Watch ALL the best Super Bowl LX commercials from 2026 in one video!

TIMESTAMPS:
00:00 – Pringles: Pringleleo
00:30 – Ramp: Multiply What’s Possible
01:00 – Pepsi: The Choice
01:45 – Anthropic: What Do You Think of My Business Idea?
02:45 – RITZ: Island
03:15 – Base44: It’s What We Do
04:10 – Serena Williams Super Bowl Commercial
04:40 – Hims: Rich People Live Longer
05:40 – Budweiser: America
06:40 – Instacart: Bananas
07:10 – Ken’s Adventure: Going Places with Ken
07:40 – Jurassic Park Works
08:40 – Ring: Search Party – Be A Hero In Your Neighborhood
09:10 – Grubhub: The Feest
10:10 – Relax Your Tight End
11:10 – SVEDKA: Shake Your Bots Off
11:40 – MANSCAPED: Hair Ballad

SUPER BOWL 2026 ADVERTISING INSIGHTS:
– Total advertising spend: $7+ million per 30-second spot
– Average commercial length: 30-60 seconds
– Most popular themes: Humor, celebrity endorsements, emotional storytelling, AI innovation
– Top industries: Food & beverage, technology, healthcare, e-commerce, artificial intelligence

TRENDING COMMERCIALS:
The Pringles “Pringleleo” commercial went viral immediately, combining humor with memorable characters. Pepsi’s “The Choice” featured stunning cinematography, while Budweiser continued its tradition of emotional, patriotic storytelling with “America.”

Tech companies made a strong showing with Ramp’s inspiring business message, Anthropic’s AI-powered business conversation, and Ring’s neighborhood security focus. Health and wellness brands like Hims and MANSCAPED brought edgy, direct-to-consumer energy to the Big Game.

Anthropic’s commercial stood out as one of the first AI companies to advertise during the Super Bowl, showcasing Claude AI in a relatable business scenario that sparked conversations about the future of entrepreneurship and AI assistance.

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2026 LX Rankings & “Best of” Lists

CBS News — Best and Worst Super Bowl commercials of 2026 — Experts and professors weigh in on the year’s ads, with Google and Bosch among those spotlighted.

Adweek — Budweiser tops the USA Today Ad Meter again — Budweiser, Lay’s, Pepsi, Dunkin’ and Michelob Ultra are at the top of audience rankings.

Yahoo/Sports roundup — Grading the best, worst, wildest, weirdest ads — A wide look at how ads performed and stood out.

Variety — Top 10 most-liked commercials — A popularity-based list reflecting buzz and social engagement.

Tasting Table — All 21 Super Bowl 2026 Food Commercials, Ranked Worst to Best — Focused specifically on food & beverage-related spots from best to worst.

PR Newswire — Google claims No. 1 spot at Kellogg School review — Google’s “New Home” ad wins top academic ranking.

People.com — Best and worst commercials, with celebrity highlights — A broad entertainment-leaning recap of big spots like Dunkin’, Lay’s, Xfinity, T-Mobile, and more.

Entertainment Weekly — Best and worst celebrity-led ads — Covers hits and misses with star power in the commercials.

Delish — Lay’s emotional Super Bowl ad reaction — Focused look at the emotionally resonant Lay’s commercial.

Trending & Social Media Takes

Business Insider — Anthropic’s AI-themed Super Bowl ad and public reaction — Coverage of an AI company’s bold ad approach.

Times of India — MrBeast gets praise for a Salesforce/Super Bowl interactive ad — International perspective on a unique campaign.

“The 10 Best Super Bowl Ads of 2026” — Adweek creative ranking, listing standout commercials and creative choices.

“Super Bowl commercials 2026: Grading the best, worst, wildest and weirdest ads from the Big Game” — Another comprehensive Yahoo Sports article.

“2026 Super Bowl: 5 Worst Commercials, Ranked” — Slashfilm’s critique of weak or poorly received spots.

“The 15 Best Commercials From the 2026 Super Bowl” — Vogue’s cultural roundup of memorable ads.

The Consensus Top 5 Super Bowl Ads of 2026

1. Budweiser — “American Icons”

Why it’s #1 overall

• #1 on USA Today Ad Meter thanks to voting and ad’s early release
• Top-tier in academic reviews
• Strong emotional + brand linkage scores

This is the closest thing to a universal winner. Not flashy. Not trendy. Just confident, timeless, and unmistakably Budweiser. In a chaotic year, heritage won.

2. Lay’s — “The Last Harvest”

Why it’s here

• Top 3–5 everywhere (critics and audiences)
• Called the best storytelling ad of the game
• Emotional without manipulation

This ad shows up in People, Adweek, Kellogg, Variety, and nearly every “best of” list. It didn’t need celebrities — the story carried it.

3. Google — “New Home”

Why it matters

• #1 at Kellogg School Super Bowl Ad Review
• Highest marks for clarity + usefulness
• Rare tech ad that people actually understood

In a year where most AI ads underperformed, Google stood out by showing utility instead of talking about innovation.

4. Michelob ULTRA

Why it earns a spot

• Consistent “A” grades in academic reviews
• Clean, optimistic, unmistakably on-brand
• No backlash, no confusion

Not the most talked-about, but one of the best executed. This is the definition of a professional Super Bowl ad.

5. National Football League

Why it rounds out the Top 5

• Strong emotional resonance
• Reinforced communal identity of the league
• Well-liked across mainstream and trade press

It didn’t dominate rankings, but it never fell out of the top tier. Dependable, sincere, effective.

Not in the Top 5 (But Worth Explaining)

Dunkin’ → Extremely popular, but middling critic scores

Pringles / T-Mobile → Fun, celebrity-driven, not enduring

AI-first ads (Anthropic, Codex, etc.) → Heavily discussed, weak benefit clarity

United Airlines → Smart, credible, important — but reviewed more as a brand signal than an emotional “best ad”

No shock winner. No chaotic meme ad.
Just brands that knew exactly who they were — and trusted that to be enough.

Of course, the SuperBowl-Ads.com top 5 lists are dependent on the sites viewership, and our most requested list is quite different.

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#coinbase #crypto #superbowl #everybodycoinbase #commercial

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This content is being provided to you for informational purposes only. Nothing discussed in this video is intended to be investment advice. This content, and any information contained therein, does not constitute a recommendation by Coinbase to buy, sell or hold any security, financial product or instrument referenced in the content.

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This is more than a reveal. It’s a launch.
The first step in a long-term vision, and the next chapter of American ingenuity on the global stage.

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Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan, and Young Miko share their favorite Pokémon to kick off our celebration of 30 years of Pokémon! Was your favorite mentioned?

Join the festivities by using the What’s Your Favorite filter in Pokémon GO, attending our Day Out and Night Out events, discovering themed Pokémon TCG collections and Pokémon Center-exclusive merchandise, and so much more!

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The film will be co-financed by Universal Pictures and Nintendo and will be released worldwide by Universal Pictures.

The Super Mario Galaxy Movie is directed by returning filmmakers Aaron Horvath and Michael Jelenic, from a screenplay by returning screenwriter Matthew Fogel, with Brian Tyler returning to compose the score.

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Genre: Action-Comedy
Cast: Chris Pratt, Anya Taylor-Joy, Charlie Day, Jack Black, Keegan-Michael Key, Benny Safdie, Kevin Michael Richardson and Brie Larson
Screenplay: Matthew Fogel
Directors: Aaron Horvath, Michael Jelenic
Producers: Chris Meledandri, Shigeru Miyamoto

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This is the rambunctious, ridiculous and totally true story of how the Minions conquered Hollywood, became movie stars, lost everything, unleashed monsters onto the world and then banded together to try and save the planet from the mayhem they had just created.

Minions & Monsters is directed by Academy Award® nominee Pierre Coffin, a director of the first three Despicable Me films and the first Minions film. Coffin has also provided the voice for the Minions since their film debut in 2010. The film is written by Brian Lynch (Minions, The Secret Life of Pets films) and Pierre Coffin and is produced by Illumination’s Academy Award® nominated founder and CEO Chris Meledandri and by Bill Ryan (executive producer, The Super Mario Bros. Movie). The executive producer is Brian Lynch.

More than ten years after their creation, the Minions have become the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me and Minions to a global box office of more than $5.6 billion.

Written by: ​Brian Lynch and Pierre Coffin
Directed by: ​Pierre Coffin
Produced by: ​Chris Meledandri, Bill Ryan
Executive Producer: Brian Lynch

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Watch the big game spot and see The Mandalorian and Grogu only in theaters and IMAX May 22.

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If you found out we weren’t alone, if someone showed you, proved it to you, would that frighten you? This summer, the truth belongs to seven billion people.
We are coming close to … Disclosure Day.

Universal Pictures is proud to release a new original event film created and directed by Steven Spielberg. The film stars SAG winner and Oscar® nominee Emily Blunt (Oppenheimer, A Quiet Place), Emmy and Golden Globe winner Josh O’Connor (Challengers, The Crown), Oscar® winner Colin Firth (The King’s Speech, Kingsman franchise), Eve Hewson (Bad Sisters, The Perfect Couple) and two-time Oscar® nominee Colman Domingo (Sing Sing, Rustin).

Based on a story by Spielberg, the screenplay is by David Koepp, whose previous work with Spielberg includes the scripts for Jurassic Park, The Lost World: Jurassic Park, War of the Worlds and Indiana Jones and the Kingdom of the Crystal Skull. Combined, those films earned more than $3 billion worldwide. Koepp also wrote the script for this 2025’s Jurassic World Rebirth.

Disclosure Day is produced by five-time Academy Award® nominee Kristie Macosko Krieger (The Fabelmans, West Side Story) and by Spielberg for Amblin Entertainment. The executive producers are Adam Somner and Chris Brigham.

Steven Spielberg is one of the industry’s most successful and influential filmmakers. The top-grossing director of all time, Spielberg has helmed such blockbusters as Jaws, E.T. The Extra-Terrestrial, the Indiana Jones franchise and Jurassic Park.

Among his myriad honors, he is a three-time Academy Award® winner, including Oscars® for Best Director and Best Picture for Schindler’s List, which received a total of seven Oscars®, and for Best Director for Saving Private Ryan. His most recent film, The Fabelmans, was released by Universal in 2022 and received seven Academy Award® nominations, including for Directing, Best Original Screenplay, Best Actress and Best Picture.

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We made a Super Bowl ad about it. Featuring Matthew Broderick and an AI that can actually autopilot your work.

Airing today during the game!

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Starlink Wi-Fi is already available on United’s regional fleet, and it’s rolling out on more planes every day. Free for MileagePlus members.

Super Bowl ads love big promises. Bigger laughs. Bigger celebrities. Bigger spectacle. United Airlines took a different approach. Instead of selling an aspiration, United used its Super Bowl spot to quietly make a point: this already works. The airline’s 30-second commercial, built around its rollout of Starlink inflight Wi-Fi, isn’t really about space metaphors or clever wordplay. It’s about proof.

The spot leans into a playful “ground control” tone, but the message underneath is refreshingly straightforward. Passengers stream live sports. Play online games. Check security cameras back home. Things that inflight Wi-Fi has promised for years—and rarely delivered.

United’s line, “It’s Wi-Fi that actually works,” lands because it doesn’t feel like marketing copy. It feels like a customer talking.

That’s not accidental.

More than 300 regional aircraft are already equipped with Starlink, covering roughly 25% of United’s daily departures. Over 7 million passengers have flown on planes with the service live. This isn’t a teaser for something coming “someday.” It’s a milestone announcement disguised as a Super Bowl ad.

Why United Picked the Super Bowl for This Message

Super Bowl advertising is usually about emotional excess—nostalgia, humor, or celebrity overload. United went with credibility instead.

By airing the ad in markets where Starlink-equipped aircraft already operate heavily, the airline made the message locally true. In cities like Indianapolis, Kansas City, and Cincinnati, more than half of United flights already feature the service. Viewers aren’t being sold a fantasy; they’re being reminded to notice something real.

That’s a smart move in a year where audiences are increasingly skeptical of big tech promises.

United’s ad isn’t just speaking to passengers. It’s speaking to the industry.

By committing early and at scale to Starlink, United is reframing inflight connectivity from a paid add-on to a baseline expectation. Free Wi-Fi—accessed through loyalty sign-ups—becomes a competitive weapon, not a perk.

Other airlines are following, but United’s Super Bowl moment plants the flag: we’re already there.

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The Super Mario Galaxy Movie is an animated film based on the world of Super Mario Bros., and follows The Super Mario Bros. Movie, which was released in 2023 and earned more than $1.3 billion worldwide. Both the 2023 film and The Super Mario Galaxy Movie are produced by Chris Meledandri of Illumination and Shigeru Miyamoto of Nintendo.

The film will be co-financed by Universal Pictures and Nintendo and will be released worldwide by Universal Pictures.

The Super Mario Galaxy Movie is directed by returning filmmakers Aaron Horvath and Michael Jelenic, from a screenplay by returning screenwriter Matthew Fogel, with Brian Tyler returning to compose the score.

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Genre: Action-Comedy
Cast: Chris Pratt, Anya Taylor-Joy, Charlie Day, Jack Black, Keegan-Michael Key, Benny Safdie, Kevin Michael Richardson and Brie Larson
Screenplay: Matthew Fogel
Directors: Aaron Horvath, Michael Jelenic
Producers: Chris Meledandri, Shigeru Miyamoto

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This Super Bowl, Oakley Meta is changing the game.

With a combination of camera, AI, next-level performance optimization and more, Oakley Meta glasses are built for people who don’t slow down. Experience the action through the lenses of Marshawn Lynch, Spike Lee, and iShowSpeed as they capture their hands-free performances on and off the field.

Oakley and Meta stormed into the Super Bowl ad lineup with “Athletic Intelligence is Here” a fast-paced spot that showcases their new Oakley Meta AI glasses. Instead of a traditional, polished storyline, the commercial leans into raw, first-person energy. Viewers see the through the eyes of Marshawn Lynch, Spike Lee, and IShowSpeed as they hype crowds, move through stadium tunnels, and interact with fans, all while talking to the Meta AI assistant baked into the eyewear.

As the action jumps from city streets to courts and training facilities, the Oakley Meta glasses become the quiet star of the commercial. Athletes and creators ask the AI for real‑time information, directions, and content prompts, underscoring how seamlessly the tech fits into high-intensity lives. It’s a smart piece of Super Bowl advertising: by embedding the product into every shot, the brand turns the spot into a live demo without ever breaking the pace. For fans who obsess over the latest Super Bowl commercials, it’s a fresh twist on the usual celebrity‑cameo formula.

Within the crowded 2026 Super Bowl advertising slate, the Oakley Meta spot stands out by blurring the line between content creation and consumption. It doesn’t just show celebrities; it shows what they see, and how AI quietly supports every move. That makes “Athletic Intelligence is Here” more than a flashy Super Bowl commercial—it’s a statement about where sports, storytelling, and wearable tech are headed next.

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When a new Ghostface killer emerges in the quiet town where Sidney Prescott (Neve Campbell) has built a new life, her darkest fears are realized as her daughter (Isabel May) becomes the next target. Determined to protect her family, Sidney must face the horrors of her past to put an end to the bloodshed once and for all.

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Paramount Pictures Corporation (PPC), a major global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries.

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We need neighbors more than ever. And in a historic first, Redfin is hiding a $1,000,000 home for someone to find in the Redfin app and become America’s newest neighbor. It’s an epic nationwide search for a $1,000,000 home running from 2/8 to 2/10, 8PM ET. The first person to find it, wins it.

Download or update the Redfin app to join The Great American Home Search: redfin.onelink.me/iy7h/3a18w9my

#OwnTheDream #BeAGoodNeighbor

NO PURCHASE NECESSARY. 50 U.S.(D.C.), age of majority. Visit thegreatamericanhomesearch.com for Official Rules.

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With its Super Bowl debut, Novo is joining the ranks of Novartis, Boehringer Ingelheim and Sun Pharma, all of which have also allotted some of their marketing budgets to big game placements this year—though their ads all comprise unbranded disease awareness campaigns.

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