This Little Voice in My Head

Mad Men vs Marketers - Art of Influence

2012-07-18T08:00:00.000+01:00

Toolbox of Small Businesses

2012-07-17T08:00:00.000+01:00

There is a lot to how small businesses run their online marketing operations.
Here's an interesting infographic that goes into several parts of that online marketing operation, bringing some interesting insight:

Lead-To-Revenue Performance Framework

2012-07-16T11:21:00.001+01:00

A lot remains to be said on Lead Generation and the revenue it generates.

Planning and knowing the entire process is crucial to having better results.

Here's the explanation of Lead-To-Revenue Performance, worth looking into:

Big Data and Lead Generation

2012-07-06T10:00:00.000+01:00

Lead Generation is a big part of a company's daily life, since they need to get clients in order to grow.
There are several tactics to get business prospects, from online marketing campaigns to the simple personal contact.

This Infographic gives an approach to lead generation and how it can be managed through social capital:

The Digital Marketer Story

2012-07-05T10:00:00.000+01:00

Everything has a story, including digital marketing:

Are people Sharing Too Much?

2012-07-04T08:00:00.000+01:00

Social Networks are here and are a big part of our daily life...but are we over-using?

Here's an infographic that sheds a bit of light on this:

Scoring Klout

2012-07-03T15:38:00.002+01:00

Digital Influence is around for a couple of years and it's quite important to have in mind and know who's influencial or not.
This is specially important for brands, in order to maximize their buzz efforts.

There are several online platforms to help on this, where Klout is probably one of the most well-known.

Given this, I bring you this infographic, with an interesting perspetive on Klout:

Gender, Privacy & Social Media

2012-06-21T08:00:00.000+01:00

Gender differences are everywhere.
Everyone know men and women act and react differently in Social Media and other digital channels.
This infographic sheds some light on privacy between men and women.

If you can't see it correctly, here's the expanded version.

Email Opens: Mobile is overtaking desktop

2012-06-20T11:10:00.000+01:00

Mobile is growing larger and larger.
With Smartphones here, the chance of anyone opening their mobile to check on their latest email is very very big.
Litme brings us this Infographic to show us exactly this - mobile overtaking desktop in terms of email opens.

If you can't see the infographic correctly, here's the expanded version.

The Marketing Measurement Checklist

2012-05-23T08:00:00.000+01:00

As everyone knows (or at least should), having metrics and the process to measure it, is a crucial step towards having good results on your online campaign.

Without measurement, there can't be optimization - which will lead to failure.

The infographic below addresses this:

Anatomy of a Perfect Marketing Dashboard

2012-05-22T08:00:00.000+01:00

How Marketing Execs are adapting to Online Tools

2012-05-21T08:00:00.000+01:00

Given todays technology, companies are also evolving and adapting to what these new gadgets and online tools can bring to the company.

More and more, they are using online tools to get more efficient on their work and communications.

This infographic below goes into this:

Going Mobile with Small Business

2012-05-20T08:00:00.000+01:00

KickStarter - The King of Crowdfunding

2012-05-19T08:00:00.000+01:00

Crowfunding keeps growing and getting more and more attention worldwide.
Kickstarter is one of the biggest (if not the biggest) crowdfunding platforms.
Here are some numbers.
You can find more on Statista Infographic here.

Apponomics

2012-05-18T08:00:00.000+01:00

The world of mobile apps is growing and growing.
The following infographic brings some interesting info on this market and how things are going and where they are heading.

Mobile Dependence in Business Travel

2012-05-17T08:00:00.000+01:00

Mobile is everyone, this we already know.
But more and more, travelers are going around with their gadgets, be that the smartphone, tablet or other.

Check out the infographic below, by PC Housing, for more info on this.

The Pinterest (P)Infographic

2012-05-16T08:00:00.000+01:00

As everyone knows, Pinterest is the new rising star in terms of social media.
Many have already started using it and brands are starting to make campaigns there.

Here's an interesting infographic on some tips to have a good presence there.

Instagram by the Numbers

2012-05-15T08:00:00.000+01:00

A lot has been said about Instagram and the reasons that made Facebook buy it.
Here are some facts on the application and its amazing numbers and rise.

The Digital Marketer History

2012-05-07T12:17:00.002+01:00

This is a very interesting infographic on the evolution of the digital marketer.

Since 2001, how it has evolved and the characteristics it has.

Check it out:

How Mobile is affecting world travel

2012-05-07T10:21:00.000+01:00

As we all know, technology is affecting our day-to-day lives in many ways.
One of them is our traveling habits.
Especially mobile is more and more allowing us to access all we need on the spot, in order to have a relaxed vacation - after all, that's the purpose of it, right?

The online is also helping, allowing people to have access to ways to plan their vacations and read other people's experiences in those places, as well as know of new traveling trends - such as couchsurfing.

Check this Infographic for more info:

Website Testing: Move Beyond the Landing Page - Infographic

2012-05-01T08:00:00.000+01:00

Website development is quite complex.
Definitely, one crucial part is the testing - if it isn't done correctly you may be airing something with errors and mistakes.
Nothing is worse for a brand/company than having an unprofessional site, especially in ecommerce, where you can even lose money.

Pay attention to the details.

The Business of Blogging - Infographic

2012-04-30T07:00:00.000+01:00

Blogging is still very important in the Social Media world.
This Infographic brings some info to support this and its importance on B2B marketing efforts.

The Power of Pinterest - Infographic

2012-04-29T07:00:00.000+01:00

Everybody already knows who Pinterest is, however, more and more news are coming out with stats that show us the impact it is having, especially on a referral point of view.

Take a look at the infographic and let us know what you think.

How to Run a paperless Office - Infographic

2012-04-28T07:00:00.000+01:00

In a time where cutting back on expenses is very important, here's an infographic on how to turn you office on a paperless office - saving money and become more "green".

Take a look and let us know your thoughts.

10 incredible Mobile Marketing statistics - infographic

2012-04-27T08:00:00.000+01:00

Here's an interesting infographic on some statistics of Mobile Marketing, once again, making clear how mobile is important and how big is its impact today.

If you can start approaching mobile on a marketing perspective, take that chance now and learn today, because tomorrow, everyone will do it.