TNMG: The Next Marketing Guru

The Best Anti Smoking Ad

Angshu — Wed, 22 Feb 2012 23:40:40 PST

The Best Anti Smoking Ad

Funny ad with 11+ million views on YouTube

Angshu — Wed, 22 Feb 2012 11:43:13 PST

This is really a funny ad with. It has got more than 11 million views on YouTube. I just kept laughing after viewing this. Hope you will also enjoy this.

Don’t Read if U don’t want to laugh!

Angshu — Tue, 21 Feb 2012 23:42:03 PST

1. Statutory Warning: For recreational use only.
2. Jokes can be hazardous to health. Laugh Sparingly.
3. No one under 18 admitted.
4. No Solicitors.
5. No parking.
6. Trespassers will be prosecuted.
7. Outside food not allowed.
8. For a limited time only.
9. Conditions apply.
10. Employees and their family are not eligible.
11. Not for the weak hearted.
12. May be too intense for some viewers.
13. Edited for public viewing.
14. As seen on TV.
15. No animals were harmed in the making of this film.
16. Objects in the screen are closer than they appear.
17. Stunts have been performed by trained professionals. Do not try them at home.
18. May be hazardous to your health.
19. All models are over 18 years of age.
20. Quantities are limited.
21. Quality may vary.
22. Sealed for your protection.
23. Subject to change without notice.
24. Breaking seal voids warranty.
25. Offer is subject to market risks.
26. Please read offer document carefully before investing.
27. Accessories shown here may not be part of standard equipment.
28. No warranties expressed or implied.
29. Available in fine stores everywhere.
30. Please book early to avoid rush.
31. Substantial penalties for early withdrawal.
32. Promotional pack, not for resale.
33. Tender exact change.
34. Allow four to six weeks for delivery.
35. No substitutions.
36. Other restrictions may apply.
37. Contents under pressure.
38. Do not puncture, incinerate, or store above 120 degrees Celsius.
39. Keep away from direct sunlight.
40. Avoid extreme temperature.
41. Store in a cool dry place.
42. Refrigerate after opening.
43. One size fits all.
44. No hand signal.
45. Hand washes only.
46. No salt, MSG, or artificial color added.
47. Artificial preservatives added.
48. Keep away from open flame.
49. Do not place near any magnetic source.
50. Avoid contact with eyes.
51. Wash, rinse, repeat.
52. Slippery when wet.
53. No Standing.
54. No Spitting.
55. Tested in laboratory.
56. Patent pending.
57. Shake well before use.
58. Apply only to affected area.
59. For external use only.
60. If ingested, do not induce vomiting.
61. User assumes all liabilities.
62. Not liable for damages due to misuse.
63. If a rash, redness, irritation, or swelling develops, discontinue use and consult your physician.
64. Think of the environment before printing this post.
65. This post solely reflects my personal thoughts and opinions. It does not reflect the thoughts or opinions of my dogs, my professors, my mobile, my college, my bed, my laptop and my kids (i.e. when I’ll have one).
66. Copyright © TNMG 2009. No rights reserved.

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1st look: Apple Debuts Tablet-style IPad

Angshu — Tue, 21 Feb 2012 11:39:03 PST

Apple CEO Steve Jobs introduced the iPad as the company’s “latest creation,” saying the tablet-style device is more intimate than laptop.

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One of the best ads ever – rythm of life

Angshu — Mon, 20 Feb 2012 23:40:30 PST

This is one of the best ads I’ve ever seen. The them of the ad is ‘rythm of life’.

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How to Handle Information Overload?

Angshu — Mon, 20 Feb 2012 11:40:10 PST

“640K ought to be enough for anybody” – Bill Gates. Yes, that was Bill Gates – Microsoft Founder during early 1980s on the maximum memory that people will require for their computers. When I’m writing this article using Microsoft Word on my laptop running on Microsoft Windows whose 160 GB hard disk will be almost full once I finish this article – there can’t be a better irony than this. Notwithstanding Bill Gates’ wise prediction the number of transistors on integrated circuits is doubling every two years following the famous Moore’s law. Following graph shows Moore’s law in action.

In last few years we have seen the introduction of Core 2 Duo, Core 2 Quad and Quad Core processors. So, in short the memory size and processing capacity of the computers is ever increasing. Now comes the question whether the memory and processing powers of human beings are also following the Moore’s law or not. And my guess is as good as yours. We are living in the information era. But how much information one can consume? It is said that it will take more than the lifetime of a person to consume the amount of information that is added to the World Wide Web every hour.

There can be no second opinion about the value of information. But as the volume of information increases it becomes increasingly tougher to separate the useful information from the useless noise. And the access to e-mail, instant messenger and social media only exacerbates the situation. So, what do we do? As a normal response to the problem of information overload – people tend to resort to multitasking. In the rest of the article we will concentrate on this issue of multitasking and see how good it is for you and me.

Consider a typical youth of today – one ear to mobile phone, other listening to iPod, one hand typing SMS, another surfing the net, one eye on laptop screen and other one on – you guess what! And they proudly say – we are multitaskers. It is not the story of some alien youth – it is the story of you and me. How many times in last one week you found yourself eating snacks, talking to a friend over mobile and typing on your instant messenger at the same time! Typically it has been the job of computer processors to do multitasking and parallel processing – both of which essentially means the same – doing multiple acts at the same time. But is that really effective? Till yesterday your guess was as good as mine. But thanks to the researchers at Stanford University – we have the answer with us now.

The study concludes that multitasking essentially reduces efficiency and effectiveness. “Multitaskers were just lousy at everything,” according to Clifford I. Nass, a professor of communication at Stanford and one of the study’s investigators. The researchers started with the hypothesis that multitaskers had special abilities. But found that multitaskers were actually quite ineffective at managing information, maintaining attention, and getting results. Compared to study participants who did things one task at a time, they were mediocre. So, now you have got a clue. But hey, stop for a moment! It does not mean your should resort to single-tasking – that is again inefficient in today’s fast world. So, what is the solution – you ask?

Ron Ashkenas – the author of the latest article “To Multitask Effectively, Focus on Value, Not Volume” published by Harvard Business Publishing seems to have an answer. And this is what he suggests, “the answer is to shift our mindsets from a focus on volume to a focus on value. Instead of checking off all the boxes and trying to get everything done, let’s identify those activities and initiatives that will truly add value. It’s OK not to do certain things, or to do them later. For example, in a recent merger, a team was debating whether to adopt Lotus Notes or Outlook as the standard email system. It’s an interesting discussion, but in the short term it’s not a value-creator for the combined company. We all have choices to make, as individuals and as managers of organizations. What can you do to make sure that those choices are based on value rather than volume?” The author also suggests that this strategy is equally if nor more important for businesses as well. If multitasking reduces effectiveness of an individual – it is anybody’s guess what will happen to organizations which are essentially nothing but group of individuals.

So, here is the final conclusion: do multitasking but focus on what is value add and ignore what is not. In today’s world master of one trade won’t suffice – but that does not mean we try to become master of all trades and in reality become Jack of all trades. Better focus on a few that you can manage and put all your efforts in those. To put it in a better manner – focus on your core competencies. And, while deciding what your core competencies should be you should keep these two things in mind–
1. Do what you are capable of and you never lack confidence!
2. Do what you love to do and you never work for a single day in your life!

So, that’s it! Please leave comments so that we can learn and benefit from your thoughts on the topic. We would love to hear back from you!

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TNMG Fact #1

Angshu — Sun, 19 Feb 2012 23:41:58 PST

‘Bimbo’ is a brand of soft drink manufactured and marketed by Coke.

Colgate’s first toothpaste came in a jar.
Cow is a Japanese brand of shaving foam.
Duracell, the battery-maker, built parts of its new international headquarters using materials from its own waste.
Henry Ford, father of the Automobile, is also father of the charcoal briquette.
If Wal-Mart was classified as a country, it would be the 24th most productive country in the world.
Nearly 22,000 checks will be deducted from the wrong account over the next hour.
The creator of the NIKE Swoosh symbol was paid only $35 for the design.
In most advertisements, the time displayed on a watch or clock is usually 10:10.

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Awesome funny ad on arrange marriage

Angshu — Sun, 15 Jan 2012 11:43:26 PST

This is an awesome funny ad on arrange marriage.

Marketing Concepts in Two Minutes

Angshu — Mon, 09 Jan 2012 11:39:10 PST

A hilarious video that explains all important marketing concepts in just two minutes.

Please find below the hilarious script in text form.

1. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! – Thats Direct Marketing

2. Youre at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: Hes very rich. Marry him. – Thats Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: Hi, Im very rich. Marry me. – Thats Telemarketing

4. Youre at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: By the way, Im rich. Will you marry me? – Thats Public Relations

5. Youre at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry ! me? – Thats Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! She gives you a nice hard slap on your face. – Thats Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! And she introduces you to her husband. – Thats demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: Im rich. Will you marry me? and she goes with him – Thats competition eating into your market share

9. You see a gorgeous girl at a party. You go up to her and before you say: Im rich, Marry me! your wife arrives. – Thats restriction for entering new markets

Pilsner Urquell advertisement

adguru — Tue, 27 Dec 2011 23:41:57 PST

Hope you enjoyed our selected ad for today.
Please leave your comments below.
Thanks