http://www.sydneysmeconsultants.org/ Steering Sydney SMEs to Success and Sustainability en-US 2007-07-06T22:53:05-07:00 SydneySmeConsultantsNetworkhttp://feedburner.google.com http://www.sydneysmeconsultants.org/2007/07/maximising-busi.html [This is an example blog to demonstrate how it would look] Showing up on the first page when a prospect uses a search engine (eg Google or Yahoo) is wonderful. But heed this warning - getting the great search results... <p><strong><span style="color: #009933;">[This is an example blog to demonstrate how it would look]</span></strong></p> <p><span style="color: #000000;">Showing up on the first page when a prospect uses a search engine (eg Google or Yahoo) is wonderful.</span></p> <p><span style="color: #000000;">But heed this warning - getting the great search results and transferring that into paying customers are two seperate things.</span></p> <p><span style="color: #000000;">In addition to the importance of a quality lead conversion process, the most popular search phrases may not lead to maximum conversions.</span></p> <p><span style="color: #000000;">A quick and cost effective way to test this is to run Google Adwords campaigns and use Google Analytics to track leads generated from the key word phrases you're testing.</span></p> <p><span style="color: #000000;">You will also keep track of how many of those leads converted into customers and the value of each.</span></p> <p>Keep in mind that the objective is to win new business (and then serve them well) not just be on the front page of the most popular key phrases used by prospects.&nbsp; </p> Joe Bowers 2007-07-06T22:53:05-07:00