{Images via Third Wave Fashion}

I recently attended an event hosted by New York's Third Wave Fashion entitled the Founders Tell All. Speakers for the evening were: Brian Sugar, CEO at PopSugar, Lindsey Guest, CEO and Founder at Beauty Army, Aubrie Pagano, CEO at Bow & Drape, Colin Stuart, Co-Founder and CTO at Betabrand, and Stephanie Palmeri, Principal at SoftTechVC. The audience was treated to personal stories from the founders about their rise to the top and gained insight about content and commerce, customer acquisition, public relations, social media and funding.

Yours truly was thrilled when asked to contribute a writeup about the event by the evening's east coast hostesses with the fashion tech most. Head on over to Third Wave Fashion to read my Superstylin* summary of the event: Founders Tell All, San Francisco.

On the heels of the Superstylin* online personal styling launch, our fascination with personal shopping platforms continues. Check out our latest piece for Fashionotes >> Eye on E-Commerce: Stitch Fix.

It's Friday and Janelle Monáe is bringing the funky with some help from Ms. Badu.

Have a listen (and a dance while you're at it) to Q.U.E.E.N.

When I first cruised around Walk In My Closet, I admit I was overwhelmed. So many features- how does one choose? Learn more about the freshly launched site in my piece  for Fashionotes this week >> Eye on E-Commerce: Walk In My Closet.

The Posterous platform on which Superstylin* was born is shutting down at the end of April. Slowly but surely I have been transitioning blog posts starting from September 2009 to their new home on the Superstylin* website. Over the next few days I have lots of pixels to push before the deadline. Therefore, I am channeling the super(stylin)powers of Wonder Woman to get the job done.

Star Cuff Bracelet by Jean Paul Gaultier

Lately I have been intrigued by ecommerce models offering personal styling. Over the past week I have been scoping out the site Keaton Row- a 100% online personal styling platform. Superstylin* has been approved as a stylist by the site and is available for your styling needs. (More to follow later...)

Check out Fashionotes to learn more >> Eye on E-Commerce: Keaton Row.

The Business of Fashion recently wrote about The Cools and I was beaming with pride seeing as Superstylin* is a brand ambassador for the site. Learn more about their new strategy and launching to the public in my weekly piece on FASHIONOTES >> Eye on E-Commerce: The Cools.

Superstylin* loves a good dance break. Daft Punk's Get Lucky (with some help from my boyfriend Pharrell and Nile Rodgers) is getting a lot of play. The tracklist for the dance duo's upcoming album Random Access Memories was released on Vine this week and I can't wait to have a listen. After watching the spliced together video by a diehard fan (full audio here), I really want a sequin tuxedo jacket.

So lets raise the bar and our cups to the stars...

The latest e-commerce site I reviewed is beautifully laid out. The attention to content is evident. It really adds another dimension to the product. Check out the post on FASHIONOTES >> Eye on E-Commerce: Vaunte

(L-R) Tabitha Simmons, Gianvito Rossi, Aperlai

As a woman of a certain stature, my outfits and posture can always use a little boost. (I am taller than Prince by an inch and a half.) Given my hillside location and after a nasty spill downhill, my daily shoe choice sides with practicality and always falls a little flat. That's not to say I do not love and marvel at teetering stilettos and sky-high platforms. The higher the heel, the taller I am!

I recently watched a documentary entitled God Save My Shoes. A definite MUST SEE for shoe aficionados and fetishists alike. Manolos, Louboutins and the eponymous designers are aplenty in the film. Designers Pierre Hardy and Walter Steiger also have very welcomed screentime. Soon after my viewing, an article tauting the next wave of luxury footwear designers was published including Nicholas Kirkwood, Charlotte Olympia and Tabitha Simmons. Personally I would like to add Jerome C. Rousseau, Sophia Webster and Aperlai to the list.

Yours truly recently wrote about a platform introducing shoppable Instagram looks by the name of 52Grams. The company recently teamed up with jeweler and maker of all things *sparkly* Swarovski on a competition to promote their latest Spring/Summer 2013 collection. Read more on FASHIONOTES >>  Swarovski Partners with 52Grams on Digital Competition to Promote SS2013 Collection.

After going through their new website with a fine tooth comb, all seemed right in the world round web. Thank you Viktor & Rolf for always bringing a vision of the future and keeping fashion fun. View the latest Superstylin* piece about the design duo's revamped website on FASHIONOTES: Viktor & Rolf Relaunch Website on the World Round Web.

Viktor&Rolf - Introducing The World Round Web starring Liz Goldwyn, directed by Lernert & Sander, produced at White Lodge from Viktor&Rolf on Vimeo.

Karen Walker sunglasses, Mary Katrantzou clutch,
Simone Rocha dress, Camilla Skovgaard shoes

The time change has settled in and the days are longer. It's springtime! Karen, Mary, Simone and Camilla are the ladies on my spring wish list.

Superstylin* loves loves LOVES Proenza Schouler. The design duo is prominently featured in the Current Designers course I teach. When the opportunity arose to write about the brand's expanded e-commerce offering, I had to jump at the chance. Read more on FASHIONOTES >> Eye on E-Commerce: Proenza Schouler.

Ever look at the clothing in your Instagram feed and wonder "Hey, where can I buy that?" Well look no further because 52Grams is hooking you up. Check out my Superstylin* writeup for San Francisco Fashion+Tech examining the platform introducing shoppable Instagram looks: 52Grams Makes Instagram Fashion Shoppable.

{Image courtesy of 52Grams}

From shopping directly from your email inbox to shoppable videos, Superstylin* is always on the hunt for the latest trends in e-commerce. Check out our latest FASHIONOTES post: FASHIONQLIC Turns ‘DVF loves ROXY’ Video Into An Interactive Shopping Experience. Spring fever have you in the mood for some swimwear? Shop the video below.

When publishing magnate Condé Nast invested in one of our favorite e-commerce sites Farfetch, the combination of commerce and content was perfect material for our latest FASHIONOTES post. Read more >> Eye on E-Commerce: Farfetch.

TrendSeeder is an e-commerce platform helping budding young designers to bloom and grow in the vast fashion ecosysystem. Check out my latest writeup for FASHIONOTES- Eye on E-Commerce: TrendSeeder.

What I am loving about my latest topic for FASHIONOTES- the limited runs produced for the site. It makes fashion feel special again. Have a read >> Eye on E-Commerce: Edition01.

Superstylin* continues scouring the web for the best sites to shop from. This week we look at Avenue 32 for FASHIONOTES- Eye on E-Commerce: Avenue 32.