SureFire Search Marketing

NZ Advertisers Now Spending More Online Than on Magazines

Mark Sceats — Wed, 17 Mar 2010 05:43:16 +0000

Over the last 2 years total advertising spend in NZ has been falling since a high of $2.335 Billion in 2007. Despite this online advertising has grown & is now bigger than magazine advertising spend. The recession had a severe & predictable impact on advertising last year with most New Zealand businesses dramatically reducing their [...] Related posts:

Online is eating traditional advertising’s lunch

Mark Sceats — Wed, 10 Mar 2010 23:08:32 +0000

In New Zealand online advertising has been eating traditional advertising's lunch. And based on what's happening in more developed markets, it will soon be eating traditional advertising's breakfast and dinner too! This year US online advertising spend is set to overtake all print and DM combined. Related posts:

SEO Award Won by SureFire

Mark Sceats — Mon, 01 Mar 2010 02:36:05 +0000

SureFire wins the 2009 NZ Marketing Association 'Best Use of Search Engine Marketing Award' for SEO (search engine optimisation) work with TVNZ, New Zealand’s leading television broadcaster. Related posts:

New Zealand Online Advertising Spend Keeps Growing

Mark Sceats — Sun, 21 Feb 2010 23:21:28 +0000

Total NZ online spend for 2009 grew 10.06% over 2008. Search drove this with year on year growth of 31.64% in 2009. This represents 37% of all interactive spend in 2009, up from 31% in 2008. Related posts:

Yahoo & Microsoft Union Approved – Finally Some Real Competition for Google?

Mark Sceats — Sun, 21 Feb 2010 21:16:13 +0000

Google's global share in January exceeded 85%. In many quarters concern is being voiced about Google's increasing dominance & the market control it brings. Given this, it's not surprising the Yahoo Microsoft combined search & advertising arrangement has been approved. But will this be enough to slow down the Google Juggernaut? Related posts:

NZ Online Advertising Breaks 10% Barrier?

Mark Sceats — Tue, 26 Jan 2010 06:19:04 +0000

In previous posts about NZ online advertising I’ve lamented the fact we’re so far behind the 8 ball compared to Australia & UK where roughly 25% of total advertising spend is spent online. And most of that on search marketing! Despite this, the good news is that in New Zealand the share of advertising spend [...] Related posts:

Search Marketing Predictions For 2010

Mark Sceats — Wed, 06 Jan 2010 19:55:03 +0000

Wow, 2009 flew by! Staring into the crystal ball, here are 4 predictions about search marketing in New Zealand during 2010… Prediction #1 – Paid Search Takes Off 2010 will be the year paid search marketing is finally taken seriously by the NZ advertising industry. However for many agencies it will still be given token [...] Related posts:

Google Displaying Banner Ads in Search Results?

Mark Sceats — Tue, 08 Dec 2009 13:05:58 +0000

As discussed in a previous post Google has been testing a new look for their search results. But has this included Google trying out banner ads in their SERPs? (Search engine results pages). Last week a client told us they were seeing banner ads in Google search results & said they wanted them run for [...] No related posts.

IAB Christmas Party

Mark Sceats — Fri, 04 Dec 2009 06:19:58 +0000

Christmas is fast approaching! Last night the New Zealand IAB held a great 1980s themed Christmas party in Auckland. Plenty of people put effort into dressing 1980′s style, no doubt spurred on by the chance to win Big Day Out tickets for the best outfit. Rod Stewart hairstyles & leg warmers aplenty! Prize for best [...] No related posts.

Best Use of Search Marketing Award

Mark Sceats — Fri, 04 Dec 2009 05:35:52 +0000

In previous posts I’ve lamented the fact that in New Zealand search marketing doesn’t get the recognition it deserves. Fortunately that’s starting to change. Kudos to the New Zealand Marketing Association who, for the first time, have introduced a new category for “Best Use of Search Engine Marketing” in the 2009 RSVP Craft Awards. According [...] Related posts: