SunUp Group

Break these 5 small business bad habits

SunUp Group — Mon, 30 Apr 2012 17:55:49 +0000

We have all most likely succumbed to a bad habit at some point in our lives. Some are merely annoying, while others can be downright hurtful, to ourselves and others. Let’s first look at the definition of a habit: habit [hab-it] noun an acquired behavior pattern regularly followed until it has become almost involuntary In …

Client Spotlight: Skin So Sweet

SunUp Group — Fri, 13 Apr 2012 14:30:02 +0000

We love to share our clients’ success stories! It’s so rewarding to see them striving and achieving their goals, step by step. This week we’d like to introduce you to Skin So Sweet, founded by Catherine Kooiman in 2007. Back in June 2007, Catherine started Skin So Sweet as a one room rental esthetician in …

Branding a Professional Services Company can be Tricky

SunUp Group — Thu, 22 Mar 2012 16:35:43 +0000

Many of our clients are professional services companies (doctors, CPAs, law firms, real estate, financial advisors), and as such we regularly answer questions about how to brand a parent company and their subsidiary brands. This week we were approached by a real estate company with some frustration over the difficult task of how they could …

5 SEO Tips to Increase Traffic to Your Website

SunUp Group — Mon, 12 Mar 2012 16:58:41 +0000

One of the top concerns for many business owners is increasing traffic to their website. SEO (Search Engine Optimization) is the process that can help increase visibility of your website via “natural” or “organic” search results, but you probably already knew that! Without SEO, however, your website will just be floating “out there” on the …

Do Small Business Owners Really Need a Coach?

SunUp Group — Fri, 24 Feb 2012 16:50:59 +0000

We hear business owners ask this question all of the time. Interestingly, if you look at most competitive sports, both individual and team sports, you will rarely find a professional athlete running the race, fighting the battle or winning the game alone; there is typically a coach at their side to navigate the strategy and …

Should My Small Business Should Be On Google+?

SunUp Group — Wed, 01 Feb 2012 17:36:43 +0000

Have you heard of Google+? Google+ is a social networking platform that is Google’s rival to Facebook. Google has basically created an innovative new way for staying more connected & having more control of your information. It makes your life easier by adding some new ways of filtering the information you receive as well as …

Top 5 Trends For Small Business in 2012

SunUp Group — Fri, 13 Jan 2012 16:50:48 +0000

It’s a new year! Hold on to your hats folks, because this year is going to be a roller-coaster of excitement and nail-biting. Presidential election years are known to have an impact on the economy and small business. Add that to the rise of social media, the Euro crisis, and the state of America’s economy, …

5 Tips for Utilizing the Power of Referrals for Your Small Business

SunUp Group — Tue, 27 Dec 2011 19:00:47 +0000

The New Year is upon us, and hopefully you’ve been working on your game plan for 2012! (See our post Set a Small Business Game Plan for the New Year). Part of your game plan should be setting goals, and at least one (or many) of these priorities is most likely related to business growth. …

3 Tips for Using a Customer Rewards Program for Your Small Business

SunUp Group — Tue, 06 Dec 2011 21:18:48 +0000

Customer reward programs have become a competitive necessity in some industries. Some popular examples of customer rewards programs today include Amazon Prime, special coupon prices at grocery chains, airline’s frequent flyer programs, and discount cards at retailers such as Barnes and Noble. Overall, companies spend upwards of $2 billion dollars a year on rewards programs; …

Supporting Small Business Saturday (How to Shop Local)

SunUp Group — Thu, 24 Nov 2011 15:22:24 +0000

Small businesses are the backbone of the U.S. economy and help hold the local communities together; that’s why we at SunUp Group are passionate about helping and supporting our local small business community. Over the past two decades, small businesses have created 65% of net new jobs and their importance to local communities extends even …