<link>http://www.sunmatrix.com</link>
	<description>Official site of Sunil Bahl highlighting his digital strategy, design, production and management skills for leading multinational brands.</description>
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		<title>2010</title>
		<link>http://feedproxy.google.com/~r/SunMatrix/~3/qRrzTeasbZ8/</link>
		<comments>http://www.sunmatrix.com/2010/06/2010/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 09:28:40 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Timeline]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Arc Worldwide]]></category>
		<category><![CDATA[EU]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[head of digital]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[seeking employment]]></category>
		<category><![CDATA[seeking freelance assignments]]></category>
		<category><![CDATA[seeking outsourcing]]></category>
		<category><![CDATA[Wunderman]]></category>
		<category><![CDATA[Y&R]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/?p=1504</guid>
		<description><![CDATA[In January 2010 successfully completed my relocation to Frankfurt am Main, Germany. I am the former Head of Digital for Wunderman - Y&#38;R and Arc - Leo Burnett in India. Now in Germany / EU, I am looking to work with a Multi National Advertising / Digital Agency or Leading Brand that requires my digital [...]]]></description>
			<content:encoded><![CDATA[<ol>
<li>
<p>In January 2010 successfully completed my relocation to Frankfurt am Main, Germany.</p>
</li>
<li>
<p>I am the former Head of Digital for Wunderman - Y&amp;R and Arc - Leo Burnett in India. Now in Germany / EU, I am looking to work with a Multi National Advertising / Digital Agency or Leading Brand that requires my digital marketing expertise. I am open to discussing...<br />
a) Employment<br />
b) Freelance assignments<br />
c) Outsourcing digital production to India</p>
<p>Please <a href="http://www.sunmatrix.com/category/contact/"><strong>contact me</strong></a> if you see a fit with your current digital requirements or within your business network.</p>
</li>
</ol>
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		<item>
		<title>Associate Vice President and Regional Account Director, Leo Burnett</title>
		<link>http://feedproxy.google.com/~r/SunMatrix/~3/nWXnnQBmCmo/</link>
		<comments>http://www.sunmatrix.com/2010/03/associate-vice-president-and-regional-account-director-leo-burnett/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 17:00:26 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[Associate Vice President]]></category>
		<category><![CDATA[Gaurav Lalwani]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Regional Account Director]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/?p=1497</guid>
		<description><![CDATA[Sunil has a great hang of the digital space. He understands the platform immensely and practically lives it. He brings in great ideas to the table and has a great attitude towards work. He will be an asset to any organisation. Gaurav Lalwani]]></description>
			<content:encoded><![CDATA[<blockquote><p>Sunil has a great hang of the digital space. He understands the platform immensely and practically lives it. He brings in great ideas to the table and has a great attitude towards work. He will be an asset to any organisation.</p></blockquote>
<p>Gaurav Lalwani</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save"><img src="http://www.sunmatrix.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p><div class="feedflare">
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		<item>
		<title>Bronze ADMA 2009 – Official Sport of Slurping website</title>
		<link>http://feedproxy.google.com/~r/SunMatrix/~3/FVLcFglUTqk/</link>
		<comments>http://www.sunmatrix.com/2009/11/bronze-adma-2009-official-sport-of-slurping-website/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 13:00:48 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[360-degree digital solutions]]></category>
		<category><![CDATA[7-Eleven]]></category>
		<category><![CDATA[ADMA Awards 09]]></category>
		<category><![CDATA[Arc Worldwide]]></category>
		<category><![CDATA[Australian Direct Marketing Award 2009]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[integrated campaigns]]></category>
		<category><![CDATA[Leo Burnett Australia]]></category>
		<category><![CDATA[Official Sport of Slurping]]></category>
		<category><![CDATA[Web Sites]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/?p=1424</guid>
		<description><![CDATA[The Sports Slurping website made for 7-Eleven Australia picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia. The ADMA Awards are all about work that works. No frills. Just recognising and showcasing the best in Australian Direct Marketing – great campaigns produced in especially trying times.]]></description>
			<content:encoded><![CDATA[<p>The Sports Slurping website made for 7-Eleven Australia picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.</p>
<p><a href="http://www.sunmatrix.com/2009/05/sports-slurping/"><img src="http://www.sunmatrix.com/wp-content/themes/degusto/img/more.png" title=" Read more"/></a></p>
<blockquote><p>The <a href="http://www.admaawards.com.au" target="_blank"  title="Opens a new window" >ADMA Awards</a> are all about work that works. No frills. Just recognising and showcasing the best in Australian Direct Marketing – great campaigns produced in especially trying times.</p></blockquote>
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		<item>
		<title>2009</title>
		<link>http://feedproxy.google.com/~r/SunMatrix/~3/xW9ps7FMXBg/</link>
		<comments>http://www.sunmatrix.com/2009/11/2009/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 10:09:34 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Timeline]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[Arc Global]]></category>
		<category><![CDATA[Arc Singapore]]></category>
		<category><![CDATA[Arc Worldwide]]></category>
		<category><![CDATA[Leo Burnett Australia]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/sunmatrix/?p=161</guid>
		<description><![CDATA[In January 2009 Arc Singapore used the Arc India template to launch their own regional web site and in March 2009 Arc Global changed their landing page to the Arc India template! By March 2009 had successfully re-branded and redesigned www.kyazoonga.com a ticketing portal for movies, cricket, live events and sports in India. May 2009 [...]]]></description>
			<content:encoded><![CDATA[<ol>
<li>
<p>In January 2009 Arc Singapore used the Arc India template to launch their own regional web site and in March 2009 Arc Global changed their landing page to the <a href="http://www.sunmatrix.com/2008/11/arc-worldwide/" title="Read more">Arc India template</a>!</p>
</li>
<li>
<p>By March 2009 had successfully re-branded and redesigned <a title="Opens a new window" href="http://www.kyazoonga.com" target="_blank">www.kyazoonga.com</a> a ticketing portal for movies, cricket, live events and sports in India.</p>
</li>
<li>
<p>May 2009 saw the launch of <a title="Read more" href="http://www.sunmatrix.com/2009/05/sports-slurping/">www.sportsslurping.com.au</a> a slurping contest web site created for 7-Eleven Australia.</p>
</li>
<li>
<p>June 2009 saw the launch of Piramal's new nutritional supplement Supractiv. Parallely launched the <a title="Read more" href="http://www.sunmatrix.com/2009/06/supractiv-complete/">product web site</a> with great fan fare.</p>
</li>
<li>On 19th November the <a href="http://www.sunmatrix.com/2009/05/sports-slurping/" title="Read More">Sports Slurping website</a> picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.</li>
</ol>
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		<item>
		<title>Vice President, Leo Burnett</title>
		<link>http://feedproxy.google.com/~r/SunMatrix/~3/oTLq1jA50JY/</link>
		<comments>http://www.sunmatrix.com/2009/09/vice-president-leo-burnett/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 16:20:54 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Samarjit Choudhry]]></category>
		<category><![CDATA[Vice President]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/2009/09/1341/</guid>
		<description><![CDATA[Sunil always manages to come up with newer ways of using the digital space...he has a knack of unearthing new emerging trends and helping business to cash in on it. Samarjit Choudhry]]></description>
			<content:encoded><![CDATA[<blockquote><p>Sunil always manages to come up with newer ways of using the digital space...he has a knack of unearthing new emerging trends and helping business to cash in on it.</p></blockquote>
<p>Samarjit Choudhry</p>
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		<item>
		<title>Supractiv Complete</title>
		<link>http://feedproxy.google.com/~r/SunMatrix/~3/i5zX8Aa8S58/</link>
		<comments>http://www.sunmatrix.com/2009/06/supractiv-complete/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 09:51:23 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[360-degree digital solutions]]></category>
		<category><![CDATA[360-degree solutions]]></category>
		<category><![CDATA[Arc Worldwide]]></category>
		<category><![CDATA[integrated campaigns]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Piramal]]></category>
		<category><![CDATA[Supractiv Complete]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/sunmatrix/?p=306</guid>
		<description><![CDATA[Client: Piramal &#124; Category: Pharma Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe. &#160; My role in the project: Client management Credentials meeting Initiating client brief Scoping and requirement gathering Preparing the information architecture Vendor selection and management Submitting [...]]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: Piramal | Category: Pharma</span></h4>
<p>Supractiv Complete is a nutritional supplement from Piramal Healthcare Ltd. that contains nutrients that provide the body all day energy from head to toe.</p>
<p><a href="http://www.supractiv.com" target="_blank"><img title="View Website" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/viewweb.png" alt="" /></a></p>
<p>&nbsp;</p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Client management</li>
<li>Credentials meeting</li>
<li>Initiating client brief</li>
<li>Scoping and requirement gathering</li>
<li>Preparing the information architecture</li>
<li>Vendor selection and management</li>
<li>Submitting proposal</li>
<li>Client negotiations</li>
<li>On-boarding and team briefing</li>
<li>Delivery schedule - creative and production team allocation</li>
<li>Creative supervision</li>
<li>Client sign off on creative</li>
<li>Production supervision</li>
<li>Project sign off</li>
<li>Collections and vendor payments</li>
</ul>
</blockquote>
<p></p>
<h3>Press Ad</h3>
<p><a href="http://www.sunmatrix.com/templates/supractiv/toim_2009_7_3_24.pdf" target="_blank"><img class="alignnone size-full wp-image-337" title="Piramal Supractiv" src="http://www.sunmatrix.com/wp-content/uploads/2009/06/piramal.jpg" alt="Piramal Supractiv" width="184" height="288" /></a><br />
</p>
<h3>TV Ad</h3>
<p><span class="youtube">
<object width="425" height="355">
<param name="movie" value="http://www.youtube-nocookie.com/v/kbGcwKbz-Wc&amp;color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0?rel=0" />
<param name="allowFullScreen" value="true" />
<embed wmode="transparent" src="http://www.youtube-nocookie.com/v/kbGcwKbz-Wc&amp;color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0?rel=0" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="355"></embed>
<param name="wmode" value="transparent" />
</object>
</span></p>
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		<item>
		<title>Technical Director, Arc Worldwide – Leo Burnett</title>
		<link>http://feedproxy.google.com/~r/SunMatrix/~3/GYS91E7HCSQ/</link>
		<comments>http://www.sunmatrix.com/2009/05/technical-director-arc-worldwide-leo-burnett/#comments</comments>
		<pubDate>Thu, 28 May 2009 16:19:27 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[Amjad Pendhari]]></category>
		<category><![CDATA[Arc Worldwide]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Technical Director]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/?p=1339</guid>
		<description><![CDATA[He is a visionary person. Always thinks of long term gains. His 'NEVER EVER GIVE-UP' attitude always helps the entire team to learn something new. He is always there for clients and provides solutions beyond his job role. The way he engages the client and team is exceptional. I have never seen the kind of [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>He is a visionary person. Always thinks of long term gains. His 'NEVER EVER GIVE-UP' attitude always helps the entire team to learn something new. He is always there for clients and provides solutions beyond his job role. The way he engages the client and team is exceptional. I have never seen the kind of quality work he produces in any of my known people and of course he expects the same quality work from others. Lots of things to learn from him.</p></blockquote>
<p>Amjad Pendhari</p>
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		<item>
		<title>Sports Slurping</title>
		<link>http://feedproxy.google.com/~r/SunMatrix/~3/JMUhWdWpVSw/</link>
		<comments>http://www.sunmatrix.com/2009/05/sports-slurping/#comments</comments>
		<pubDate>Fri, 01 May 2009 11:36:44 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[360-degree digital solutions]]></category>
		<category><![CDATA[7-Eleven]]></category>
		<category><![CDATA[Arc Worldwide]]></category>
		<category><![CDATA[integrated campaigns]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Leo Burnett Australia]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/sunmatrix/?p=354</guid>
		<description><![CDATA[Client: 7-Eleven &#124; Category: Stores Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport. This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a [...]]]></description>
			<content:encoded><![CDATA[<h4><span style="color: #009800;">Client: 7-Eleven | Category: Stores</span></h4>
<p>Slurping has been going on unnoticed in backyards, bedrooms and 7-Eleven car parks with popularity continually growing across countries. Produced this promo site to make this an official sport.</p>
<p><a href="http://www.sunmatrix.com/templates/osos/osos.pdf" target="_blank"><img title="View Website (Opens a PDF)" src="http://www.sunmatrix.com/wp-content/themes/degusto/img/viewweb.png" alt="" /></a></p>
<p>This was an integrated campaign and traffic to the web site was driven via various ATL and BTL channels with a WAP site being developed by Vodafone Australia.</p>
<blockquote>
<h3>My role in the project:</h3>
<ul>
<li>Client management (Leo Burnett Australia)</li>
<li>Technical requirement gathering</li>
<li>Vendor selection and management</li>
<li>Submitting proposal</li>
<li>Client negotiations</li>
<li>Delivery schedule - production team allocation</li>
<li>Production supervision</li>
<li>Project sign off</li>
<li>Collections and vendor payments</li>
</ul>
</blockquote>
<p></p>
<h3>Award</h3>
<p>Picked up a Bronze ADMA (Australian Direct Marketing Award) for Best Website / Microsite in Australia.</p>
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		<item>
		<title>Chief Executive Officer, Wunderman India</title>
		<link>http://feedproxy.google.com/~r/SunMatrix/~3/r0hxOE5H5fU/</link>
		<comments>http://www.sunmatrix.com/2009/04/chief-executive-officer-wunderman-india/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 16:18:33 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Chief Executive Officer]]></category>
		<category><![CDATA[Satish Sathyanarayana]]></category>
		<category><![CDATA[Wunderman India]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/2009/04/1338/</guid>
		<description><![CDATA[Sunil has two parts to him; One playing the digital maverick and the other being a good friend. To his clients and colleagues he is better known to be the helpful dude who would address their digital concerns with ease and simplicity. No wonder he has won the admiration of most of his clients. A [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>Sunil has two parts to him; One playing the digital maverick and the other being a good friend. To his clients and colleagues he is better known to be the helpful dude who would address their digital concerns with ease and simplicity. No wonder he has won the admiration of most of his clients. A willing learner and an able teacher to who approach him he is always open to new ways and new approaches. All this comes through the hard work he puts in and the hands on approach he has to life, so much so I would believe he will always be successful in whatever he applies himself to.</p></blockquote>
<p>Satish Sathyanarayana</p>
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		<item>
		<title>Head – Strategy &amp; Planning, Wunderman</title>
		<link>http://feedproxy.google.com/~r/SunMatrix/~3/8dnbmVrS4U4/</link>
		<comments>http://www.sunmatrix.com/2009/03/head-strategy-planning-wunderman/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 16:16:48 +0000</pubDate>
		<dc:creator>Sunil Bahl</dc:creator>
				<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[Biswajit Dey]]></category>
		<category><![CDATA[Head - Strategy & Planning]]></category>
		<category><![CDATA[Wunderman India]]></category>

		<guid isPermaLink="false">http://www.sunmatrix.com/?p=1336</guid>
		<description><![CDATA[Sunil was vital to our team’s achievements, providing the much-needed hi-tech fillip we incorporated in our CRM solutions for our clients. Apart from his continuous inputs to ongoing digital branding/CRM strategies for Kingfisher Airlines’ King Club, the Castrol Star Bandhan web project and ICICI Prudential’s HealthActive programme, his idea and development of the ING Chances [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>Sunil was vital to our team’s achievements, providing the much-needed hi-tech fillip we incorporated in our CRM solutions for our clients. Apart from his continuous inputs to ongoing digital branding/CRM strategies for Kingfisher Airlines’ King Club, the Castrol Star Bandhan web project and ICICI Prudential’s HealthActive programme, his idea and development of the ING Chances for Children Facebook application deserves a special mention. Thanks to his patient endeavours, I’ve gained much of my knowledge on digital strategy and digital branding from him.</p></blockquote>
<p>Biswajit Dey</p>
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