Meet Us at CeBIT Australia 2012 We will be at CeBIT Sydney May 22 – 24 2012. We are co-located at the exhibition stand M36 in international pavilion with Prakash Infotech our valued development team. Are You Looking for cost effective and quality software development… Looking for long term quality & cost conscience reliable partner… Spending more time / energy on managing team than focusing on business growth? Looking for short term development partner? Looking for technically competent & dedicated development staff?… Then let’s meet @ CeBIT Sydney 2012 Why Prakash Software? Highly competent team with professional certifications on latest technologies… Proven track record of value addition to businesses through software services since 2000… Team with passion to meet and exceed customer expectations… Continuously evaluating latest and emerging technologies to fuel growth for customers… PRAKASH has local presence in AUSTRALIA…

Add To Your Calendar

Meet Us at CeBIT Australia 2012 is a post from: Web Designer Sydney

3 Smart Ways Of Obtaining Web Design Packages

Any business, whether small or large, needs a website for it to prosper. When the website does not fulfill the criteria of that particular business, the output of the business is usually affected, and it may not turn out to be successful. Thus, your online presence has to be effective.

There are many ways by which you can have your website designed according to your business type. The best way to accomplish this goal is to have professionals do the work for you and have a perfect website with everything you want.

Take Professional Help!

Small businesses do not have big needs. When it comes to making a website, you need to have one that is good in all ways. For that, you can consult a professional, who is an expert in the field, and tell him your needs and have a website that you want. Moreover, there are different packages and offers by different companies that deal in providing good web design packages.

Choosing The Right Package

A small business web design package has many benefits that can give you an attractive website at a lesser cost and also provide you with many benefits. It all basically depends on the package that you buy. There are many ways by which you can end up with a good deal. When looking for an appropriate package, all you need to do is gather all the information regarding the packages available and then choose the one that meets your requirements and budget.

There are different packages available, like the starter, pro and the premium. All serve different purposes to fulfill the needs of small businesses. A small business web design package provides with many added services, starting with a website name, logo, layout, search engine validation, free updates and a lot more.

Economize and Maximize

Another strategy to end up with the best web design package is to look around and compare the number of services all packages under the same price tag, offered by different companies, have. Since you have a small business, investing too much on hiring these services would be a waste of money. Thus, get the one which provides max benefits and services.

By making the most out of the money you are willing to invest, not only will you be saving up on some precious money but also fully utilizing it to reap optimal results by employing various services.

The Benefits!

The package obtained will be useful in every perspective. Firstly, the tension of not having a website will be gone and you can have the relaxation that your website is being made by a professional. However, the most important factor to be considered while having a website made is that it should be attractive enough to maintain a constant flow of visitors who can easily search the website until they purchase what they are looking for.

Having a website that is attractive and effective should be one of the main objectives of any business. A small business web design package that caters to all your needs is not hard to find. Such packages could be costly to invest in, but this cost is just for the initial stage and it will prove to be profitable for your business in the long run.

Small businesses also have certain needs and demands, since they have to strive harder to secure a place in the market. Therefore, a welcoming and informative website can do wonders for your business to become successful. All you need to do is consider all available packages wisely and buy the one that best suits you and your business.

Guest Blog Post By: Brendan Egan

3 Smart Ways Of Obtaining Web Design Packages is a post from: Web Designer Sydney

Top 10 Qualities Your Web Designer Should Have

Being a web designer is hard work. Sometimes, being the customer is even harder. Here are the top 10 things you should look for in your web designer:

1) He Should Be Customer-Oriented

Sometimes, IT professionals and web designers aren’t known for their friendliness. They may be short-and to to-the-point, lacking any inkling of what constitutes “customer satisfaction.” Make sure your web designer understands your needs and designs his service to meet those needs.

2) She Should Put Form Behind Function

Websites have to look pretty but they also have to function well. Sometimes, web designers focus too heavily on the design and don’t pay enough attention to how well the site loads. This can become a huge problem later on down the road. Bad, or messy, code only makes things harder to fix later on. Make sure your web designer puts function ahead of form.

3) He Should Be A Usability Expert

Usability is a must. If he’s not familiar with Jakob Nielson’s principles of usability, don’t hire him (or introduce him to them). Those usability standardshave solid research backing them up. If you want to keep visitors on your site, and keep them coming back, your website has to place usability above everything else.

4) She Should Be Familiar With Your Industry

Your web designer should be somewhat familiar with your industry. Some industries have special requirements that must be included into the design. For example, insurance professionals may need to have special disclosures and a special privacy page for users. Also, some industries are expected to have certain kinds of designs. Where a coffee shop could get away with a more casual design, a law firm needs to look more professional.

5) He Should Include You In The Design Process

Getting involved in the design processensures that you get everything you want. Some designers exclude clients for some reason. Often, the result is something that the designer likes but the client is either apathetic about or doesn’t like. Choose web designers that actively engage you about your ideas for the site.

6) She Should Have Good Communication Skills

Communication is a must. It’s also pretty rare to find a web designer that is also a good communicator. You should be able to exchange ideas and keep the flow of ideas moving back and forth between the both of you. If you can’t, consider changing designers. Often times, it’s difficult to judge how well of a communicator they are until after the project starts, but referrals from other people (or engaging past clients of the designer) can be very helpful in sorting this one out.

7) He Should Make and Keep Deadlines

A designer that doesn’t give you deadlines and milestones for your project is not worth hiring. Without deadlines, the designer can take as long as he wants to design your site. The arrangement is very open-ended. Fortunately, you can figure out how your designer handles this problem by just asking openly how he works. If he doesn’t mention deadlines or an outline for the process, move on. If you have to prod him to make a deadline or milestones for your project, move on. He’ll be more trouble than he’s worth.

She Should Design Your Site Using The Latest HTML and CSS Design and techniques

You should hire a designer that can showcase the latest HTML CSS design. If your web designer doesn’t know how to separate design from content, then you need a new designer. Most competent designers understand this, and will not give you any issues here. Choosing a designer that can design with the latest HTML and CSS will keep you out of the “gutter” of the design industry.

9) Your Web Designer Should Have A Good Imagination

Top 10 Qualities Your Web Designer Should Have is a post from: Web Designer Sydney

How to Increase Your Internet Presence

With the internet more popular than ever, it is no wonder many businesses are turning to the web to boost exposure and gain clientele. However, a website alone does not automatically guarantee heightened popularity and a rise in customers. If you are a business looking to increase your internet presence, there are certain things you can do.

Visit and Update Your Site Frequently

If you have created a website for your business, you must visit the page often to check for proper functionality. You should also update or add content regularly. A properly functioning, updated website will prove to current or future customers that you are serious about your business and everything that goes along with it. Your internet presence will also increase if your website is always kept fresh and informative. If people visit your site only to discover it has not been updated in three months, they may never want to visit your site again. Additionally, a website that has broken links or poor functionality will also dissuade people from returning. This is especially important if your site features a blog or section dedicated to the latest news regarding your business. Even if you personally do not have the time to visit and update your site, hire someone to do the job. If your business is going to have a website and you want to increase your internet presence, the site needs to be appropriately managed at all times.

Know Your Target Audience

As a business owner, you have to know your target audience. You should know what type of people you want and need to visit your site in order to gain customers and increase sales. It is for this reason that your website needs to be built and worded accordingly. If current or potential customers can relate to and understand what is in front of them, they will be much more likely to remain or become customers. Your internet presence will increase greatly if your target audience is happy with what they see every time they visit your website.

Use Strong Links

Another thing you can do to increase your internet presence is use strong links on your site. There are two types of links, both of which can be extremely beneficial. Internal links are links within your site that, when clicked on, direct visitors to another portion or page on your site. They basically link one section of your site to another, allowing visitors to explore everything you have to offer without doing much work. External links are also very important. They are links located on other websites that take people directly to your site. The more external links you accumulate, the greater your internet presence will be. Because the other websites have chosen to place the link to your website on theirs, it shows people that they think highly of your business and site. They would certainly not place an external link on their site if they did not believe the link was trustworthy or valuable to their visitors.

Always Be Attentive and Responsive

If on your website you ask for customer comments or questions, make sure you take the time to respond to each and every one you receive. This shows customers you are dedicated to the integrity and customer service of your business. If a comment or question requires a response and you do not provide one, it will show people that their opinions really do not matter. Your internet presence will increase if people know that your business values their opinions and ideas.

These are all great ways to increase your internet presence. Although they do require a bit of time and effort, they will prove to both current and future customers that you take your business and website very seriously.

Guest post from Karen Schweitzer. Karen writes about internet providers for Internetserviceproviders.org.

How to Increase Your Internet Presence is a post from: Web Designer Sydney

A Right Ecommerce Web Design Convert Visitors Into Lifelong Customers

If you are planning to shift your business on the web so as to sell your products or services online, having any website won’t do. When it comes to make online store, ecommerce is an inevitable platform for the merchants. If your ecommerce website design isn’t user-friendly and smooth to navigate, you may not get the revenues deserved.

Get the Best Professionals Work For Your Ecommerce Project

If you are keen on making a powerful ecommerce mercantile presence, make sure you choose the best ecommerce service provider. Professional web design company has a team of design specialist and skilled developers who can make the storefront that works for your business.

Check Portfolio

It is a challenging task to convert the visitors into potential customers, but ecommerce design specialists can definitely make this possible. Viewing the portfolio is the best way to measure the expertise of any ecommerce solution provider company. You can review their past projects and scale their design and coding skills.

The Functioning Issue

People who are new to ecommerce world often disregard one issue. They always concentrate more on the appearance and appeal of the website, but the least on the usability or functionality. There is no point of developing an appealing web design, if your website isn’t functioning well.

The design should allow customers to make online payments hassle-free. A professional ecommerce designer very well knows the significance of the perfect combination of appealing design and great functionality. The professional ecommerce designers are aware of the latest trends in the international market and thus they are able to deliver the ecommerce solution you desire of.

Smooth And Accurate Functioning

An experienced ecommerce designer enables users to smoothly browse your products, search desired products, zoom-in product image and then easily make the online payment. Most of the ecommerce websites offer the guest checkout facility, so users not registered on your website, or those who want to skip registration process, can directly purchase the product and make the payment under guest log-in.

Keep It Simple!

A golden rule of making a successful ecommerce website design is to keep is simple. Simplicity is the height of sophistication and goes well with the ecommerce website design. If you are selling lots of products and if there are so many different categories for your store, users may find as if they are burying their head in the sand or they may simply move to your competitor’s website.

Experience Do Matters

The ecommerce designers who have years of experience in designing and have dealt with many projects so far, can certainly avoid the creepy design mistakes outlined here. They first analyze your business and the products you are offering. They strive to go beyond the client’s expectations and build the design that meet your business objectives in the form of improved brand visibility and increased sales.

Your competitors have already marked their presence on the web and delaying more may leave you behind in the market competition. So, what are you waiting for? Find the right ecommerce designer whose skill-set meets your business requirements.

Guest Blog Post By: Daniel Rusling

A Right Ecommerce Web Design Convert Visitors Into Lifelong Customers is a post from: Web Designer Sydney

A Pinch of Flash in Website Design – Must For a Successful Online Business

If you want an appealing graphic design in your website, Flash is an inevitable component. The World Wide Web is accommodating millions of websites and all of them are making their best to attract a wider client – base on the internet. Website owners are pulling out all the stops to increase their visibility on the web which results in a birth of new online marketing strategy.  However, nothing can be kept concealed on the internet. The moment any new strategy is discovered, it goes viral all over the internet.

Website design is one of the most powerful business tools today. With the rapid advancement in IT sector, it is possible to get the web design that can work for your business. The majority of professional web designers use flash in their designs. Adobe flash offers a number of features and flexibility that is essential to convert visitors into potential customers. It is next to impossible to have a website without images and make good sales!

Using flash, web designers can integrate images, video clip, banner designs and animation into your business website design. A stunning web design with rich interfaces increases the probabilities of higher sales provided you ensure good quality and customer service. Successful website design is basically a well-execution of your ideas and business goals accompanied by the right resources. The great flexibility and rich feature-set of flash framework made it possible for designers to convert ideas in the most effective manner.

There is another impact of flash website design which results in a diminished visibility of your website across different search engines. Most of the search engine spiders don’t consider flash on your homepage design or webpage. Also, flash doesn’t go well with all operating systems and web browsers available on the market. If you surf for any keyword in Google and scan through the top 10 results, it is the rarest that you will find flash based website. Moreover, flash website takes longer to upload to the server.

Over the last five years, the demand and use of smart phones have increased at an exponential rate. The most popular Smartphone, iPhone, don’t support flash based websites. Thus when your internet savvy customers open your mobile-optimized websites on their smart phone, it didn’t get loaded completely. Well, you might be wondering how can you make an appealing a search engine optimized website design?

The best way to ensure striking design and higher visibility is to integrate flash based visual content and non-flash based text content on your website. Here, the text without flash will be considered by the search engine spiders and applying SEO techniques to that text you can increase your website page ranking. Only a right blend of flash and other framework can ensure winning website design. Thus, you need to make sincere efforts whilst hiring a web design company.

Hiring a wrong web designer won’t work for your business growth instead it will be thorny for your business’s reputation on the market. There are certain things you must consider whilst hiring web designing company like their experience, skill-set of flash designers and work portfolio.

By: Ellis

A Pinch of Flash in Website Design – Must For a Successful Online Business is a post from: Web Designer Sydney

WordPress Development: Embrace it Now

WordPress Development on the Rise

WordPress is the elephant in the development room. While many have embraced it as a fully-fledged content management system, others still thumb their nose at it. I was talking to a developer a little over a year ago about WordPress. His first remark was, “oh yeah, that’s a neat little software”. How pandering. While there was no doubting his technical skills (Ruby on Rails) and development background, I couldn’t help but think that this comment came from a shared anxiety that many developers have. WordPress is essentially leveling the playing field for non-techies that want to get into web development/publishing. Ten years ago if you wanted to make a website you needed to hire a programmer that knew HTML, CSS, JavaScript etc. Now, setting up your own website is a cinch. WordPress requires practically no coding knowledge. And that scares the s**t out of a lot web developers/designers.

Get On or Be Lost

WordPress development is becoming more prevalent because many developers realize that business owners are becoming aware of easy-to-use content management systems. They no longer have to call their designer every time they want the littlest of changes. This paradigm shift is supported by numbers: WordPress now powers around 17% of all the websites in the world. This is a staggering number. Being agile in todays business environment is essential for growth. Being tied to a web developer/company just isn’t practical. Developers need to embrace this rapidly growing platform before it’s too late.

WordPress Can Be Responsive

Another exciting development milestone is responsive design. This refers to a sites ability to expand and shrink depending on the screen size of the device you’re viewing it on. There are many WordPress themes that support this technology. Designing a site to be responsive eliminates a lot of headaches. You don’t have to create a separate mobile version of your site (which causes indexation problems). One size fits all.

WordPress can now be expanded, customized, and coded to be anything you want. Although it’s still the most widely used platform for blogging, it’s infinite other uses have still yet to be fully-realized. And until the development community embraces it as a whole there will continue to be a misunderstanding of what WordPress can actually do.

Guest blog post by: Clayton Curtis

WordPress Development: Embrace it Now is a post from: Web Designer Sydney

Enhance Your E-Commerce Site Using 6 SEO Tips

Being a business owner, you have to face it; traditional advertising sometimes has its flaws. These usually include the following aspects.

• It can be expensive.
• It can be difficult to track your campaign’s effectiveness.

So, what is the ideal alternative then?
If you want to minimise the cost of our marketing campaign, you can combine conventional means (print and media ads) with online marketing. When you do, you can reap the following benefits.

• You can sell and promote your offers 24/7.
• You can direct your strategies at a specific group.
• You can easily track your campaign’s success using the right tools.
• You can provide thorough details about your business.
• You can keep the expenses down since most Web services are typically cost-effective.

Given these advantages, one fantastic way to promote your business is to create a website and apply it with search engine optimisation (SEO) techniques. Some of the most important include the following:

1. Keyword Research

If the solutions to Mathematics problems have formulas, your search for relevant key phrases has too:

• Terms taken from your competitors’ analysis + your own list + ideas obtained from Google AdWords
• More specifically, this formula means:

• Look into the words and phrases that other e-commerce site owners (within your own niche) are using.
• Do not forget the terms that your website has already ranked for while creating another keyword list.
• Comprehend the search volumes provided by Google Keyword Tool.

2. Use On-Site SEO

Focus on the right landing pages and not just on your homepage. To do this, you have to remember the following rules:

• Start your title with relevant keywords and end it with your brand.
• It has to be unique (for each webpage), readable, grammatically correct, and SEO friendly
• The best length is below 70 characters to make the entire title visible in search engine result pages (SERPs).
• Create a 150-character description tag (a summary of the content) with keywords and call to action.

3. Minimise links

While linking to authoritative and trusted resources (usually with .net or .org) makes your website look impressive, you have to control it to avoid your webpages from looking like spam.

4. Use Google Webmaster Tools

Enhance Your E-Commerce Site Using 6 SEO Tips is a post from: Web Designer Sydney

Move on from Thinking that Social Media Marketing is about Creating a Facebook Fan Page

Most Internet marketing experts would agree that popularity of social media has introduced new avenues for connecting with the audience and promoting products. This popularity has prompted marketers to think about unique marketing strategies. While some of these strategies are ideal for attracting attention of people, others can almost damage credibility of a company.

In this article, we will discuss the social media mistakes a company should avoid committing. This will prevent you from falling into the same trap.

Expecting Social Media To Do the Magic

We all are aware of videos and content that have gone viral in social networking sites. This has made some people think that they only need to create Facebook fan page design to draw attention of millions of people.

Unfortunately, the reality is different. Every day thousands of companies are introducing themselves in the social media. To distinguish your company from them, you need to invest time and effort. This means promoting your company with the help of both online and offline media.

Not Taking Social Media Marketing Seriously

Some companies assume that social media marketing is only about posting few tweets, updates or creating Facebook fanpage design. However, it is hardly such a simple affair. Social media marketing is a complex affair that involves building a humane image of the company and connecting with people on a personal level. To fulfill these goals, appointing an experienced social media marketer is critical.

Unfortunately, the problem is that everyone now claim themselves as ‘social media experts’. We believe that social media changes so rapidly that it is impossible for anyone to be an expert. Therefore, we would advise you to avoid appointing anyone who self-declares himself as a social media expert during the first interaction.

Rather, we would suggest you to go for someone who possesses a clear understanding of social media, can predict future trends, and adapts to changes quickly. To appoint such a person, you can ask potential candidates about their past projects, things they learned while working on these projects, and the mistakes they committed.

Depending Solely on Social Media

It is true that connecting with people via social media is an effective way to promote your products. However, depending on it exclusively for creating awareness about your company is a wrong strategy. Remember that traditional media still attracts a lot of people. Neglecting it, therefore, would mean missing out a large section of the audience.

Also, some people trust traditional media more, as compared to social media. Therefore, if you promote your company only via social media, people may find it suspicious. For best results, use both traditional and social media for promoting your company.

For best results, include social media as an integral aspect of your overall web development and marketing strategy, without depending on it exclusively. Also, if you want to appoint a social media strategist for helping you in this regard, be careful.

Avoid appointing someone who brags about his skills. According to our opinion, even the most experienced ‘Facebook Guru’ can have maximum 7 years of experience and that too, if he actually worked with Mark Zuckerberg in creating Facebook! Therefore, exercise caution and pick out the best person.

Guest blog author: Niraj Sharma

Move on from Thinking that Social Media Marketing is about Creating a Facebook Fan Page is a post from: Web Designer Sydney

How to Get an Effective Small Business Web Design

All kinds of businesses nowadays only survive when they have strong marketing strategies, and are able to present their company in the market as a competitor to be reckoned with. If a small business is not easily accessible to the public, chances for the business to be successful go down significantly.

Why it is necessary

Marketing one’s company, in today’s high-tech and fast-paced world, is strongly dependent upon good media management – this includes having an up-to-date and efficiently running website. Customers use the internet as the first source of information for a small business, but when they find no company website or one that is unattractive, full of typographical mistakes and not informative enough, they will be put off and not interested in becoming your client.

Landing with a specialist in the field

Every small business, especially one that is new and upcoming, should have an amazing website. The best way this can be achieved is by hiring a specialist in small business web design. Web designers can create an innovative and fresh style that will highlight your company’s strong points and make your website appear attractive and welcoming to new customers.

Search for the web design companythat showcases a verifiable and strong portfolio of its previous work and knows how to specifically cater to small businesses. Arrange a call or interview session to ensure that you are not being lured into some scam (something quite common on the internet these days) and then have multiple meetings to let them know exactly what you need and be open to their ideas!

Using Search Engine Optimization

A very effective way for small business web design success is by employing effective SEO techniques. These help to put your webpage out on search engine’s top lists, so that with the right keywords people can find your website easily. Inquire into the credibility of designing a company’s SEO work to ensure it is not done in a way that causes more harm than good and is not blacklisted by search engine trackers.

How to attract traffic

Work with the design company to lift the image of your small business, to attract customers as well as to guarantee that old clients keep coming back. An attractive web interface not only looks appealing to the eye of the visitor, but it makes visitors to stay on the page and continue scrolling down to read more of your information. Google reports that unattractive and poorly managed sites will lead to people spending not more than a few seconds on the page before closing it.

Ensure Rich Content!

How to Get an Effective Small Business Web Design is a post from: Web Designer Sydney