SuperBowl-Ads Live Feed

What earnings reports have revealed about ads - Yahoo Finance

Sat, 26 May 2012 19:23:16 +0000

It did not break out ad revenue figures for the NBC broadcast network and stations, but says revenue grew from higher ratings and from carrying the Super Bowl, which was on Fox last year. Ad revenue at Comcast's cable-distribution division grew 5 percent.

GM's moves to skip Super Bowl, drop Facebook show ad savvy - MarketWatch (blog)

Fri, 25 May 2012 18:55:25 +0000

GM's moves to skip Super Bowl, drop Facebook show ad savvy
MarketWatch (blog)
Though Super Bowl ads are much discussed before, during and after the game, they've become part of a sort of ironic sport of their own, in which people just judge how cool or lame the commercials are, while the brands themselves are an afterthought.

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GM Fallout: Are Auto Brands More Likely to Exit Facebook Ads or Super Bowl? - brandchannel.com

Fri, 25 May 2012 13:12:13 +0000

"It's too powerful and too smart a company." Meanwhile, there are doubts among some auto brands whethere they got the best returns for their levels of ad spending in the last Super Bowl, partly because it was so cluttered with industry rivals.

“Men in Black 3” scribe preps “The Wind” sci-fi project for Warner Bros.

Fri, 25 May 2012 09:17:59 +0000

Plot details of “The Wind” are being kept secret, although the story is known to be set in a space colony.

The Challenge of Classing Up Go Daddy - BusinessWeek

Thu, 24 May 2012 22:07:57 +0000

The Challenge of Classing Up Go Daddy
BusinessWeek
There were the Super Bowl ads full of scantily clad women which brought charges of sexism. In 2011, video surfaced of founder Bob Parsons killing an African elephant, part of a regular series of expeditions he says help protect farmers' crops from ...

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GM Timing On Facebook And Super Bowl Cutbacks Questionable - MediaPost Communications

Thu, 24 May 2012 20:56:42 +0000

GM Timing On Facebook And Super Bowl Cutbacks Questionable
MediaPost Communications
So, after telling the Wall Street Journal last week that Facebook ads aren't delivering and Super Bowl spots have become too costly, many sales executives may have spent this week wondering when GM CMO Joel Ewanick would publicly condemn any of their ...

Five reasons why GM's Super Bowl pass is baffling - Automotive News (blog)

Thu, 24 May 2012 16:55:00 +0000

Five reasons why GM's Super Bowl pass is baffling
Automotive News (blog)
Super Bowl advertising gets more buzz than ever. Over the past few years, automakers have taken to YouTube days and weeks before the game to stoke media coverage. (Ewanick has been one of the chief stokers.) The post-game analysis of the commercials is ...

No Chevy, GMC ads for 2013 Super Bowl - Newsday

Wed, 23 May 2012 15:56:25 +0000

Newsday

No Chevy, GMC ads for 2013 Super Bowl
Newsday
Cars Newsday > Classifieds > Cars Print Aa No Chevy, GMC ads for 2013 Super Bowl Published: May 23, 2012 11:32 AM By Mark Williams Pickuptrucks.com Don't expect any amazing Super Bowl commercial promoting the new Chevy Silverado or GMC Sierra during ...
GM Fallout: Are Auto Brands More Likely to Exit Facebook Ads or Super Bowl? brandchannel.com
GM shifts to content creation strategy on Facebook PRWeek

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DVR that lets viewers zap ads angers TV networks - Press Herald

Wed, 23 May 2012 04:13:23 +0000

Press Herald

DVR that lets viewers zap ads angers TV networks
Press Herald
The Associated Press A new DVR allows viewers to zip past TV commercials with the touch of a button. But ads like the 2010 Super Bowl commercial with actress Betty White selling Snickers candy bars are what pay the bills for programming.
Dish TV's Hopper DVRs Cause Friction with Networks DTVUSAForum News

all 248 news articles »

Report: Ad man behind Pete Hoekstra’s Super Bowl commercial leaves Senate run - MLive.com

Tue, 22 May 2012 23:38:33 +0000

GRAND RAPIDS, MI – Fred Davis, the California media strategist who developed former U.S. Rep. Pete Hoekstra’s heavily criticized Super Bowl commercial, has told Politico that he is no longer part of the Holland Republican’s campaign.

GM Calls a Timeout on Super Bowl Ads - Investorplace.com

Mon, 21 May 2012 17:48:58 +0000

Three days after announcing it will cut Facebook (NASDAQ:FB) ads from its marketing budget, General Motors (NYSE:GM) on Friday said it will not run commercials during the 2013 Super Bowl. It’s not the first year GM has shied away from ...

For GM, Chrysler Set The Super Bowl Bar Too High - Forbes

Mon, 21 May 2012 16:59:39 +0000

For GM, Chrysler Set The Super Bowl Bar Too High
Forbes
This year, its “Halftime In America” spot featured Clint Eastwood and a rallying cry that some critics thought veered close to becoming an Obama administration campaign commercial. To be sure, car companies will still advertise on the Super Bowl, ...
GM: Super Bowl Spots Not Worth The Cost Wall Street Journal (blog)

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GM Pulls Out of 2013 Super Bowl

Mon, 21 May 2012 15:15:17 +0000

GM says it will skip the 2013 Super Bowl due to high ad prices. | May 21, 2012 | General Motors Corporation DETROIT — General Motors said it will skip advertising in the 2013 Super Bowl because it has become too expensive, in yet another move that reflects a seismic shift in the Detroit automaker's marketing operations.

GM Bows Out Of Super Bowl Ads - Manufacturing.net

Mon, 21 May 2012 13:09:39 +0000

HispanicBusiness.com

GM Bows Out Of Super Bowl Ads
Manufacturing.net
DETROIT (AP) -- For General Motors, the price isn't right when it comes to an ad during next year's Super Bowl. The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, ...
After Facebook, GM Also Says No To Super Bowl HispanicBusiness.com
General Motors Spurns Pricey Super Bowl Ads IndustryWeek
General Motors Pulls Out Super Bowl As Well Motorward
BusinessWeek (blog) - Digitaltrends.com - Investorplace.com
all 22 news articles »

Another shot at GM as Hyundai re-ups for Super Bowl - USA Today

Sat, 19 May 2012 17:37:02 +0000

The irony is not lost on us that GM global ad chief Joel Ewanick, when he was Hyundai's ad guru, got the company into the Super Bowl and famously used it to roll out the job-loss guarantee plan that helped Hyundai grow sales even through the depths of the ...

Super Bowl Ad Offends Working People - Huffington Post

Sat, 19 May 2012 11:39:07 +0000

During this year's Super Bowl, many Americans were subjected to a biased piece of political advertising by D.C. corporate lobbyists that was offensive to working people. An anti-worker front group calling themselves the "Center for Union Facts" aired a ...

GM Nixes Super Bowl Advertising

Sat, 19 May 2012 00:47:10 +0000

DETROIT - General Motors has decided it won't advertise in the next Super Bowl, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations. GM also announced earlier this week it would no longer advertise on Facebook.

General Motors won't advertise during 2013 Super Bowl

Fri, 18 May 2012 21:06:09 +0000

Bill Shea - The cost of Super Bowl ads has sidelined General Motors Co.

GM Drops Another Ad Bombshell, This Time on the Super Bowl - brandchannel.com

Fri, 18 May 2012 20:51:29 +0000

Just a few days after General Motors CMO Joel Ewanick upset the Facebook IPO apple cart by announcing he's pulling his FB ad budget (even while promising to keep up free engagement with fans on the site), the world's largest automaker dropped ...

General Motors Follows Facebook Evacuation By Dropping Super Bowl Ads

Fri, 18 May 2012 20:40:27 +0000

GM pulled its Facebook advertising earlier this week, and it followed up the move with an even bigger play: cutting its Super Bowl advertising.

General Motors Follows Facebook Evacuation By Dropping Super Bowl Ads - Forbes

Fri, 18 May 2012 20:01:23 +0000

More importantly, those millions of viewers make Super Bowl ads a great bargain for advertisers. And thanks to internet popularity, the best commercials have a much longer shelf life. GM’s top ad at this year’s game, the apocalypse-themed ...

GM chooses not to advertise in 2013 Super Bowl, citing 'significant increase in price'

Fri, 18 May 2012 19:35:07 +0000

GM has had a “fairly strong presence” in the Super Bowl for many years, with the exception of 2009 and 2010 when it was going through its financial crisis.

GM to Forgo Pricey Super Bowl Ads - Wall Street Journal

Fri, 18 May 2012 18:43:45 +0000

CBC.ca

GM to Forgo Pricey Super Bowl Ads
Wall Street Journal
General Motors Co. said it will forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations. Super Bowl advertising is effective but ...
GM passes on running TV ads during 2013 Super Bowl Reuters
GM won't buy Super Bowl ads in 2013 Detroit Free Press
GM says Super Bowl ads too expensive and bows out BusinessWeek
Washington Post - Bloomberg
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BREAKING: General Motors Cancels Super Bowl Advertising - The Business Insider

Fri, 18 May 2012 18:21:10 +0000

It started when chief marketing officer Joel Ewanick reviewed GM's global $5 billion ad budget in January ... GM's decision to pull ads from Facebook and the Super Bowl are the first, and perhaps most public, moves for the automaker in the coming months.

GM won't advertise on next Super Bowl, report says - msnbc.com

Fri, 18 May 2012 17:31:03 +0000

GM previously pulled out of the 2009 Super Bowl due to the financial crisis that led to it filing for Chapter 11 bankruptcy protection that year. The maker confirmed, earlier this week, that it will be ending its ad relationship with Facebook ...

Dennis O'Brien: Ad Skipping: Careful What You Wish For

Fri, 18 May 2012 14:14:38 +0000

No one likes watching TV commercials, except, perhaps, during the Super Bowl. Even those whose livelihoods depend on them have a hard time convincing family members not to fast forward past them in this DVR age.

Why Facebook Marketing Doesn't Work for GM - PCWorld

Wed, 16 May 2012 14:52:56 +0000

Christian Science Monitor

Why Facebook Marketing Doesn't Work for GM
PCWorld
A commercial like the post-apocalyptic Silverado ad GM ran during the 2012 Super Bowl has tremendous appeal…on television. However, a social network is a different medium entirely, and it takes a completely different strategy to conduct a successful ...
On eve of Facebook IPO, GM pulls millions in ads Christian Science Monitor
How powerful is a Facebook "like" for advertisers? CBS News
Facebook's marketing payoff: Reality or fantasy? msnbc.com (blog)
Radio & Television Business Report - Reuters UK - The Economist (blog)
all 204 news articles »

Doritos 'Sling Baby' Commercial Director on Way to Feature-Length Comedy

Wed, 09 May 2012 14:53:31 +0000

The director of last Super Bowl's Doritos commercial, "Sling Baby," that won the Facebook USA Today Ad Meter's number one rating out of all ads for the NFL's premier event, said keeping his film work true to his Christian values is his ultimate goal.

Sports Ads Often Geared To Older Audience

Wed, 02 May 2012 07:50:31 +0000

Super Bowl TV ads involve diverse products, but sports often provide ads geared for an older audience, a U.S. researcher says.

Tim Tebow and Mark Sanchez's Top Five Commercials: Fan's View

Tue, 01 May 2012 15:51:00 +0000

Since the New York Jets have two of the most marketable quarterbacks in the NFL on their roster in Tim Tebow and Mark Sanchez, it's no surprise that both men have appeared in tons of commercials in recent years.