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	<title>Supermarket News Kraft Foods Shopper Insights</title>
	<link>http://expert.supermarketnews.com/kraftfoods-shopperinsights</link>
	<description>Just another ATE weblog</description>
	<pubDate>Wed, 03 Feb 2010 16:39:23 +0000</pubDate>
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		<title>Shopper engagement/insight via digital channels</title>
		<link>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2010/02/03/shopper-engagementinsight-via-digital-channels/</link>
		<comments>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2010/02/03/shopper-engagementinsight-via-digital-channels/</comments>
		<pubDate>Wed, 03 Feb 2010 16:39:23 +0000</pubDate>
		<dc:creator>Michael_Levine</dc:creator>
		
		<guid>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2010/02/03/shopper-engagementinsight-via-digital-channels/</guid>
		<description><![CDATA[How does digital fit into your overall shopper engagement strategy and are you able to produce usable insight from it? (ie. social media platforms/campaigns, mobile marketing/applications, brand websites etc.) ]]></description>
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	<item>
		<title>Marketing Support for Shopper Platform</title>
		<link>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2010/01/12/marketing-support-for-shopper-platform/</link>
		<comments>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2010/01/12/marketing-support-for-shopper-platform/</comments>
		<pubDate>Tue, 12 Jan 2010 18:04:19 +0000</pubDate>
		<dc:creator>Eric _Karaffa</dc:creator>
		
		<guid>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2010/01/12/marketing-support-for-shopper-platform/</guid>
		<description><![CDATA[What kinds of consumer marketing/media are you using to support these shopper platforms? Traditional like print and tv, newer with on-line and newest with mobile?  ]]></description>
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	<item>
		<title>Health &amp; Wellness</title>
		<link>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/12/16/health-wellness/</link>
		<comments>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/12/16/health-wellness/</comments>
		<pubDate>Wed, 16 Dec 2009 16:41:41 +0000</pubDate>
		<dc:creator>Jeff_Posner</dc:creator>
		
		<guid>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/12/16/health-wellness/</guid>
		<description><![CDATA[How important do you think it is for a retailer to offer a broad selection of "better for you" products? And, why? What is Kraft doing to expand its offerings in this area? ]]></description>
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		<title>Systems to support decision process</title>
		<link>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/12/09/systems-to-support-decision-process/</link>
		<comments>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/12/09/systems-to-support-decision-process/</comments>
		<pubDate>Wed, 09 Dec 2009 19:03:56 +0000</pubDate>
		<dc:creator>Gary_Burnett</dc:creator>
		
		<guid>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/12/09/systems-to-support-decision-process/</guid>
		<description><![CDATA[What systems do you use to garner customer insight and shopping trends? ]]></description>
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		<title>Marketing programs</title>
		<link>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/11/13/marketing-programs/</link>
		<comments>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/11/13/marketing-programs/</comments>
		<pubDate>Fri, 13 Nov 2009 21:08:01 +0000</pubDate>
		<dc:creator>Marylin_Hall</dc:creator>
		
		<guid>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/11/13/marketing-programs/</guid>
		<description><![CDATA[How can supermarket retailers tie into your expanding shopper marketing programs?
 ]]></description>
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		<title>Store brands</title>
		<link>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/11/13/store-brands/</link>
		<comments>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/11/13/store-brands/</comments>
		<pubDate>Fri, 13 Nov 2009 21:06:22 +0000</pubDate>
		<dc:creator>Gary_Smith</dc:creator>
		
		<guid>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/11/13/store-brands/</guid>
		<description><![CDATA[How do you see store brands fitting into the new shopper behavior? Can they tie into your promotions in a co-marketing solution or do you view them as just another competitor?
 ]]></description>
		<wfw:commentRSS>http://expert.supermarketnews.com/kraftfoods-shopperinsights/2009/11/13/store-brands/feed/</wfw:commentRSS>
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