Online Marketing Blog

Google PageRank Update

noreply@blogger.com (Swayam Das) — Tue, 10 Jan 2012 18:08:00 +0000

Google updates it's Pagerank once in every three months (generally). You will know this, if you are a blogger or a webmaster! The imporance of Google PageRank or better enough Google PR, is huge! It not only influences your SERP (Search Engine Ranking Point), which means that sites with higher PR come on the top of search result pages and get maximum traffic juice from Google, but also integrates propensity in your Creation.

Here's how a Google PageRank Logo looks like!

Pagerank have a range from 0-10. A site with PR 0 is least important and the site with PageRank- 10 is the most important in the eye of Google.

This year, 2010, Google has a approximate PR Update schedule as follows:

First PR Update	31st March – 30th April(Already Done)
Second PR Update	31st June – 30th July
Third PR Update	31st September – 30th October
Fourth PR Update	31st December – 31st January 2012

According to Google PageRank Update - The First PR Update took place on "02 April, 2010".

**Do note that the above Google PageRank schedule for 2012 is based on previous PR updates. Actual PR update dates may vary**

Important SEO Factors for Image Optimization

noreply@blogger.com (Swayam Das) — Thu, 29 Dec 2011 13:31:00 +0000

In a recent search pattern, it has been observed that visitors from all around the globe are spending more time in Google Image rather than searching for their search queries in their respective Google Homepage. This sort of a trend is usually triggered to new heights when global events such as FIFA World Cup, etc. take place. If you have noticed the trend pattern then this might be the next best SEO technique to get more visitors.

Important SEO Factors for optimizing Images

Images are important SEO factors that can determine the amount of traffic you can get from Google Images alone. Let's quickly learn about what they are -

Getting Images Indexed by Robots -
The most important seo factor before we move on to other seo image points. Restricting your images folder from getting indexed by the search engine robots will prevent you from taking advantage of this seo traffic technique. The best place to add image links is manually adding them in the xml sitemap.
Using Alt Text in Images -
When we upload images to our blogs, we must create an alternate text for it. Alternative text can be entered in the 'Alt' Field. Since search engines cannot determine what image you have uploaded, using Alt Text in images tells them what it's about.
Size of the Image -
According to many SEO experts, the size of the image matters upon the image location. An image size of 300x200 in a post area is fine but having that image in the footer can create degradation in seo ranking. The general opinion is that you should use images that are of appropriate size, that is, neither too big nor too small. Google has enhanced their imaging algorithm to determine whether an image is appropriate to be displayed in a blog.
Permalinks of Images -
By default, if you don't change your permalink structure, then you might have irrelevant urls for images. For example - example.com/showitem.php?category=22&item=51 which obviously don't look good. So, it's best to create seo image urls in this format - example.com/tech/hardware/sony-ericsson.jpg

So, keep these important seo factors in mind while uploading your images. For interesting updates, check out the Related Results section below -

TechUpdates - Tech Blog

noreply@blogger.com (Swayam Das) — Sat, 22 Oct 2011 07:07:00 +0000

Hello Readers,
Thank You for your continued support in our tech blogging venture. So today we are going to take a look at TechUpdates.

I came across TechUpdates when I was searching about Google Mars Cloud Computing. TechUpdates management is pretty strong as they are always ready to publish any new tech events. I found a lot of readers are following their updates. Their technology news updates is a bit different from what we have in our Tech World. Their updates include - Increase Wi-Fi Signal Range combined with Google Android App Opportunities.

So we have a new better Tech News site now. Cool!

AVG reports British Children Online Behavior

noreply@blogger.com (Swayam Das) — Tue, 14 Jun 2011 01:50:00 +0000

Recently AVG, the Global Security Company, conducted a new marketing research based on children in the UK. According to their reports it is revealed that children in the UK spend more time being online, engage in social networking sites other than their Friends in other countries worldwide.

British Children aged between the range of six and nine years are on sites such as Twitter, Facebook, Bebo, and MySpace for nearly two to four hours a week. This rate of being online is far more than other nine countries surveyed including the US, Germany, and Japan. As a result, British children are also bearing the second-most risk factor of being a victim of cyber-bullying. AVG says that every one out of five said they had experienced unpleasant or aggressive behavior online. This study revealed that UK was only second to Spain, where 25 percent of children has experienced some forms of cyber-bullying.

5 Facebook Marketing Tricks

noreply@blogger.com (Swayam Das) — Mon, 11 Apr 2011 12:55:00 +0000

Facebook is currently the flagship in Social Media Marketing domain. Nearly 78% to 92% Online Marketers, are utilizing Facebook’s half a billion users and thousands of online communities to choose from to showcase their products, services and websites. As you are well aware of Facebook’s numbers, this has brought immense potential customers much closer to us Marketers.

This post is dedicated to all those who still scratching their heads and asking me, “How to utilize this power?” If your aim is fixed and you are willing to give in whatever it takes then this will take you a long way in developing relationships with fellow users and in positioning your business. I see Facebook as a portal that’s not just restricted to creating your profile, there is much more to marketing on Facebook.

In short, the key to success is “Don’t be a brand, but be a community, in which your fans(users) love to associate themselves with”.

1.   Facebook Profile: The very first step that we need to do is creating a profile for yourself or your business. REMEMBER: you are establishing your identity. You profile lets you interact with people on a personal note, more so if it’s a local business involved with a local product.

2.   Add Friends: Next, add new friends according to your niche every day. Make sure you don’t add more than 25 – 30 people a day as excessive adding can get your profile removed from Facebook, you obviously don’t want that to happen.

3.   The Wall: Facebook has an awesome feature known as “Wall”. This is your main platform to interact with Facebook users. Post messages, update your Friends on your wall and also comment on members’ activities. REMEMBER: to make your comments “relevant”.

4.   Photo Albums and Videos: Showcase your products, service here. Photos and videos offer a great way to let many people know about your work.

5.   Fan Pages: Keeping your fans engaged is the key. Facebook Pages, also known as Fan Pages, are designed for businesses, brands, companies, products and celebrities. It enables public figures, organizations and other entities to create an authentic and public presence on Facebook. You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying wall posts. Posting your page url on your Friends’ wall, increases visibility.

Effectiveness SEO over SEM

noreply@blogger.com (Swayam Das) — Sun, 03 Apr 2011 05:19:00 +0000

The Internet has grown itself into a multi-platform user base. By most people's opinions, the world wide web is still in its ‘young’ stage. Although I don’t agree to it, cause the amount of mature content is greater than the ones really helpful. New technologies involving reasearch and developments are appearing at an extraordinary rate. The changes mostly seen are in existing technologies. Thus as technologies around us keep changing, so does the terminology used to describe them keep updating.

Search Engine Marketing

Search Engine Marketing(SEM) is in itself a broad term. SEM can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

Search Engine Marketing can be broadly classified as –

Pay-Per-Click (PPC) Advertising

PPC ads are currently the best revenue earner for a webmaster and the best advertising medium for an advertiser. Nowadays, PPC ad campaigns are not limited to just 'text-ads' they have expanded their reach to image or banner ads as well. PPC advertising campaigns are completely controlled by the advertiser or the digital ad agency. The PPC ads work on a simple model where you decide which keywords you're targeting, this should pull up your ads, the ad copy is written, and finally the advertiser decides on how much the payment per click should be.

Traditional Sponsored Ads

Traditional ads usually involve placing paid advertising contents or links on the search engine result pages (SERPs) for better and more accurate exposure. Normally, these sponsored ads appear based on the keywords entered into the search engines for searching purposes. The advertiser is charged based on the number of impressions, i.e. appearances, of the ad in that SERP(s). In other words, it might be a loss for you cause you're paying even if the ad sends anyone to your web site or not.

Mobility Empowers the Virtualization Experience

noreply@blogger.com (Swayam Das) — Thu, 18 Nov 2010 14:25:00 +0000

Visions of the future vary drastically in popular culture, the scenes shift and circumstances can be an almost infinite number of possibilities, but what is one constant? At some point, the main character will inevitably interact with a thin-client device during a pivotal moment. It usually takes the form of a handheld screen with access to a limitless amount of media and data from seemingly anywhere.
Storage and compute power is good, and getting better—but I find it hard to believe the entire library of congress, and the tools to manipulate that data could fit on a tablet the size of my placemat. What does that leave? Virtualization and high-speed wireless access. You don’t need to store or process anything on the client, or even go beyond rendering images on the screen. Everything can be stored, provisioned and sent direct to you. The future is beginning to look a little more plausible.
This week, Cisco announced the Virtualization Experience Infrastructure (VXI), enabling rich media communication to virtual desktops. Applications and services can be quickly deployed across your entire workforce, and the many devices increasingly entering our lives. Fundamental to VXI is the secure, reliable delivery of media across the network. Much of it is latency sensitive, such as live video or audio—but regardless of the content, it needs to be delivered on-demand flawlessly.

Mobility is key to this vision, allowing you to truly access your virtual desktop from any device and location your work, or life, requires you to be. With Cisco’s enterprise-class 802.11n Wi-Fi you have the bandwidth required, enabling the backbone of VXI. Reliable and high-speed access alone isn’t enough though; you need the ability to optimize your network:

Cisco CleanAir allows you to detect and mitigate RF interference, intelligently optimizing your network.
Cisco VideoStream delivers superior, latency free video across wireless networks.
Cisco ClientLink delivers performance benefits to older a/g clients and more bandwidth in more places.

The Virtualization Experience Infrastructure integrates Cisco’s Data Center, Borderless Networks and Collaboration Architectures for today’s distributed and mobile workforce. Learn more about VXI, and how mobility helps empower the experience.

The entire credit for this post goes to Scott Simkin
Trackback: Cisco Blog - Mobility Empowers the Virtualization Experience

GAP Logo Unaltered

noreply@blogger.com (Swayam Das) — Fri, 22 Oct 2010 12:06:00 +0000

Just after four days of confirming GAP's new surprise logo, GAP decided to return to its old design. The announcement of this sudden change in the premier logo is expected to be made in the brand’s Facebook page. Marka Hansen, GAP North America president, had informed the company’s marketing department that the change, was a mistake in their product line and that the company would revert back to their old logo. Furthermore, they would be tabling any changes for the near future. The logo, was initially designed and created by New York agency Laird & Partners, it was intended to be a long-term commitment for the brand name GAP with a positive nod to the near future. The new logo has thus received numerous brickbats from top management, critics and fans alike.

Sony Bravia Global Brand Campaign 2011 for Grey

noreply@blogger.com (Swayam Das) — Wed, 20 Oct 2010 04:05:00 +0000

Sony has appointed Grey to handle its 2011 global brand campaign for its Bravia TV range. Grey won the business after a contest, led out of Japan, against Saatchi & Saatchi, BBDO and Dentsu. Sony will continue its relationship with Anomaly, its European agency of record, but Grey will be responsible for a campaign that is expected to run in key markets across the world. Anomaly created a campaign for Bravia that broke in April and ran across Europe reports Campaign. This followed its successful pitch against the previous incumbent, Fallon -- which had created the "balls", "paint" and "PlayDoh" campaigns to support Bravia.

What is Brand Identity?

noreply@blogger.com (Swayam Das) — Sun, 10 Oct 2010 11:30:00 +0000

Brand Identity is a combination of many factors, including the name, logo, symbols, design, packaging, and performance of a product or service as well as the image or type of associations that comes to mind when consumers think about a brand. Online Marketers recognize that in the modern world of marketing there are many different opportunities and methods for contracting current and prospective customers to provide them with information about a company and/or brands.

Brand Equity encompasses the entire spectrum of consumers’ awareness, knowledge, and image of the brand as well as the company behind it. It is the sum of all points of encounter or contact that consumers have with the brand, and it extends beyond the experience or outcome of using it.
The challenge is to understand how to use the various Integrated Marketing Communications(IMC) tools to make such contacts and deliver the branding message effectively and efficiently. A successful IMC program requires that marketers find the right combination of communication tools and techniques, define their role and the extent to which they can or should be used, coordinate their use.

As Marketers become more sophisticated and develop a better understanding of IMC, they are recognizing that it involves more than just coordinating the various elements of their marketing and communications programs into a “one look, one voice” approach.

Role of Marketing Communications

noreply@blogger.com (Swayam Das) — Tue, 05 Oct 2010 06:26:00 +0000

Marketing Communications are the means by which firms attempt to inform, persuade, and remind consumers --- directly or indirectly --- about the products and brands they sell. In a sense, marketing communications represent the “voice” of the company and its brands and are a means by which it can establish a dialogue and build relationships with consumers.

Marketing Communications also perform many functions for consumers. They can tell or show consumers how and why a product is used, by what kind of persons, and where brand stand for; and they can get an incentive or reward for trial or usage. Marketing communications allow companies to link their brands to other people, places, events, brands, experiences, feelings, and things. They can contribute to brand equity --- by establishing the brand in memory and creating a brand image --- as well as drive sales and even affect shareholder value.

The Advantages of Online Marketing

noreply@blogger.com (Swayam Das) — Fri, 01 Oct 2010 10:02:00 +0000

Welcome back Friends, now that we know "Who is an Internet Marketer?" let’s move ahead with our online marketing information quest. Today we are going to discuss about The Advantages of Internet Marketing.
Everyday millions of people hit the web to find products and information. And starting an online business is no longer about location. The number of internet users is on a rapid rise worldwide having an online age group comprised of people of all age and types. Unlike traditional forms of advertising, such as billboard in Times Square or a Selena Gomez Album release ad, online marketing is much more affordable, targeted and can be tracked with convenience. Thus online marketing can be a powerful tool that can put you on solid footing with bigger companies rather than offline marketing(TV Ads, Billboards, Points-of-Purchase, etc.) which is only going to leech out huge sums with practically no tracking convenience at all.

For an easier summation of all the Advantages I’ve explained the most important ones –

Expanded Reach The online advertising gives your ads a more wider coverage and this globally expanded reach helps in making your advertisements reach more audiences. This in turn may ultimately help you in getting better results through your online advertising campaign.
Better Targeted Audiences When compared with offline advertising, online advertising always helps you to reach the targeted audience and this helps in making your campaigns more profitable and getting more relevant leads. Online Marketing reaps out the better evaluation from your Targeted Audiences.

Fits in your wallet Another main advantage of online marketing is the much affordable price when compared with the traditional advertising costs. With a much lesser cost you can advertise on the net for a wider range of audience and geographical locations. There are multiple advertising channels where you can set your campaign up. We will discuss the various streams a bit later.

Easy to Track and Measure Conversion Measurability and easiness to track the conversion positions online advertising miles ahead on the traditional advertising methods. A lot of effective analytics tools are available to measure online advertising campaigns which helps in, innovating more improvisation of the ads.

Speed Online advertising is much faster than offline advertising and you can start sending out your ads to a wider audience, the moment you start your advertising campaign. The results are also pretty much faster!

Informative In online advertising, the information on product(s) or service(s) is the main goal optimized by an advertiser. If he/she is able to convey more details about the advertisement to the audience and that too at relatively low cost then the campaign is a success. Most of the online advertising campaigns are composed of a clickable link to a specific landing page, where users get more information about the product mentioned in the ad.

Flexible Payment Payment flexibility is another added advantage of online advertising and marketing. In offline advertising you need to pay the full amount to the advertising agency irrespective of the results but in online advertising there is the flexibility of paying for only qualified leads, clicks or impressions.

Optimized ROI Since online advertising is mainly focused on performance based payment, you ROI is sure to be far better when compared with offline advertising.

Easy Audience Engagement Online advertisement makes it easy for the audience to engage themselves with your ads or products. As an advertiser we would be able to get more feedback from the audience and thereby improve the quality of our ads going forward.

Increasing the Brand Equity Any form of advertising helps in improving the branding of that product(s) or service(s) and online marketing stands a top notch in improving the overall online brand equity.

Phew! Now that’s quite a lot of advantages! I hope you liked reading it! Check out my next post on "Role of Integrated Marketing Communications"

Bom Sabado virus in Orkut

noreply@blogger.com (Swayam Das) — Sat, 25 Sep 2010 17:11:00 +0000

Orkut, the brain network of Google has been infected by virus, once again. This virus hacks the profile of users and sends normal ‘Bom Sabado’ scraps without any HTML codes. ‘Bom Sabado’ actually means “Good Saturday”. Its actually Portuguese in origin.

Till now, Google has not commented on anything regarding the virus. Also, many things remain unconfirmed about virus such as if virus is dangerous or not, and if infected profile will be hacked forever?
However, virus is only posting ‘Bom Sabado’ through infected profiles, and chains is rapidly expanding throughout the Orkut. ‘Bom Sabado’ is categorized as XSS attack, a similar virus affected Twitter recently.

If you found ‘Bom Sabado’ scrap then try not to open that scrap or if you had mistakenly opened the scrap then change your password as soon as possible. Because this scrap has potential of hacking your profile which cannot be denied. And also, delete history and cookies of your browser, so, that this virus won’t have slightest chance of being problematic.

Moreover, Orkut users are also advised to not to sign in, until Orkut makes a comment or take appropriate action to quarantine the virus. Though panic button is yet to be pressed by Orkut, but it has been hours that Orkut has not commented, that means virus could be a mischief without any harmful intention. Well, do keep in mind prevention is better than cure, so waiting is recommended.

These days, many social networking sites are being infected by worms and viruses, that are annoying. And a bigger question has risen today, what kind of technology is needed to fully ensure security and virus free social networking portal.

Features of Online Marketing

noreply@blogger.com (Swayam Das) — Fri, 03 Sep 2010 11:09:00 +0000

After getting to know Who is an Internet Marketer? It will be easier to understand Online Marketing from the point of an online customer is receiving the service(s) or product(s) that the customer desires to obtain in exchange for his monetary instrument. This post is all about The Features of Online Marketing. In a well-established internet marketing strategy, the metrics is always given the TOP Priority. It’s those important numbers that strengthen the future foundation of an online marketing campaign.

The Features of Online Marketing as a whole is vast. So, I’m only going to state the important ones that should be kept in mind while practicing online marketing.

Internet Marketing is about online marketing information, that contains metrics which are to be monitored and from which campaign objectives are to be carved out carefully.
It is a one-to-one- approach. We may see the Internet to be a huge online storehouse of information but when it comes down to just one single user then that targeted user is typically browsing the Internet alone. Thus, allowing the marketing messages to reach him/her personally. This type of trend can be seen in recent years of development where the Online Marketers are targeting young kids that seek products of their age. Example - A Year Without Rain [Deluxe Edition], Aladdin (Disney Special Platinum Edition)
Internet Marketing is responsible for stimulating the online customer behavior or interest of the target user. The Online Marketer (Who is an Online Marketer?) has to understand the user’s taste and preference for that domain and change or adapt his campaign accordingly.

Online Marketing applies to specific taste rather than going out to reach a wide geographic diversity. “On- and Off-line” marketers typically segment their markets according to age group, gender, geography, and other general factors.
Online Marketers have the ease and luxury of targeting by activity and geo-location.
Internet marketing differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical, but rather the advertiser has knowledge of the target audience—people who engage in certain activities (e.g., uploading pictures, contributing to blogs) — so the company does not rely on the expectation that a certain group of people will be interested in its new product or service.
Online Marketing also features the use of different content by choice under ‘Geo Targeting’. For example – The FedEx website at FedEx.com where users have the choice to select their country location first and are then presented with a different site or article content depending on their selection.

Lastly, Online Marketing is the pathway to future profits and online business expansion. It provides an affordable and targeted way to communicate with potential customers using cheaper online investment, and online promotion.

I, now hope that you’ve acquired a certain idea about Online Marketing... the more of it, will be cleared as we move on!

I hope you’ve enjoyed reading this post! Get ready for my next extensive post on ‘Advantages of Online Marketing’.

Cheers! Have a Good Day! :)

Who is an Internet Marketer?

noreply@blogger.com (Swayam Das) — Tue, 31 Aug 2010 05:34:00 +0000

In my previous post, “What is Online Marketing?” we have learnt that internet marketing is the online business of advertising and selling of goods and services over the internet. It primarily involves Internet Marketing strategy and online promotion. Thus, in order to manage all these online campaigns, an online marketing person, better known as an Internet Marketer, is engaged.

An Online Marketer is responsible for bringing together potential online customers with a service or company that will fit their needs through different Internet Avenues.

Now, whether the product being offered is an Apple iPod, Microsoft Windows 7 ULTIMATE, or a new product that a Customer will love, the marketer helps others connect with the products they are searching for.

At its core, being an Internet Marketer means that your website(s) will provide people with information, such as FIFA Soccer 10, Staple's Refill Sets and products like Pampers Baby Dry Diapers - Extra Large Pack they are searching for while being online.

For your benefit, here's an Internet Marketer's Guide To Free Traffic you can check out for more information on how an Internet Marketer performs!

Check out the next post Features of Online Marketing

Image Courtesy: istockphoto

What is Online Marketing?

noreply@blogger.com (Swayam Das) — Sat, 28 Aug 2010 15:35:00 +0000

Online Marketing, often referred to as i-marketing, web-marketing, online-marketing or e-marketing, is a branch of Marketing that deals with the marketing of Products and Services, over the wide spectrum of the World Wide Web, better known as, The Internet.

The Internet while providing instant and greater responses to the onlinemarketing information, and, the quest for knowledge, has also brought along with it, an industry comprising of Internet marketing, and, internet marketing strategy.

Internet Marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and, sales.

In my future posts to come, we will cover the following topics in detail:

internet marketing strategy,
online marketing tips,
display marketing,
affiliate marketing,
local internet marketing,
niche internet marketing,
website online promotion,
e-commerce, and, lots more..

So, before my tutorial series starts to roll, inform your Friends about this new approach to online studies!
Let’s transform the Global Network into an Educative Environment of mutual growth!

My next post will be on Who is an Internet Marketer?

Image Courtesy: Bobbr.com

Counter Strike Carbon Game v1.1

noreply@blogger.com (Swayam Das) — Sat, 14 Aug 2010 11:48:00 +0000

The most awaited Counter Strike Carbon 1.1 has finally arrived. Thanks to our fellow mates the game is now available for download. The File Size = 488 MB. The Minimum Requirements are pretty much like the before versions - simple, yet effective!

The level of Graphics is really awesome with a crystal clarity in its approach!

Iomega UltraMax Plus Desktop Hard Drive

noreply@blogger.com (Swayam Das) — Sun, 08 Aug 2010 03:53:00 +0000

If you’re looking for storage for a Mac, or just something that packs the style punches, the Iomega UltraMax Plus Desktop Hard Drive is worth considering. The look is clean, and there’s the dotted-grille design and aluminum shell that would look comfy coming out of Apple’s design labs. It also covers all manners of connectivity options – you get USB 2.0, FireWire 400, FireWire 800 and eSATA ports, which allow the UltraMax Plus to achieve impressive transfer speeds, if you have the relevant hardware on your Mac/PC like a FireWire 800 port or eSATA connection that is. It’s pricey, but the inclusion of speedier ports, a winning design and data protection features like RAID may make it worth your while.

Partition Assistant 2.1 Edition Review

noreply@blogger.com (Swayam Das) — Sat, 17 Jul 2010 10:21:00 +0000

Since the recent advancements in Computing Technology, Operating Systems {OS} have grown more compatible and ‘complicated’ in their very own blue-chip levels. What we see in our Graphical User Interface (GUI) is often the stimulated picture (results) of several complicated data interchange between Integrated Circuits (ICs). Now, when it comes down to the level of segregating those individual components we often find ourselves in deep trouble!
Most of us, that are ‘regular’ computer users will have problems in creating and managing ‘partitions’ but does that mean that we will let a 3rd person interfere in our problem and call a sum of money to fix it, when the problem wasn’t a problem at all?
Thanks to ‘Partition Assistant 2.1’ software now we can quite easily set up our partitions and save ‘that’ amount which we were going to waste on a stupid reason! ;)

Getting down to the Software:
Okay, now let us get down to the specifications of this software!

Firstly, we shall take a peek at the ‘Setup’ Section:
The present version of ‘Partition Assistant Home Edition’ is 2.1, and is projected for 32-bit Windows OS. For those looking for ’64-bit’, you can check out their Professional and Server Edition. It’s really amazing to see how the power-horse has been compiled under a mere 3.32MB in size.
The Installation was pretty simple, not that boring because Partition Assistant Home Edition surely has an installer with few screens to bother you for multiple clicks!

If you interested to check out the ‘Interface’ Section:
Well, nothing special here. Just a simple outlook, like the other Partition Managers! In a way, it’s kind of Good because several other softwares are there that confuse you by their ‘high-performance’ outlook. If you still find yourself ‘lost’ then refer to their PDF Manual, which is well descriptive, and, has been given a Good-Guide projection.

Finally, the most awaited part – ‘Features’ is here:
As we, as users, move into the unknown future, the number of applications and their installations follow us too. Thus, increasing the data files day-by-day. This let’s Windows very own system partition run out of disk space, and the performance of the system drastically reduces. To resolve this problem, most users have to reinstall operating system and create a bigger partition, but with the built-in partition manager of Partition Assistant help, all your problems can be solved easily and efficiently. It can extend your Windows system partition without loss of data and re-installation.

The Basic Partitioning Features, are like the usual softwares in this genre, comprising of features like – Create, Format, Delete, Hide, Unhide partitions, Assign, Remove drive letters, Mark a partition as active, Change partition volume labels, Check file system integrity, Check disk bad sectors, Permanently wipe disk data, Convert file system, Clear system disk.

The features that I loved are as follows –
Under Advanced Partitioning Features, we have, Hot resize system partition without work interruption, Resize partition to optimize disk space management, Move partition from one location to another, Merge two or more partitions into a larger one, Split one big partition into two or more, Extend partition to increase the capacity, Shrink partition to release more unallocated space, Redistribute free space to create new partition, Extend partition wizard step-by-step help you, Repartition without data loss.

And, Under Additional Features, we have, Virtual pre-execution, preview any operation tasks before apply to the disk, Flexible and adjustable drag & drop interface, Display hard disk configuration in graphic form (Disk Panel), View all disk and partition properties, Display operation progress in graphic form and step by step, Support Windows 2000/XP/2003/Vista/2008/Windows 7 (32 bit and 64 bit), Support file system including FAT, FAT32 and NTFS, Support hard disks from 100MB to 2TB, Support up to 32 disks, Support all hardware RAID, Support storage devices including IDE, SATA, SCSI, USB disk, FireWire disk etc, Password Protecting Partition Assistant.

So, after sighting it’s features, we practically come to the end of this review, but before ending this post, I would like to remind you that while there may be better free partitioning tools out there, Partition Assistant Home Edition is the right choice till this date, if you want to partition your hard disk drive!

If you have any questions or suggestion then please comment here!

Thus, see you all in my next post!

Cheerz! Have a Good Day!

Sincerely,
SwayamDas2010.

Software Reviews Coming Up

noreply@blogger.com (Swayam Das) — Thu, 15 Jul 2010 06:32:00 +0000

Hey Friends,

It's been a while since I've last updated my Blog! Well, apologies from my part, I was busy with my College Exams! :( okay, now that's over.. it's time to get back to where I belonged!

Here's what's coming up in the next weeks of updates -

Free Giveaways Invites
SEO Updates
Online Marketing Tips and Tricks ;)
Software Reviews
Games Reviews

Well, and, there are lots more in it! It wouldn't be nice to disclose all the fun right up now.. is it??
So, inform your Friends for a greater pool in the sharing!

Till then, Cheerz!

Sincerely,
SwayamDas2010

Apple iPhone OS4 | 10 Reasons to Upgrade

noreply@blogger.com (Swayam Das) — Mon, 21 Jun 2010 15:23:00 +0000

Finally, The Apple's iOS 4 arrives Monday for proud owners of the iPhone 3GS and 3rd Generation iPod Touch, delivering a bevy of new features worth the upgrade. Apple has not specified what time it will be releasing iOS 4, but if last year's 3.0 release is anything to go by, expect the new operating system to hit the tubes sometime after 1 p.m. Eastern/10 a.m. Pacific Time. Patience is also a must, as it is also a virtue, for millions of devices are eligible for the free upgrade, putting a lot of pressure of Apple's servers.

Before we indulge into the awesome-goodies within iOS 4, a sad reminder for original iPhone and iPod Touch users: you won't be able to upgrade to iOS 4, as Apple says the hardware on these devices is not supported. iPhone 3G owners will get the update, some of the features below won't be available, such as multitasking.
Also, if you have an iPad (which runs iOS 3.2), iOS 4 will arrive for you only in September. On the reverse, many iPad-only features by now have been ported into iOS 4 for. So here are the 10 cool new and useful features in iOS 4.Let's go take a look!

Smart Folders

As simple as it sounds, this feature was missing on the iPhone. The folders feature in iOS 4 will help you declutter your home screen, letting you compile under a single location up to 12 applications.

To access folders, enter customize mode (tap on an icon until all icons start jiggling), slide any icon on to another and a new folder is created. You can rename the folder to your liking, but iOS 4 will also suggest a folder name if applications grouped in a folder belong to the same category (like games, utilities, travel).

Wallpapers everywhere

iOS 4 lets you set a wallpaper not only for the lock screen (as previously available), but also for the home screen. Like on the iPad, you will have the option to select a different image for the lock and home screen, or you can use the same image throughout. There is no way to set a wallpaper for each of your home screens, though.

E-mail improvements

The first thing you will notice in the Mail app in iOS 4 is the unified inbox. Users will multiple e-mail accounts have been longing for this feature for a while, and Apple finally delivered.

There is also support for threaded messages, so you can easily follow up on conversations (each discussion has a single entry that you can tap on and expand it). A big boon for business users will also be support for multiple Exchange account, as only one per device was available by now.

Spell-Checker

Alongside the predictive typing on the iPhone, spelling corrections were missing, but this issue is resolved with iOS 4. Misspelled words will be underlines with a jagged red line, and when tapped correction suggestions will be displayed. This feature works system-wide, including in Mail and Notes.

SMS search & Character Count

You can search through SMS messages in iOS 4, just like you do with e-mails in the Mail app. Just flick the top of the main messages screen and a search bar is revealed. A character count while typing a message is also displayed, so you can keep tabs on your SMS allowance.

iPod Playlist Creation & Editing

iOS 4 bring a few enhancement to the iPod app as well. You will be able to see a new music control bar at the bottom of the screen when listening to music in the background. There is also the capability to create and edit playlists on your iPhone with iOS 4, which get synced with iTunes when connected to your computer.

Orientation lock

The iPhone screen won't annoyingly rotate any more when you are laying in bed reading on a side. The new OS brings a software orientation lock feature, which you can access by double-tapping the Home button and then swipe to the left (the same way you access the iPod controls).

iBooks

The iBooks app is coming to your iPhone with iOS 4. You will be able to sync your existing iBooks library (books purchased from the iPad) and also add PDF files to it.

A closer look into the application reveals that the iBooks has been developed to keep in sync with your iPad (and vice versa) where you left off reading a book. You will have to download iBooks manually from the App store.

Bluetooth keyboards support

iOS 4 now enables you to use any compatible Bluetooth keyboard and type away long messages.

Multitasking

Multitasking is the biggest feature in iOS 4. First off, developers will have to update their apps to be compatible with iOS 4 multitasking. Theoretically, you will be able to use Pandora in the background while playing a game, or receive a Skype call while reading your email.

To access your open apps, double-tap the Home button and icons of the application running in the background will be displayed along the bottom of the screen. Tap on the app you want to switch to and you are in.
Alongside multitasking, Wi-Fi will no longer disconnect when your iPhone is locked, so you can receive calls and notifications from Wi-Fi only apps (like Skype) as long as you have a connection available.

Five more noteworthy improvements:

· 5X digital zoom for the camera
· Tap-to-focus video
· Suggestion in Safari and universal search
· Birthday calendar
· Places and events in Photos app

For more interesting posts on iPhone, stay tuned to 'SwayamDas2010'.

Cheerz! Have a Good Day! :)

AOL Jobs - Now Hiring

noreply@blogger.com (Swayam Das) — Thu, 17 Jun 2010 04:26:00 +0000

David Eun, President of AOL's Media and Studios Division, is expected to announce the plan to hire hundreds of journalists, editors, and, videographers in the coming year as it builds its content-first business model.

He is yet to declare his strategy for the unit that will include grouping up of all the sites networked into 17 "super networks". According to Advertising Age, the current AOL workforce strength comprises of about 500 full-time editorial employees that are engaged in AOL's movement.

While Mr. Eun, said that the marketplace will determine the pace of new hires, it is conceivable that the number could double in the coming year. The operational structure which holds more than 100 Brands in its Portfolio, includes AOL Health, AOL Autos, and, Brands such as, Fanhouse, and, PopEater, will be reorganised into the 17 seperate "networks" the company will package to Advertisers.

David Beckham Yahoo! New Global Sports Ambassador

noreply@blogger.com (Swayam Das) — Wed, 16 Jun 2010 04:30:00 +0000

In the Cybersphere of Internet Technology, the two BIG names that pop-up in everybody's mind is - Google, and, Yahoo! The two Good, Old rivals are always at a competition to overthrow the other! This time, Yahoo! takes the lead, by signing up with David Beckham, as its first Global Sports Ambassador! This strategic Brand Extension has been performed to gain momentum in its marketing tussle with Google.

Chief Executive, Carol Bartz was criticised following the launch of Yahoo!'s $100m revamp campaign, "It's you!", last September as the Advertisements of Yahoo! stood out 'worthless' in its propogation of its being as a personalised Brand.

Bartz said Yahoo! was creating a positioning based on the concept 'the internet of one', but conceded the campaign, created by Ogilvy, had not performed as well as expected. In a bid to make Yahoo! a one-stop-shop for exclusive sports content during and after the FIFA World Cup, the site has enlisted the former England Captain.

Beckham will front the second phase of 'It's you', created by Goodby Silverstein & Partners and spanning print, outdoor and social media activity. He will also interact with the public through Yahoo! Answers Service. Yahoo! UK marketing manager Andrew Cocker said: "Ultimately, we want to get the Brand back to being central to people's lives. Using Beckham will allow us to be part of people's passions."

Its natural for every 'market-follower' to extend its Brand Image and be a Leader in that Niche!
Hopefully, Yahoo! has its metrics right this time!

Wishing Luck and Success to all,

Have a Good Day,
SwayamDas2010.

Twitter Over Capacity Problem | Insight

noreply@blogger.com (Swayam Das) — Tue, 15 Jun 2010 05:34:00 +0000

Twitter's 'Over Capacity' issues is the current watchword on every Internet User's Dashboard! I was reading a couple of posts regarding this topic for quite sometime now, so decided to check it out. The interesting part is that, those who blogged about this topic, all spoke in 'general'. Nobody decided to check it out!

Anyways, after investigating into this matter, I found out that, this problem is mainly occurring due to the Large Scale API requests to Twitter's Servers sent from the numerous Twitter Applications! There are so many Twitter Applications, both Online Services, as well as, Desktop Clients, that are engaging into multi-tasking with Twitter's Database! Initially this problem of 'over-capacity' didn't occur because the specified genre was small, as compared to what its now!

Nowadays, out of 100, nearly 98 users are using Twitter! Out of that 98, 86 users using Clients or Online Services to Build, Grow, and Promote, either their business or self-brand! Thus you can see the extra logging in Twitter is facing!

If we look at Twitter's Organization Structure, we will see, that it's not so enlarged like Mega-Corporations. Example, Microsoft, Google, to name a few.. They have a small team of experts who work tirelessly to cope up with the daily happenings!

We got an update yesterday from the Twitter Management regarding this 'Over Capacity' Issue, they said, "We’re still investigating this issue. We are temporarily reducing the API rate limit to 20 requests per hour in order to help address the latency issues we’re seeing."

We hope they fix this problem as soon as possible, and, everyone gets back in Tweeting groove!

With Luck to All,
Have a Good Day! :)

Quit Facebook

noreply@blogger.com (Swayam Das) — Tue, 01 Jun 2010 04:14:00 +0000

An upheaval has been projected by the recent Security, Privacy Feature update by Facebook! A group protesting Facebook's privacy policies gave a shoutout that 30,000 people had heeded it's call to quit the social networking giant.

"For us it comes down to two things: fair choices and best intentions. In our view, Facebook doesn't do a good job in either department," the organizers, who did not identify themselves, said on their website for Monday's "Quit Facebook Day."

This statement became a Twitter Trend, as "Quit Facebook"!

"Facebook gives you choices about how to manage your data, but they aren't fair choices."

According to Google-AFP, "Facebook.com is visited monthly by 540 million people, or slightly more than 35 percent of the Internet population, according to Google data. Facebook is overhauling privacy controls in the face of a barrage of criticism that it is betraying the trust which has made it the world's biggest social network. Facebook redesigned its privacy settings page to provide a single control for content and "significantly reduce" the amount of information that is always visible to everyone. Facebook also said it is giving users more control over how outside applications or websites access information at the service. Critics continue to call for Facebook to make all user information private by default and then let people designate what they want to share case-by-case in an "opt-in" model."

Now, the interesting trend to see is will Facebook be able to hold back or call back the lost opportunities ?? Or will any other social networking site benefit from here!

It's an interesting game to watch! Just Sit back and relax.. :)
Cheerz have a Nice Day! :D