The Australia China Development Company

Goin’ Off Safaris Testimonial

TACDC — Wed, 11 Oct 2017 23:26:12 +0000

“We first met Conan Fahey by chance towards the end of 2013, just when we were putting our toes into the world of inbound Chinese tourism. From this initial meeting, we then met ACDC Chairman, the Hon Chris Schacht at an inbound tourism workshop which really opened our eyes into the inbound Chinese luxury tourism market and one that we wanted to be involved with. Since then, we have attended ACDC regional seminars, other workshops, the 2014 Chinatown Adelaide Lunar New Year Street party and other local events as well as attending the 2016 South Australian Tourism Commission trade event and road show in China.
From a toe in the water just 4 years ago to now being one of South Australia’s leading tourism operators within the China market, none of this would not have been possible without the assistance of Conan and the ACDC team who helped us prepare marketing material, social media skills and marketing services to the domestic and international Chinese markets.
With ACDC looking to doing more media towards Chinese inbound tourism in regional areas like ours on the beautiful Eyre Peninsula and what we offer these travellers, we are very much looking to working with Conan and his team for future collaboration!”

David Doudle
Managing Director
Goin’ Off Safaris

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Port Adelaide Football Club Testimonial

TACDC — Sun, 17 Sep 2017 13:33:34 +0000

“I first became aware of the Australia China Development Council in 2015 when they hosted a delegation to Qingdao to showcase South Australian businesses. This included fashion in the form of Cristina Tridente’s label Couture+Love+Madness, as well musical act The Germein Sisters.

Since then Cristina’s label has been featured at two international fashion festivals in Qingdao and the Germein Sisters have enjoyed great success and are currently touring in Europe. Pivoting off this success, ACDC has worked on both a South Australia Tourism campaign and the Northern Territory ‘Catch the SuNseT’ documentary, both starring Lily Ji of Pacific Rim 2. The campaign saw Lily capture the treasures of the Northern Territory for a Chinese audience. Their most recent documentary, Part 2 of Catch the SuNseT, features the long history China has with Australia by exploring rock paintings in Borradaile possibly dating as far back as the Ming Dynasty.

ACDC were kind enough to inform the Port Adelaide Football Club about this narrative and as a result, we commissioned Gavin Wanganeen to prepare a painting, demonstrating that engagement between Australia and China has been taking place centuries. This painting was presented on a guernsey to His Excellency Li Keqiang, Premier of the Peoples Republic of China, at a match he attended between Port Adelaide and Sydney Swans on March 25. This is one such example of ACDC providing insightful information and valuable assistance regarding the continuing narrative between Australia and China and their passion for documenting this for wider audiences. The Port Adelaide Football Club is grateful for their continuing contribution to Australia-China relations.”

Andrew Hunter
General Manager- China Engagement
Port Adelaide Football Club

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China marketing services for the Northern Territory and South Australia Government

TACDC — Sat, 19 Aug 2017 02:29:24 +0000

ACDC has provided Asia marketing services to Northern Territory and South Australia Government:

Currently in pre- production for the Mt Borradaile ‘Chinese Boat’ Expedition. Filming April 2018 TBC
August 2017, TNT’s Lily Ji’s Part 2 of Catch The SuNseT (Kakadu & Katherine/Nitmiluk NP),
August, 2017 filming of Lily for the updating of the Jumping Croc Kinetic Displays for the NT Airports.
October 2015 – June 2016, produced the Tourism Northern Territory’s ‘Catch the Sunset’ documentary and China media Campaign with actress Lily Ji. *(Lily Ji is currently filming” Pacific Rim: Maelstrom” in Sydney)
May 2016, Cristina, Karyn, and Conan attended the Qingdao International Fashion Week Official Opening. Over 10 media outlets interviewed Cristina, including on Qingdao TV’s nightly news Friday 13 May, 6.30pm, Xinhua News Friday 13 May and Weixin Saturday 14 May. With assistance from ACDC she has achieved multiple fashion shows, photo shoots, designer discussions and workshops resulting in a high degree of visibility for Australian fashion. Xinhua News Agency article highlights Cristina & ‘couture+love+madness’ “Silk Road” collection.
August 2016, the first broadcasting of ‘South Aussie with Cosi’ in China. The ‘South Aussie with Cosi’ Qingdao Episode has been shown several times on Channel 9 during in 2015 and 2016.
February – August 2016, Tourism Northern Territory, and the South Australia Tourism Commission’s ‘A Taste of Australia’ activation at the Qingdao Olympic Sailing Marina:https://vimeo.com/179614819 . The Qingdao Government was well represented at the launch by the Party Secretary General Chen Chunlei and representatives of the China Shandong Travel Agency, Qingdao Municipal Bureau of Tourism, and the Qingdao Tourism Group. Video by 57 Films.
August 2016, the first broadcasting of ‘South Aussie with Cosi’ in China. Chinese TV presenter Li Junjie hosted the show. The ‘South Aussie with Cosi’ Qingdao Episode has been shown several times on Channel 9 during in 2015 and 2016.
May 2015, ACDC negotiated and project managed a marketing campaign to promote South Australia on 11 large outdoor LED screens above leading China retailer RT-Mart. On 27th May 2015 ‘Open the door to South Australia’ video was launched on 11 Super Screens throughout Shanghai. Working with Shanghai based Unimedia team, BrandSA / ACDC co-produced an interstitial, inviting viewers to learn more. The total reach is difficult to calculate but is estimated to be in the millions. The Television exposure of the video (viewers = 1 million) coupled with the Super screen advertising (350K views per day for one screen) alone account for significant ROI.
February to May 2015, in collaboration with BrandSA and 57 Films, ACDC developed and managed a South Australia documentary to introduce and educate Shandong citizens about Adelaide and South Australia. Rising Chinese movie actress Lily Ji was sourced to interview Lord Mayor of Adelaide Martin Haese, Irena Zhang, Geoff Hardy and Cristina Tridente with an introduction from the Premier of South Australia Jay Weatherill. The Germein Sisters provided the soundtrack. The documentary video was presented to a senior government official at a formal dinner during Qingdao Fashion week and has been broadcast networks.

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Lily Ji & the Jumping Croc Kinetic Display Shoot

TACDC — Fri, 18 Aug 2017 11:32:10 +0000

While doing pre production on the Borradaile Boat documentary and filming Tourism NT’s Lily Ji’s Part 2 of Catch The SuNseT documentary we were able to complete the shoot for Tourism NT’s Jumping Croc Kinetic Display.

The Jumping Croc Kinetic Displays are featured at the Darwin and Alice Springs Airports

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Catch the SuNseT: Part 2

TACDC — Thu, 17 Aug 2017 02:08:53 +0000

Since signing a memorandum of understanding with Tourism NT in September 2015, ACDC has worked in partnership with Tourism NT to develop a range of key tourism marketing activities targeting the Greater China market. First up was the luxury adventure documentary ‘Catch the SuNseT’ starring Chinese film actress Lily Ji, filmed in October 2015 and ‘Catch the SuNseT’ Part 2 was filmed in August 2017.

Viewers will experience NT’s incredible tourism products through the eyes of Lily. Post production is now underway to finalise a second full-length travel documentary and dynamic interstitials for promotion of NT to the Greater China market.

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The Germein Sisters Testimonial

TACDC — Thu, 17 Aug 2017 00:13:58 +0000

“I first met Conan and Chris in 2014 and have attended ACDC inbound tourism workshops, which I found to be very informative and necessary when looking at entering a market that I knew so little about. ACDC helped us to prepare marketing materials and provided marketing services to the Chinese market.
Conan, Chris and their team’s knowledge and enthusiasm ensured that the Germein Sisters were introduced to the market at several prestigious events. These included the Gala Dinner that ACDC Sister City Delegation to Qingdao facilitated with 40 South Australians from Business, Music, Fashion, Sports and Investment and local Chinese dignitaries, and Qingdao TV coverage of the Germein Sisters performance to guests at the Tsingtao Beer company’s official banquet. Having had over 30 years experience visiting China as businessmen and politicians it makes sense to seek ACDC’s on all things China.”

Sue Germein
Manager
The Germein Sisters

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China Ready Accommodation Checklist

TACDC — Wed, 16 Aug 2017 02:48:56 +0000

The following services and facilities are a must have for the Chinese luxury market:

China Union Pay facilities at front desk and gift shops
Wechat
Free internet access or Wi-Fi
Consider employing Chinese speaking reception staff
Chinese-language signs
Signage at the front desk
Fast check in and check out
Chinese-language welcome kits in the rooms
Kettle, jasmine & green tea, chopsticks and Chinese teapots in rooms
Robes & in-room slippers
Chinese-language welcome letter, business fact-sheet, local map, menus and brochures
Provide Chinese options on the room service menu
Breakfast items such as congee and dim sum
Mini bar items such as instant noodles or rice
Woks and rice cookers in self-catering accommodation
Check-in forms in Chinese and English
Smoking rooms, or advice on where to smoke, in Chinese language
Chinese power adaptors
Chinese TV channels and newspapers
Other customised services: mailing & couriering
Twin bedding configuration options

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South Aussie with Cosi Testimonial

TACDC — Mon, 14 Aug 2017 11:57:31 +0000

‘I bumped into Conan and his team at the Wheatsheaf Hotel in Adelaide and talk soon turned to China. I was keen to explore the potential of SA having its own tourism TV show in China. After several trips to China with Conan we got the job done. Conan delivered on everything he said to us. His contacts in Qingdao are amazing. We secured close to 2 million dollars of airtime for South Australia during our project.’

Andrew ‘Cosi’ Costello

‘South Aussie with Cosi‘ is SA’s only travel show that has been running for over six years on Channel 9. Aside from nightly news, Cosi is SA’s biggest TV producer.

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Lily Ji & Albertini Couture photoshoot at Darwin Parliament House

TACDC — Sat, 12 Aug 2017 15:07:07 +0000

Thank you to Paul Kirby and Bek Garrett for coordinating this very special collaboration between ACDC, Adriana Dent from Albertini Couture and international actress Lily Ji.

Owl print by Roberta from the Palngun Wurnangat Aboriginal Corporation. Thank you to the NT Government and to the very accommodating staff at the Darwin Parliament House. A fantastic venue!

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Ki Dragonfly Guesthouse Testimonial

TACDC — Sat, 12 Aug 2017 13:19:37 +0000

‘After taking over an accommodation facility on Kangaroo Island in November 2016, and realising that we needed some advice on how best to make our Chinese guests feel at home, the first group to come to mind to seek this assistance was the Australia China Development Company (ACDC). Having been associated with this organisation previously, when the event company Susan worked for managed the bars at AsiaFest 2015, we knew that the advice we received would be invaluable. Their first hand knowledge of China is vast and, as they travel there regularly, up to date. I would not hesitate in recommending ACDC to those entering the China inbound tourism market.’

Susi Whitehead

KI Dragonfly
stay@kidragonfly.com
www.kidragonfly.com

KI Dragonfly – previously known as KI Central Backpackers – is a privately owned guesthouse located in Kingscote on Kangaroo Island.

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