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		<title>&#8220;Brand Identity and Positioning&#8221;</title>
		<link>http://www.swayenginemarketing.com/2013/06/brand-identity-and-positioning/</link>
		<comments>http://www.swayenginemarketing.com/2013/06/brand-identity-and-positioning/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 20:37:56 +0000</pubDate>
		<dc:creator><![CDATA[Andy]]></dc:creator>
				<category><![CDATA[The More You Know]]></category>

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		<description><![CDATA[This excerpt from Kapferer’s book on branding focuses on the relationship between identity and positioning.]]></description>
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		<title>SOMETIMES YOU NEED LESS &#8220;DATA&#8221; AND MORE &#8220;CHANGE&#8221;</title>
		<link>http://www.swayenginemarketing.com/2013/05/sometimes-you-need-less-data-and-more-change/</link>
		<comments>http://www.swayenginemarketing.com/2013/05/sometimes-you-need-less-data-and-more-change/#comments</comments>
		<pubDate>Mon, 06 May 2013 20:28:29 +0000</pubDate>
		<dc:creator><![CDATA[Andy]]></dc:creator>
				<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=710</guid>
		<description><![CDATA[I'm probably not alone in discovering that calls for more data are sometimes deflections to distract from a leadership problem.]]></description>
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		<title>“Inferences from Brand Names”</title>
		<link>http://www.swayenginemarketing.com/2013/04/summary-inferences-from-brand-names/</link>
		<comments>http://www.swayenginemarketing.com/2013/04/summary-inferences-from-brand-names/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 12:47:51 +0000</pubDate>
		<dc:creator><![CDATA[Andy]]></dc:creator>
				<category><![CDATA[The More You Know]]></category>

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		<description><![CDATA[The authors conduct a study to find out how brand names influence perceptions of product quality/effectiveness, attitudes toward the product, purchase intention and brand name recall.]]></description>
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