Los Angeles Advertising and Marketing: The Miller Group: Strategic Marketing and Advertising

Beware of Bright Shiny Things

Bill Williams — Wed, 25 Aug 2010 03:00:32 +0000

In large companies, where the career span of a Chief Marketing Officer is 22 months, it’s not enough to just keep pace – you have to win. So it isn’t at all surprising to see marketers of all sizes and industries rushing about “going social,” “going mobile,” “going social again.” The problem arises when we fall in love with bright shiny things. Do you suffer from “bright shiny thing syndrome?”

Spice up Your Next Production

Gary Bettman — Tue, 24 Aug 2010 03:17:17 +0000

Over the years, people remember commercials, and even more so, now. The Old Spice campaign has received over 35 million hits on YouTube and has been endlessly parodied. It demonstrates why planning a production properly – from initial concept through post production - can mean the difference between merely generating a bump in sales and creating a cultural event of epic proportion.

They Don’t Call Them Social Media for Nothing

Jule Henning — Mon, 23 Aug 2010 03:36:24 +0000

Emotions play a huge role in effective marketing communications. Monitoring blogs, Facebook posts, and Twitter followers may provide overall opinions and attitudes. But it’s important to know how deeply customers, prospects, or former customers hold an opinion. Here are some handy tools to help you monitor emotions via social media.

If Consumers Now Control Communications, Who’s in Charge of Persuasion?

Bill Williams — Mon, 12 Jul 2010 17:50:20 +0000

Marketers are constantly reminded that with the advent of new media, consumers now control what communications they receive, the channel they receive it on, and when they receive it. Persuasion is still the name of the game. The new media have brought new disciplines with them, and successful persuasion rests on understanding what they are.