One notable success was Swof Media’s client event with David Lloyd Coventry. The client in this instance was Stratford Energy Solutions (a Swof Media client since March 2024), another chamber member.

Swof Media was tasked with supporting the firm with its first event of the year to aid lead generation and brand awareness in local communities.

This led to Marketing Manager Jay Muldoon liaising with several big names, like the NFU and Severn Trent, before agreeing on an event partnership with David Lloyd.

The event took place on Friday, February 28th. The team hosted a pop-up in the leisure club, providing members with insights on solar power alongside delicious pastries and coffee.

Swof Media handled the design, print, and setup of all event collateral, in addition to managing event logistics and communications.

As Swof Media’s second event of the year, it was a great success. The Stratford Energy team had meaningful conversations with families interested in their products.

“Events are always challenging, especially for SMEs who often face resource challenges and an ‘in’ with potential partners. Meeting potential customers in the right place is key. This event, hosted by David Lloyd, is a great example of that.

Event collateral produced, and staged, by Rich Hawkins, and Jay Muldoon of Swof Media

Event collateral printed by Phoebe Glynn at Embello

Our team worked with Embello, a Birmingham Chamber member. They printed brochures, banners, and other event materials.

Rob Wallace, General Manager at David Lloyd, praised the event. He said, ‘Well done on the event.’ He added, ‘Members seemed to have loved it.’

The post PR Coverage: Marketing Agency breaks down barriers between SMEs & Household names appeared first on Swof Media.

Here’s what Chester Boothe, the firm’s Relationship Director, had to say:

“We’ve had a strong first quarter of 2025. We were fortunate enough to start the year by acquiring a new 18-month marketing contract, which was a brilliant start. Since then, we’ve gone from strength to strength, winning new website projects, securing new partner relationships, and delivering new campaigns.”

Swof Media & USPEH CRM

This year, Swof Media is proud to announce a new partner to help them deliver 110% for their clients.

USPEH, a HubSpot consultancy, partnered with Swof Media to support the team’s expanding CRM workload through close collaboration and expertise.

CRMs (Customer Relationship Management tools) are a huge part of marketing and help businesses run efficient operations with specific marketing and sales insights. As more businesses see the true value in CRMs, Eli Zheleva (founder of USPEH) and Jay Muldoon (Marketing Manager at Swof Media) are working together to deliver automation in marketing and sales across SMEs.

Exciting Websites in Development

The firm has also been commissioned to deliver several new website projects in 2025 for some major businesses across the UK.

One project, in particular, that the team is excited to work on is a new website for an existing client, Sentry Self Storage.

The project will see Swof Media deliver a new site that will represent the southern firm’s 21 locations.

Launching new campaigns

Alongside its usual work with SMEs, the agency ran campaigns this year in the US, Canada, and Sweden as well.

These campaigns have been both paid and organic, helping Swof clients expand into new markets globally.

The firm also partnered with Reddit for the first time, testing new lead generation strategies alongside its ongoing global campaigns.

The post PR Coverage: Marketing Agency Surpasses Growth Target For Q1 appeared first on Swof Media.

This makes it more important than ever to invest in your business structure, digital toolkit, and, most importantly, your team.

Swof Media kicked off the year with a new partnership and training focused on CRM migration and automation.

The goal was to enhance services and help the team gain confidence with digital tools and automation.

USEPH Founder – Eli Zheleva

Swof Media’s Founder & Partner – Steve Swoffer,

Swof Media Relationship Director – Chester Boothe

Swof Media Search Marketing Exec – Amrita Kalsi

The firm has also made new commitments to professional development, funding a Level 6/Degree Equivalent for one employee, Jay Muldoon, Marketing Manager, while also investing in further training for the whole marketing team in April.

“In a changing digital world, it’s really important all teams, but especially marketers, are confident in their digital abilities, and when talking about automation or generative AI,” said Jay Muldoon.

Many of Swof Media’s clients are SMEs or startups. While our clients are brilliant, in many cases they don’t have internal marketing teams or resources.

To give our best, we need the right skills in-house and strong partnerships to ensure we’re tracking top-tier marketing campaigns.

Here’s what business leader, and founder, Steve Swoffer had to say:

“We’ve had a great start to the year and have reached our Q1 targets already. We’re fortunate to be in a position to continue working with such great clients and consequently have the confidence to invest in professional development for our growing team.”

The post PR Coverage: Birmingham Marketing Agency Continues to Invest in Professional Development In 2025 appeared first on Swof Media.

Bringing Evenfields’ Vision to Life

Evenfields Careers is not just a recruitment platform – it is a connector between businesses and underrepresented communities. However, their existing website did not fully reflect their mission or provide the best experience for their users. That is where we came in.

Denise Myers, Evenfields’ founder, wanted a website that was modern, engaging, and easy to navigate, a space where both employers and job seekers could connect effortlessly.

How We Approached the Project

We started by diving deep into Evenfields’ goals, audience, and branding to ensure we built a site that truly represented them. Here is what we focused on:

• Strategic Web Development – We created a sleek, easy-to-use website with improved functionality.
• User-Centred Design – The new site is visually appealing, mobile-friendly, and optimised for accessibility.

• Seamless Integration – Our team (Mark, Chester and Gabriel) handled API integrations and backend development to ensure a smooth experience for users.

The new Evenfields website is fast, functional, and future-proof. The site has a platform designed to help job seekers and employers connect effortlessly. Most importantly, Denise and her team loved it, which is always our goal.

Looking for a Website That Works for You?

At Swof Media, we specialise in web development, digital marketing, and branding to help businesses grow online. If your website is not quite hitting the mark, we would love to help.

The post Swof Media x Evenfields Careers appeared first on Swof Media.

Through in-depth training, we’ve migrated our sales and prospect data to HubSpot CRM, gained valuable marketing insights, and begun automating key operations for both us and our clients.

Who Are Uspeh
Uspeh is a specialist agency that helps businesses optimise their HubSpot systems.

They offer expertise in CRM migrations, sales process automation, and marketing strategy improvements, ensuring companies can integrate HubSpot seamlessly into their operations.

The Training Content
Our team got together to build on our working knowledge of:

• Streamlining communication and sales processes within HubSpot.
• Managing deals and tracking sales performance more effectively.
• Using HubSpot’s marketing tools to optimise campaigns and create custom dashboards.
• Automating data management and improving reporting capabilities.

This training has given us a clearer understanding of how to fully leverage HubSpot for both sales and marketing, helping us work more efficiently both internally, and when consulting with clients.

What It Means for Our Client Services
Through this partnership, we now have improved our offering for clients who are currently using HubSpot as their CRM.

Whether you need to improve your current setup or choose the right HubSpot package for your business, we are proud to offer expert guidance to help you make informed, cost-effective decisions.

The Swof Media and Uspeh partnership is a step forward in creating a more efficient, automated, and data-driven sales and marketing process for both us and our clients.

Ready to learn more about HubSpot? Or looking for training yourself? Get in touch to find out more.

The post Swof Media X Uspeh Partnership appeared first on Swof Media.

The company says it plans to expand its marketing team and deliver a broader array of services to clients.

Known for acting as an external marketing department for businesses, Swof Media also offers website development and IT support.

Marketing manager Jay Muldoon said: “The talent within our team is unrivalled. Last year, I had the privilege of working on multiple website development projects for both global brands and local businesses.

“What makes Swof Media truly unique is our ability to not only craft campaigns with tangible business results but also provide additional services like website development and IT support, which help small businesses run more efficiently.”

Last year, Swof Media welcomed several new clients and deepened its involvement within the local business community as a Greater Birmingham Chambers of Commerce member.

A standout project in late 2024 was the marketing audit completed for fellow Chamber member, Solihull Sixth Form College.

Steve Swoffer, CEO and founder of Swof Media, said: “We’re incredibly excited about what 2025 holds. Joining the Chamber in 2024 has increased the visibility of our work and allowed us to support more clients than ever before.

“Working with Solihull Sixth Form College was a particular highlight for us. By conducting a detailed marketing audit, we were able to give them the tools and areas to focus on to drive real improvements in their annual enrolment figures.

We look forward to continuing this partnership next year and we hope to play a key part in implementing the strategies we’ve mapped out together.”

Pictured: Steve Swoffer and Jay Muldoon

The post PR Coverage: Digital Marketing Agency Sets Out Bold Growth Plans appeared first on Swof Media.

Company Description

Swof Media is a creative digital marketing agency based in Birmingham, specializing in executing digital projects, and campaigns for our clients through a variety of services, including website design, app development, and marketing campaigns.

We are committed to making a significant digital impact and are passionate about our work. Our office is located in Birmingham city centre, with the flexibility to work remotely three days per week.

Role Description

This is a full-time, hybrid position for a Search Marketing Executive. The successful candidate will report to the Marketing Manager at Swof and be responsible for ensuring the smooth delivery of SEO and PPC campaigns for Swof Media clients.

You will be responsible for managing the delivery of SEO tactics and PPC campaigns for a portfolio of clients. Your core responsibilities will include stakeholder engagement, optimizing website content in line with our clients’ marketing strategies, and managing PPC campaigns through Google Ads.

A key part of this role is not only delivering effective search marketing but also generating reports on success and ROI.

Benefits

• Hybrid working (3 to 4 days working from home per week)

• Flexible working hours (to be discussed at the interview stage)

• Continuous Professional Development Opportunities

• Option to work from our Central Birmingham Office

• Access to a comprehensive benefits platform, including monthly giveaways/rewards, exclusive discounts, and more

• 23 Days Annual Leave

• Team socials

Who Are We Looking For?
A marketer with a passion for search marketing and at least 2 years of experience in an SEO or PPC-specific role, preferably agency-side.

The ideal candidate will possess:

• Strong understanding of technical, on-page, off-page, and content SEO tactics

• Experience in off-site functional link building is preferred but not essential

• Ability to analyse SEO organic performance and report to clients, providing key search insights

• Proficiency with Google apps (Slides, Sheets, Docs, Drive, etc.)

• Business writing skills and the ability to produce high-quality reports

• Project management skills, with the ability to manage multiple tasks and take ownership of time

• Proven success using tools such as SEMrush, Google Analytics, Google Console, and Google Ads

• Experience with WordPress CMS is advantageous

Responsibilities

• Execute technical and content analyses based on defined SEO strategies

• Propose, execute, and report on PPC campaigns through Google Ads

• Manage relationships with key SEO and PPC clients at Swof with support from the Marketing Manager

• Collaborate with the Marketing Manager on larger accounts to support SEO and PPC delivery for full marketing mix clients

• Conduct regular SEO audits to identify content and keyword needs for client success, including Meta Data, Site Health, Internal Links, External Links, Alt Text, and other technical aspects

• Produce relevant keyword research aligned with business objectives and audience insights, along with any client-provided information

• Make data-driven recommendations to the Marketing Manager to improve SEO/PPC strategies

• Support the Marketing Manager and Senior Team with client communications

• Provide monthly progress updates to SEO/PPC clients

• Contribute to proposal decks and reporting decks, supporting the Marketing Manager with research and reporting

• Proactively contribute to weekly marketing team meetings, keeping the team informed of the latest industry trends, changes, and best practices

• Ensure team and project deadlines are consistently met.

To apply please email your CV and covering letter to Jay Muldoon: jay.muldoon@swof.media

The post We’re hiring: Search Marketing Executive appeared first on Swof Media.

We trialled a Copilot internally for one week, looking specifically at:

• How much time we could save?
• What standard could a Marketing AI work to?
• If we’re going to loose our job soon?

Keep reading to see our team’s thoughts on these questions. If you want to talk more, connect with our team on LinkedIn, or book a call through directly through our site.

So, how much time did we save with AI?

In short – not much. When it comes to we found you got out, what you put in. The more time you spent briefing information, scope of work, and industry nuances, the closer you got to what you were looking for. Which meant sometimes the outputs where pretty good, but here’s the catch…

When it came to testing Ai’s ability to generate things like content plans, or frameworks for research, more often than not in the time we spent briefing the AI, we could’ve just actioned the task at hand. Point 1 Marketers, nill AI Copilots.

What standards do AI Marketing Copilots or assistants work to?

Not as high as the standard our team hold ourselves to! And that may sound cliche, and being a marketing agency it is in our best interests to not promote AI but for us we found several short comings when rating the quality of outputs:

• A lack of emotional intelligence especially when writing about sensitive topics or subjects that need a delicate approach

• Misplaced confidence in certain data-points or statistics that were referenced, and often misleading or outdated

Are we in trouble, or under threat from Marketing AI Copilots?

We hope not. We’re quite comfortable with the standards of the services we deliver, and we don’t think AI can rival that. Some AIs are extremely powerful, and we do champion AI when it comes to integration, or automation, however some things just need a human touch. And we think content marketing is one of those.

Other challenges you may want to consider:

• Price – To invest in an enterprise Marketing Copilot, or a high-quality AI you can expect to pay just as much as some freelancers charge

• Account management – An AI won’t put as much effort into your relationships, or in trying to understand your problems as real people

• Creativity – No explanation needed for this one!

So, while AI offers some advantages in marketing and can be a great tool for automations or efficiency, we don’t think it’s replacing agencies or in-house teams anytime soon.

Although, if you are a marketer, or business owner, and just want a second pair of eyes on things it is pretty good when it can be pretty handy for admin tasks like proof reading.

The post The Shortfalls of AI in Marketing appeared first on Swof Media.

Over a Decade of Experience

With a rich history spanning over 12 years in the industry, Swof Media stands out as a seasoned web development agency. Our extensive experience has allowed us to fine-tune our approach, ensuring that we deliver not just websites but digital experiences that leave a lasting impression. Over the last 12 years, our web development skills have continued to improve, and we love to give every one of our clients a unique experience.

We pride ourselves on our expertise in a range of technologies, including WordPress, Woocommerce, CodeIgniter, and various PHP technologies. We always stay up to date with the highest industry standards, so we can ensure we provide your business with the edge it needs to stand out in the ever-competitive digital realm.

Local Expertise, Global Reach

Choosing Swof Media means partnering with a team of skilled developers, all based in the UK. This not only guarantees local expertise but also facilitates quick and effective communication. We understand the importance of collaboration, and our geographical proximity to our clients ensures a seamless workflow, translating into efficient project execution. We’re only ever a quick call or message away, and always aim to reply as quickly as possible to ensure your project keeps moving.

Diverse Portfolio of Projects

Our commitment to excellence is evident in the diverse array of projects we’ve successfully delivered. From powerful Intranets and user-friendly Portals, to robust CRMs, Swof Media has demonstrated proficiency in developing a wide range of web applications. Your vision is our mission, and we’re here to transform it into a reality. We’ve worked with a variety of businesses in different sectors, from recruitment portals to school and college sites.

In the dynamic world of web development, we know time is of the essence. Swof Media prides itself on meeting fast-moving timescales without compromising on quality. Our team of dedicated developers works efficiently to ensure that your projects are not only delivered on time but exceed expectations.

A Reputation That Speaks Volumes

All of our reviews are 5 stars! This is a testament to our commitment to client satisfaction. Take Chris McQuillan’s word for it form HiredOnline: ” I’ve been relying on Swof Media for more than a year now to craft and maintain a top-notch web application for our online recruitment business.
Lukasz and Andrew, our stellar web developers, have masterfully utilised CodeIgniter to deliver a robust and scalable web app. I can’t recommend them highly enough!

At Swof Media, we don’t just build websites; we build lasting relationships based on trust and excellence and our reviews just continue to prove this. We always enjoy meeting new clients and fostering great relationships with them, and continue to give them a hand with other digital projects once their excellent new website has been delivered.

Your Vision, Our Expertise

Choosing Swof Media as your web development partner means choosing a team dedicated to turning your digital vision into a reality. Contact us today to arrange a scoping session, and let’s embark on a journey to build something extraordinary together. Elevate your digital presence with Swof Media – an unrivalled blend of creativity and technical know-how for over 12 years.

The post Why Choose Swof Media as Your Web Development Partner? appeared first on Swof Media.

Our work includes the creation of an advanced Applicant Tracking System (ATS) that has transformed the vacancy processing and application procedures for hiredonline.co.uk. Our development team worked with various API’s, to create real-time processing of applicants via multiple job boards, streamlining the recruitment workflow providing efficiency and accuracy.

Our ATS not only expedites the process but also enhances UX with a built in CV Viewer. This innovative feature eliminates any need to navigate away from the system to view complete applications, thereby saving time and improving overall usability. Recruiters can also filter applicants quickly and easily by whether they are suitable or not and also shortlist candidates for an interview. Recruiters can also send emails out to candidates from within the ATS and we have created email templates to make it easier for them to communicate with all applicants.

You can get a feel for the new ATS by visiting https://recruiters.hiredonline.co.uk/ and you can register for a free account. Listing a job requires job credits to be purchased and we have developed this by integrating the ATS with Woocommerce and Stripe to allow recruiters to securely purchase their credits online.

Security and speed of this ATS were paramount and our DevOps team worked out how to carefully host and secure this system. This includes separating the database server from the web server and using Encryption At Rest to keep the data secure. We also don’t store CVs as files and instead store them as Base64 encoded data to help keep the applicant’s personal data secure.

This technological innovation directly impacts and improves the job sector in Birmingham, by providing a smoother and quicker job listing process for recruiters and more opportunities for job seekers. We hope our commitment to technological excellence is evident in our collaboration with HiredOnline.

Here is testimonial written for us by Chris McQuillan:
“I’ve been relying on Swof Media for more than a year now to craft and maintain a top-notch web application for our online recruitment business. Lukasz and Andrew, our stellar web developers, have masterfully utilised Codeigniter to deliver a robust and scalable web app. I can’t recommend them highly enough!”

There are more features and advancements planned for hiredonline.co.uk as we go into 2024 such as advanced applicant screening and questionnaires to help recruiters filter their applicants in an even more advanced way. This is a win-win collaboration because it keeps providing work for us in Swof Media and then once the features are released it helps recruiters and then in turn helps job seekers in and around Birmingham.

We are also currently exploring how AI (artificial intelligence) can enhance this ATS even further. Such as integrating with ChatGPT to assist with writing a job description based on the prompt of the job title and level. We are excited by these possibilities and how they can benefit the users of the system.

The post Case Study: Hired Online Web App appeared first on Swof Media.