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    <title>Synopsys Journal: Audio Edition</title>
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    <description>Synopsys Journal RSS</description>
    <copyright>2010-2011 Synopsys, Inc.</copyright>
    <itunes:subtitle>Synopsys Journal: Audio Edition</itunes:subtitle>
    <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
    <itunes:author>Synopsys, Inc.</itunes:author>
    
    
    <itunes:keywords>Synopsys,management,technology,EDA,Synopsys,Journal</itunes:keywords>
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      <title>Synopsys Journal: Audio Edition</title>
      <link>http://www.synopsys.com/company/SynopsysJournal/Pages/default.aspx</link>
      <description>Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</description>
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      <title>The Business of Global Design: Global design presents a mixed picture by Dr. Handel Jones of IBS, Inc.</title>
      <description>Dr. Handel Jones, Chief Executive Officer of IBS Incorporated, provides his views upon how the chip industry can benefit further from the use of global design talent.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/4xv-sJREZMs" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/4xv-sJREZMs/SJ-2012-01-1.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management  </itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>13:09</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, global, global design, globalization, global management, Handel Jones, IBS, Analyst, CEO</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Mon, 16 Apr 2012 21:11:00 GMT</pubDate>
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    <item>
      <title>The Business of Global Design: Making global design work by Babak Bastani of CSR</title>
      <description>Babak Bastani, Vice President of Global Chip Design for CSR, discusses the benefits and challenges of managing a globally dispersed engineering team.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/5_VzgN-AQFw" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/5_VzgN-AQFw/SJ-2012-01-2.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>9:27</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, global, global design, globalization, global management, CSR, Babak Bastani, Global Chip Design, VP, Vice President</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Mon, 16 Apr 2012 21:08:00 GMT</pubDate>
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    <item>
      <title>The Business of Global Design: Going global by Glenn Dukes of Synopsys, Inc</title>
      <description>Glenn Dukes, Vice President of Professional Services at Synopsys, explores the benefits of management skills and infrastructure support upon the growth of global design.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/ZFIJBk9KL84" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/ZFIJBk9KL84/SJ-2012-01-3.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>12:01</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, global, global design, globalization, global management, Glenn Dukes, Synopsys Professional Services, SPS, VP, Vice President</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Mon, 16 Apr 2012 21:01:00 GMT</pubDate>
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    <item>
      <title>The changing face of mobile computing: "The Future of Mobile Computing" by Jim McGregor of In-Stat research</title>
      <description>Jim McGregor, Senior Analyst at In-Stat Research analyzes the past, present and future of mobile computing, as well as the keys to success to addressing this space.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/YWKR9iJc7qM" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/YWKR9iJc7qM/SJ-2011-03-1.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management </itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>10:24</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Mobile computing, computing, In-Stat, Jim McGregor, Analyst
 </itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Mon, 14 Nov 2011 23:33:00 GMT</pubDate>
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    <item>
      <title>The changing face of mobile computing: "Connecting the World" by Shinichi Yoshioka of Renesas Mobile</title>
      <description>Shinichi Yoshioka, COO and Senior Executive VP of Renesas Mobile Corporation provides a forward thinking perspective on the implications and expansion of Mobile Computing.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/6XkYcmUlr4Q" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/6XkYcmUlr4Q/SJ-2011-03-2.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>10:31</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Mobile computing, computing, Renesas Mobile, Renesas, Shinichi Yoshioka, COO, Executive</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Mon, 14 Nov 2011 23:32:00 GMT</pubDate>
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    <item>
      <title>The changing face of mobile computing: "CEO interview on Mobility and EDA" by Dr. Aart de Geus of Synopsys, Inc</title>
      <description>Dr. Aart de Geus, President and CEO of Synopsys,  considers the pervasiveness of and Synopsys' role in the growth of Mobile Computing in an exclusive interview with Karen Bartleson for the Synopsys Journal.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/i0OAA1npvog" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/i0OAA1npvog/SJ-2011-03-3.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>13:56</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Mobile computing, computing, Aart de Geus, CEO, Karen Bartleson, Conversation Central, Mobility</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Mon, 14 Nov 2011 23:29:00 GMT</pubDate>
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    <item>
      <title>Semiconductor IP: the critical lever of SoC design: SoCs- The New IP? by Richard Wawryzniak of Semico Research Corp.</title>
      <description>Rich Wawrzyniak, analyst with Semico Research Corporation sees a future where design teams integrate complete SoCs as subsystems in much the same way as they use IP blocks today.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/Z7riILM2uAQ" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/Z7riILM2uAQ/SJ-2011-02-1.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>19:23</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, IP, sub-systems, Semico research, analyst, market analysis, SoC, IP blocks, interview, Rich Wawrzyniak, Anthony Stone, system-on-a-chip</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Tue, 31 May 2011 13:00:00 GMT</pubDate>
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    <item>
      <title>Semiconductor IP: the critical lever of SoC design: IP Strategies for SoC design by Dr. Seh-Woong Jeong of Samsung Electronics</title>
      <description>Dr. Seh-Woong Jeong, executive vice president for System LSI at Samsung Electronics Co. explains how his teams balance the tensions between time to market and quality in IP development&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/G_HraQd_z-w" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/G_HraQd_z-w/SJ-2011-02-2.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>10:00</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, IP, sub-systems, Samsung, Strategy, SoC, system-on-a-chip, Seh-Woong Jeong</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Tue, 31 May 2011 10:00:00 GMT</pubDate>
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    <item>
      <title>Semiconductor IP: the critical lever of SoC design: Semiconductor IP: enabling SoC innovation by Joachim Kunkel of Synopsys, Inc</title>
      <description>Joachim Kunkel, senior vice president and general manager of Synopsys’ Solutions Group puts forward a case for IP as an enabling technology for businesses that want to innovate through SoC design.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/b-PWsqBGxsY" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/b-PWsqBGxsY/SJ-2011-02-3.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>14:07</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, IP, sub-systems, system-on-a-chip, Joachim Kunkel, SoC, Designware</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Tue, 31 May 2011 07:05:00 GMT</pubDate>
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    <item>
      <title>The New Landscape of Verification: System-to-silicon verification: a new frontier, by George Zafiropoulos of Synopsys, Inc</title>
      <description>George Zafiropoulos, Vice President of Solutions Marketing at Synopsys considers the results of a comprehensive survey of engineers, which help to shed light on some of the key issues facing system-to-silicon verification.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/d7s22Y2WQjQ" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/d7s22Y2WQjQ/SJ-2011-01-2.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>11:25</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Zafiropoulos, verification, survey, S2S, system-to-silicon, SoC, System-on-chip, system-on-a-chip</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Thu, 31 Mar 2011 13:00:00 GMT</pubDate>
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    <item>
      <title>The New Landscape of Verification: Managing IP-based SoC verification, by Paul Tobin of Advanced Micro Devices</title>
      <description>Paul Tobin, Director of the Verification Center of Expertise at AMD discusses the evolution of AMD’s processor development strategy, and highlights the importance of semiconductor IP to system-level verification.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/b7KqhhdTaDY" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/b7KqhhdTaDY/SJ-2011-01-1.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>13:02</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Tobin, Advanced Micro Devices, AMD, verification, IP, system verification, SoC, System-on-chip, system-on-a-chip</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Thu, 31 Mar 2011 10:00:00 GMT</pubDate>
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    <item>
      <title>The New Landscape of Verification: The vision of verification, by Janick Bergeron of Synopsys, Inc</title>
      <description>Synopsys Journal’s Rajiv Maheshwary, Senior Director of Solutions Marketing  and Janick Bergeron, Synopsys Scientist and Fellow in a wide ranging interview, discuss some of the key issues that verification teams face today, and the advanced verification technologies that can help them to verify across system boundaries.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/VKy7IfIfo54" height="1" width="1"/&gt;</description>
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      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>27:49</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, SoC, System-on-chip, system-on-a-chip, mixed signal, analog</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Thu, 31 Mar 2011 07:05:00 GMT</pubDate>
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    <item>
      <title>The Business of Semiconductor Manufacturing: EDA: a key ingredient for manufacturing success,  by Dr. Handel Jones of IBS, Inc</title>
      <description>Dr. Handel Jones, chief executive of International Business Strategies analyzes the trends in semiconductor manufacturing, and suggests that EDA holds the key to chip company profits.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/leu3WfhdulM" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/leu3WfhdulM/SJ-2010-04-1.mp3</link>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>12:03</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Semiconductor, manufacturing, Moore's Law, Fabrication, Chip, design, DFM, Handel Jones, International Business Strategies</itunes:keywords>
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      <itunes:block>no</itunes:block>
      <pubDate>Fri, 31 Dec 2010 14:05:00 GMT</pubDate>
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    <item>
      <title>The Business of Semiconductor Manufacturing: Collaborative model forms key to chip  success,  by George Gomba of IBM Systems and Technology Group</title>
      <description>George Gomba, director of lithography technology at IBM explains how a collaborative development model enables IBM and all of its partners to continue to develop advanced chip manufacturing processes.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/c-C8INb9ESQ" height="1" width="1"/&gt;</description>
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      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>12:16</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Semiconductor, manufacturing, Moore's law, Fabrication, chip, design, DFM, IBM, George Gomba</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Fri, 31 Dec 2010 11:00:00 GMT</pubDate>
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    <item>
      <title>The Business of Semiconductor Manufacturing: Convergence of design and manufacturing, by Dr. Howard Ko of Synopsys, Inc.</title>
      <description>Dr. Howard Ko, senior vice president and general manager of Synopsys’ silicon engineering group declares the end of “over the wall” engineering as he examines the growing convergence between EDA and manufacturing.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/aDp2ds7cSzU" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/aDp2ds7cSzU/SJ-2010-04-3.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>09:57</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Semiconductor, manufacturing, Moore's law, Fabrication, Chip, design, DFM, Howard Ko, Silicon, Silicon engineering, engineering</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Fri, 31 Dec 2010 08:05:00 GMT</pubDate>
    <media:content url="http://www.synopsys.com/Company/SynopsysJournal/SynopsysJournaliTunes/SJ-2010-04-3.mp3" fileSize="10020200" type="audio/mpeg" /><feedburner:origLink>http://www.synopsys.com/Company/SynopsysJournal/SynopsysJournaliTunes/SJ-2010-04-3.mp3</feedburner:origLink></item>
    <item>
      <title>The Business of SoC Design: Doing Moore with less,  by Ronald Collett of Numetrics</title>
      <description>Ronald Collett, president and CEO at Numetrics Management Systems acknowledges that in an increasingly competitive semiconductor industry, one way to differentiate is to boost integrated circuit development productivity through efficiency measures.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/9APZwpAliJ0" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/9APZwpAliJ0/SJ-2010-03-1.mp3</link>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>11:25</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Collett, Numetrics, verification, IP, SoC, System-on-chip, system-on-a-chip, Moore’s Law</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Thu, 30 Sep 2010 13:00:00 GMT</pubDate>
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    <item>
      <title>The Business of SoC Design: Thinking big— Nine initiatives for managing SoC development, by Andrew Chang of MediaTek, Inc.</title>
      <description>Andrew Chang, vice president of corporate planning and operations for fabless semiconductor company MediaTek describes how his company is optimizing its SoC development processes by collaborating on a set of management initiatives.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/7dJ5M8yDhCk" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/7dJ5M8yDhCk/SJ-2010-03-2.mp3</link>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>11:44</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Andrew Chang, SoC, System-on-chip, system-on-a-chip, strategy, collaboration, initiatives, MediaTek</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Thu, 30 Sep 2010 10:00:00 GMT</pubDate>
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    <item>
      <title>The Business of SoC Design: Advanced design methodologies: needed now more than ever,  by Don Chan of Synopsys, Inc</title>
      <description>Don Chan, vice president of corporate application engineering at Synopsys looks at the evolution of the design flow, and at how customers now use multiple methodologies for their toughest designs.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/CwXQe_ZTBvY" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/CwXQe_ZTBvY/SJ-2010-03-3.mp3</link>
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      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>10:46</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, SoC, System-on-chip, system-on-a-chip, methodology, design flow, design</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Thu, 30 Sep 2010 07:05:00 GMT</pubDate>
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    <item>
      <title>Embedded software and virtual prototyping: Virtual system prototyping: emerging killer app for ESL,  by Chris Rommel of VDC Research Group</title>
      <description>Chris Rommel, Analyst, VDC Research Group sees prospects for good market growth, providing that the industry addresses the diverse needs of the software community.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/b3eIW6z4NtU" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/b3eIW6z4NtU/SJ-2010-02-3.mp3</link>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>9:42</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Virtual Prototyping, VDC Research,  Chris Rommel, industry analyst</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Wed, 30 Jun 2010 13:00:00 GMT</pubDate>
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    <item>
      <title>Embedded software and virtual prototyping: System development with virtual SoCs,  by Philippe Magarshack of STMicroelectronics</title>
      <description>Philippe Magarshack, Group VP and GM, Central CAD and Design Solutions, STMicroelectronics explains why his organization benefits from using virtual models beyond the prototyping stage.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/SQG6r9WJvhQ" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/SQG6r9WJvhQ/SJ-2010-02-1.mp3</link>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>12:30</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Philippe Magarshack, STMicroelectronics, Virtual Prototyping</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Wed, 30 Jun 2010 10:00:00 GMT</pubDate>
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      <title>Embedded software and virtual prototyping: Virtual systems, real benefits,  by Joachim Kunkel of Synopsys, Inc</title>
      <description>Joachim Kunkel, Sr. VP and GM, Solutions Group, Synopsys, Inc. describes how the system tools market is poised for growth, and explains how Synopsys is readying itself for the broader adoption of virtual systems.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/LWZ4EGs0690" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/LWZ4EGs0690/SJ-2010-02-2.mp3</link>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>13:12</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Virtual Prototyping, Joachim Kunkel, VP, Systems</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Wed, 30 Jun 2010 07:05:00 GMT</pubDate>
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    <item>
      <title>Embedded Multicore Design: New ecosystems drive the multicore market,  by Dr. Handel H. Jones of IBS, Inc</title>
      <description>Dr. Handel H. Jones, CEO of International Business Strategies, Incorporated, analyses how the rise of multicore design affects the relationships between systems houses and the semiconductor industry.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/txLdWh-GyKI" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/txLdWh-GyKI/SJ-2010-01-3.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:subtitle>Insight for management</itunes:subtitle>
      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>06:51</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, systems, multicore, IT, embedded systems, semiconductor, semiconductors</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Wed, 31 Mar 2010 13:00:00 GMT</pubDate>
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    <item>
      <title>Embedded Multicore Design: Maximizing performance with multicore processing,  by Lisa Su of Freescale Semiconductor</title>
      <description>Lisa Su, Senior Vice-President and General Manager at Freescale Semiconductor provides a chip vendor’s perspective on the business and technology implications of Multicore design.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/iEIywmJLrJg" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/iEIywmJLrJg/SJ-2010-01-1.mp3</link>
      <author>tlong@synopsys.com (Synopsys, Inc.)</author>
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      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>09:34</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
      <itunes:keywords>Synopsys, management, technology, EDA, Synopsys Journal, Freescale, Multicore, MIT, semiconductor, semiconductors</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:block>no</itunes:block>
      <pubDate>Wed, 31 Mar 2010 10:00:00 GMT</pubDate>
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    <item>
      <title>Embedded Multicore Design: When multicore IT meets multicore design,  by Debra Martucci of Synopsys, Inc.</title>
      <description>Debra Martucci, Chief Information Officer at Synopsys, considers the rise of Multicore computing and ponders the benefits of running EDA in the cloud.&lt;img src="http://feeds.feedburner.com/~r/SynopsysJournalAudio/~4/mGCRYqqzd2Y" height="1" width="1"/&gt;</description>
      <link>http://feedproxy.google.com/~r/SynopsysJournalAudio/~3/mGCRYqqzd2Y/SJ-2010-01-2.mp3</link>
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      <itunes:summary>Synopsys Journal is a quarterly publication for management, dedicated to covering the latest issues facing designers today.</itunes:summary>
      <itunes:duration>13:14</itunes:duration>
      <itunes:author>Synopsys, Inc.</itunes:author>
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      <pubDate>Wed, 31 Mar 2010 07:05:00 GMT</pubDate>
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