This Week in Location Based Marketing (Video)

This Week in Location Based Marketing #73 - Retail's revival

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 16 Apr 2012 04:23:46 +0000

In this episode: Big acquisitions this week starting with Facebook's bookends Tagtile and Instagram and Intuit purchasing AisleBuyer. Retail's revival is happening through location and mobile with PointInside's nSide, Picksie's ticket purchasing and Jetshop's pop-up stores in Stockholm + AisleBuyer's founder, Andrew Paradise.Episode 73 Recorded: April 15, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. QuantumDigital launches QuantumCards 2. DrinkLobby launches 3. PointInside launches nSide 4. Picksie launches ticket purchasing service 5. Jetshop and the pop-up store in Stockholm Featured Guest AisleBuyer: With Andrew Paradise, Founder (29:00) Funding / M&A News 1. Intuit acquires Aislebuyer 2. Facebook acquires Instagram and then Tagtile Resource of the Week SPA Report: NFC/QR to drive proximity marketing to $2.3B in 2016 (56:56) Related content Facebook bought Instagram: how Twitter messed up (Google too) Facebook now has a mobile strategy: buy all the things! Where’s The Money? Episode #9 – Facebook buys Instagram The impact of mobile on commerce and the ewallet with Andrew Paradise, founder of AisleBuyer

This Week in Location Based Marketing #72 - Consensual and contextual retail

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 08 Apr 2012 23:35:09 +0000

Episode 72 Recorded: April 7, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. UrbanAirship partners with Meridian (6:00) 2. Voxeo launches location based services for voice apps (11:14) 3. Shopkick partners with ExxonMobil retail gas outlets (15:40) 4. Foursquare partners with Delivery.com (21:45) Featured Guest Glancee: With special guest Alberto Tretti, co-founder (29:00) Funding / M&A News 1. Geosentric to sell all assets (43:00) 2. The Tap Lab raises $550K seed round (44:50) 3. Skout raises $22M (49:10) Resource of the Week 58% American smartphone users use location-based apps, despite safety concerns (56:56) Related content Urban Airship: How developers can make more money from their mobile applications – with Scott Kveton, CEO and co-founder How did Urban Airship grow revenue 600% in 1 year – with CEO Scott Kveton The Tap Lab: How their first location-based game keeps players engaged for 25 minutes a day – with co-founder Dave BiscegliaSubscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 70: Social travel with Tripbirds, Waytag and the Wynn Las Vegas + GoldRun founder Vivian Rosenthal

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 26 Mar 2012 11:24:20 +0000

In this episode: Tripbirds builds on social travel, Waytag partners with TomTom in building the DNS for location, Wynn Las Vegas uses location and Taxi's to show more of Vegas, is Stopped.at the Foursquare of the web + RedRobot and Newsit raise, OMGPop takes a good deal and special guest Vivian Rosenthal, founder & CEO of GoldRun

This Week in Location Based Marketing - Episode 71: Every one is geofencing with Alarm.com, Grabio and RadioShack + Josh Rochlin of Xtify

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 01 Apr 2012 23:12:38 +0000

In this episode: The Geofence episode with Alarm.com for home alarms, Grabio with location based classifieds, RadioShack targeting old phone users and LivingSocial dropping Instant but moving into take out food + The Relevance Resolution and special guest Josh Rochlin, CEO of XtifyEpisode 71 Recorded: March 31, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Alarm.com adds location-based services and geofencing capabilities (6:00) 2. UBL partners with former competitor, Yext (9:10) 3. Grabio building the next generation location based classifieds (12:15) 4. RadioShack geotargets old phone users (16:45) 5. LivingSocial drops Instant goes all out in restaurants (20:56) Product of the Week Xtify: With special guest Josh Rochlin, CEO (29:40) Funding / M&A News 1. Telogis acquires Maptuit (44:05) 2. Sojern raises $7.5M (49:00) 3. Appstack closes $1.5M from Google + Gary Vaynerchuk (51:15) Resource of the Week The Relevance Resolution (54:10)

This Week in Location Based Marketing - Episode 69: Milk Inc. expires, PayPal enters the payment fray + Patrick Blattner of WirelessWerx

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 19 Mar 2012 04:50:19 +0000

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. In this episode: The Kevin Rose Experiment spoils, PayPal responds to Square with a triangle, AmexCoupons and Twitter saved $1.7Million at McDonanalds + the state of the local mobile transaction scene and special guest Patrick Blattner, Chief Product Office at WirelessWerx. Episode 69 Recorded: March 18, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Everplaces launches in Denmark (4:13) 2. PayPal to introduce Square competitor (8:40) 3. Twitter + AmexCoupons (13:50) 4. Pulse App to integrate local news and local deals (19:00) 5. Oink, Milk Inc. + Google: The Kevin Rose Experiment (24:20) Product of the Week WirelessWerx: With special guest Patrick Blattner, Chief Product Officer (30:56) Funding / M&A News 1. 500Friends raises $5.9M (42:45) 2. AOL acquires Hipster (44:50) 3. Boku closes $35M from Telefonica (47:50) Resource of the Week What Siri means for the future of mobile shopping (53:22)

This Week in Location Based Marketing - Episode 68: Print your memories, social location dominates and taunt your team in augmented reality + Rob Reed of Momentfeed

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 12 Mar 2012 05:00:54 +0000

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. In this episode: Printing Instagram photos with Instaprint, Location-based dating with Eskimi, INTRO vies for mobile business connector, Wallit's virtual augmented walls and special guest Rob Reed from Momentfeed. Episode 68 Recorded: March 11, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Instaprint launches location based Instagram photobooth (3:38) 2. Eskimi adds location based features to their dating application (8:40) - Asif's article: Looking for location based love 3. INTRO - location based introductions for business types (13:30) 4. Wallit launches virtual augmented walls for places (18:53) 5. Unilever teams up with Viggle for March Madness (25:25) Product of the Week Momentfeed: With special guest Rob Reed, CEO (30:25) Funding / M&A News 1. Green Dot acquires Loopt (38:06) 2. Switchfly closes $15M (41:20) 3. SingTel buys Amobee for $321M (46:00) Resource of the Week VW Gets Strong Click Rates from Location-Based Super Bowl Campaign (50:22)

This Week in Location Based Marketing - Episode 67: Location-connected radio, Yelp IPO and Libby Tucker of Promobomb

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 04 Mar 2012 23:08:42 +0000

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. In this episode IBM's DemandTec dives into location analytics with Locately, Amex enables Facebook payments, Senzari connects radio to location through Facebook Places, Highlight takes center stage and what is our review of the YELP! IPO plus Libby Tucker of Promobomb guests. Episode 67 Recorded: March 3, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. IBM's DemandTec announces partnership with Locately (3:00) 2. LivingSocial to launch their own credit card (7:08) 3. Amex launches Serve Facebook payments app (10:30) 4. Wyless and LocAid partner to provide carrier grade location (14:30) 5. Senzari unveils internet radio connected to Facebook Places (17:25) Product of the Week Promobomb: With special guest Libby Tucker, Founder & CEO (23:00) Funding / M&A News 1. Karma gets $4.5M (30:34) 2. Highlight App raises seed round from Benchmark Capital (32:12) 3. Yelp goes public $15 (36:00) Resource of the Week Competitrack QR Code Study (38:50)

This Week in Location Based Marketing - Episode 64: Boingo, Bango and BP + Scott Rankine from Syzzle.me

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 12 Feb 2012 19:24:41 +0000

In a truly international episode we highlight the very innovating British Petroleum using Navteq to drive (literally) gas sales, Boingo and Bango make plays - one with the Westfield Group, the other with Facebook, Dwolla closes cash, groupon makes a buy and we both question the need for Klout + Scott Rankine talks up the yet-to-be released Syzzle.me. Phew, big show! Episode 64 Recorded: February 11, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. BP partners with Navteq in South Africa to drive gas sales 2. Boingo partners with the Westfield Group to bring WiFi to their malls 3. Duofactor.com launches location-based authentication systems 4. Loc-Aid brings tracking by phone number to life360.com 5. Facebook signs deal with Bango - mobile commerce enabled ads coming next? Product of the Week Syzzle: With special guest Scott Rankine(30:35) Funding News 1. Dwolla closes a $5M series B 2. Groupon buys Adku 3. Klout acquires Blockboard Resource of the Week The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market (47:05)

This Week in Location Based Marketing - Episode 63: Telus picks WagJag, getting to a ball game with the Nissan Leaf and Yowza finds a good deal + Foursquare's Holger Luedorf

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 06 Feb 2012 06:03:15 +0000

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. This week the conversation focuses on Telus partnering deeply with WagJag, MomentFeed intensifying their relationship with Foursquare, do we really need mall kiosks or will your phone suffice, Facebook's IPO, Yowza and CardSpring tap someone else's money + Foursquare's Holger Luedorf talks up their future. Episode 63 Recorded: February 4, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Telus kills their own loyalty program and are going with WagJag (5:20) 2. Walkbase launches Checked (9:50) 3. Signagelive integrates with Intel's AIM (12:56) 4. MomentFeed partners with Foursquare (18:56) 5. Nissan brings location based service to Leaf customer rentals in Japan (21:50) Maponics Minute: Geofencing via demographics instead of targeting by Zip/Postal code. (25:50) Brought to you by Maponics. Product of the Week Foursquare: With special guest Holger Luedorf (30:35) Funding News 1. Facebook's IPO (37:00) 2. Yowza closes $1.5M (39:42) 3. CardSpring lands $10M (42:40) Resource of the Week Silverpop's State of the Social Universe (47:05)

This Week in Location Based Marketing - Episode 62: Evi battles Siri, Groupon regresses and this train gets mobile + Matt O'Leary from Shopcastr

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 30 Jan 2012 04:53:11 +0000

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. This week we explore the latest SIRI competitor, Evi, the location tool LocalBeat in India, Groupon's kiosk play and a great example of relevant and smart location based mobile marketing by the First TransPennine Express + Matt O'Leary from Shopcastr Episode 62 Recorded: January 29, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. TrueKnowledge launches Evi (to compete with Siri) (5:00) 2. Taazza launches Localbeat in India (9:24) 3. Groupon partners with SmartDigital bringing deals to kiosks (11:47) 4. AdsOnMap.com (location-based classifieds) (15:52) 5. First TransPennine Express brings location to rail travel (18:10) Product of the Week Shopcastr: With special guest Matt O'Leary (27:06) Funding News 1. Descartes acquires GeoMicro (36:30) 2. TimeHop closes $1.1M Resource of the Week MobileMarketer - VC money going to mobile marketing (50:15)

This Week in Location Based Marketing - Episode 61: NearBuy brings analytics to the cloud, Digby launches LocalPoint + Scott Kveton of Urban Airship

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 23 Jan 2012 13:15:23 +0000

Following The Big Show on the future of retail in New York City we focus on some timely stories from some of the companies that made a splash at the conference. From cloud analytics company NearBuy to geofencing service LocalPoint launched by Digby to Foursquare getting into the menu business and the smartest glasses we've ever since. Plus a clip from Urbain Airship's CEO Scott Kveton. Episode 61 Recorded: January 22, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. NearBuy Systems launches cloud-based analytics service (8:25 2. Digby Launches LocalPoint (13:00) 3. CBS Outdoor B2B site goes mobile in Canada (16:50) 4. Foursquare adds menu listings (19:40) 5. Lumus lauches the PD-18-2 video screen glasses (23:50) Product of the Week Urban Airship: With special guest Scott Kveton * (33:30) * This is a part of a full episode of UNTETHER found here: How did Urban Airship grow revenue 600% in 1 year Funding News 1. ePrize buys Cellit* (41:00) 2. PlayMySong raises $350K (44:00) 3. Retailigence gets $2.6M from Motorola (48:00) * Check out a longer session with David Wachs, founder of Cellit here: Why context and cadence are the most important pieces of your mobile marketing and commerce strategies Resource of the Week Web vs. Mobile App - Zmags Survey (50:15)

This Week in Location Based Marketing - Episode 60: Groupon cozies with DT, Shazam owns the SuperBowl and GM opens up OnStar + Roamler

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 16 Jan 2012 05:09:12 +0000

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. This episode is packed with stories about Groupon partnering with Deutsche Telekom, location on the Kindle Fire (by HopStop and Skyhook), Shazam'ing the SuperBowl and GM opening up the OnStar API. All this plus Wiggert De Haan, Founder of Roamler. Episode 60 Recorded: January 15, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Groupon to partner with Deutsche Telekom in Europe 2. HopStop + Skyhook brings location to Kindle Fire 3. Shazam goes long at the SuperBowl 4. Foursquare brings "Explore" to the web 5. GM opens up OnStar API (see my interview with Steve Schwinke: OnStar: Why the future of the automobile starts on the dashboard – with Steve Schwinke, Director of Advanced Technology Product of the Week Roamler: With special guest Wiggert de Haan (32:50) Funding News 1. GetGlue closes $12M 2. TaskRabbit buys SkillSlate 3. Netswiping lands $25.5M Resource of the Week The Impulse Economy (book) by Gary Schwartz (53:05) Subscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 59: Soundtracking to the oldies, the Chick-Fil-A Bowl App + Darrin Clement of Maponics

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 09 Jan 2012 05:13:30 +0000

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Our first episode of the new year finds us loving up the Soundtracking application, debating the merits of a one-off event-based app (for the Chick-fil-a Bowl), taking a glimpse into the future of location and mobile commerce and talking geofencing with Maponics CEO Darrin Clement Episode 59 Recorded: January 8, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Schematic Labs Launches Soundtracking (4:45) 2. Montreal Startup Shoy (10:20) 3. Chick-fil-A uses a branded app to promote football bowl sponsorship (14:35) 4. Ermenegildo Zegna launched a mobile app for live-streaming fashion shows and mobile purchasing (22:05) Product of the Week Maponics: With special guest Darrin Clement (32:50) Funding News 1. Groupon buys OpenCal (42:45) 2. Eved raises $9.5M series B (47:00) 3. Amazon acquires the Quorus team (49:35) Resource of the Week Fantastic site with a ton of infographics on everything crowdsourced (53:05) Subscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 58: The forecast show

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 01 Jan 2012 17:31:13 +0000

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. In this episode we try to make sense of the rapid-paced location based world that was 2011 and cobble together a few thoughts on what 2012 will look like. Happy new year! Episode 58 Recorded: December 30, 2011 Hosts: Rob Woodbridge & Asif KhanShow highlights: Definitely not a prediction show, more of our take on what went right and wrong in the location based marketing world in 2011 and what trends we are keeping an eye on heading into the new year. We also take a look at some of the companies that will be making their mark in this space in 2012 and, yes, there are a few bold predictions that we will be embarrassed about come this time next year. Happy new year and thank you all for being a part of this in 2011! Subscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 57: Brightkite takes a break, Hallmark channel adds QR codes + Eric Koester from Zaarly

rwoodbridge@gmail.com (UNTETHER.tv) — Sat, 24 Dec 2011 14:29:18 +0000

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. In this episode we discuss Brightkite taking a break from business, DDR moving coupons to dialtone, Layay's enhanced yellow sticky pad and Hallmark bringing more Billy Cyrus by QR code + Zaarly's Eric Koester. Episode 56 Recorded: December 23, 2011 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Brightkite shuts down service, to, er, rethink, yeah, that's it. 2. Tennent's Beer parters with JiWire in Scotland 3. DDR launches ValuText powered by PlaceCast 4. Layar releases Stiktu for consumers 5. Hallmark Channel brings QR codes to TV Product of the Week Zaarly: With special guest Eric Koester Funding News 1. Citysourced closes 1.33M Series A 2. LocationLabs buys Seeker Wireless 3. Tracks gets $1M seed round Resource of the Week NellyMoser study - QR codes in retail stores

This Week in Location Based Marketing – Episode 56: PayPal moves into coupons, KLM's social seating + LocalMind's Lenny Rachitsky

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 19 Dec 2011 02:23:38 +0000

In this episode we discuss PayPal getting into the mobile coupon market, TelNav diving into mobile browser based GPS, KLM's social seating experiment and Lenny Rachitsky of LocalMind. Episode 56 Recorded: December 18, 2011 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. DMTI releases LocationHub update 2. PayPal to enter mobile coupon market 3. TelNav to launch mobile browser GPS built with HTML5 4. NBC parters with Foursquare for 2012 campaign 5. KLM's Social Seating Product of the Week LocalMind: With special guest Lenny Rachitsky Funding News 1. TaskRabbit gets $17.8M 2. PartyEarth gets $4M 3. Groupon co-founders invest $1M in Belly 4. PlaceIQ raises $4.2M Resource of the Week MarketingSherpa: 6 location-based email marketing tactics

This Week in Location Based Marketing – Episode 55: Rogers' RDeals, MojoStreet and Google's Schemer + Gauri Manglik of Fondu

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 12 Dec 2011 05:22:09 +0000

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. In this episode we discuss Home Depot working with Pandora, Rogers entering the daily deals business in Canada, MojoStreet and Schemer + special guest Gauri Manglik of Fondu. Episode 55 Recorded: December 11, 2011 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Home Depot teams up with Pandora for mobile/location ads 2. Rogers launches RDeals 3. It's a location-based Weathermob 4. India's MojoStreet enters the location-based gaming fray 5. Google puts Schemer out to beta Product of the Week Fondu: With special guest Gauri Manglik Funding News 1. LivingSocial gets another $176M 2. PlumDistrict raises $20M and buys Doodledeals and Chatterfly 3. Klarna raises $155M Resource of the Week Mobile Wallet Anyone? Sure, but Please Make Mine a Smart OneSubscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 53: Shopkick partners with Visa, Roqbot DJs your Gap experience + augmented reality with Kishino

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 28 Nov 2011 05:09:22 +0000

Episode 53 recorded November 27, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Shopkick partners with Visa - outside of the store 2. O2 Media combines their mobile services for House of Fraser 3. Tesco and Kishino power augmented reality for shopping 4. MyCityWay does the Macy's Thanksgiving Day parade 5. Gap lets you play DJ with Roqbot Product of the Week Point Inside: With special guest Pete Coleman Funding News 1. Gogobot lands $18.5M 2. eBay acquires Hunch Resource of the Week Global Market for GPS Navigation and Location Based Mobile Services to Rise to $15.2 Billion in 2016, a CAGR of 22.7%, IE Market Research Corporation

This Week in Location Based Marketing – Episode 52: Yowza! gets your kids fit, SCVNGR does Downy in Vegas and VenueLabs drops by to say hi

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 21 Nov 2011 05:14:55 +0000

Episode 52 recorded November 20, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif Khan This week: Show highlights: 1. Souq.com launches first location based classified app in the Middle East (4:00) 2. Yowza helps fight childhood obesity with MyGym (6:12) 3. P&G partners with SCVNGR in vegas to launch Downy Unstoppables (11:00) 4. Bacardi works with Wetherspoon pubs to bring students to their pubs (with a conversion rate of 40%) (17:04) 5. Ortsbo (and Gene Simmons) launches Kowango (20:40) Product of the Week VenueLabs: With special guest Neil Crist (26:49) Funding News 1. Meridian raises $1M (39:08) 2. Yelp files for $100M IPO (40:32) 3. Apple acquires C3 technologies for 3D mapping (46:00) Resource of the Week Virtual Goods and Mobile Gaming marketing growing (52:45)

This Week in Location Based Marketing - Episode 50: Square gives voice to mcommerce, Oink snorts, Groupon surges and UrbanAirship lands SimpleGeo

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 07 Nov 2011 04:21:03 +0000

Episode 50 recorded November 6, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. CSR enhances indoor and outdoor location (start 4:49) 2. Square adds payment with voice through CardCase (start 8:40) 3. Kevin Rose's mobile app company, Milk, launches Oink (start 16:26) 4. deCarta partners with ZTE Mobile to bring location (start 20:50) 5. InStream offers targeted ads through eReceipts (start 25:36) Funding News 1. UrbanAirship gets SimpleGeo (start 30:00) 2. ReachLocal kills Bizzy (start 33:18) 3. Groupon IPO (start 38:06) Tool of the Week Lavahound (start 41:02) Resource of the Week Location Based Ads worth a lot more (start 44:41)

This Week in Location Based Marketing - Episode 49: This Spot, MapMyRun, Resolve and SavingStar

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 30 Oct 2011 22:55:39 +0000

Episode 49 recorded October 30, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Wool.Labs launches This Spot (starts 5:57) 2. Google Offers becomes a deal aggregator (starts: 10:00) 3. New York Marathon expands MapMyRun (starts: 14:14) 4. GeoCast launches Shoparazzi (starts: 18:04) 5. Factual adds Resolve API (starts: 21:36) 6. Google to start charging for GoogleMaps API access (starts: 25:00) Funding News 1. LocationLabs acquire Wirkle and Volley (starts 28:22) 2. Affle closes $10M (starts 32:55) Tool of the Week SavingStar (start 34:36) Resource of the Week Forbes Article: Location Intelligence (start 37:57)

This Week in Location Based Marketing - Episode 48: LivingSocial's Me+3, TomTom probes and ShopKick's KickBuys

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 23 Oct 2011 20:58:29 +0000

Episode 48 recorded October 21, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. LivingSocial adds Twitter integration and Me+3 2. TomTom launches Custom Probe Counts 3. Poynt partners with Times Group (India) to launch localized app TimesPoynt 4. ShopKick announces KickBuys and partnership with Giant Eagle 5. ShopKick ties TV to mobile deals Funding News 1. Groupon files for IPO 2. Pose closes $3M Tool of the Week MapQuest Vibe Resource of the Week Report: Augmented Reality Apps to Skyrocket.

This Week in Location Based Marketing - Episode 47: Becoming a RoadNinja, Hootsuite brings on Geotoko and are mobile wallets ready for primetime?

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 17 Oct 2011 03:47:16 +0000

Episode 47 recorded October 16, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Lamar launches location-based travel app (RoadNinja) 2. Foursquare adds iOS5 functionality 3. FCC requires GPS in all phones by 2018 4. WalMart announces the Facebook app MyLocalWalMart Funding News 1. Hootsuite buys Geotoko (see my interview with Geotoko here) 2. LocalResponse closes $5M 3. MovableInk nets $1M Tool of the Week Shaker Resource of the Week Public Not Ready To Whip Out Mobile Wallets

This Week in Location Based Marketing - Episode 46: iOS 5 brings location to the masses plus Qype, SCNVGR, TagTile and PlacePunch

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 10 Oct 2011 04:18:29 +0000

Episode 46 recorded October 9, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. iOS 5 lets you find your friends and family 2. Gamestop partners with Coke and SCVNGR 3. Qype is integrated within BMW's IDrive 4. Guess' Urban Jungle Check-In Challenge Funding News 1. SilverPop buys PlacePunch 2. MocoSpace acquires Geocade Tool of the Week TagTile Resource of the Week Forrester Report - Online Coupon Users Spend More

This Week in Location Based Marketing - Episode 45: HopStop patents your route and the Swedish postal service delivers a game

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 03 Oct 2011 04:30:34 +0000

Episode 45 recorded October 2, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Groupon launches Rewards 2. HopStop gets location based service transit routing patent and promises to play nice 3. GetGlue partners with Entertainment Weekly, HTC & The Gap 4. Flickr launches Instagram competitor on Android 5. Swedish Postal Service launches LBS parcel delivery game 6. Neiman Marcus gives away free bags with Foursquare challenge Funding News 1. Intel buys Telmap for about $300M (give or take) 2. Massive Damage gets $325K (interview with Ken Seto here) Tool of the Week Mogl Resource of the Week Kinetic Worldwide UK StudySubscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 44: MobileFringe news binge, Reservation Genie adds gamification and MomentFeed gets its desert

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 25 Sep 2011 14:15:03 +0000

Episode 44 recorded September 25, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. ReservationGenie plays Foursquare's game and competes head on with OpenTable 2. Blackberry adds wi-fi based location detection for developers 3. MobileFringe launches Push a Deal AND announces Retailigence partnership 4. Glympse works with BMW to make it easy for a test drive (in Prague) 5. LocationLabs launches Safely - helps you keep tabs on your family Funding News 1. MomentFeed gets $1.2M (UNTETHER.tv interview with Rob Reed here) 2. GrubHub closes series E, nets $50M Tool of the Week Geomium Resource of the Week Pew Research Infographic - Every move you make: Location based social media services on the rise [infographic]

This Week in Location Based Marketing - Episode 43: GoWalla pivots, Turntable.fm raises and Foreca.st pre-announces your arrival

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 19 Sep 2011 02:31:15 +0000

Episode 43 recorded September 18, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Gowalla reborn (again) as a travel and experience app 2. Ready Receipts launches digital receipt platform 3. Misys launches GeoGuard to protect credit card users and companies from fraud 4. Semcasting to use Digital Element's hyperlocal geolocation technology to target digital neighborhoods and increase qualified audience coverage Funding News 1. RedRobot closes $8.5M 2. StickyBits becomes Turntable.fm and closes $7M Tool of the Week Foreca.st Resource of the Week BIA/Kelsey Daily Deal Market Forecast

This Week in Location Based Marketing - Episode 42: TelNav and Google dive deeper into local, Ronhill helps you smoke and radio starts exploring its location options

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 12 Sep 2011 02:58:19 +0000

Episode 42 recorded September 11, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. TelMap adds location aware restaurant coupons, partners with REST and Yellow Pages in Israel 2. Ronhill cigarettes adds location-based QR codes for smokers to light up 3. ShopText partners with AOL Shortcuts creating a nationwide "mobile-to-loyalty" card coupon network 4. BP enters the daily deal market for their retail services 5. National Radio Systems Committee (NRSC) releases RFP - looking for a few great technologies to help expand location-based services for radio (RFP found here - links to a PDF). Funding News 1. TelNav acquires Goby 2. Google acquires Zagat Tool of the Week Eeve takes on Color Resource of the Week Pew Research Report on Location

This Week in Location Based Marketing - Episode 41: The Back to School episode with Flickr, GooTip, Wajam, Topshop and Snapette

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 05 Sep 2011 15:32:45 +0000

Episode 41 recorded September 5, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Flickr! introduces geofences 2. Gootip service up location based Q&A through the Twitter API 3. Wajam adds location data to your social graph 4. Dianping hits 10M mobile users - a 20X increase year over year 5. TopShop + SCVNGR = back to school in style Funding News 1. Tapit raises seed round 2. iZettle raises 10M Euros Tool of the Week Snapette (Location-based fashion browsing) Resource of the Week Will mobile ad display surpass web ad display? SchneiderMike's response to my question about why he wrote Location Based Marketing for Dummies as a "Dummies" brand and not his own can be found here.

This Week in Location Based Marketing – Episode 40: The future of radio, retail and virtual goods

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 29 Aug 2011 03:01:03 +0000

Episode 40 recorded August 28, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. ScreenReach partners with Bauer Media 2. PlaceCast adds OEM push notifications 3. Become President of Dunkin' Nation 4. Facebook drops places 5. Gowalla gets out of virtual goods Funding News 1. CityPockets Acquires DealBurner 2. GroupCommerce Buys SocialLight Tool of the Week Fwix Resource of the Week JiWire Mobile Audience Insights Report - Q2 2011Subscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 39: GroupMe scores big, the President joins Foursquare and Dummies get LBM

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 22 Aug 2011 03:06:56 +0000

This week: Show highlights: 1. Foursquare Launches Events, Lists and signs up President Obama 2. Jiepang Tests NFC for MCommerce and Mobile Marketing 3. Bing Launches "We're In" 4. Where Releases New iPhone/Android apps 5. Commonwealth Bank attracts new savings accounts with Facebook Places Funding News 1. GroupMe acquired by SKYPE for $85 million 2. Roamler closes $500K 3. BuyWithMe acquires Scoop St. Tool of the Week Sell My Deals Resource of the Week Location Based Marketing For Dummies

This Week in Location Based Marketing - Episode 38: Shopkick kicks up a dozen brands plus Redbox, Syncuz and who's your Heineken BFF?

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 15 Aug 2011 03:17:19 +0000

Episode 38 recorded August 14, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Shopkick adds some big brands 2. Redbox teams with Foursquare to discount movies and games 3. Getit local find app launches in India 4. Mobitto targets the market in Spain 5. Syncuz helps coordinate gatherings through your smartphone Funding News 1. Inrix closes $37M Tool of the Week Heineken Beer For Friends (also, check out Buddy Beers) Resource of the Week The LBMA Field Research Program

This Week in Location Based Marketing - Episode 37: Yankees, Booyah and WagJag

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 08 Aug 2011 16:05:35 +0000

This week: Show highlights: 1. MasterCard teams with Facebook Places for Yankees Sweepstakes 2. Booyah Enters Japan 3. LivingSocial Instant 4. WagJag Express Funding News 1. Cardtronics buys LocatorSearch 2. Teambuy gets $7M 3. WhosHere gets $1.5M from Lightbank Tool of the Week Scanlife Resource of the Week How Mobile Location Services Will Fade Into The Background

This Week in Location Based Marketing - Episode 36: The Daily Deal Show

rwoodbridge@gmail.com (UNTETHER.tv) — Tue, 02 Aug 2011 09:13:35 +0000

Episode 36 recorded August 1, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Foursquare connects with Groupon 2. Ping4 launches Ping4Deals 3. Roger's Launches Daily Deal Service 4. Gannet Expands DealChicken 5. YFind Launches In Singapore Funding News 1. Groupon Buys Zappedy 2. Location Based Technologies Inc. Raises $10M 3. Locationary raises $2.5M 4. ThinkNear raises $1.6M Tool of the Week OfferedLocal Resource of the Week DECODING Location Based Marketing: A Check In On CheckIns

This Week in Location Based Marketing - Episode 35: Amex Likes, Links & Loves Facebook, Placecast offers self-serve and PressOK targets gamers

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 25 Jul 2011 11:50:53 +0000

Show highlights: 1. Placecast Launches Self-Serve Platform 2. Amex Launches "Like, Link, Love" with Facebook 3. PressOK Launches PlacePlay 4. Chalkboard Launches In US 5. WeatherChannel Adapts Ads Based On Weather Funding News 1. Nearby Systems Raises From Motorola Ventures 2. KPCB invest in Turkey's Trendyol Tool of the Week BlueBrain (Releases Album As App) Resource of the Week Social + Location + Real Time + These 2 Startups = The Future Of Search

This Week in Location Based Marketing - Episode 34: Priority Moments, LevelUp 2.0 and WhitePages gets Localicious

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 18 Jul 2011 02:33:38 +0000

This week: Show highlights: 1. O2 Launches Priority Moments 2. LevelUp Version2 3. Whitepages Launches Localicious 4. Foursquare Expands Daily Deals 5. Facebook testing check-in deals API Funding News 1. MomentFeed gets $1.2M 2. LocalMind gets $600K 3. Hartco invests $6M in Screenscape Tool of the Week TapIn for iPad Resource of the Week Location Based Services API for Blackberry Developers

This Week in Location Based Marketing - Episode 33: PayPal bags Zong, SCVNGR takes Sasquatch green and we heart Roamler

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 11 Jul 2011 01:34:12 +0000

Episode 33 recorded July 8, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Point Inside launches Interact 2. Tata invades the enterprise location based services space 3. Foursquare (finally) launches on Windows Phone 7 and makes iOS and Android users jealous 4. CardFlick goes into beta 5. SCVNGR teams with Esurance and adds green games to the Sasquatch Music Festival Funding News 1. PayPal acquires Zong for $250 million 2. Dealised raises $5.3 million Tool of the Week Roamler Resource of the Week Using Location-Based Services to Get Customers by BJ Emerson

This Week in Location Based Marketing - Episode 32: Augmenting your here and now with Vidappe and Lokadot

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 03 Jul 2011 22:25:54 +0000

Episode 32 recorded July 3, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Vidappe reminds you of eligible discounts 2. Lokadot launches in Philadelphia 3. Google + launches and invites a few people to their Pool Party 4. Poynt hits 7 million users - almost 3X growth in 1.5 years 5. HTC partners with Chalkboard in Malaysia Funding News 1. LikeALittle raises $5M 2. Square brings in $100M, valued at $1B 3. LivingSocial set to IPO with $10-15 billion valuation (Rob & Asif gasp) Tool of the Week Crowdmap from Ushahidi Resource of the Week Juniper Research on mobile payments

This Week in Location Based Marketing - Episode 31: Amex commits to Foursquare, Shopkick goes SMB and Loopt re-imagines Groupon

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 26 Jun 2011 19:01:09 +0000

Episode 31 recorded June 25, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. TomTom Expands Coverage to Latin America 2. American Express dives deeper into bed with Foursquare (Foursquare crosses 10 million users) 3. Bee Media launches Personal Mobile Media Service 4. Shopkick tries their hand at the SMB market and is giving away service for 1000 businesses 5. Loopt Launches The Reverse Groupon Funding News 1. Foursquare Raises $50M 2. Shazam Raises $32M 3. Yipit Raises $6M series B Tool of the Week Double Dutch Resource of the Week Global Web IndexSubscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 30: Bookcrawler locates book recommendations, Angry Birds IRL and Al Franken tables location privacy

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 19 Jun 2011 17:09:27 +0000

Episode 30 recorded June 18, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Bookcrawler teams with Skyhook to give you location-based book recommendations 2. Rovio launches Magic Places and gets local with Angry Birds 3. Al Franken tables the Location Privacy Protection Act 4. American Express Serve teams with AOL Patch and does Patch Daily Deals Funding News 1. AisleBuyer closes $7.5M Tool of the Week Picksie Resource of the Week Penn-Olsen Study on the Chinese Location Based Services marketSubscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 29: Bouncity, SCVNGR, Jiepang, PepsiCo10 and Airrand

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 13 Jun 2011 11:46:11 +0000

Episode 29 recorded June 11, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Bouncity launches a SCVNGR-like service 2. SCVNGR teams with Subway and Green Lantern - free tickets but no space ride 3. Louis Vuitton teams with Jiepang (the "Foursquare of China") 4. PepsiCo10 sets down in Europe - casting call in full force 5. General Trend: Marketplaces are getting even more hyper local with SideSell and Zaarly) Funding News 1. Yelp to IPO? 2. Coupons.com rakes in $200M, now valued at $1B Tool of the Week Airrand Resource of the Week 14 of the best LBM Apps for Business Subscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 28: Checking in from outer space

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 06 Jun 2011 04:44:20 +0000

Episode 28 recorded June 5, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Foursquare and 7Eleven are taking you to space 2. Quipster launches and we both agree: Neat concept, terrible launch plan 3. McDonalds is leading the way with LBS? Ireland and Sweden get the Royale LBS treatment 4. T3 Innovation Labs launches Geofencing service Perimeters 5. Yahoo! goes Loco in Japan Funding News 1. Groupon files for $750M IPO 2. Tippr acquires DealPro Tool of the Week Stiqrd.com Resource of the Week US vs EU LBS Comparison

This Week in Location Based Marketing - Episode 27: Google Wallet, Foursquare to do deals with Groupon and gets embedded with INQ Mobile

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 30 May 2011 03:15:31 +0000

Episode 27 recorded May 29, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanThis week: Show highlights: 1. Google announces their digital wallet 2. Valuevine launched their agency partner program 3. Gloto partners with Loc-Aid for location data 4. Foursquare in discussions with Groupon and partners with INQ Mobile 5. LocoPing - another location-based relationship app Funding News 1. Unsocial closes a seed round (UNTETHER.tv interview with Kiran Modak here ) 2. Bump.com acquires BumpChat Tool of the Week WahWah.fm Resource of the Week GPS Business News Subscribe to TWiLBM: Audio feed | Video Feed

This Week in Location Based Marketing - Episode 26: Ford appifies the car, Starwood Hotels gives Foursquare the nod and LinkedIn IPO makes startups take notice

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 22 May 2011 18:11:51 +0000

Episode 26 recorded May 21, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanSubscribe to TWiLBM: Audio feed | Video Feed This week: Show highlights: 1. Ford Sync, allergies and the start of the appification of automobiles 2. Facebook Places gets an update 3. Starwood Hotels works an exclusive with Foursquare - invents the national Mayor 4. Google launches News Near You - and we say it's about time! 5. Yahoo! launches SmartAds with Mixpo Funding News 1. LinkedIn goes IPO and dreams start to soar 2. Ambistar buys WantAndFound.com Tool of the Week EdRover Resource of the Week Comscore MobiLens Research

This Week in Location Based Marketing - Episode 24: Shopkick kicks, Facebook pays plus Mocial, Mobiquity and Muzak

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 09 May 2011 11:54:15 +0000

Episode 24 recorded May 8, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanSubscribe to TWiLBM: Audio feed | Video Feed This week: Show highlights: 1. Shopkick doubles user base to 1.4 million and signs Crate and Barrel 2. Facebook pays users to watch ads in games (for $3/hour) 3. Co-operative Group partners with O2 and makes you a Pepper too 4. Silverpop coins "Mocial" 5. Ace Marketing jumps into malls with Mobiquity Networks Funding News 1. JiWire raises $20M 2. BuyWithMe acquires DealsDailyOnline 3. MoodMedia buys Muzak for $345M Tool of the Week RedRover Resource of the Week 9 killer tips for location-based marketing

This Week in Location Based Marketing - Episode 16: Whrrl takes on the Anti-Search

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 14 Mar 2011 03:56:45 +0000

Episode 16 recorded March 13, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: & Show highlights: 1. Foursquare turns 3.0 2. Whrrl embraces the "anti-search" 3. Google Latitude adds checkins and deals at SXSW 4. SCVNGR launches LevelUp and takes on Groupon and LivingSocial 5. makes it easy to share deals

This Week in Location Based Marketing - Episode 15: Loopt tackles SXSW

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 07 Mar 2011 04:45:36 +0000

Episode 15 recorded March 6, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: & Show highlights: 1. Dunkin' Donuts partners with SCVNGR 2. Placecast teams with AT&T 3. Loopt Reward Alerts and the Schwag Wagon of SXSW 4. Group Messaging is the belle of the ball - the SXSW ball that is 5. IBM Location Analytics maps the sewers of Waterloo Product: Resource:

This Week in Location Based Marketing - Episode 14: Akoo who?

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 28 Feb 2011 04:19:15 +0000

Episode 14 recorded February 27, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: & Show highlights: 1. Navteq's new ad GPS ad layer, LocationPoint 2. Where teams with Bump 3. Constant Contact teams with WeReward 4. Akoo, the social television network you've never heard about - but soon will. Mixi Check

This Week in Location Based Marketing - Episode 13: Xcited about Xtify, Valuevine and Tello

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 21 Feb 2011 04:26:03 +0000

Episode 13 recorded February 20, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: & Subscribe to TWiLBM: | Show highlights: 1. Xtify - Cross Operating System Mobile Notifications goes live 2. Citysearch gets cozy with Location Deals and Groupon 3. GroupMe connects with Foursquare 4. Astral Media gets "innovative" with Location Targeted Ads (aka billboards) 5. Valuevine offers up more better stats with their Location Analytics Platform <-- and we love stats The

This Week in Location Based Marketing – Episode 12: Yelp finally does Reservations

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 14 Feb 2011 04:49:16 +0000

Episode 12 recorded February 13, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif Khan NEW! Subscribe to TWiLBM: Audio feed | Video Feed This week: Show highlights: 1. Foursquare does the Superbowl checkin dance & signs a deal with Sony 2. SCVNGR gets preloaded on Virgin Mobile phones 3. Gowalla Updates Platform / To Hit 1 Million Users 4. Associated Press launches iCircular 5. Yelp finally adds reservations to their mobile app Tool of the Week CrowdBeacon Resource of the Week JiWire mobile audience insights

This Week in Location Based Marketing – Episode 11: SuperBowl Checkin

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 06 Feb 2011 22:27:44 +0000

Episode 11 recorded February 6, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: & Subscribe to TWiLBM: | Show highlights: 1. SuperBowl Sunday (Foursquare, Groupon and more) 2. Google Latitude finally adds checkins - too little too late or part of the master plan 3. Facebook deals launches in Canada and parts of Europe 4. Loc-Aid raises $13M as competition heats up - from Snap Interactive - a great location marketing resoruce

This Week in Location Based Marketing – Episode 10: Deals for the Commonwealth?

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 31 Jan 2011 06:41:28 +0000

Episode 10 recorded January 30, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif Khan NEW! Subscribe to TWiLBM: Audio feed | Video Feed This week: Show highlights: 1. Foursquare responds with real numbers – 6M users, 381M checkins 2. Microsoft gets into the survey business and finally talks about location and privacy – but why? 3. Is now the time for B2B location-based services? LinkedIn and Salesforce dip their toes in 4. Facebook to expand ‘Deals’ program in the UK (and maybe Canada) on Monday 5. SCVNGR + BFG & PlacePunch + FoodLion – looking at the food service market for LBM games Resource of the Week Goldrun – augmented reality for retail Tool of the Week MarketingProfs and a little plug for the Digital Marketing Forum where Asif is speaking this week

This Week in Location Based Marketing – Episode 9: Smoothies for Everyone

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 24 Jan 2011 04:29:03 +0000

TWILBM

This Week in Location Based Marketing - Episode 8: LBM, Start Your Patents

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 17 Jan 2011 00:49:32 +0000

Episode 8 recorded January 16, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: & Show highlights: 1. Groupon Raises $950M And Moving To IPO 2. Living Social Buys Majority Stake in Let's Bonus 3. O2 and Orange To Offer Brands Location-Based Services 4. Poynt Awarded Location Patent 5. Apple's find a friend iOS feature

How TheFind.com brings 400 million products from 500,000 merchants to your smartphone and is reshaping mobile shopping with Ramneek Bhasin, VP of mobile

rwoodbridge@gmail.com (UNTETHER.tv) — Thu, 25 Nov 2010 04:05:13 +0000

"We have an unfair advantage" says Ramneek Bhasin, Vice President and General Manager for mobile at TheFind.com. That "unfair" advantage is that TheFind.com is a profitable, established company with a database of over 400 million products and 500,000 merchants through years of hard word - and are the number 2 shopping search engine behind Google. The unfair advantage happens when you turn that data loose on the mobile device because it then turns that device into the single most important consumer empowerment gateway - all located on your hip. This is a perfect example of a no-brainer-crossover-from-web-to-mobile move that could, alone, have a profound effect on the way we shop today. But the guys at TheFind haven't stopped there. The stuff we discuss in this video is profound in impact as it is in clarity of vision and is one that, if you are in the business of mobile commerce (isn't everyone?), you shouldn't miss. Enjoy!

This Week in Location Based Marketing - Episode 7: SCVNGR hunt nets $15 million.

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 09 Jan 2011 23:24:54 +0000

Episode 7 recorded January 9, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: & Show highlights: 1. SCVNGR Raises $15 million and are now valued at $100 million 2. Loopt + Fatburger + Fox TV = Bob's Burger 3. AT&T's Location Information Services

This Week in Location based Marketing Episode 6: You do love your Foursquare

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 03 Jan 2011 02:06:09 +0000

Episode 6 recorded January 2, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: & Show highlights: 1. Where Inc. awarded the mother of all geo-fencing patents 2. CBS Outdoor + Location Labs : By David Weinfeld 3. GoWalla teams with the Sundance Film Festival 4. New Year's Eve super rocking checkin party featuring Foursquare + Bravo, SCVNGR + American Eagle and Facebook Places. Results are out for the first Location-based marketing survey by Wayne Sutton and The LBMA. Check out the full report at is The App That Pays You Back™ for checking out products at over a million stores. Going grocery shopping? Hanging out at the book store? Picking up a prescription? Collect points and unlock exclusive content in stores by checking in and scanning featured products. Then redeem your points instantly for rewards like gift cards, airline miles, and gadgets – even charitable donations!

Why mobile is the itch that satisfies the urgency of now with Deep Focus CEO Ian Shafer.

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 01 Nov 2010 22:29:02 +0000

This is one of those sessions where I could ask one question and sit back and listen forever. Ian has the context and experience to offer great insight into the mobile marketing industry - that and the fact that he's been doing it for companies large and small for years now. While the reason I asked Ian to come on to UNTETHER.tv was to talk about his newly launched Four Score service - which adds a layer of understanding of the impact of FourSquare on your brand - but this quickly evolved into a broad discussion on mobile marketing's impact on local business and much more. This is a seminal interview with a master marketer. Stop reading this and start watching the conversation. Enjoy!

This Week in Location Based Marketing Episode 5: Minority Report gets real

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 20 Dec 2010 04:15:41 +0000

Welcome to This Week in Location Based Marketing where we rehash the news the matters in the location based marketing world. Hosts: & Show highlights: 1. VISA and Air Miles are getting into the check-in business 2. JiWire launches Compass Ad Network 2 weeks after NearbyNow acquisition 3. Screenscape and the first steps towards Minority Report becoming non-fiction Location-based marketing survey by Wayne Sutton and The LBMA. Please contribute your insight by the end of Monday, December 20th . Tomi Ahonen's 10th book, The Insider's Guide to Mobile, is available for free . Well worth the read if you are in the mobile industry. Tomi is a mobile luminary. ™ is a groundbreaking new way to share your location with anyone for a specified period of time using patent-pending GlympseWatch™ timer.

How TabbedOut is using smartphones to allow you to pay your restaurant or bar tab without handing over your credit card - with CEO Rick Orr

rwoodbridge@gmail.com (UNTETHER.tv) — Thu, 21 Oct 2010 04:46:03 +0000

Have you ever had that moment of doubt as you hand over your credit card to an unknown bartender or server in order to pay your bill or open a tab? The restaurant industry is one of a very few number of occasions where you are physically separated from your plastic for an extended period of time, increasing the risk of theft. This is the problem TabbedOut is trying to fix. TabbedOut isn't just about sending money to the establishment or another alternative way to pay for your goods, Rick Orr and his team have integrated their mobile software right into the point of sale systems installed in the majority of restaurants today allowing you to settle your tab right from your smartphone - oh, and your credit card? Stored locally on the device and never in jeopardy of being stolen. Is this another of the first steps required to finally get to the mobile wallet? I'd love your thoughts on this! Enjoy!

How Nearverse enables location-based, context driven commerce - with CEO Boris Bogatin

rwoodbridge@gmail.com (UNTETHER.tv) — Tue, 19 Oct 2010 02:39:39 +0000

Can a service, built purely as a technology without a market at the time, turn itself into a company? That's what Nearverse is doing and they've focused on the right space - that with which you occupy. When Boris Bogatin and his team started the company they new a few things - none of which had to do with being able to quantify market size or opportunity but they had a hunch. They focused almost exclusively on the fact that there HAD to be a market that would eventually develop around short range wireless and went full steam ahead. The result is the Nearverse platform and service offerings such as Lokast and a great conversation with Boris about what this means for everyone just catching up to their vision. Enjoy!

This Week in Locations Based Marketing Episode 4 - Check-in's as Dial tone

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 13 Dec 2010 03:06:42 +0000

Welcome to This Week in Location Based Marketing where we rehash the news the matters in the location based marketing world. Hosts: & Show highlights: 1. Google's Near Field Communications Play in Portland, Oregon 2. The demise of BrightKite's check-in service 3. Forrester confirms what everyone already knows: LBS users are influencers and early adopters. 4. SimpleGeo gives it away for free - location becomes dial tone ReadWriteWeb's top 20 Geo Tech blogs . Built with our friends over at Jose Cuervo, Cue the Cab uses ’s award-winning service to ensure callers get a quick and easy way to find a safe ride home. Use Cue the Cab to automatically connect to the first available taxi company from your smartphone using your current location. When your legendary night is coming to a close, there’s no better way to cue responsibly!

Consolidate the check-in economy by adding value - insights from FootFeed CEO and co-founder, Dennis Mink

rwoodbridge@gmail.com (UNTETHER.tv) — Tue, 05 Oct 2010 14:00:09 +0000

Brightkite, Foursquare, Gowalla, Facebook Places...these location-based check-in services are growing in numbers and popularity but what to do if you like the features of more than one? Until FootFeed came along, you would have had to check in separately for each service but that is just the first foray for this young company. FootFeed co-founder Dennis Mink jumps on to UNTETHER.tv in the first full-length session done entirely from a Pete's Coffee in California and really talks to the power of his platform - something that I think is not entirely understood by the leaders today. What Dennis is building here is something that leverages the technology and limitations developed by other companies and adds a considerable layer of value on top. I'm not really talking about the multiple check-in functionality here, more the aggregation of location-based incentives and data into one super software package with a potential to have more users that the leading LBS companies today. What do you think? Enjoy!

This Week in Location Based Marketing: Episode 3

rwoodbridge@gmail.com (UNTETHER.tv) — Sun, 05 Dec 2010 22:54:22 +0000

Episode 3 recorded December 5, 2010 Welcome to This Week in Location Based Marketing where we rehash the news the matters in the location based marketing world. Hosts: & This week: Is this the beginning of the end for Gowalla? Show highlights: 1. No $6 billion dollar deal for Google and Groupon Groupon turned down a reported $6 billion dollar offer from Google. Pundits upset that Grougle domain name worth nothing. 2. Gowalla 3.0 Has Gowalla just become another multi check-in service, leaving its innovative past behind it or is their desire to become a socially curated guidebook a real possibility? 3. The Gowalla Advent Calendar: Great idea - check in and win prizes every day until Christmas 4. Foursquare and Endemol teaming up to do a television show: 5. New chapters for the Location Based Marketing Association in New York and San Francisco: Announcement Social Wayne's 8 Roles in Location Based Marketing - which are you? Find out . Stickybits is a free app you use to scan barcodes on all the stuff you love, instantly turning it into even more stuff you love. Scan a snowboard – win free lift passes. Scan some wireless headphones – see what people say about them and check out what your friends are listening to. Scan a box of frozen chalupas – get a 2fer for even más chalupas. You get the idea. Scan any barcode. Read reviews and comments, and share your own. Score a bunch of big discounts and free stuff – both for what you’re scanning and related things you’ll like.

This Week in Location Based Marketing: Episode 2

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 29 Nov 2010 05:06:50 +0000

Episode 2: Recorded November 29, 2010 Welcome to This Week in Location Based Marketing where we rehash the news the matters in the location based marketing world. Hosts: & This week: The first Location Based Marketing US Thanksgiving, Black Friday and Cyber Monday. What mobile software did you use to find a deal? Show highlights: 1. Yelp Local Offers 2. JiWire acquires NearbyNow 3. Carazel launches with Jason Aldean 4. Apple's new stance on tracking your location

This Week in Location Based Marketing - Episode 1

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 22 Nov 2010 05:52:50 +0000

This Week in Location Based Marketing - Episode 1

This Week in Location Based Marketing - Episode 22: Groupon buys Whrrl, eBay buys Where and a $500 million valuation for Foursquare?

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 25 Apr 2011 16:22:53 +0000

Episode 22 recorded April 25, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanNEW(ish)! Subscribe to TWiLBM: Audio feed | Video Feed This week: Show highlights: 1. Where 2.0 summary from Asif 2. Groupon buys Whrrl 3. eBay buys Where 4. Apple (and everyone else) is tracking you 5. xTify launches Retain 6. Loopt annouces "Qs" and we wait to judge Funding News 1. Foursquare looking for $20-40 Million - at a $500 million valuation 2. HipGeo raises $500k 3. Scanbuy raises $5 million Tool of the Week LocalResponse Resource of the Week Where 2.0 event slides and videos

This Week in Location Based Marketing - Episode 21: #4SQDay checks in, Navteq brings ads to Peugeot, Bing gets aggressive

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 18 Apr 2011 04:16:51 +0000

Episode 21 recorded April 17, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanNEW(ish)! Subscribe to TWiLBM: Audio feed | Video Feed This week: Show highlights: 1. #4SQDay in Toronto and around the world 2. WordPress gets geo-aware with gPress 3. Microsoft enters the fray with Bing Business Portal - beware or begone? 4. Peugeot partners with Navteq 5. Adcentricity launches ConsumerSync 6. Goldrun and ScoutMob raise money Tool of the Week GeoPollster from the National Post Resource of the Week StreetFightMag

This Week in Location Based Marketing - Episode 20: NFC heats up, MessageParty changes their tune and HotPot is folded into Google Places

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 11 Apr 2011 05:30:41 +0000

Episode 20 recorded April 10, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanNEW(ish)! Subscribe to TWiLBM: Audio feed | Video Feed This week: Show highlights: 1. AirRun 1.0 2. MessageParty changes direction and does geoblogging 3. StrikeAd partners with Rippll to offer targeted location-influenced ads 4.Google Hotpot is integrated with Google Places 5. NFC heating up Tool of the Week Flirtomatic Resource of the Week Convergence of Biometrics, Location & Surveillance

This Week in Location Based Marketing - Episode 19: BWM brings the cash

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 04 Apr 2011 03:19:00 +0000

Episode 19 recorded April 3, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanNEW(ish)! Subscribe to TWiLBM: Audio feed | Video Feed This week: Show highlights: 1. McDonald's Canada to test geolocal Twitter ads 2. Closely's newest service, Social Select 3. Valpak launches augmented reality coupons with Junaio 4. Alliance Bank teams with Chalkboard for location-based bank app (info ) 5. BMW launches $100M location investment fund 6. SimpleGeo rolls out their latest service, Storage Tool of the Week GateGuru Resource of the Week TechNavio Report - Chinese Location Based Services Market

This Week in Location Based Marketing - Episode 18: Color (or colour) me this Batman

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 28 Mar 2011 00:06:02 +0000

This week: Show highlights: 1. Color launches location-based photo sharing 2. Groupon announces version 2.0 with local deals 3. DMTI releases Location Hub 2.0 4. CommScope takes on E911 5. Alzheimer's Association launches Comfort Zone Tool of the Week GiftRocket Resource of the Week E-Consultancy Smart Park

This Week in Location Based Marketing - Episode 17: Peace, love and venue harmonization

rwoodbridge@gmail.com (UNTETHER.tv) — Mon, 21 Mar 2011 11:48:24 +0000

Episode 17 recorded March 20, 2011 Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Hosts: Rob Woodbridge & Asif KhanNEW(ish)! Subscribe to TWiLBM: Audio feed | Video Feed This week: Show highlights: 1. Foursquare Venue Harmonization Map (story ) 2. HeyZap allows you to check in to your games (HeyZap website ) 3. Telmap hits 5 million users (Telmap website ) 4. Neighborgoods - local lending made easy (website ) 5. TabbedOut partners with JiWire at SXSW pub crawl (TabbedOut website , Rob's interview with CEO Rick Orr ) Tool of the Week Bizzy Resource of the Week InternetRetailer Top 500 Report