s.j.

The Unsexy Discipline of Creating Great Online Content

Susan — Mon, 27 Aug 2018 17:01:31 +0000

Great content is like building a house. An architect designs the plan, then the builder executes the plan. The homeowner might know what features they want, and the builder is very capable of using their tools to build a house, but without a solid plan, the house will come out sort of wonky. Deciding what […]

The post The Unsexy Discipline of Creating Great Online Content appeared first on s.j..

Got Content? Let’s go….

Susan — Sat, 18 Aug 2018 16:35:47 +0000

Mention that you are a “blogger” and many get the impression that you simply share photos from your iPhone on a blogging platform to brag about what you’re up to. (If you are, that’s ok, it’s called a “Journal”). Let’s be clear – producing great content as a side hustle, or even as your primary job, […]

The post Got Content? Let’s go…. appeared first on s.j..

Friends of Bloggers are Patient People

Susan — Thu, 02 Jun 2016 09:23:56 +0000

The post Friends of Bloggers are Patient People appeared first on s.j..

Why a publisher should think like a marketer

Susan — Tue, 07 Jul 2015 14:45:21 +0000

Today I attended a Hubspot webinar ‘Why Publishers Need to Think Like Marketers.” Since I work for a traditional publisher on the editorial side, I was excited to hear new ideas about how to make our content work harder for us. Here’s what the webinar promised: “There’s a fundamental shift in publishing that’s occurring right […]

The post Why a publisher should think like a marketer appeared first on s.j..

Marketing is all about the Customer Experience

Susan — Tue, 21 Oct 2014 12:00:16 +0000

I just attended a great webinar from IBM and Social Media Today entitled “What Does Customer Experience Mean for Your Social Business?” The Speakers: My Takeaway: The definition of marketing is changing – it’s less of a ‘thing’ and more of a culture. Less about the company and more about the customer. Start with what […]

The post Marketing is all about the Customer Experience appeared first on s.j..

Is your Social Media Strategy Original?

Susan — Wed, 02 Oct 2013 16:15:41 +0000

This “Onion Talks” parody by The Onion is funny, as long as your not paying a company without an original thought. What is your strategy? Who do you trust to do some real thinking about it?

The post Is your Social Media Strategy Original? appeared first on s.j..