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A – Aftercare

Always make sure your client knows how to take care of their tan before they leave your capable hands. SunSpa’s Preperation and Maintenance leaflets have everything the client needs to know about caring for their tan so that it lasts longer and looks amazing, for the optimum length of time. Even a follow up telephone call to ask how it’s looking and to give tips on keeping the tan looking fresh will really make them smile and give you a chance to get valuable feedback. A longer lasting tan is a better tan and you clients will keep coming back for the fantastic service.

B – Brand

Choose your sunless tanning brand carefully and know what to look for in a product. SunSpa spray tanning solutions are natural with no alcohol, which makes them so much better for the skin. Look into what else the brand offers so you can maximise profits with a corresponding retail range.

C – Cross Promotions

Cross promotions or treatment packages are fantastic ways to get a client to try a new treatment or product that they wouldn’t normally choose. Put retail products together for a discounted price to effortlessly up sell. Or why not visit the hairdressers down the road and agree to offer a hair cut and spray tan at a discounted rate?

D – Diversity

Offering a range of tanning shades for all skin types is sure to double or even treble your clientele. SunSpa comes in SunSmoothie, a thicker solution for dryer or more mature skins. Natural Bronze, the most natural looking mid tan on the market. Or Deep Bronze, a deeper, more intense tan for darker skins. Make sure you ask your client what shade they are looking for and their skin type before their treatment begins. As a bit of a tanaholic myself I have been to some horrendous salons that just spray you and let you go, which believe me didn’t make me want to leave the house the next day, let alone go back for another!

E – Education

Teach your clients about the aftercare routine and retail top up products like Tan-in-a-Can during their treatment. This will comfort them and make them feel relaxed during their tan and also avoid the hard sell approach at the front desk. Chatting to a client and teaching them about tanning is the best way to build up trust and ultimately client loyalty.

F – Fashion

Take an interest in the latest fashion trends and advise clients on the colours that would look great on them with their new tan. This is sure to build up a friendship with the customer which will result in trust and comfort during the treatment. Also research the latest tanning trends, for example, highlighting certain areas of the body with SunSpa’s SunSparkle range which mimics the glossy look of catwalk models and will easily up sell to a second treatment.

G – Glossy Mags

Scour magazines for the latest looks and recreate them in your salon with your tanning and make up treatments. Have ‘Get the Look’ promotions combining different treatments to help your clients look like their favourite stars.

H – Hear Your Clients

Listen to the needs and wants of each client. Always do full consultations with each client to ensure you know exactly what they are looking for. Whether it’s a ‘two week holiday look’ or a ‘gentle glow’, give your client the treatment and result they want and they are sure to come back to you, hopefully with all their friends!

I – Innovative Products

Know your product company. Get all the latest equipment and products to be top of the game and to make sure your salon stands out from the rest. At SunSpa we are constantly updating our equipment and products to make sure we are always at a competitive advantage and so are the salons we supply.

J – June And July

Make the most of the summer months with promotions and offers that clients can’t resist. Take to the streets with leaflets, mail your client list with a voucher or just let each customer test the products on the shelf. Whatever you chose to do, June and July are the months that you will see your tanning sales soar!

K – Know Your Products

To sell your products you have to know your products. Make sure each therapist in your salon and even the hairdressers and reception staff are up to date with product training. Let the staff try the products for themselves, trust me when I say once you have tried SunSpa’s Tan-in-a-Can you’ll be telling anyone who’ll listen how fantastic it is!

L – Leisure Centres

Take your spray tan machine out of the salon. If you have a local leisure centre or gym talk the manager and arrange a set time each week to do spray tans for their customers. In many cases this can be the start of a very successful business venture.

M – Male Clients

Don’t forget about the men! Spray tanning for men is on the rise so use this to your advantage and advertise in the local barbers or even at the bar down the road. Explain that not only will they look bronzed and gorgeous but spray tanning machines can be used to accentuate muscles. With summer just around the corner there are great profits to be made here.

N – Natural Ingredients

We know it, you know it, but do your clients know it? SunSpa spray tans are natural looking and contain natural products which are kinder to the skin and aren’t drying like others you see on the market. Our SunSmoothie solution even moisturises the skin and is mild enough for use on clients with eczema and psoriasis!

O – Offers

Always have an offer on the go. People love a bargain and if something is cheaper then normal for a limited time period they are more likely to try something new that may well become a part of their monthly of even weekly routine!

P – Plan Ahead

Plan your promotions out for the next year, even get literature printed out for all your offers in one go, this could save you money and will also help you to be prepared. You never know when you may get a sudden rush of business and not be able to keep up with your monthly promotions, especially when the offers are too good to resist! Tie in certain events and seasons with your promotions, for example, festivals, the wedding season, Christmas and holiday months.

Q – Quality

Working with quality brands such as SunSpa won’t go unnoticed by your clients or their friends for that matter, word of mouth is the best form of advertising.

R – Recommendations

Form alliances with other local businesses and offer to recommend their business to your clients if they do the same for you. Pick your alliances carefully so that you aren’t stepping on each others toes but so that your customers both have the same interests.

S – Show Off

Display your posters and leaflets in the waiting areas as well as in the windows of the salon. All SunSpa’s promotional material is free of charge, so stock up today to ensure your clients know about the treatments you have on offer.

T – Target Markets

Understand your target markets. With tanning, the market is wide, therefore you should be prepared with marketing material for different occasions and age groups. Promote SunSmoothie to your more mature clients and brides to be, for a very natural, long lasting glow that looks great even on dryer skins. Tell younger clients and serial tanners about Deep bronze and promote natural bronze as a pre holiday glow. Have specific leaflets and posters so people feel that even they can look fantastic with a tan.

U – Understanding Client Needs

Whether your client is nervous about stripping off or is just rushed for time, be aware of the individual needs of each client and tailor the treatment and your care around them. This will guarantee their return.

V – Visual Merchandising

Encourage sales by making sure you have a clean and well lit retail stand, no more than four paces from the door and with nothing blocking access to it. You want to make it as easy as possible for your clients to get to the products. Place the products you really want to push at eye level and put cheaper products on the front desk as people are more likely to impulse buy whilst they wait.

W – Wear Your Own Products

Wear your tan with pride, and give your staff a tan too. (I guarantee they will thank you for it!) Get different members of staff to wear each shades so that clients can see the results for themselves. This works really well in helping them choose the shade they prefer.

X – eXcite Your Clients

Get your customers to try the products at the front desk or offer a ‘Free Arm and Face Tan’ to a select few existing customers. This is sure to get them excited about a product and book in or buy the retail product, plus they will feel like you are spoiling them.

Y – Young Clients

Now that the law has changed and it is illegal to use a sun bed underage, there is a huge opening in the market for spray tanning. Why not visit a local youth club, dance or theatre group and offer them discounted tans?

Z – Zap Out The Competition

Make sure you are one step ahead of the competition at all times by constantly checking their prices, or even sending your therapists in for treatments to get new ideas! Cheeky I know, but just don’t get caught!

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www.sunspatanning.co.uk

www.sunspatanning.co.uk

SunSpa UK Ltd
Suite 17
The STANTA Business Centre
3 Soothouse Spring
St Albans
Herts
AL3 6PF

Tel: 01727 809440
www.sunspatanning.co.uk

www.sunspatanning.co.uk